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18-24 Quai de la Marne, Paris, France350 Xianxia Road, Shanghai, China MBA Luxury Brand Management

15-month course

International Fashion Academy, better known as IFA Paris, o�ers students undergraduate courses in design and marketing, and postgraduate courses in design, business, communication and luxury brand management in an environment of multidisciplinary collaboration. With schools in Paris, Shanghai and Istanbul, IFA Paris is at the forefront of fashion and luxury education and o�ers courses that re�ect the breadth of opportunities available in this exciting industry.

IFA Paris’ MBA in Luxury Brand Management allows students to pursue postgraduate education entirely taught in English in Paris, Shanghai and Istanbul within the con�nes of �fteen months. This unique course allows students to build career skills and gain a full understanding of all aspects, opportunities and challenges of working in all the segments of luxury industry today. Paris as the world’s undeniable luxury and fashion capital, Shanghai as the luxury industry’s fastest emerging market, and Istanbul as the largest city of Turkey, a country portraying double digit growth rate and strategic location bridging two continents are the perfect environments to delve into the luxury �eld.

This multidisciplinary course will explore the unique factors involved in building and maintaining a luxury brand in the competitive global environment and covers a wide range of modules. Micro and Macro Environment applied to the luxury sector, Anthropology of luxury, Web Strategies for Luxury brands or Cult of Luxury in Emerging Markets are only a few module names o�ered in our MBA program.

Throughout the course, students will have the opportunity to work on industry sponsored projects in cooperation with international brands, attend fashion events, listen to guest speakers, and visit leading brands’ stores, design studios and factories.

Introduction

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IFA Paris was established in 1982 to combine French fashion heritage with the modern globalized world. As the only school in Paris o�ering all its undergraduate and postgraduate courses taught in English, IFA Paris caters to a highly international student body from all corners of the world. Recently relocated to 18-24 Quai de la Marne, IFA Paris overlooks the famous canal of “Ourcq” and is at the heart of the developing 19th arrondissement. The new location has tripled the size of the previous academic facilities and added extensive new amenities to bene�t students, including bigger classrooms, a student lounge space, and a resource and study center. The building will also house several new fashion workshop spaces to accommodate hands-on projects.

This vibrant and artistic neighborhood is also home to many cultural landmarks, including the MK2 cinemas, Point Ephémère performance space for concerts and ballets, and le CENTQUATRE art centre with a wide range of cultural o�erings, exhibits and high-pro�le fashion shows. The district is also the location of other prestigious schools devoted to creative arts, including École Nationale Supérieure d’Architecture de Paris-La Villette (ENSAPLV) and the Conservatoire National Supérieur de Musique, and is close to the École Internationale de Création Audiovisuelle et de Réalisation (EICAR). “The 19th” is emerging as one of the most exciting and stimulating area for students in all of Paris, and IFA Paris is excited to become a part of this neighborhood.

Paris School

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Paris holds a special place at the top of the fashion world as fashion’s birthplace. It has launched some of the most world renowned designers and luxury fashion houses including Chanel, Yves Saint Laurent, Dior and Hermès. Paris is still the world’s fashion and luxury capital and continues to draw attention with important fashion events such as its biannual Prêt à Porter fashion week, fairs and trade shows, fascinating concept stores, and industry leading trend agencies. Consequently, it remains the place where contemporary fashion designers including Martin Margiela, Rick Owens, and Alber Elbaz choose to live and work.

The speci�c Parisian feel for fashion, style and luxury extend beyond the bounds of the industry and into the city’s art galleries, museums, theaters, and distinctive cinema and street life. While Paris undoubtedly has a distinguished fashion and luxury history, its present and future are just as compelling. Major luxury groups such as LVMH, KERING, RICHEMONT, and companies like Hermès, Cartier and Baccarat all have headquarters located in Paris. In recent history, Paris has turned almost every part of its economy into luxury through fashion, jewelry, beauty care as well as gastronomy, wine, spirits and travel. Paris remains an essential stop for young fashion and luxury professionals who wish to understand the cultural, industrial and market forces that shape the fashion and luxury world today.

