KRISHNA UNIVERSITYMACHILIPATNAM

M.B.A DEGREE EXAMINATIONMBA 201: MARKETING MANAGEMENT

QUESTION BANK FOR ONLINE IV INTERNAL ASSESSMENT

UNIT – I

1. ‘Market may be defined as an area or atmosphere for a potential exchange’ Who said

( a )Ff

a. Philip Kotlerb. D. S. Paulerc. William J Stantond. None of the above

2. __________ may be described as ‘basic human requirement’ ( a )

a. Needb. Wantc. Demandd. None of the above

3. __________ are wants for a specific products backed by an ability to pay ( d )

a. Needb. Wantc. Demandd. None of the above

4. Marketing _________ ( d )

a. Is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably.b. Is the integrated analysis, planning and control of product, price, promotion and distribution to create exchanges and satisfy customer and organizational needs.c. Marketing is the part of Marketing Management.d. All of these.

5. AMA Stands for: ( a )

a. American Marketing Associrationb. All Marketing Associationc. Apple Money Actd. Association more for alle. None of these

6 Which statement is correct: ( d )

a. B2C – Business to Consumerb. B2G – Business to Governmentc. B2B - Business to Businessd. All of these

7“Marketing is a human activity directed at satisfying needs and wants through exchange processes” Who said?

( a )a. Philip Kotlerb. D. S. Paulerc. William J Stantond. None of the above

8 Which concept of marketing is product-oriented? ( a )

a. Old concept of marketingb. Modern concept of marketingc.Entity concept of businessd. All of thes

9 Which concept of marketing is based on ‘Customer Satisfaction’ key point ?

( b )

a.Old concept of marketingb. Modern concept of marketingc.Entity concept of businessd. All of these

10 Which concept of marketing is customer-oriented? ( b )

a.Old concept of marketingb. Modern concept of marketingc.Entity concept of businessd. All of these

11 Modern concept of marketing consists of: ( a )

a. Responsibility towards customerb. Decisionc. Co-ordinationd. All of these

12 Marketing refers to the - ( d )

a. Sales of productb. Goods and Services are exchange to each otherc. Goods distributiond. All of these

13 Marketing-mix involves - ( b )

a. The marketing efforts include both the level of investment or effort in a specific mix element and any awareness of their effectiveness.

b. The marketing response is how the market will react to all or particular actions.

c. Marketing procedures are the methods by which decisions are made and implemented.

d. All of these

14 Which is the element of marketing mix? ( d )

a. Productb. Pricec. Placed. All of these

15 Which is the first ‘P’s of Marketing mix as per ‘Mc Carthy’? ( a )

a. Productb. Pricec. Placed. Promotion

16 Who developed the four ‘P’ s of marketing? ( c )

a. Peter F. Druckerb. Hansonc. Mc Carthyd. J. R. Berry

17 Which is not the ‘P’ of marketing? ( b )

a. Productb. Policyc. Placed. Promotion

UNIT – II

18_____________ , in the sense, things which are external to the marketing activity of an enterprise which produces substantial impact on the marketing acivity

( b )

a. Marketing Planningb. Marketing Environmentc. Marketing Controld. None of these

19 The Market environment consists - ( d )a. Socio-economicb. Competitionc. Technologyd. All of these

20____________ set of consumer who have interest, income, and access to a particular offer ( b )

a. Potential market

b. Available marketc. Qualified available marketd. Target market

21 __________ is the part of qualified available market the company decides to pursue. ( d )

a. Potential marketb. Available marketc. Qualified available marketd. Target market

22‘Highest possible expected industries sale of goods or service in a particular market segment for a given period of time under ideal conditions and on the assumption that the ideal marketing effort is made’

( a )

a. Market potentialb. Company potentialc. Sales forecastd. None of these

23‘Highest possible expected company sale of goods or service in a particular market segment for a given period of time under ideal conditions and on the assumption that the ideal marketing effort is made’

( b )

e. Market potentialf. Sales potentialg. Sales forecasth. None of these

24 Which one of the following is NOT qualitative method of Sales forecasting? ( d )

a. Jury of Executive opinion methodb. Delphi methodc. Market test methodd. Extrapolation method

