mb uni the ab cs of twitter - final
DESCRIPTION
How to set up a twitter account? How to start on twitter? Here are the ABCs of twitter that I've created in Media Box. The key rules of twitter are to start listening to the conversation and get involved when you have something useful to say.TRANSCRIPT
TheABC’sofTwitter
JoanneSweeney‐BurkeMediaBox
Journalist ChamberofCommerceCEO PRLecturer MarketingExecutive EventManager Fundraiser BusinessOwner Failedpolitician DesperateforaNewChallengeeveryday
Blogger&wannabeauthor Life‐LongLearner ‘TheApprentice’Linalist MAinDigitalMarketingStudent
WhoisShe?
SowhatisMediaBox?CreativeCouturebyMediaBox…NowYouCanRelax•MediaPlanning&Buying…reviewit,changeit,makemoreimpact(mixadvertising&
sponsorship)•PressOf@ice…managingyourbusinessreputation•EventManagement…excitingeventswithaelaboratemarketingmessage•MarketingCouture…bespokecampaignstomaximiseyourmarketingworth•DesignStudio…couturedesignswithimpact•DigitalMedia&Marketing…reviewingyouronlineactivity
CourseObjectives Understandingtwitterterminology GivingyouagreaterunderstandingofthetoolsofTwitter Teachingyouskillstomakeyourbusinessremarkableonline
Enablingyouintwitterstory‐telling Understanding“ContentisKing” Devisingatwitterstrategyforyourbusinessororganisation
TheShifttoWeb2.0
“The second generation ofthe World Wide Web,especially the movementaway from static web pagesto dynamic and shareablecontent and socialnetworking.”
WhatisSocialMedia?Regularmediaislikeaonewaystreet….youreadanewspaper,watchTVorlistentoradioinordertobeinformed,entertainedorengaged.Butyoucan’tcommentorgiveyourviews.
SoSocialMediaislikeatwowaystreet….youcangiveyouropinion,sharelinks,re‐tweetotherpeoplescommentsandbecomeyourownpublisherofcontent.
Andsocialnetworkingsitesaretheplatformsthatallowyoutosharee.g.Facebook,Twitter,Flickr,Blogs,YouTube.
TwitterMarketing
Twitter is a website, owned and operated by Twitter Inc., whichoffers a social networking and microblogging service, enablingits users to send and read other users' messages called tweets.Tweets are text-based posts of up to 140 characters displayed onthe user's profile page. Tweets are publicly visible by default,however senders can restrict message delivery to their friendslist. Users may subscribe to other users' tweets—this is known asfollowing and subscribers are known as followers.
- Wikipedia
WhyTwitterforBusiness?
• Reach and interact with like-minded businesses and awider online audience• Deepen your customer relationships• Attract new customers• Forge relationships with other businesses engaging inonline communications• Encourage Word of Mouth marketing for your business• Improve customer services (e.g. Eircom, UPC)
HowtoSetupaTwitterPage
• Go to: www. twitter.com/signup• Fill in necessary details• Add a profile picture (avatar)• Populate your page and start following friends/businesses
TheABC’sofTwitter@yourname=apublicmessagetooraboutthisperson#=hashtag;helpsyousearchandcategorisepostsonatopicTofollow=subscribetotheirmessagesTweeple=peopleonTwitterYourTwitterHandle=yourTwitternamee.g.@jsmediaboxATweet=anindividualmessageADM=adirect/privatemessageontwitter.YoucanonlysendthisiftheotherpersonfollowsyouRT/ReTweet:=repostingamessagefromsomeoneelseonTwitterandattributingthemforthecontentTrendingTopics=mostdiscussedtermsofthemoment
FindingFollowers
LookforpeopleyouknowLookatotherpeople’sproLiles‐explorelistsParticipatee.g.#followfriday#ffHoldcompetitionsandprovidespecialoffersBeworthyofbeingtalkedabout‐RT(retweet_Addmulti‐mediae.g.video,links,photosAskandrespondtoquestions‐jointheconversationAddyourproLiletoyoursiteandothermarketingmaterial‐onlineandofLlinee.g.emailsignature,businesscardsUsedirectoriese.g.twellow.com,mrtweet.com,wefollow.comAddtoyourwebpage/blog
ConnectingwithCustomers
ListentofeedbackFollowpeoplebackEngageinsurveysMonitorwhatgetsre‐tweetedandnumberofviewsAnswerquestionsWatchwhofollowsandunfollowsyouandwhenKeepyourtweets“onbrand”Offervalueandeven“Twitteronly”offersRespondincontext‐don’tstalkorhijacktrendingtopicsorhashtags
Don’tspamGiverecognitionandthankforre‐tweetsStickto140charactersFollowpeoplewhofollowyouMindyourlanguageDon’t“hardsell”‐pitchDon’tjustpromoteonyourownsiteBepersonalBuildrelationships
TwitterEtiquette
TwitterTipsRegisteryourbrandnameKeepyournameconsistentovermultipleplatformsMakeyourhandlememorableListentotheconversationwww.search.twitter.comCustomiseyourproLileandTwitterlandingpageStarttweetingbeforeconnectingBecomeavaluableresourceDon’tover‐promote‐buildrelationshipsLirstShowcaseothersUsebitly.comtoshortenlinksTherearenorulespeoplehavepersonalpreferencesRememberwhatyoutweetisindexedinsearchenginesConsiderDMsforprivacy
MeasuringTwitterSuccess
HowdoyoumeasureifyouarebeingeffectiveonTwitterornot?
Herearesometipsonhowtogaugewhetheranybodyispayingattentiontowhatyouaresayingornot.
•MeasurehowmanytimespeoplehaveRetweetedyourtweets•Measurehowmany@mentions/repliesyouhavereceived•MeasurehowmanyListsyouhavebeenaddedto•MeasurehowmuchtrafLicyoursitehasreceivedbasedonyourtweetswithlinkstoyourwebsite•Measureyournumberoffollowers
TwitterTips
NewtoTwitter:Whowillberesponsible?Whatwillyoutweetabout?WhatwillyourtrackintermsofROI?Whenwillyougetstarted?
AlreadyonTwitter:Whatwillyoukeepthesame?Whatwillyouchange?Whatwillyoudomoreorlessof?HowcanyouproactivelypromoteROI?
TwitterPro@ileCompleteyourproLilefully
AvatarDescriptorLinktoyourwebsiteLinktofacebookTwitterHandle Choose follower Engage in twitter conversation i.e.tweets
TwitterPro@ile
TrendingTopics
ImproveCustomerService
EncourageOtherFollowers#ff
CaseStudies
CaseStudies
CaseStudies
Don’tEngageinSocialMediaifYouareNotPreparedtoListentotheConversation.OtherwiseyouwillQindyour
businessinthedock!
YourTwitterStrategy
ThankYou!
Evaluation&Feedback