may 2012 - institutional presentation - may, 2012

43
| Apresentação do Roadshow 1 As of March 31, 2012 May, 2012

Upload: arezzori

Post on 26-Jan-2015

125 views

Category:

Business


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

| Apresentação do Roadshow

1

As of March 31, 2012 May, 2012

Page 2: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 Disclaimer

Statements regarding the Company’s future business perspectives and projections of operational and

financial results are merely estimates and projections, and as such they are subject to different risks and

uncertainties, including, but not limited to, market conditions, domestic and foreign performance in general

and in the Company’s line of business.

These risks and uncertainties cannot be controlled or sufficiently predicted by the Company management

and may significantly affect its perspectives, estimates, and projections. Statements on future

perspectives, estimates, and projections do not represent and should not be construed as a guarantee of

performance. The operational information contained herein, as well as information not directly derived from

the financial statements, have not been subject to a special review by the Company’s independent

auditors and may involve premises and estimates adopted by the management.

2

Page 3: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

| Company overview

Page 4: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .1 Platform of brands of reference

Arezzo&Co is the leading Company in the footwear and accessories sector through its platform of Top of Mind brands

1

4

Page 5: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .2 Company overview

Arezzo&Co is the reference in the Brazilian retail sector and has a unique positioning combining growth with high cash generation

1

Leading company in

the footwear and

accessories sector

with presence in all

Brazilian states

Controlling

shareholders are the

reference in the sector

Development of

collections with

efficient supply chain

Asset light: high

operational efficiency

Strong cash

generation and high

growth

7.8 million pairs of shoes(1)

499 thousand handbags(1)

c.2,515 points of sale

11.1% market share(2)

39 years of experience in

the sector

Wide recognition

~11,500 models created

per year

Lead time of 40 days

7 to 9 launches per year

86% outsourced production

ROIC of 32.5% in 1Q12

1,952 employees

Net revenues CAGR:

29.3% (2007- 1Q12)

Net income CAGR: 38.2%

(2007- 1Q12)

Increased operating

leverage

Notes:

1. LTM as of March, 2012.

2. Refers to the Brazilian women footwear market (source: Euromonitor, IBGE and Company estimates) . Estimated for 2010. 5

Page 6: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

Founded in 1972

Focused on brand and

product

Consolidation of

industrial business model

located in Minas Gerais

1.5 mm pairs per year

and 2,000 employees

Focus on retail

R&D and production

outsourcing on Vale dos Sinos -

RS

Franchises expansion

Specific brands for each

segment

Expansion of distribution

channels

Efficient supply chain

First store

Fast Fashion

concept

Launch of the first

design with

national success

+

Schutz launch

Launch of new

brands

Merger

Commercial operations

centralized in São Paulo

Strategic Partnership

(November 2007)

Industry Reference Foundation and structuring Industrial Era Corporate Era Retail Era

2012 70’s 80’s 90’s 00’s

Opening of the first

shoe factory

Opening of the flagship

store at Oscar Freire

.3 Successful track record of

entrepreneurship

The right changes at the right time accelerated the Company's development

1

Consolidate

leadership

position

Initial Public Offering

(February 2011)

Page 7: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .4 Shareholder structure1

Notes:

1. Arezzo&Co capital stock is composed of 88,542,410 common shares, all nominative, book-entry shares with no par value.

Shareholder structure as of March, 2012.

7

Post-offering

52.6% 47.1%

Birman family Management Others

0.2%

1

Page 8: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

8

.5 Culture & Management:

Arezzo towards 2154

Code of Ethics

“Our behavior is a positive example for all activities and internal or external interactions; and we treat everyone with respect, equality and cooperation”

“We properly protect the confidentiality of our information, documents, trademarks, intellectual property and cherish the proper use of our assets”

“The Arezzo Group’s interests prevail over personal or third party interests and guide any decision-making in the company”

“We act with fairness in our relationships with suppliers, franchisees and customers, eliminating any situation that may generate expectations of bias in

the context of receipt of gifts and invitations”

“Our suppliers are evaluated and contracted based on clear criteria and in line with our ethical standards and conduct”

“We are committed to ensure a responsible environmental stewardship by ensuring and establishing high standards for the purposes of protecting the

environment and conserving its resources”

“We have a socially responsible conduct and do not use any resources for unethical or illegal purposes, or that violates loca l or international laws”

“It is our duty to report any breach of the Code of Ethics irrespective of the public involved”

2010

2154

Meritocratic culture based on best practices makes Arezzo a company prepared to reach 2154

1

Page 9: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .6 Strong platform of brands

Strong platform of brands, aimed at specific target markets, enables the Company to capture growth from different income segments