25 Which one of the following is NOT quantitative method of Sales forecasting? ( a )

a. Jury of Executive opinion methodb. Regression Analysisc. Simple projection methodd. Extrapolation method

26Task of estimating the future sale of a company is entrusted to a group of executives in which particular method ( a )

a. Jury of Executive opinion methodb. Delphi techniquec. Simple projection methodd. Extrapolation method

27Task of estimating the future sale of a company is entrusted to a group of experts in which of the following method ( b )

a. Jury of Executive opinion methodb. Delphi techniquec. Simple projection methodd. Extrapolation method

28 __________ is the process of grouping buyers into different categories having ( b )

common desire or needs.a. Product differentiationb. Market segmentationc. Market orientationd. None of these

29 Grouping of buyers into different categories on the basis of gender, age, education, religion, occupation and family size is known as _________ ( a )

a. Demographic segmentationb. Geographic segmentationc. Psychographic segmentationd. None of these

30Dividing the large heterogeneous market into smaller homogeneous markets on the basis of regions is known as ____________ ( b )

a. Demographic segmentationb. Geographic segmentationc. Psychographic segmentationd. None of these

UNIT – III

31

________________ is a set of tangible and intangible attributes, including packaging, color, price, manufacturer’s prestige, retailer’s prestige, manufacturer’s and retailer’s service which the buyer may accept as offering want satisfaction’

( d )

a. Placeb. Pricec. Promotiond. Product

32 __________ goods are tangible goods that can be normally used for many years. ( a )

a. Durable goodsb. Perishable goodsc. All of thesed. None of these

33 __________ goods are tangible goods normally consumed in one or few uses. ( b )

a. Durable goodsb. Perishable goodsc. All of thesed. None of these

34 Which of the following goods are being purchased without any planning or search effort? ( c )

a. Shopping goodsb. Specialty goodsc. Impulse goodsd. Convenience goods

35 Consumers purchase ___________ of the following goods on regular basis. ( a )

a. Staple goodsb. Impulse goodsc. Emergency goodsd. None of these

36‘___________ goods are those which are used by the business buyers as inputs for further commercial processing’. ( c )

a. Consumer goodsb. Unsought goodsc. Industrial goodsd. None of these

37 Which of the following is the first stage in the New Product Development process? ( c )

a. Concept development & testingb. Idea Screeningc. Idea Generationd. None of these

38Commercialization is the ___________ stage in the New Product Development Process ( d )

a. Firstb. Thirdc. Fifthd. Last

39 Expand ‘PLC’ in the marketing parlance ( c )

a. Product Licensingb. Product Leverage Controlc. Product Life Cycled. None of these

40 What are the FOUR stages in the Product Life Cycle? ( a )

a. Introduction, Growth, Maturity and Declineb. Introduction, Maturity, Saturation, and Abandonmentc. Growth, Introduction, Decline, and Abandonmentd. Introduction, Maturity, Growth and Decline

41 Growth is the ____________ stage in the Product Life Cycle ( b )

a. Firstb. Secondc. Thirdd. Fourth

42 Maturity stage comes after which stage of the PLC ( b )

a. Introductionb. Growthc. Declined. Non of these

43_________ is a name, term, symbol or a design or a combination of them which is intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors

( d )

a. Productb. Packagec. Labeld. Brand

44 Legal version of a brand is known as _____________ ( d )

a. Productb. Packagec. Labeld. Trade mark

45 _________ is a specific version of a product that has a separate designation in the seller’s list. ( c )

a. Productb. Product itemc. Product mixd. Product line

46

____________ is a group of products that are closely related either because they satisfy a class of need, or used together or sold to the same customer group or marketed through the same type of outlets, or fall within given price range or are considered as a unit because of marketing, technical or end-use considerations

( a )

a. Product lineb. Product mixc. Product itemd. None of these

47 Full list of products offered for sale by a company is known as __________ ( b )

a. Product lineb. Product mixc. Product itemd. None of these

48 Trading up means………………… ( a )

a. Adding a low priced product to the existing prestige and high price product line.

