advance : maximizing channel

8/14/2019 Advance : Maximizing Channel

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ADVANCE :

MAXIMIZING CHANNELGroup 4

Meishkafadiah Alkaff

M Fardani DzulhikamPermada WirapranataSandy Renaldy



Advance

• our visions are to be the leader in its industry, tocommit to new concept, to provide best services,best quality and to achieve customer satisfaction.

• our missions are as follows :

- Strengthen the Advance network all over the world- Present various product innovation with great focuson design and quality- Improve skills of marketing staff with trainings(internal and external)- Provide full support and services to all customers,

where ever they are- Establish and maintain awareness on Advancebrands



Products : Health



Product : watertreatment



What is the problems???

How advance manages and develop

their channel to gain maximal profit to

their business ???



Framework How to developchannel

Marketing Channel

CorporateDefining channel

objectivesand boundaries

CustomerAnalyzing service output th

costumer needs

Channel Opportunities

Identify and evaluate

alternative channel

l i i



Analyzing service outputthat

costumer needsAdvance target middle to upper level of

costumer

The costumer comfort is highly

considerable for the channel

Technical support and other value added

service are needed for the costumer



Defining channelobjectives and boundaries

Advance objectives of designing a

channel is to provide the closeness of

the product to the costumer

Other objective are to create high andincreasing demand for the product



Identify and evaluatealternative channelsAdvance tend to create channel that is

close to the costumer

Advance uses third parties to provide

channel for them such as auto shop andhospital where costumer can try

advance products while waiting for the

serviceOther point of interest is also considered

to become to place an advance channel.



Existing advances’ChannelAdvance Store

Third Parties Cooperation

Advance Fair



Advance Store

Located at malls

Advance try to reach

costumer through

their meeting pointat malls and other

point of interest



Third PartiesCooperationAdvance cooperate with other parties

such as Auto Shop and Hospital.

Costumer can try their advance product

while waiting other service

A sales person posted there to provide

information regarding the products



Advance Fair

Annual Fair to

introduce and

educate costumer

about advanceproducts.



Alternatives Solution

Advance needs to improve the

maintenance of their channel by giving

them training and skill improvement

Advance needs to improve cooperationwith other business owner especially the

ones targeted middle to upper class

such as executive lounge, spa, hotels,etc



Recomendation

Develop new and more creativemarketing channel

Analyze existing channel and improving

the quality of the channelsAnalyze channel strategies of the

competitorsOptimize e-commerce and m-commerce Improve Business to Business sales

sector

advance : maximizing channel

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