1 Trendy

New

Easy to wear

Eclectic

Fashion

Up to date

Bold

Provocative

16 - 60 years old 18 - 40 years old

R$ 285.00/pair

R$ 589.1 million R$ 249.8 million

Pop

Flat shoes

Affordable

Colorful

12 - 60 years old

R$ 99.00/pair

R$ 23.9 million

Design

Exclusivity

Identity

Seduction

R$ 960.00/pair

R$ 8.3 million

20 - 45 years old

65,7% 27.8% 2.7% 0.9%

Brands

profile

Female

target

market

Sales

Volume3

% Gross

Revenues4

Retail price

point

Foundation 1972 1995 2008 2009

O

8

MB

18

O

1

O

18

F

290

MB

877

Notes:

1. Points of sales (1Q12 LTM); O = Owned Stores; F = Franchised Stores; MB = Multi-brand Stores; EX = Exports

2. % of each brand gross revenues (2011 LTM)

3. (1Q12 LTM) gross revenues, does not include other revenues (not generated by the 4 brands)

4. % total (1Q12 LTM) gross revenues 9

R$ 180.00/pair

MB

783

O

19

F

2

MB

1,509

Dis

trib

uti

on

ch

an

ne

l1 POS 1

%

gross

rev.2

73% 12% 14% 1% 65% 26% 41%

EX

-

1%

EX

-

8%

EX

-

14% 7% 79% 59%

Page 10: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .7 Multiple distribution channels

1

10

429

242

170

56²

897

Flexible platform through three distribution channels with differentiated strategies, maximizing the Company's profitability

Gross Revenue Breakdown – (R$ mn)¹

Gross Revenues per Channel

46 owned stores

being 5 Flagship

stores

Reach about

1.200 cities and

2,500 multi-

brands

292 franchises in

more than 160

cities

Broad distribution

in every Brazilian

state

Franchises Multi-brands Owned stores Others Total

Notes:

1. (1Q12 LTM) gross revenues

2. Considers external market and other revenues in the domestic market

48% 27% 19% 6% 100%

Page 11: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

| Business model

Page 12: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

Management

BRANDS OF REFERENCE

Customer focus: we are at the forefront of Brazilian women fashion and design

Multi-channel Sourcing & Logistics Communication &

Marketing

SEASONED

MANAGEMENT

TEAM WITH

PERFORMANCE

BASED INCENTIVES

NATIONWIDE

DISTRIBUTION

STRATEGY

EFFICIENT

SUPPLY CHAIN

SOLID MARKETING

AND

COMMUNICATION

PROGRAM

ABILITY TO

INNOVATE

R&D

1 2 3 4 5

12

Unique business model in Brazil

2

Page 13: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .1 Ability to Innovate

We produce 7 to 9 collections per year 2 I. Research

Creation: 11,500 SKUs / year

II. Development III. Sourcing IV. Delivery

Arezzo&Co fulfills the various aspirations of women, delivering on average 5 new models per day, allowing for consistent desire-driven purchases

Available for selection: 63% of SKUs created /

year

13

Stores: 52% of SKUs created / year

Creation

Launch

Orders

Production

Delivery

Normal sale

Discount sale

Winter I Winter II Winter III Summer I Summer II Summer III Summer IV

Activities JAN FEV MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Page 14: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .2 Broad media plan

2

14

The brand has an integrated and expressive communication strategy, from the

creation of campaigns to the point of sales

Strong presence in printed media

150 inserts in printed media in 300 pages in 2011 (45 million readers) 78 exhibition in fashion editorials in 1Q12

Digital communication

Presence in eletronic media and television

+1000 exhibition on TV e 620 exhibition in cinema in 2011 + 40 million impact

Demi Moore

Seasonal showroom in Los Angeles near the

Red Carpet

Season

CRM – VIP sales

In-store events – PA

Stylists Fashion Advisors

Celebrity Endorsement Marketing Events

115 k Facebook fans: leader in

interactions

30 k monthly access to Schutz‟s Blog

549k accesses to site/month

Average navigation time: 8 minutes

51 k Twitter followers : category leader

Gisele Bündchen Blake Lively

Page 15: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .2 Communication & marketing program

reflected in every aspect of the stores

Stores constantly modified to incorporate the concept of each new collection, creating desire-driven purchases

2

All visual communication at stores is monitored and updated simultaneously throughout Brazil for each new collection

Flagship stores Store layout & visual merchandising

15

POS materials (catalogs, packaging, among others)

Page 16: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .2 Atmosphere of stores: differentiated

concepts for each brand 2

16

Summer – Flagship Oscar Freire

Winter – Flagship Oscar Freire Video Wall

Closet Essential

Niches and lighting

Jaquets and accessories

Campaigns and marketing actions

Preeminence for products

Differentiated products

Visual merchandising:

Updates at low cost investment

Brings relevant information from

each collection to stores’ level

3 main updates per year

Chameleon project: constant

modification to incorporate the new

collection’s concept

Exposure of a large variety of

products

Selling area inventory: lower

necessity of area for storage

Atmosphere of a jewelry store

Private shop experience

Focus on exclusivity, design and

highly selected materials

Wall display

Combos

Storage

Each theme is disposed in different niches

Acessories

Sophisticated lighting

Distinguished storefront Special collections

Page 17: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .3 Flexible production process…