b. Adding a high priced product to the existing low price product line

c. Bothd. None of these

49 ___________ brand is a kind of brand which is used for all product items in a product line. ( b )

a. Individual brandb. Family brandc. Manufacturers brandd. None of these

50 This kind of branding practice covers a specific region only. ( b )

a. National brandb. Regional brandc. Bothd. None of these

51 Distributor brand is also known as ( a )

a. Public brandb. Co-brandc. Private brandd. None of these

52 A brand is a ______________ ( d )

a. Qualityb. Product Costc. Product Pland. Product or Service Name

53 A Product line is a group of Products that are closely related to _______ ( a )

a. Product b. Production style and Brand.c. Promotiond. Power

UNIT – IV

54‘___________ is the amount for which a product, a service or an idea is exchanged, or offered for sale regardless of its worth or value, to the potential purchasers’

( b )

a. Productb. Pricec. Promotiond. Place

55 Pricing objectives consists ________________ ( d )

a. Market shareb. Targeted rate of returnc. Price stabilizationd. All of these

56 Which of the following is pricing objectives? ( d )

a. Competitionb. Market sharec. Market Penetrationd. All of these

57 Deduction of the quoted price is known as _________________ ( b )

a. Premiumb. Rebatec. Quantity discountd. None of these

58 Adding some amount to the quoted price is called ______________ ( a )

a. Premiumb. Rebatec. Quantity discountd. None of these

59 Skimming pricing policy is __________________ ( a )

a. High price and high profit policyb. Low price and low profit policyc. Average price and average profit policyd. None of these

60 Penetrating pricing policy is __________________ ( b )

a. High price and high profit policyb. Low price and low profit policyc. Average price and average profit policyd. None of these

61Charging single price form all customer groups irrespective of their class, size or condition of purchase is known as ____________ ( a )

a. Single Price Policyb. Variable Policyc. Non-variable Policyd. None of these

62Charging different prices from similar group / class of customers is known as ________________ ( b )

a. Single Price Policyb. Variable Policyc. Non-variable Policyd. None of these

63 Channel of distribution is known as ____________________ ( a )

a. Trade channelb. Path Channelc. Proper Channeld. None of these

64 Direct distribution system involves __________________ ( d )

a. Own Salesb. Own Statementc. Mail Orderd. All of these

65Which of the following factors affects to the choice of channels of distribution? ( d )

a. Size of Manufacturerb. Desire to Control the Channelc. Perish ability of Productd. All of these

66What type of middlemen negotiates purchase or sale or both, but does not take title to the goods in which he deals. ( a )

a. Agentsb. Merchantsc. Facilitatorsd. None of these

67___________ type of middlemen take the title of the goods/service, negotiates purchase or sale on behalf of manufacturer. ( b )

a. Agentsb. Merchantsc. Facilitatorsd. None of these

68

____________ type of marketing intermediaries neither take the title of the goods nor negotiate on behalf of manufacturers but play a crucial role in delivering the goods from the point of production to point of consumption.

( c )

a. Agentsb. Merchantsc. Facilitatorsd. None of these

69 Which of the following is the functions of distribution channel? ( c )

a. Managing Productionb. Purchasing raw materialc. Providing transportationd. Repairing machinery

70How many number of marketing intermediaries are involved in Zero level channel of distribution? ( c )

a. Oneb. Infinitec. No Intermediary d. Two

71 The commission agent is a agent who sell goods on behalf of the ______ ( a )

a. Sellersb. Buyersc. Governmentd. Consumer

72Brokers are those mercantile agents who obtain neither the possession nor the __________ of the goods but only serve to bring the buyers and sellers together.

( b )

a. Transportationb. Ownershipc. Right of liend. None of these

73 The exclusive distribution in the sense _________________ ( a )

a. Limited number of marketing intermediariesb. Use of more than few but less than allc. Using more number of intermediaries in the marketing channel.d. None of these

74 The selective distribution in the sense _________________ ( b )

a. Limited number of marketing intermediariesb. Use of more than few but less than allc. Using more number of intermediaries in the marketing channel.d. None of these

75 Intensive distribution in the sense ______________ ( c )

a. Limited number of marketing intermediariesb. Use of more than few but less than allc. Using more number of intermediaries in the marketing channel.d. None of these