Paris

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Founded in Shanghai in 2002 in partnership with the Shanghai University of Engineering Sciences (SUES), IFA Paris is the �rst Sino-French joint-venture in fashion education and is today seen as the leading school in the fashion and luxury goods sectors in China. It is considered as one of the best performing schools in terms of combining teaching to creativity and business sense. Its teachers, most of whom recruited globally, are all experienced professionals in the world of fashion and luxury.

Thanks to innovative initiatives and in partnership with the fashion and luxury goods and service indus-tries, IFA Paris is also the only school in Shanghai to o�er �rst and second cycle courses taught entirely in English.

The School is ideal for Chinese and international students with a global outlook, who wish to pursue careers in the �elds of creation, fashion, design, luxury and business management. It is also intended for those looking for sales and media positions such as business managers or roles in large organiza-tions o�ering fashion or luxury goods and services.

Set in a multicultural and international environment, the aim of IFA Paris is of course to bring out the creative talent of its students, but it also aims to develop their technical, IT and digital skills.

IFA Paris in Shanghai is a higher education academy that is fully registered with the Chinese Ministry of Education, and is recognized by both the Chinese and the local Shanghai governments. It occupies a huge site that it has organized itself in order to create the perfect conditions for transferring its knowl-edge and practical skills in the soundest way possible.

Its campus in Shanghai o�ers a unique learning opportunity, via an initial full time program and ongo-ing hands-on training courses for professionals who have already started their careers.

IFA Paris in Shanghai also gives its students the chance to witness the breathtaking growth of the Chinese fashion and luxury goods markets. It aims to ensure that its students meet the requirements of the local and global talent search and opportunities.

Shanghai School

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Shanghai is an open and extroversive metropolis and its stealthy ascent into the premiere ranks as a world fashion capital is undoubtedly a serious mission. Since late 19th century, Shanghai has been the fashion center of China. The Shanghai style has travelled the world in the 1920s and 30s and has recently re-emerged with fashion designers’ innovative works of fusion trends.

Remarkably, it is the country’s consumers who are transforming today’s China into the world’s largest market of luxury and high-end fashion products. With international fashion and jewelry brands, from luxury to mass markets, forming the prosperous retailing scene in the city’s numerous fashion districts, Shanghai is unquestionably China’s Mecca for the fashion and luxury industry. While luxury cars, 5-star hotels and high-end restaurants are regular sights in the city’s downtown, there is now also a growing interest for yachts and private jets among China’s richest.

Shanghai

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Istanbul School

After being established in France and China, IFA Paris is now also present in one of the most vibrant city located at the crossroads of Europe and Asia: Istanbul.

IFA Paris o�ers several high level signature programs in Turkey:Bachelor Fashion Design & Technology (to be launched in september 2016), MBA in Luxury Brand Management, MBA in Fashion Business, Executive MBA in Luxury Brand Management, Executive MBA in Fashion Business.

IFA Paris is very proud to cooperate with one of the most reputable university in Istanbul: Kadir Has University. Founded in 1997, Kadir Has University is located in the historical grounds of Tekel Cibali Works, which began operations in 1884. After four years of restoration work, Kadir Has University Cibali campus o�cially opened its doors on February 13, 2002. Now the new Kadir Has University campus combines elegant facades, sunny atria, and large, airy interiors with quality education and research facilities.

The interior of Kadir Has University’s Cibali campus measures over 45,000 square meters, with classrooms, labs, and the university’s central library, in addition to faculties, institutes, the rectorate and deans' o�ces. IFA Paris believes it is a privilege, as well as an advantage for its students to make the best out of what the location can o�er.

Being one of the most exciting and dynamic cities in the world, and a diversi�ed place full of muse-ums, galleries, parks and modern colleges, Istanbul is able to provide a stage for those who long for exploring and developing their own interests, and start a career in Fashion and Luxury Business environment.

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Istanbul

Istanbul is the largest city in Turkey, constituting the country's economic, cultural, and historical heart. Istanbul is a transcontinental city in Eurasia, with its commercial and historical center lying on the European side and about a third of its population living on the Asian side of Eurasia.

With a population of 14.4 million, the city forms the largest urban agglomeration in Europe as well as the largest in the Middle East, and the sixth-largest city proper in the world.

Istanbul's vast area of 5,343 square kilometers is coterminous with Istanbul Province, of which the city is the administrative capital. Istanbul straddles the Bosphorus strait in northwestern Turkey, between the Sea of Marmara and the Black Sea.