2

17

Arezzo’s size allows for large scale purchases from each

supplier

Production speed, flexibility and scalability to ensure Arezzo&Co‟s expected growth based on asset light model

Gains of scale

Joint purchases Certification and auditing of suppliers

In-house certification and auditing ensure quality and

punctuality (ISO 9001 certification in 2008) Negotiation of raw material jointly with local suppliers

Consolidation and improvement of distribution in national

scale

Reception: 100,000 units / day

Storage: 100,000 units / day

Picking: 150,000 units / day

Replacement of milky run strategy

1

2

3

4

5

Distribution: 200,000 units / day 4

Sourcing Model

Owned factory with capacity to produce 1.2 million pairs

annually and strong relationship with Vale dos Sinos

production cluster as the outsourcing represents 86% of total

production

New Distribution Center

Page 18: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .4 ...leveraged by owned stores…

Capturing value from the chain while developing retail know how and brands‟ visibility

2 Greater brand awareness coupled with operational efficiencies Flagship Stores

18

Clustering higher productivity stores in main areas (mainly SP and RJ) improving

operational efficiency and profitability:

Direct costumers interaction develops retail competences which are also reflected

at franchised stores

Flagship stores ensure greater visibility and reinforce brand image

Arezzo – Ipanema / RJ

Schutz – Iguatemi / SP

Arezzo – Cid. Jardim / SP

R$ 3,292 M

R$ 5,249 M

Ow

ned

Fra

nchis

e

Annual Average

Sales per Store

2011

Total sales area and # of stores (sq m)

Schutz – Oscar Freire / SP

610

21

29

45 46

# stores

88% 91%81%

77%

80% 80%

12%9%

19%

23%

20% 20%

2007 2008 2009 2010 2011 1Q12

Flagship

Standard Store

1,0441,369

2,067

2,967

4,686 4,754

Page 19: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

Intense retail training

Ongoing support: average of 6 stores/ consultant and

average of 22 visits per store/ year

Strong relationship with and ongoing support to franchisee

IT integration with our franchises amount to more than 80%

As mono-brand stores, franchises reinforce the branding in

each city they are located

2

4 or more

franchises

1 franchise

2 franchises

3 franchises

46%

10%

28%

16%

19

.4 …with efficient management of the

franchise network...

Model allows rapid expansion with little invested capital by Arezzo&Co and high profitability to franchisees

Successful Partnership: “Win – Win” Franchise Concentration per Operator

Average payback of 39 months2

100% of on-time payments

96% satisfaction of franchises1

Excellency in Franchising Award in the last 8 years (ABF)

Best Franchise in Brazil (2005) and in the sector for 7 years since 2004

(# of Franchisees by # of Franchises)

Notes: FY2011 data

1. 96% of the current franchisees indicated they would be interested in opening a

franchise if they did not already have one

2. Annual sales of R$ 2,330 thousand + average initial investment of R$ 600 thousand

+ working capital of R$ 414 thousand

Page 20: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .4 ...and of the multi-brand stores

2

Multi-brand stores

20

Multi-brand stores‟ Gross Revenue¹ (R$ mn) Improved distribution and brand visibility

Greater brand capillarity

Presence in over 1,200 cities

Rapid expansion at low investment and risk

Main Focus: share of wallet

Owner’s loyalty

Important sales channel for smaller cities

Sales team optimization: internal team and commissioned

sales representatives

Multi-brand stores widen the distribution capillarity and the brands‟ visibility, resulting in a strong retail footprint

Notes:

1. Domestic market only

# Store 1,782

2,177

234

2011

56

1Q12

Gross Revenue1

(R$ mn) 188

2010 1Q11

47

Page 21: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .4 Large capillarity and scale of store

chain

Mono-brand store chain with high capillarity, reaching more than 160 cities and well-positioned among the retail companies

2

21

Size and average sales per mono-brand stores - 2011

Brand Average size

(m2)

Net Revenue/ m2

(R$ 000s)

Total

Stores 1,2

61 354 328

133 244 432

1,904 9 167

1,031 7 336

2.513 8 145

263 17 104

5

290 franchises +

18 owned stores +

4 outlets +

877 multi-brand clients

2 franchises +

19 owned stores +

1 outlet +

1,509 multi-brand clients

Points of sale (1Q12)

TOTAL

8 owned stores

783 multi-brand clients

1 owned store +

18 multi-brand clients

292 franchises +

40 owned stores +

5 outlets +

2.177 multi-brand clients

= 2,515 points of sales

Source: IBGE, Companies’ Reports; number of stores according to latest data provided by the Companies Notes: 1. Considers only monobrand stores of Arezzo and Schutz; 2. For Hering, considers only Hering Store chain stores; 3. 2008 data; 4. Net Revenue (assuming that sales taxes and deduction = 30% of gross revenues); 5. Considers Arezzo + Schutz, except for outlets, handbags’ stores and Schutz franchise;

