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TRANSCRIPT
CONFIDENTIAL
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5PS MARKETING
Place PriceProduct Package Positioning promotion
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Strategy Skills
SystemsStaff
Shared values
Structure
Style
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New entrant
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competitorsBuyers
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JOINTUnit of measure
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PlanImplement
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LINKS 3Unit of measure
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PERSPECTIVE 3DUnit of measure
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RINGS 3DUnit of measure
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SPIRAL1 3DUnit of measure
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Brakes
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SPOTLIGHTUnit of measure
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BLADES
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BOX
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INCOMING
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RIBBON
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RING
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UPON 2
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CONTINUOUS
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CUTOUT
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LINEAR A
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PROPELLER
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STEP 5
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2 ON 1Unit of measure
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AGAINSTUnit of measure
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AT WORKUnit of measure
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COUPLED HORIZUnit of measure
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COUPLED VERTUnit of measure
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FOCUSEDUnit of measure
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New entrant
SuppliersIndustry competitors
Buyers
Substitutes
FORCES AT WORKUnit of measure
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Text
Text
Text
PARALLELUnit of measure
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Text
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SPLITUnit of measure
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SURROUNDUnit of measure
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TWISTEDUnit of measure
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UP & AWAYUnit of measure
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Text
Text
UP & DOWNUnit of measure
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102
The way managerscollectively behave with respect to useof time, attention,and symbolic actions
The people in the organization, consideredin terms of corporate demographics, not individual personalities
The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated
Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members
The processes and procedures through which things get donefrom day to day A coherent set
of actions aimedat gaining asustainableadvantage over competition Capabilities
possessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people
Staff
Systems Style
SharedValues
Structure
SkillsStrategy
2S-5SUnit of measure
*Footnote
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103
Customer
Clients
Distributors
Competitors
Suppliers
3CS TRIANGLEUnit of measure
*Footnote
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104
Skills
Sharedvalues
Strategy
Staff
Structure
Systems
Style
A coherent set ofactions aimed at gaining a sustainable advantageover competition
The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
The people in the organization,considered interms of corporatedemographics, notindividual personalities
The way managers collectively behave with respect to use of time, attention and symbolic actions
The processes and proceduresthrough which things get donefrom day-to-day
Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members
Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people
3S-4SUnit of measure
*Footnote
Source: Source
105
Style
Structure
Staff
Strategy
Systems
Skills
Shared values
The way managers collectively behave with respect to use of time,attention and symbolic actions
Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people
Those ideas of what is right and desirable (in corporate and/or individual behavior)which are typical of theorganization and commonto most of its members
The processes and and procedures through which things get donefrom day-to-dayThe organization chart
and accompanying baggage that showwho reports to whom and how tasks are both divided up and integrated
The people in theorganization, considered in terms of corporate demographics, notindividual personalities
A coherent set of actions aimed at gaining a sustainable advantage over competition
7SUnit of measure
*Footnote
Source: Source
106
Co
mp
etit
ive
po
siti
on
Lo
wM
ediu
mH
igh
Product/market attractiveness
Low Medium High
BUSS PORTFOLIOUnit of measure
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107
Change vision
Chief Executive
Leadership groups
Down the line
External constitution
Commitment
Conviction Courage
Capability
Individual activity
Enabling devices
CHANGE BOARDUnit of measure
*Footnote
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108
Delta P Delta P
Vision andLeadership
OrganizationalInfrastructure
PerformanceMeasurement
PeopleDevelopment
Communications
Problem SolvingProcess • Client managers
(particularly middle management) haveskill to lead programimplementation
• Change in actual behavior
• Action plans sufficient to achieve goals
• Agreement on objectives by line management
• Management of high-involvement process
• Implementation ornear implementationof required structureand systems
• Flow of 2-way communications• People’s understanding, belief
and contribution to act on vision and action plans
• Accurate measurementof action and results
• Clear accountabilities• Early wins
Visible demonstrationof new vision andvalues by clientleadership
DELTA PUnit of measure
*Footnote
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109
Nat
ural
ow
ner
Rel
ativ
e ab
ility
to e
xtra
ct v
alue
Low Medium
Value-creation potential in business unit
High
• Corporatecenter skills
• Business unit linkages
• Taxation/valuationdifferences
• Industry attractiveness• Competitive position• Restructuring/rationalization opportunities
“One
of t
he
pack
” Retain andgive toppriority
Retain andgive priority
Retain andmanage forcode orliquidate
Probablydivest
Divest Divest orliquidate
MACSUnit of measure
*Footnote
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110
Business Strategy
Manufacturing Strategy
ConfigurationSystems
ResearchFocus
LaborPolicy
ProductDesign
Makevs.Buy
Organization
ProcessDesign
MANUFACTURING STRATEGYUnit of measure
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111
Restructuring framework
1
5
4 3
2
PENTAGONUnit of measure
*Footnote
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112
Benefit
Price
Competitivedisadvantage
Competitiveadvantage
PRICE BENEFITUnit of measure
*Footnote
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113
Appraise performanceand prospects
Developstrategy
Redesignpivotal jobs
Design the skillbuilding process
Assess changereadiness
Top downaction programs
Bottom up action programs
1
2
4
5
6
7
8
3
SMILE CHARTUnit of measure
*Footnote
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114
3.
