mca 2013 - edelman pr - renate nyborg
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![Page 1: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/1.jpg)
Tweet me! I’m @renate
LEARNING TO SEE THROUGH MOBILE TINTED GLASSESRenate Nyborg, Global Director of Mobile
![Page 2: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/2.jpg)
Tweet me! I’m @renate HELLO!
I’m @renatefrom Edelman
![Page 3: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/3.jpg)
Tweet me! I’m @renate WHAT’S ON MY MIND
NOT THIS
![Page 4: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/4.jpg)
Tweet me! I’m @renate WHAT’S ON MY MIND
OR THIS
![Page 5: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/5.jpg)
Tweet me! I’m @renate ARE AD/PR AGENCIES DEAD?
We’re not in Kansas anymore...
![Page 6: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/6.jpg)
Tweet me! I’m @renate THE WORLD CHANGES EVERY TUESDAY Tweet me! I’m @renate
Google Glass 3D printing
Pebble SnapChat
![Page 7: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/7.jpg)
Tweet me! I’m @renate
THE QUESTION: If the world keeps changing
every week, what does ‘business planning’ mean?
![Page 8: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/8.jpg)
HOWcan we plan ahead
Tweet me! I’m @renate A NEW PERSPECTIVE ON BUSINESS
WHOshould do it
WHAThas changed
![Page 9: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/9.jpg)
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WHAThas changed
![Page 10: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/10.jpg)
Tweet me! I’m @renate THE WORLD HAS CHANGED
SPOT THE DIFFERENCE?
![Page 11: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/11.jpg)
Tweet me! I’m @renate
THE INFLECTION IS COMING (INDIA 2012)
Tweet me! I’m @renate THE WEB IS MOBILE
![Page 12: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/12.jpg)
Tweet me! I’m @renate
60%+ Facebook & Twitter
100% Instagram
Tweet me! I’m @renate SOCIAL MEDIA IS MOBILE
![Page 13: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/13.jpg)
Tweet me! I’m @renate
Google and search are at the very core of the
mobile experience
SEARCH IS MOBILE
1 in 4 Google searches
are on mobile
![Page 14: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/14.jpg)
Tweet me! I’m @renate
0
17,500
35,000
52,500
70,000
Social Networing News Reference TV Guides Retail
TOTA
L A
UD
IEN
CE
44%
49%
58%
45%61%
FASTEST GROWING CONTENT CATEGORIES (2011 to 2012)
Tweet me! I’m @renate NEWS IS MOBILE
![Page 15: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/15.jpg)
Tweet me! I’m @renate MOBILE DRIVES ACTION
95% of smartphone users conduct local searches
90% will act on their results within 24 hours64% of smartphone restaurant searches convert
within one hour
Source: Google Think Insights, October 2012
![Page 16: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/16.jpg)
Tweet me! I’m @renate REACH NEW AUDIENCES
MOBILE
WEB
PERCEPTION REALITY
MOBILE
WEB
![Page 17: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/17.jpg)
Tweet me! I’m @renate
BILLION6MOBILE IS EVERYONE Tweet me!
I’m @renate
![Page 18: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/18.jpg)
Tweet me! I’m @renate MOBILE IS GLOBAL Tweet me! I’m @renate
![Page 19: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/19.jpg)
Tweet me! I’m @renate
![Page 20: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/20.jpg)
Tweet me! I’m @renate BRANDS DON’T RULE Tweet me! I’m @renate
![Page 21: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/21.jpg)
Tweet me! I’m @renate
63%
37%
TOP 100 UK BRANDS
IN FACT, BRANDS ARE BEHIND
Optimised
Unoptimised
Tweet me! I’m @renate
![Page 22: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/22.jpg)
Tweet me! I’m @renate
83%
10%7%
ENGAGEMENT
74%
1%
25%
BUDGET
Print Mobile Other
AND THE GAP IS WAY TOO BIG Tweet me! I’m @renate
![Page 23: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/23.jpg)
HOWcan we plan ahead
Tweet me! I’m @renate A NEW PERSPECTIVE ON BUSINESS
![Page 24: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/24.jpg)
Tweet me! I’m @renate CAN WE STILL ‘PLAN’ BUSINESSES?Tweet me!
I’m @renate
![Page 25: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/25.jpg)
Tweet me! I’m @renate LETS PLANT SOME SEEDS
![Page 26: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/26.jpg)
Tweet me! I’m @renate MOBILE IS BEHAVIOUR
Home Work
Shop Play
Tweet me! I’m @renate
![Page 27: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/27.jpg)
Tweet me! I’m @renate KNOW YOUR AUDIENCETweet me!
I’m @renate
ARE YOU THINKING ABOUT THEIR LIFESTYLE OF MOBILITY?
![Page 28: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/28.jpg)
Tweet me! I’m @renate LISTEN TO SIGNALSTweet me!
I’m @renate
![Page 29: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/29.jpg)
Tweet me! I’m @renate CASE STUDY: FACEBOOK ADSTweet me!
I’m @renate
UK BUDGET: £4,600
![Page 30: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/30.jpg)
Tweet me! I’m @renate PLAY AND PILOTTweet me!
I’m @renate
![Page 31: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/31.jpg)
Tweet me! I’m @renate CASE STUDY: CAPTAIN MORGANTweet me!
I’m @renate
500,000+ new Facebook fans300%+ increase in engagement
What is the ROI of social media?
Gee, I don’t know. Let’s find out using
MOBILE!
![Page 32: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/32.jpg)
Tweet me! I’m @renate SWITCH UP RECRUITMENTTweet me!
I’m @renate
![Page 33: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/33.jpg)
Tweet me! I’m @renate SEE THROUGH MOBILE GLASSES
Coeuis
Summly
Hailo
![Page 34: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/34.jpg)
Tweet me! I’m @renate START MAKING SENSETweet me!
I’m @renate
![Page 35: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/35.jpg)
Tweet me! I’m @renate THESE ARE OUR SEEDS FOR CHANGE
TREND SPOTTING
LISTEN TO SIGNALS
PLAY & PILOT
ENTREPRENEURIAL EMPLOYEES
A NEW PERSPECTIVE
![Page 36: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/36.jpg)
Tweet me! I’m @renate
WHOshould do it
![Page 37: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/37.jpg)
Tweet me! I’m @renate
![Page 39: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/39.jpg)
Tweet me! I’m @renate
OUR SERVICE OFFERING
![Page 40: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/40.jpg)
Tweet me! I’m @renate
INSIGHT
![Page 41: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/41.jpg)
Tweet me! I’m @renate
APPS
![Page 42: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/42.jpg)
Tweet me! I’m @renate
Number 2 in food
Number 1 in news
PROMOTION
![Page 43: MCA 2013 - Edelman PR - Renate Nyborg](https://reader034.vdocuments.net/reader034/viewer/2022051012/541e38da7bef0ab4658b7b08/html5/thumbnails/43.jpg)
Tweet me! I’m @renate
TRAINING
Edelman Mobile Learning apps
Available May 2013