GDP³: 18%

A&C¹: 17%

GDP³: 55%

A&C¹: 57%

GDP³: 15%

A&C¹: 15%

GDP³: 7%

A&C¹: 7%

GDP³: 5%

A&C¹: 4%

57 sq m

85 sq m

80 sq m

Points of sale – average size : new stores are increasing

network average size

2010 2011 new stores 2012 new stores

Page 22: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

Arezzo and Ana Capri Schutz and Alexandre

Birman Industrial Supply Chain Strategy and IT Financial

Alexandre Birman Cisso Klaus Marcio Jung Thiago Borges Kurt Richter

HR

Raquel Carneiro

Marco Coelho

Internal Auditing

Anderson Birman

Claudia Narciso

.5 Seasoned and professional

management team 2 Anderson Birman

Years

at Arezzo

39

16

4

13

10

7

8

29

2

Years of

experience

39

16

12

23

31

27

46

40

12

Name

Title

Anderson Birman

CEO

Alexandre Birman

COO

Thiago Borges

CFO and Investor Relations Officer

Claudia Narciso

Director – R&D

Kurt Ritchter Director – Strategy and IT

Marcio Jung

Director – Supply Chain

Cisso Klaus

Director – Industrial

Marco Coelho

Director – Internal Auditing

Raquel Carneiro

Director – HR

Highly qualified management team

22

Stock option plan for key executives

Performance based compensation package for all employees

Independent business units for each brand but unified officers (Industrial, Logistics, Financial and HR) for the whole company

Page 23: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .6 Corporate governance

Board is composed by 8 members being 4 appointed by controlling shareholders 2

Name Experience Name Experience

Title Title

Anderson Birman Chairman of the Board

Arezzo’s CEO since its foundation, with over 39 years of

experience in the industry

Alexandre Birman Vice-Chairman of the Board

Arezzo’s COO and founder of Schutz, with 16 years of

experience in the industry

Pedro Faria Board Member

Tarpon’s partner since 2003, member of the Board of Directors of

Direcional Engenharia, Omega Energia Renovável, Cremer and

Comgás

Eduardo Mufarej Board Member

Tarpon’s partner since 2004, member of the Board of Directors of

Tarpon, Omega Energia Renovável and Coteminas

José Murilo Carvalho Board Member

President of the Attorney’s Association of Minas Gerais,

Board Member of the Brazilian Bar Association

José Bolonha Board Member

Founder and CEO of “Ethos Desenvolvimento Humano e

Organizacional“; Board member of the Inter-American Economic

and Social Council (UN, WHO)

Guilherme A. Ferreira Independent Board Member

CEO of Bahema Participações, board member of Pão de

Açúcar, Banco Signatura Lazard, Eternit, Tavex and Rio

Bravo Investimentos

23

Artur N. Grynbaum Independent Board Member

CEO of Grupo Boticário (largest franchise company in Brazil) and

Vice-President at Abihpec (Brazilian Association of Industries in the

field of Personal Hygiene, Perfumes, and Cosmetics )

Ana Luiza Franco* (Coordinator)

Audit Committee

Pedro Faria (Coordinator)

José Bolonha (Coordinator)

Committees

Strategy Committee People Committee

Board of directors

Members:

Jose Murilo and Guilherme A. Ferreira

Members:

Anderson Birman, Alexandre Birman, Guilherme A.

Ferreira and Arthur N. Grynbaum

Members:

Pedro Faria and Alexandre Birman

*Mrs Franco is former partner at Machado Meyer Law firm in Brazil

and currently acts as member for corporate risk and audit

committees in various relevant companies in the country.

Page 24: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

| Market Overview

Page 25: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .1 Social upward mobility driving internal

consumption

Income growth and job creation lead to rapid social upward mobility and increasing internal consumption

3

25

2003

44 (24%)

29 (15%)

40 (20%)

16 (8%)

47 (27%)

49 (28%)

+18 mi (2003-14E)

+47 mi (2003-14E)

2014E 2009

31 (16%) 20 (11%) 13 (8%)

66 (37%)

95(50%)

113 (56%)

...Resulting in a significant rise of consumer goods consumption, including Footwear and Apparel

(Consumption growth as a result of the upward mobility in social classes; indexed 100 = class D/E)

Source: IBGE, FGV, LCA, Bain & Co., BCG, Roland Berger

Classes A/B: monthly income above R$4,808 | Class C: monthly income between R$1,115 and R$4,408 | Class D: monthly income between R$768 and R$1,115 | Class E: monthly income below R$768