Create andpursue a unique
advantage 2.
Resegment the market to create a
niche
4.
Exploit uniqueadvantage
industrywide
1.Do more andbetter of the
same
When tocompete
STRAT GAMEBOARDUnit of measure
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115
Stage 1 Stage 2
Stage 3
Stage 4
Value system
Strategic manage-ment
Externally orientated planning
Forecast based planning
Budget planning
Meet budget and schedule
Predict the future
Think strategically
Create the future
STRAT MANAGEUnit of measure
*Footnote
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116
Selling margin
Contribution
Sales
Selling rateSalesAvailable selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
EfficiencyAvailable selling timeTotal selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITYUnit of measure
*Footnote
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117
Maximizeshareholder
value
Growthroughculturalinitiative
Redeployassets
Improve corebusiness
performance
Grow throughacquisition
and/or merger
Adopt soundfinancingapproach
VALUE CREATIONUnit of measure
*Footnote
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118
Real
Perceived
Client’s relative ability to extract value
Corporate center skills
Linkages between business units
Financial ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectives
Inefficiencies in financial markets
Difference in valuation technique
VALUE SOURCESUnit of measure
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119
GANTT10
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
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GANTT15
Header
Text
## ## ## ## ######################
##
Unit of measure
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Text Text
VENN 2Unit of measure
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Text
VENN 3Unit of measure
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CONFIDENTIAL
Frequently Used Template
Data Driven
Template
June 2002
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
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1996 1997 1998 1999 2000 2001
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AREAUnit of measure
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5
50
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25
15
55
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BAR BUTTEDUnit of measure
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65
96
43
23
23
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23
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BAR STACKED
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BAR STACKED 100%
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BUBBLEUnit of measure
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COLUMNUnit of measure
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COLUMN 2Unit of measure
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40
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40
50
60
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30
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COLUMN BUTTEDUnit of measure
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20 30 40 50 6020
2020
20
2020
30
40
50
2020
20
25
30
20
Label 1 Label 2 Label 3 Label 4 Label 5
Series
Series
Series
Series
000000
000
000
000
COLUMN STACKEDUnit of measure
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30 35 4050
60
3035
40 20
202015
1020
1020 15 10 10 10
Label 1 Label 2 Label 3 Label 4 Label 5
Series
Series
Series
Series
100%= 000 000 000 000 000
COLUMN STACKED 100%Unit of measure
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136
20
15
10
10
45
20
20
30
30
TitleUnit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
TitleUnit of measure
100% = 000
Series
Series
Series
Series
Label 1
COMBO PIE SEGMENT COLUMNUnit of measure
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0
50
100
150
200
250
300
0 50 100 150 200
TitleUnit of measure
TitleUnit of measure
Label 1Label 2
Label 3
Label 4
Label 5
COST CURVEUnit of measure
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138
10
30
45
70
85
100
150
176
0
20
40
60
80
100
120
140
160
180
200
1990 1991 1992 1993 1994 1995 1996 1997
0
100
200
300
400
500
600
700
800
900
1,000
TitleUnit of measure
TitleUnit of measure
DUAL COLUMN LINEUnit of measure
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139
0
20
40
60
80
100
120
140
160
180
200
1990 1991 1992 1993 1994 1995 1996 1997
0
100
200
300
400
500
600
700
800
900
1,000
TitleUnit of measure
TitleUnit of measure
DUAL LINEUnit of measure
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140
0
100
200
300
400
500
600
1990 1991 1992 1993 1994 1995 1996 1997
Label 1
Label 2
Label 3
Label 4
LINEUnit of measure
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141
45
20
15
10
10
Label 1
Label 2
Label 3
Label 4
Label 5
PIEUnit of measure
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142
45
20
15
10
10
45
20
15
10
10
TitleUnit of measure
Label 1
Label 2
Label 3
Label 4
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TitleUnit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
PIE 2Unit of measure
*Footnote
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143
0
50
100
150
200
250
1990 1991 1992 1993 1994 1995 1996 1997
RANGE HIGH LOWUnit of measure
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144
0
50
100
150
200
250
300
0 50 100 150 200
SCATTER X & YUnit of measure
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145
WATERFALL BAR
25
45
65
50
185
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
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146
WATERFALL COLUMN
20
20
20
80
20
Label 1 Label 2 Label 3 Label 4 Label 5
Unit of measure
*Footnote
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CONFIDENTIAL
Frequently Used Template
Named Objects
Template
June 2002
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
148
ARROWSUnit of measure
*Footnote
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149
DISCLAIMERS CLIENT
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.
