mcguire psychological motives
DESCRIPTION
Summary sheet of McGuire Psychological Motives of Consumer BehaviourTRANSCRIPT
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Internal External Internal External
Active Consistency Attribution Active Autonomy Simulation
Passive Catgorize Objectification Passive Telological Utalitarion
Internal External Internal External
Active Tension Reduction Expression Active Assertion Affiliation
Passive Ego Defense Reinforcement Passive Identification Modeling
Preservation Growth
Cognitive
Affective