Class

D/E Class

C Class

B Class

A

Food, Drinks and

Cigarettes

Electronics

and Furniture

Footwear and

Apparel

Prescription/OTC drugs

Hygiene and

Personal Care

5.4x

10.1x

12.6x

9.3x

11.2x

Footwear and

apparel have

the largest

growth

potential

3.3x

4.4x

5.4x

4.3x

5.3x

1.7x

1.9x

2.3x

1.9x

2.3x

1.0x

1.0x

1.0x

1.0x

1.0x

Class C

Class A/B

Class D

Class E

Brazil experiences an accelerated process of social upward migration... (Millions of people)

Page 26: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

26

.2 Brazilian footwear market overview

3

+4% +6%

Footwear market (R$ bn) +8%

2007 2008 2009 2010

29.7 31.0 32.9

35.4

8.6 9.0 9.5 10.3

2007 2008 2009 2010

Total footwear Women footwear

4.7%

8.1% 8.6%

11.1%

Arezzo&Co has a significant stake of the the women footwear market and has consistently increased its market share

Arezzo&Co‟s market share1

Source: IBOPE Inteligência (Pyxis), Satra, World Bank, ABICALÇADOS, IEMI, MTE, MDIC, / SECEX, IBGE

Note: 1. Based on Euromonitor research and IBOPE Inteligência (Pyxis). Estimated market share, which includes both Arezzo and Schutz

37%

29%

17%

13%

4%

Others

SportsMen

Kids

Women

footwear

Income Class

17%

44%33%

6%

Class B

Class AClass D/E

Class C

Footwear consumption (2009)

Page 27: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .3 Global Industry

Note:

DDP: delivered duty paid

FOB: free on board

BRAZIL

Lead time: 40 days

Production (pairs): 894 mi

Cost (without taxes ): US$

19/pair

Cost (w/ taxes ): US$ 29/pair

ITALY

Lead time: 70 days

Production (pairs): 202 mi

Cost (FOB): US$ 26/pair

Cost (DDP): US$ 38/pair INDIA

Lead time: 160 days

Production (pairs): 2.000 mi

Cost (FOB): US$ 15/pair

Cost (DDP): US$ 23/pair

CHINA

Lead time: 120 to 150 days

Production (pairs): 10.000 mi

Cost (FOB): US$ 16/pair

Cost (DDP): US$ 40/pair

VIETNA

Lead time: 120 to 150 days

Production (pairs): 682 mi

Cost (FOB): US$ 15/pair

Cost (DDP): US$ 23/pair

Brazil is a major shoe producer with a competitive cost of women leather

shoes for the domestic market

3

Source: Abilcalçados, Assintecal, Arezzo&Co 27

Page 28: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

28

.4 Brazilian footwear industry Overview

3 Brazilian Shoes Production (2010)

South Region South

Region

Vale dos

Sinos

(RS)

Production - # pairs (million) 302 ~187

Export - # pairs (million) 32 ~20

Export - (million USD) 733 ~455

Jobs (thousand) 130 ~81

Companies 3.400 ~2.000

Southeast Region Southeast

Region

Production - # pairs (million) 189

Export - # pairs (million) 9

Export - (million USD) 152

Jobs (thousand) 90

Companies 4.000

Northeast Region Northeast

Region

Production - # pairs (million) 399

Export - # pairs (million) 102

Export - (million USD) 595

Jobs (thousand) 126

Companies 627

Main producer

States

Expertise in the production of women leather shoes

894 million

pairs

Other producer regions:

Expertise in the production of sports shoes Expertise in the production of men leather shoes

Arezzo&Co mainly sources its products in the South of Brazil, the world‟s

largest footwear manufacturer cluster, specialized in women leather shoes

Source: Abilcalçados, Assintecal, Arezzo&Co

Other 66

7% Sports 88

10%

Leather 253

28%

Rubber 487

55%

Page 29: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

| Value Drivers Update

Page 30: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .1 Solid growth fundamentals

4 Key drivers of growth

30

SG&A as % of Net Revenue and Gross Margin

Store area

Revenue growth post-expansion

99%¹ AFTER

BEFORE

70m2

34m2

¹ Comparison between the sales of Schutz store at Morumbi Shopping:

Results from August/10 to March/11 and August/11 to March/12

37.7%

40.5% 40.5% 41.5%

27.0% 26.2%24.3%

24.7%

2008 2009 2010 2011

Gross margin SG&A (% of net revenue)

Store productivity increase and additional upsides

Expand distribution footprint

Store openings in 2011 – 38 out of 38

Store openings in 2012E – increase from 40 to 58

Same store expansion in 2011 and 2012 – 615 out of 1000 sq m already expanded

Store remodeling: Schutz new store format significantly improving sales productivity

Same store sales of 11.4% (sell out - owned stores) and 11.3% (sell in – franchises)

IT integration between our franchises: about 80% of our stores network in the same platform

Gross margin expansion: 100bps in 2011

Ebitda margin expansion: 60bps in 2011

Net income CAGR reached 47% (2005-2011) and net margin rose by 7p.p. in the same period

