Stuart Mackey, Marketing “Master”

1. George Lucas (and J. J. Abrams)

Knew Who The Movies Were For

I thought Star Wars was too wacky for the general public.

George Lucas

Lesson 1: Target your Ideal client

and grow your "fan base" and they will be

your "evangelists."

When know who your customers are, you do, give you an edge on the

competition, that can.

Target Audience

Rebels

Disgruntled Stormtroopers

Additional Reach

ScavengersUnreachable?

Evil Sith Lords

Farm Boys

Smugglers

2. The Movies Are All About

The Story

Storytelling is about two things; it's about character and plot.

George Lucas

Lesson 2: Tell stories in your

marketing to engage your audience

emotionally.

Mythology, 'Star Wars' is. Story of good versus evil, it is. Universal and timeless,

the storytelling is. Yes, hmmm.

3. Star Wars Is Unforgettable

The thing about 'Star Wars' is that every single person is important. Even though

Rey is a big role, everyone influences everyone. If that wasn't so, why would so many people remember Admiral Ackbar?

Daisy Ridley

Lesson 3: Make your marketing

unique, memorable and consistent.

4. Star Wars Engaged The

Audience

With Star Wars fans, there's so much enthusiasm.

Peter Mayhew

Lesson 4: Keep your audience

engaged with you and your brand

5. They Took Risks

George Lucas wanted this moving camera for all of the photography in Star Wars. He was willing to take a

risk with the concepts that I advanced with regard to ways for doing that.

John Dykstra - Special Effects Designer

Lesson 5: Take Risks and try new things

Only those who will risk going too far can possibly find out how far it is.

Yes, hmmm.

Do. Or do not. There is no try.

Stuart Mackey, Marketing “Master” mackeyproductions.com (813) 699-0843