ACKNOWLEDGEMENT

In the name of Allah, The Most Gracious, The Most Merciful, All the praises and thanks to be Allah, We give special thanks to the people who, one way or another had shared in our activities

Dedicated to our teacher Ma’am Amna Haleem, our parents and class fellows

Table Of Contents:HistoryMissionVisionLeadershipObjectivesSustainabilityProductsSWOT AnalysisCompetitorsConclusions

I’mMuhammad

Azeem

I’mTausiq ur Rehman

I’mAamir Shoaib

Where we Are

2013

McDONALD's PAKISTAN McDonald’s first restaurant

opened its door to the people of Pakistan in September 1998 in Lahore.

This launch was met with unprecedented enthusiasm from the citizens of Lahore, who are known for their liveliness, vigour and penchant for quality food.

Karachi opened its first restaurant a week after Lahore.

Amin Lakhani

McDONALD's PAKISTAN

There are now 27 restaurants in 8 major cities of Pakistan.

11 in Karachi, 1 in Hyderabad, 10 in Lahore and 1 in Faisalabad, 1 in Kala Shah Kaku, 1 in Sialkot, 1 in Islamabad & 1 in Rawalpindi

Recent Opening

Mission statementMcDonald's brand mission is to "be our customers' favorite place and way to eat.

" Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price and Promotion.

We are committed to improving our operations and enhancing our customers' experience.

Vision statementWe aspire to end hunger one meal at a time by providing low cost- high quality nutritional food globally.

Corporate Responsibility Statement

McDonald's 2013 Corporate Responsibility Report

It all comes down to the food. That’s what McDonald’s is all about. The food we serve…how and where we serve it…the welfare of our employees and our suppliers’ employees…where the food comes from…and so much more. Running restaurants is a multi-faceted endeavor, but ultimately, it all comes back to the food.

Leadership

Our rich history began with our founder, Ray Kroc. Today, our talented executives continue to build on his legacy, ensuring the Golden Arches will shine for years to come.

Don Thompson - CEOPresident and Chief Executive Officer

Jose Armario

Executive Vice President,Worldwide Supply Chain, Development, and Franchising

Executive Vice President and Chief Brand Officer

Steve Easterbrook

Doug Goare

President, McDonald's Europe

Ken KoziolExecutive Vice President and Global Chief Restaurant Officer

Gloria Santona

Executive Vice President, General Counsel and Secretary

Tim Fenton Chief Operating Officer

Peter J. BensenExecutive Vice President and Chief Financial Officer

Richard Floersch Executive Vice President and Chief Human Resources Officer

Dave Hoffmann

President, McDonald's Asia, Pacific, Middle East and Africa

Edgardo Navarro

President, McDonald's Latin America

Jeff Stratton

President, McDonald's USA, LLC

Ray Kroc Formula for Success:

Quality

Service

Cleanliness

Value

Ray Kroc- Business Model

Ray Kroc- Developed a business model known as “The Three Legged Stool.”

Owner/Operator Suppliers Employees

Objectives Grow Market Share

Create long-terms profitable growth for share

holders.

Maintain current debt-to capital levels to 35-40%

Reduce the percentage of company owned units.

Decrease selling, general and administration expenses.

Sustainability From the start, we've been committed to doing the right thing. Our sustainability efforts ensure that our business practices and policies continue our rich heritage of making a positive impact on society.

Our Focus Areas We always strive to be better tomorrow than we are today. our five focus areas

Nutrition & Well-Being, Sustainable Supply Chain, Environmental Responsibility, Employee Experience, Community.

External Assessment

Internal Assessment

Products Fruit & Oatmeal

Morning Platters

Breakfast MealsMeals Include Hash Browns and Small Coffee

Limited Time Specials

Mighty Kids Meal Includes Apple Slices & Small French Fries

Happy Meal Includes Apple Slices & Kids French Fries

Sweet Treats

Mc Cafe Drinks

Dollar Breakfast Menu

Dollar Menu & More

Extra Value Menu

Salads Grilled or Crispy Chicken

Large MealsMeals Include Large French Fries and Soft Drink

Extra Value Meals Meals Include Medium French Fries and Soft Drink

Products

SWOT AnalysisStrengths

Weaknesses

Opportunities

Threats

Strengths

Largest fast food market share in the world

Brand recognition valued at $40 billion

$2 billion advertising budget Locally adapted food menus Partnerships with best

brands More than 80% of

restaurants are owned by independent franchisees

Children targeting

Weaknesses

Negative publicity

Unhealthy food menu

Mac Job and high employee turnover

Low differentiation

Opportunities Increasing demand for

healthier food

Home meal delivery

Full adaptation of its new practices

Changing customer habits and new customer groups

Threats Saturated fast food

markets in the developed economies

Trend towards healthy eating

Local fast food restaurant chains

Currency fluctuations Lawsuits against

McDonald’s

Training & Development

• At McDonald’s we believe in lifelong learning. We provide training and development at all levels to help you refine your skills, grow in your current position or transition to a new role in the company.

Hamburger University Facility

• In 1993, McDonald’s invested $40 million in Hamburger University, a 130,000- square foot facility on an 80-acre campus located at McDonald’s Corporate in Oak Brook, IL.• 13 teaching room• 300 seat auditorium• 12 interactive education

team rooms• 3 kitchen labs• State of the art service

training labs

Global Industry Growth

Global Segmentation by Type20 132013

2013

Competitors

Future Plans

Company Structure

Implementation

Evaluation

Referenceswww.google.com/mcdonalds

www.yahoo.com/mcdonalds

www.facebook.com/mcdonalds

www.google.com/kfc