Increase operational efficiencies and margins

Page 31: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .2 What‟s new for 2012

4

GTM Arezzo

Expanding Footprint

Key drivers of growth

Opening of 58 stores in 2012:

• 11 owned stores

• 47 franchises

Webcommerce: Schutz and Anacapri started marketing a wide range of models to Brazil

31

Brand assessment:

• Reevaluation of Arezzo’s current distribution and supply model in Brazil

• Solid planning of brand growth for the next years

Consistent sales growth since 2010

Focus on new store format

Widening distribution platform for franchises

Anacapri Consolidation

Alexandre Birman Internationalization

Concentration on brand’s strengthening

Structuring brand’s internationalization out of NY

2010

2,6

21,6

1,9 4,1

2011 1Q11 1Q12

Anacapri Gross

Revenue

(R$ million)

Page 32: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

| 1Q12 Financial Highlights 05

Page 33: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232 .1 Operational and financial highlights

5 Gross Revenues per Channel (R$ mn) – Domestic Market

33

Notes:

1. Others: increase of 97.0 % in 1Q12 and of 65.4% in 2011.

SSS Sell-out (Owned Stores)

SSS Sell-in (Franchises)

11.0%

9.0%

12.1%

6.5%

88.5 97.6

358.7 420.0

47.4 55.7

188.4

234.0

26.9 44.5

110.0

152.2

1.8 3.5

5.4

9.0

1Q11 1Q12 2010 2011

10.2%

65.5%

164.6

201.3

22.3%

17.1%

38.4%

23.1%

662.5

815.2

24.2%

17.5%

Page 34: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

267 292 208 227 242 267 289

29 46

6 10 21 29

45

17.6

11.7 13.3 14.9

17.6

21.4

1Q11 1Q12 2007 2008 2009 2010 2011

Owned Stores Franchises Total Area

296 +42

23.2%

+38

13.2% 12.5%

17.7%

338

263

+23 214

237 296

+26 +33

21,6

334

21.9%

5

34

.2 Operational and financial highlights

Key highlights

Strong Gross Revenue growth, especially in the Schutz brand that increased by 36.7% in 1Q12 comparing to 1Q11

1Q12 ended with 338 store chain and Sales area expansion of 23% year-over-year

1Q12 Net Revenue increased by 16.4% year-over-year

Number of Stores (R$ mn) and Total Area (sq m - „000)

CAGR 07-12 (1Q12 LTM) : 29.3%

Net Revenues (R$ mn)

Area CAGR 07- 12 (1T12): 16.6%

138.6 161.4

193.8

367.1 412.1

571.5

678.9

1Q11 1Q12 2007 2008 2009 2010 2011

16.4%

89.4%

12.3%

38.7%

18.8%

Page 35: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

20.7

14.7

60.5

95.5

117.7 15.0%

14.7%

16.7% 17.3%

1Q11 1Q12 2009 2010 2011

5 Gross Profit (R$ mn) and Gross Margin (%)

35

.3 Operational and financial highlights

Adjusted¹ Net Income (R$ mn) and Net Margin (%)

Adjusted¹ EBITDA (R$ mn) and EBITDA Margin (%)

40.5%

14.7

10.9

48.7

64.5

91.6 10.6%

10.0%

11.8%

11.3%

13.5%

1Q11 1Q12 2009 2010 2011

5.3

16.1

16.1

22.7

14.0%

56.4 67.2

166.8

231.6

281.4

40.7% 41.6% 41.5%

1Q11 1Q12 2009 2010 2011

40.5%

8.0

Notes:

1. Adjusted by R$ 8.0 million non-recurring expense related to the termination of

the commercial agreement entered into with the former supply agent

Page 36: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

36

5 .4 Operational and financial highlights

Cash Conversion Cycle (R$ thousand)

Cash Flows From Operating Activities (R$ thousand)

Capex (R$ million)

¹ Days of COGs

² Days of Net Revenues

Sumary of investments 1Q11 1Q12 Growth or

spread (%) 2010 2011

Growth or

spread (%)

Total Capex 3,738 17,337 363.8% 15,513 30,239 94.9%

Stores - expansion and reforming 2,206 13,578 515.5% 8,018 23,352 191.2%

Corporate 1,313 3,553 170.6% 5,772 6,082 5.4%

Others 219 206 -5.9% 1,723 805 -53.3%

Cash flows from operating activies 1Q11 1Q12Growth or

spread2010 2011

Growth or

spread

Income before income taxes 21,321 15,636 (5,685) 89,289 125,452 36,163

Depreciation and amortization 879 1,417 538 2,670 4,058 1,388

Others (1,868) (4,129) (2,261) 1,735 (10,475) (12,210)

Decrease (increase) in current assets / liabilities (12,068) 9,975 22,043 (48,404) (47,302) 1,102 -

