Maximizing Productivity Strategy

Global New Product Development

FOCUS MANAGEMENT

Start to filtering weak projects from your portfolio Leave only high valued projects in your portfolio Estimate resource requirements Prepare effective “go forward” plan

FOCUS ON YOUR NEW-PRODUCTS

R&D Scoping Business Case Testing Launch

STAGE-GATE STRATEGY

Step 1: The whole New Product Development Process, from idea to launch (see previous slide) breaks down into several stages;Step 2: Each stage is preceded by gate or go/kill decision point;Step 3: Senior management meets with the team, and decides whether the project should proceed

STAGE-GATE PROS

o Incorporates best practices;o Yields focus, eliminating poor projects

early in the process;o Makes expectations clear to the team;o Encourages a cross-functional approach

to product development

COMPANIES WHICH USE STAGE-GATE STRATEGY

Microsoft

Procter&Gamble

Siemens

Hewlett-Packard

General Motors

NEXTGEN STRATEGY

o Lean: All non-value-added items are removed

o Scalable: Multiple versions depend on project type

o Adaptable: Spiral development is one way of development within the changing data

IN STAGE-GATE ACTIVITIES AND STAGES CAN OVERLAP, PROCEEDING THE PRINCIPLE OF SIMULTANEOUS EXECUTION: NOT WAITING FOR THE COMPLETION OF A PREVIOUS STEP AND PERFECT INFORMATION BEFORE MOVING AHEAD

STAGE-GATE IS MORE THAN STRATEGY, OR PROCESS. IT IS MORE LIKE A CULTURE THAT FOSTER NEW AND DESIGNED BEHAVIORS. SUCCESS IN PRODUCT INNOVATION REQUIRES MANY BEHAVIOR CHANGES, LIKE DISCIPLINE, DELIBERATE, FACT-BASED AND TRANSPARENT DECISION MAKING;

CREATE PRODUCT LISTING

SET UP COUPONED MARKETING CAMPAIGN

GET YOUR BUSINESS PROFIEL PAGE READY

CREATE JOB POSTING

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