76 Expand acronym FMCG ( a )

a. Fast Moving Consumer Goodsb. Force Movement Consumer Goodsc. Fast Moving Customer Giftd. Forward Movement Customs

UNIT – V

77 Which of the following element is not part of the Promotional Mix? ( d )

a. Advertisingb. Personal Sellingc. Sales Promotiond. Price

78 Promotion mix is the particular combination of promotional tools used by a company to ___________ with its audiences.

( a )

a. Communicationb. Planc. Purchasing Decisiond. Help

79 Promotion media are the various vehicles that corporation can use to carry their promotional messages to _____________

( a )

a. Audiencesb. Managersc. Ownersd. All of these

80 Distribution cost are also called ________________ ( d )

a. Marketing Costb. Selling Costc. Full Costd. a & b are both

81Advertising, Sales Promotion, Personal Selling, Publicity and Public Relation are considered as elements of Promotion mix. Promotion mix is also known as _____________

( b )

a. Marketing Mixb. Marketing Communication mixc. Product mixd. Price mix

82Advertising may be defined “any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor” Who has defined it.

( c )

a. Philip Kotlerb. William J Stantonc. American Marketing Associationd. Tapan K Panda

83 This kind of advertising create demand for a particular class of products or services

( a )

a. Primary Demand Advertising

b. Selective Demand Advertisingc. Consumer Goods Advertisingd. Industrial Goods Advertising

84 _____________ kind of advertising addressed to the dealers and distributors, agents, wholesalers etc.

( c )

a. Primary Demand Advertisingb. Selective Demand Advertisingc. Trade Advertisingd. Industrial Goods Advertising

85 Which of the following is outdoor media advertising ( c )

a. Radiob. Magazinesc. Hoardingsd. Television

86 Personal Selling activity of an enterprise is carried out by ____________ ( b )

a. Managersb. Sales Personnelc. Clerical staffd. None of these

87__________ consists of those marketing activities other than advertising, personal selling, publicity and public relation that stimulate the consumer purchasing

( c )

a. Advertisingb. Personal sellingc. Sales promotiond. Publicity

88 Which of the following promotional activity is NOT considered as Sales Promotion activity?

( d )

a. Free Samplesb. Price-offc. Free Trailsd. News paper advertisements

89 POP refers to in the contest of Promotional activities of an enterprise. ( a )

a. Point of Purchaseb. Point of Persuasionc. Point of Promotiond. None of these

90 The major difference between Advertising and Publicity is __________ ( a )

a. Payment

b. Mediac. Goalsd. None of these

91 Which of the following is NOT a Publicity and Public Relation activity? ( d )

a. Press releasesb. Employee relation programmesc. Publicationsd. Rebates

92“____________ gathering information on marketing performance and comparing the achieved performance against the planned or budgeted performance, using pre-determined standards and yardsticks”

( c )

a. Marketing Planningb. Marketing Analysisc. Marketing Controld. None of these

93 Which of the following is NOT a Marketing Control technique? ( d )

a. Annual plan Controlb. Profitability Controlc. Efficiency Controld. Short range Control

94

“__________ is a comprehensive, systematic, independent and periodic examination of company’s marketing environment including objectives, strategies and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance”

( a )

a. Marketing auditb. Sales auditc. Financial auditd. None of these

95 Which is the task of advertising? ( d )

a. Providing information about the productb. Image buildingc. Actiond. All of these

96 Which is the task of selling? ( d )

a. Product deliveryb. Inside order takingc. Goodwill buildingd. All of these

97 Market control process consists _________________ ( d )

a. Formulation of Performance standardsb. Performance Appraisalc. Correcting Deviationsd. All of these

98 A good control system should active corrective action no-sooner _________ occur.

( a )

a. Deviationsb. Flexiblec. Controllabled. All of these

99 B2B stand for ____________ ( d )

a. Baseline to Budgetb. Budget to Budgetc. Budget to Businessd. Business to Business

100 B2C stand for ________________ ( a )

a. Business to Customerb. Balance with costc. Book with Costd. Business to Centre

101 CRM stands for _______________ ( d )

a. Customer Rate Moneyb. Cost Rate Moneyc. Call-Role-Mostd. Customer Relationship Management