Trade accounts reveivable (18,366) 5,994 24,360 (29,170) (47,118) (17,948)

Inventories (15,723) (8,579) 7,144 (27,657) (8,518) 19,139

Suppliers 22,157 18,840 (3,317) (330) 8,542 8,872

Change in other current assets and liabilities (136) (6,280) (6,144) 8,753 (208) (8,961)

Change in other non current assets and liabilities (263) (700) (437) (291) (147) 144

Tax and contributions (2,366) - 2,366 (24,542) (28,548) (4,006)

Net cash generated by operating activities 5,635 22,199 16,564 20,457 43,038 22,581

#days (R$'000) #days (R$'000)

106 164,520 99 183,568 -7

Inventory¹ 66 64,585 59 66,099 -7

Accounts Receivable² 92 150,836 90 173,595 -2

(-) Accounts Payable¹ 52 50,901 50 56,126 -2

Cash Conversion Cycle1Q11 1Q12 Change

(in days)

Page 37: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

37

5 .4 Operational and financial highlights

Indebtedness (R$ thousand)

Indebtedness totaled R$30.8 million in 1Q12 versus

R$38.7 million in 4Q11

Long-term debt relevance stood at 54.4% in 1Q12 versus

46.0% in 4Q11

Indebtedness policy remained conservative, with low

weighted-average cost of Company's total debt

Indebtedness 1Q11 4Q11 1Q12

Cash 187,293 173,550 166,741

Total indebtedness 33,586 38,659 30,844

Short term 12,813 20,885 14,059

As % of total debt 38.1% 54.0% 45.6%

Long term 20,773 17,774 16,785

As % of total debt 61.9% 46.0% 54.4%

Net debt (153,707) (134,891) (135,897)

EBITDA LTM 98,930 117,729 111,662

Net debt /EBITDA LTM -1.6x -1.1x -1.2x

Page 38: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

38

Appendix

Page 39: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

39

.1 Key performance indicators

A Main financial Indicators 1Q11 1Q12

Growth or

spread (%) 2010 2011

Growth or

spread (%)

Net revenue 138,595 161,361 16.4% 571,525 678,907 18.8%

(-) COGS (82,150) (94,188) 14.7% (339,884) (397,483) 16.9%

Gross profit 56,445 67,173 19.0% 231,641 281,424 21.5%

Gross margin 40.7% 41.6% 0.9 p.p. 40.5% 41.5% 1.0 p.p.

(-) SG&A (36,589) (53,922) 47.4% (138,821) (167,754) 20.8%

% of Revenues 26.4% 33.4% 7.0 p.p. 24.3% 24.7% 0.4 p.p.

(-) Selling expenses (25,164) (34,257) 36.1% (95,437) (119,469) 25.2%

(-) Owned stores (9,483) (15,499) 63.4% (35,551) (46,573) 31.0%

(-) Sales, logistics and supply (15,681) (18,758) 19.6% (59,886) (72,896) 21.7%

(-) General and administrative expenses (10,904) (11,599) 6.4% (44,169) (45,895) 3.9%

(-) Other (expenses) and revenues¹ 358 (6,649) -1959.7% 3,455 1,668 -51.7%

(-) Depreciation and amortization (879) (1,417) 61.2% (2,670) (4,058) 52.0%

EBITDA 20,735 14,668 -29.3% 95,490 117,729 23.3%

EBITDA margin 15.0% 9.1% -5.9 p.p. 16.7% 17.3% 0.6 p.p.

Net income 14,728 10,852 -26.3% 64,534 91,613 42.0%

Net margin 10.6% 6.7% -3.9 p.p. 11.3% 13.5% 2.2 p.p.

Working capital² - % of revenues 25.8% 25.2% -0.6 p.p. 24.8% 28.2% 3.4 p.p.

Invested capital³ - % of revenues 28.5% 32.9% 4.4 p.p. 28.0% 29.6% 1.6 p.p.

Total debt 33,586 30,844 -8.2% 46,769 38,659 -17.3%

Net debt (153,707) (135,897) -11.6% 33,765 (134,891) n/a

Net debt/EBITDA LTM -1.6 X -1.2 X n/a 0.4 X -1.1 X n/a

Page 40: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

40

.2 Balance Sheet - IFRS

A Assets 1Q11 4Q11 1Q12 Liabilities 1Q11 4Q11 1Q12

Current assets 419,920 432,376 426,413 Current liabilities 103,256 102,318 103,212

Cash and cash equivalents 6,809 15,528 6,213 Loans and financing 12,813 20,885 14,059

Short-term investments 180,484 158,022 160,528 Trade accounts payable 50,901 37,286 56,126

Trade accounts receivables 150,836 179,589 173,595 Dividends and interest on equity capital payable 11,964 14,327 6,117

Inventories 64,585 57,384 66,099 Other liabilities 27,578 29,820 26,910

Taxes recoverable 8,889 10,191 9,734

Other receivables 8,317 11,662 10,244 Non-current liabilities 30,069 24,263 23,138

