McGraw-Hill/Irwin

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Module 1Module 1

Business Communication,

Management, and Success

Business Communication,

Management, and Success

©2007, The McGraw-Hill Companies, All Rights Reserved.

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Business Communication, Business Communication, Management, and SuccessManagement, and SuccessBusiness Communication, Business Communication, Management, and SuccessManagement, and Success

To learn how toTo learn how to Begin to develop effective Begin to develop effective

messages.messages. Think creatively.Think creatively.

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Business Communication, Business Communication, Management, and SuccessManagement, and SuccessBusiness Communication, Business Communication, Management, and SuccessManagement, and Success

Start by answering these questions:Start by answering these questions: Will I really have to write?Will I really have to write? Don’t I know enough about Don’t I know enough about

communication?communication? What do I need to know about my What do I need to know about my

audience(s)?audience(s)?

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Business Communication, Business Communication, Management, and SuccessManagement, and SuccessBusiness Communication, Business Communication, Management, and SuccessManagement, and Success

Start by answering these questions:Start by answering these questions: Now that I have my analysis, what Now that I have my analysis, what

do I do with it?do I do with it? What if my audiences have different What if my audiences have different

needs?needs? How do I reach my audience(s)?How do I reach my audience(s)?

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Workplace Communication Workplace Communication ChallengesChallenges

Workplace Communication Workplace Communication ChallengesChallenges

40 million people in the U.S. alone have limited literacy skills, including some college graduates.

States spend more than $220 million annually on remedial writing programs for employees.

Corporations may spend $3.1 billion annually to fix problems from writing deficiencies.

The cost is $22.13 per page for a typical letter.

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Verbal and Nonverbal Verbal and Nonverbal CommunicationCommunication

Verbal and Nonverbal Verbal and Nonverbal CommunicationCommunication

Verbal Communication Face-to-Face/Phone Conversations/Meetings E-mail/Voice-Mail Messages Letters, Memos, and Reports

Nonverbal Communication Pictures/Company Logos Gestures/Body Language Who Sits Where/How Long a Visitor is Kept

Waiting

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Myths About Workplace WritingMyths About Workplace WritingMyths About Workplace WritingMyths About Workplace Writing

Secretaries will do all my writing. Secretaries will do all my writing.

I’ll use form letters or templates I’ll use form letters or templates when I need to write.when I need to write.

I’m being hired as an accountant, I’m being hired as an accountant, not a writer.not a writer.

I’ll just pick up the phone.I’ll just pick up the phone.

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Business and School WritingBusiness and School WritingBusiness and School WritingBusiness and School Writing

Differ based onDiffer based on

Purpose.Purpose. Audience.Audience. Information.Information. Organization.Organization. Style.Style. Document design.Document design. Visuals.Visuals.

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Internal and External AudiencesInternal and External AudiencesInternal and External AudiencesInternal and External Audiences

InternalInternal SubordinatesSubordinates SupervisorsSupervisors PeersPeers

ExternalExternal Customers/StockholdersCustomers/Stockholders Unions/Government AgenciesUnions/Government Agencies Press/General PublicPress/General Public

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Basic PurposesBasic PurposesBasic PurposesBasic Purposes

Workplace writing can have one Workplace writing can have one or more of these basic purposes:or more of these basic purposes: To inform.To inform. To request or to persuade.To request or to persuade. To build goodwill.To build goodwill.

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Good Business WritingGood Business WritingGood Business WritingGood Business Writing

Is clear.Is clear. Is complete.Is complete. Is correct.Is correct.Builds goodwill.Builds goodwill.Saves the reader’s time.Saves the reader’s time.

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PAIBOCPAIBOC PAIBOCPAIBOC

PP What are yourWhat are your purposespurposes in in writing?writing?

AA Who is (are) yourWho is (are) your audiencesaudiences??

II What What informationinformation must your must your message include?message include?

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PAIBOCPAIBOC PAIBOCPAIBOC

BB What reasons or readerWhat reasons or reader benefitsbenefits can you use to support can you use to support your position? your position?

OO WhatWhat objectionsobjections can you can you expect your reader(s) to have? expect your reader(s) to have?

CC How will theHow will the contextcontext affect affect reader response?reader response?