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Teaching and Learning Methodology

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The teaching philosophy in our postgraduate courses is based on the delivery of a high quality and interactive experience through pedagogy based on research and supported by empirical evidence of e�ectiveness. We believe in grooming students to achieve a higher level of cognitive learning through developing speci�c methodologies that will help them negotiate their future workplace.

We support enquiry based deep learning as one of our key principles in order to allow students to engage with the learning acquired rather than be passive learners. This is achieved through a balanced mix of di�erent methods of delivery such as traditional lectures, readings, seminar groups, demonstrations, discussions for a, role play and debates, �eld visits, independent study, self-evaluation and team work based activities.

Teaching and learning activities are also regularly updated to include the use of new technologies, one of them being the implementation of IFA Paris’ own virtual learning environment called LMS. It enables detailed course communications, syllabus management and the inclusion of all associated support requirements for students and sta� to be in line with a de�ned e-learning strategy.

Keeping in mind the international focus of our postgraduate courses and the wide variety of cultures amongst our students’ cohorts, IFA Paris has put in place feedback mechanisms such as course committees allowing participants and lecturers to express themselves on the overall quality of the course. While traditional universities will review their curricula on a 3 to 5 year basis, IFA Paris is committed to adjust its courses according to industry and students’ requirements on a yearly basis in order to be in perfect synch with the needs of each of its stakeholders.

Our Luxury Brand Management course covers a wide range of modules in the following areas:

Course Components and Weighting

The total student workload for the course amounts to an average of 2,500 hours (equivalent to 120 ECTS-credits) divided as follows:

*Numbers are given as indicative information and can be subject to change

Modules

Course Structure

DIstribution & Retail9%

Luxury Lifestyle15%

LuxuryEnvironment

17%

Marketing &Management

16%Business

Issues13%

Capstone Project30%

Total Student Workload 2,500h

Capstone Project1,040h

Seminars225h

Career200h

Total Student Workload

Luxury Lifestyle

Business Issues

Luxury Environment

Marketing & Management

Distribution & Retail

12 ECTS

15 ECTS

16 ECTS

12 ECTS

Capstone Project (optional internship-10 ECTS)

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120 ECTS 15 ECTS

30% of Final Grade 40 ECTS

Career & Alumni Center 10 ECTS

Modules

Our Luxury brand Management course covers a wide range of modules clustered into �ve main module groupings: Business Issues:The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and �nancial view point.

Distribution and Retail:In the past 30 years the distribution strategies of the most famous luxury brands and conglomerates have gone through a dramatic change. Tightening control of the distribution channels, creating shopping environments that tell stories, increased utilization of the internet are only a few topics that will be covered in the modules pertaining to the grouping of “Distribution and Retail”.

Luxury Lifestyle:The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more speci�c insights on each of them. Topics such as Haute Couture, Jewelry, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

Marketing and Management:This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:analyze complex marketing challenges based on practical case studies; allocate resources strategically to achieve pre-determined objectives; craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Luxury Environment:The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the di�erent international markets.

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The Capstone Project is a common aspect of the taught postgraduate courses at IFA Paris. It is an integrative experience in which students bring together much of the knowledge and skills acquired and developed during their course. This project re�ects the many ways students at IFA Paris connect with business information, media communications professionals, and valuable assets within the fashion, textile and luxury sectors. Students may pursue a research-oriented, an interactive ethnographic or business management-oriented Capstone. The Capstone experience is also student-directed, meaning that students take responsibility for identifying and de�ning a problem to work on, developing the approaches and methods needed to address the problem, carrying out the investigation independently, and presenting �ndings in both oral and written forms for examination.

The Capstone Project is a culminating project, wherein students are expected to demonstrate how they have used information as a tool for transformation in their personal, academic and professional lives. The traditional form of an extended essay or thesis is a minimum of 15,000 words for individual capstones. The �nal form of the work will be proposed by the student, negotiated and agreed in assessment of the proposal and PPT. This project, arching over much of the academic year, may be the most ambitious research and writing e�ort students have yet undertaken. It is assessed as a main component of study, an evidence of progress, time and team management skills, as well as an achievement of learning outcomes. Consequently, it carries a high credit tari� of 40 ECTS credits and accounts for 30% of the �nal grade.