Loans and financing 20,773 17,774 16,785

Non current assets 60,977 78,252 94,836 Related parties 2,079 905 879

Long-term assets 22,025 16,818 17,896 Other liabilities 7,217 5,584 5,474

Financial investments 96 79 88

Taxes recoverable 3,774 358 350 Equity 347,572 384,047 394,899

Deferred income and social contribution taxes 14,440 10,012 10,473 Capital 40,917 40,917 105,917

Other receivables 3,715 6,369 6,985 Capital reserve 238,086 237,723 172,723

Investments - - - Income reserves 37,779 105,407 105,407

Property, plant and equipment 22,134 30,293 37,627 Proposed additional dividends 16,062 - -

Intangible assets 16,818 31,141 39,313 Retained Earnings 14,728 - 10,852

Total assets 480,897 510,628 521,249 Total liabilities and shareholders‟ equity 480,897 510,628 521,249

Page 41: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

41

.3 Income Statement - IFRS

A Income statement - IFRS 1Q11 1Q12

Growth or

spread (%) 2010 2011

Growth or

spread (%)

Net operating revenue 138,595 161,361 16.4% 571,525 678,907 18.8%

Cost of sales and services (82,150) (94,188) 14.7% (339,884) (397,483) 16.9%

Gross profit 56,445 67,173 19.0% 231,641 281,424 21.5%

Operating income (expenses): (36,589) (53,922) 47.4% (138,821) (167,753) 20.8%

Selling (25,524) (35,007) 37.2% (96,597) (121,224) 25.5%

Administrative and general (11,423) (12,266) 7.4% (45,679) (48,197) 5.5%

Other operating income, net 358 (6,649) -1957.3% 3,455 1,668 -51.7%

Income before financial results 19,856 13,251 -33.3% 92,820 113,671 22.5%

Financial income (expenses) 1,465 2,385 62.8% (3,531) 11,781 -433.6%

Income before income taxes 21,321 15,636 -26.7% 89,289 125,452 40.5%

Income and social contribution taxes (6,593) (4,784) -27.4% (24,755) (33,839) 36.7%

Current (1,967) (5,245) 166.6% (19,507) (24,598) 26.1%

Deferred (4,626) 461 -110.0% (5,248) (9,241) 76.1%

Net income for the year 14,728 10,852 -26.3% 64,534 91,613 42.0%

Income per share 0.17375 0.12256 -29.5% 0.8247 1.0453 26.7%

Page 42: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

42

.4 Cash Flow Statement - IFRS

A Cash Flow Statement - IFRS 1Q11 1Q12 2010 2011

Cash flows from operating activities

Income before income and social contribution taxes 21,321 15,636 89,289 125,452

Adjustments to reconcile to net cash generated by operating activities (989) (2,712) 4,405 (6,417)

Depreciation and amortization 879 1,417 2,670 4,058

Financial Investments (3,091) (3,861) - (14,948)

Interest and FX variation 589 (522) 2,031 4,002

Other 634 254 (296) 471

Decrease (increase) in assets (36,649) (1,325) (57,730) (62,093)

Trade accounts receivable (18,366) 5,994 (29,170) (47,118)

Inventories (15,723) (8,579) (27,657) (8,518)

Taxes recoverable (871) 465 (4,063) 1,244

Variation in other current assets (1,359) 1,313 3,113 (5,200)

Judicial deposits (330) (518) 47 (2,501)

(Decrease) increase in liabilities 24,318 10,600 9,035 14,644

Trade accounts payable 22,157 18,840 (330) 8,542

Labor liabilities 1,057 (2,831) 2,843 (1,602)

Tax and social liabilities 205 (5,615) 7,719 7,665

Change in other liabilities 899 206 (1,197) 39

Paid incomes and social contribution taxes (2,366) - (24,542) (28,548)

Net cash generated by operating activities 5,635 22,199 20,457 43,038

Net cash used in investing activities (176,131) (15,986) (12,891) (168,294)

Net cash used in financing activities with third parties (13,772) (7,293) 5,399 (12,112)

Net cash used in financing activities with shareholders 183,073 (8,235) (43,952) 144,892

Increase (decrease) in cash and cash equivalents (1,195) (9,315) (30,987) 7,524

Increase (decrease) in cash and cash equivalents (1,195) (9,315) (30,987) 7,524

Page 43: May 2012 - institutional presentation - may, 2012

R:152

G:216

B:218

R:80

G:179

B:207

R:216

G:181

B:163

R:177

G:181

B:121

R:119

G:119

B:119

R:217

G:217

B:217

R:160

G:160

B:160

R:208

G:240

B:232

43

IR Contacts

Thiago Borges

Daniel Maia

Phone: +55 11 2132-4300

[email protected]

www.arezzoco.com.br

CFO and IR Officer

IR Manager