The project can be done individually, but we encourage a team approach; with tutorial support to help students �nd appropriate and individual focuses and to monitor progress. In some courses, this project is done across two to three cities, thus giving it a truly international dimension and the opportunity to meet and connect with numerous helpful people and resources. Our intention is that Capstone Projects will provide an enjoyable crowning educational experience for IFA Paris students and a rewarding opportunity for mentorship for lecturers and external collaborators. It can then be used to demonstrate to future employers and other interested parties our students’ skills and aptitude for similar independent external work assignments.

Examples of projects that our students have been working on:

• Fashion Forecasting: How small store buyers gain advanced knowledge of trends• Childrenswear and the importance of character recognition for sales• The boutique start-up: What beginners need to know for success in the Chinese middle market• Report on marketing methods deployed by luxury watch companies• The redevelopment of jade as a precious stone in gift giving• L’Oreal – marketing of a new beauty product for the Chinese consumer• Analysis of online fashion and lifestyle company MIXR’s website: fashion and functionalities

Capstone Project

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Students across the world have been part of the unique learning experience made possible through IFA Paris. To date, our courses have enrolled students from over 50 countries.

The focus of each course is on making graduates ready to join the industry or to develop their own project.

The MBA in Luxury Brand Management prepares graduates for careers in positions with fashion and luxury brands and marketing and communication agencies including:• Brand Manager• Communication & Events Manager• Strategic Marketing Analyst• Marketing Communication Manager• Product Development Manager• Retail Network Manager• Buyer• Visual Merchandiser• Showroom/Store Manager

Student Activities: Industry visitsGuest speakers

Career

50% of IFA Paris MBA graduates are Entrepreneurs.

(Internal Survey carried out by IFA Paris Postgraduate Department)

Career & Alumni CenterSupport, resources and services are available during and after your course, through the IFA Paris Career and Alumni Center and our industry partners.

Our graduates are working for:Abercrombie & Fitch, Adidas, Alexander McQueen, C&A, Coty, Dior, Dolce & Gabbana, Etam, Forever 21, Gap, H&M, I.T., Mango, Nautica, Next, Northface, Pierre Balmain, Promod, Tom Ford, Zara.

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Intake •Admission to the course is limited to around 25 students per class•Start: September 2016•Deadline for application: Priority list before May 31th. After May 31th any applications will only be considered as long as there are still places available in the chosen course.

Course Length and LocationThe course runs for 60 academic weeks, including 12 weeks dedicated to the Capstone Project.

Students could choose from the following options:•48 weeks in Paris •24 weeks in Istanbul + 24 weeks in Paris •24 weeks in Paris + 24 weeks in Shanghai•24 weeks in Shanghai+24 Weeks in Paris+ 12 weeks in Bangkok spent on industry relations and capstone work

AccreditationInternational Masters certi�ed by IDEL.

Admission Requirements•Bachelor education, preferably in marketing, business administration, media and communication or fashion design. For those who lack undergraduate education, at least 5 years of relevant working experience is a prerequisite for admission. •Preferably 2 years of working experience in a related �eld.•Fluency in English. Non-native English speakers should provide an IELTS score of 6.5 in average.•Complete an application fee of €150

Application ProcessAll applicants must:•Fill up an Online Application Form•Provide all required documents including motivation letter, CV/Resume, university certificate, university transcript, passport copy, passport photo and IELTS score (if required)•Take a 2-hour admission exam and an interview

CredentialsUpon satisfactory completion of the entire course, students receive a MBA in Luxury Brand Management issued by IFA Paris.120 ECTS credits earned.

Student BodyBy bringing together a diverse, international group of students, IFA Paris gives students the opportunity to gain a global perspective on fashion. Students across the world have been part of the unique learning experience made possible through IFA Paris. To date, our courses have enrolled students from: France, Italy, Spain, USA, Canada, Australia, Germany, UK, Mexico, Brazil, Russia, Colombia, Lebanon, Saudi Arabia, Nigeria, Ghana, India, Thailand, Singapore, Malaysia, Indonesia and China, only to name a few.

Tuition Fee: €15,800

Details

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