Unit of measure
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DISCLAIMERS INTERNAL
This report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.
Unit of measure
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DISCLAIMERS PRESENTATION
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
Unit of measure
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152
LEGENDS Legend
Legend
Legend
Unit of measure
*Footnote
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153
MCKINSEY LOGOUnit of measure
*Footnote
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154
MISC
–
Unit of measure
*Footnote
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155
MOONS Legend
Legend
Legend
Low
Medium
High
Low
Medium
High
Unit of measure
*Footnote
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156
STICKER
ILLUSTRATIVE
CONFIDENTIAL
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
PRELIMINARY
DRAFT
STICKERUnit of measure
*Footnote
Source: Source
157
STICKER OTHER
CONFIDENTIALDISCUSSION DRAFT
DISGUISED CLIENT EXAMPLE
PRELIMINARY DRAFT
PRELIMINARY ESTIMATE
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
BACKUP
HYPOTHESIS
STRAW MAN
TO BE COMPLETED
PROPOSED
REVISED
ROUGH ESTIMATE
CONCEPTUAL
Unit of measure
*Footnote
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158
WORLD MAPUnit of measure
*Footnote
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CONFIDENTIAL
Frequently Used Template
Text
Template
June 2002
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
160
PPT TABLE 2
Heading Heading
Text Text
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PPT TABLE 3
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Text Text Text
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PPT TABLE 4
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Text Text Text Text
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PPT TABLE 5
Heading Heading Heading Heading Heading
Text Text Text Text Text
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164
PPT TABLE 6
Heading Heading Heading Heading Heading Heading
Text Text Text Text Text Text
Unit of measure
*Footnote
Source: Source
CONFIDENTIAL
Frequently Used Template
SEO VA
Template
June 2002
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
166
Unit of measure
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Text
• Text
Text
• Text
Text
• Text
167
Unit of measure
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Title
• Text
Title
• Text
168
Unit of measure
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Title
• Text
Title
• Text
Text
169
EXHIBIT TITLE
*Footnote
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Title
•
Text
•
Text
•
Text
Text
170
EXHIBIT TITLE
*Footnote
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Title
•
Text
•
Text
•
Text
171
EXHIBIT TITLE
*Footnote
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Text
Text
Text
Title
•
•
•
Title
•
•
•
172
EXHIBIT TITLE
*Footnote
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Text
Text
Text
Title
•
•
•
Title
•
•
•
Title
•
•
•
173
2 COLUMN
*Footnote
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Title Title
• Text • Text
174
3 COLUMN
*Footnote
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Title
• Text
Title
• Text
Title
• Text
175
4 COLUMN
*Footnote
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Title
• Text
Title
• Text
Title
• Text
Title
• Text
176
5 COLUMN
*Footnote
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Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
177
6 COLUMN
*Footnote
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Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
178
7 COLUMN
*Footnote
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Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title Title
179
8 COLUMN
*Footnote
Source:Source
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
180
3-STEP
Text
• Text
Text
• Text
Text
• Text
Text
181
4-STEP
Text
• TextText
Text
• Text
Text
• Text
Text
• Text
182
5-STEP
Text
Text
• Text
Text
• Text
Text
• Text
Text
• Text
Text
• Text
183
3 HORIZONTAL Unit of measure
*Footnote
Source: Source
• Text
• Text
• Text
• Text • Text • Text
Text
Text
Text
184
4 HORIZONTALUnit of measure
*Footnote
Source: Source
• Text
• Text
• Text
• Text
• Text • Text • Text • Text
Text
Text
Text
Text
185
5 HORIZONTALUnit of measure
*Footnote
Source: Source
• Text • Text • Text • Text
• Text
• Text
• Text
• Text
• Text
• Text
Text
Text
Text
Text
Text
186
4-STEP Unit of measure
*Footnote
Source: Source
• Text
• Text
• Text
• Text
Text
Text
Text
Text
187
FLOW 2
• Text
Header Header
• Text
Unit of measure
*Footnote
Source: Source
188
FLOW 2 TITLEUnit of measure
*Footnote
Source: Source
• Text
Header Header
• TextText
189
FLOW 3
• Text
Header Header
• Text
Header
• Text
Unit of measure
*Footnote
Source: Source
190
FLOW 3 TITLEUnit of measure
*Footnote
Source: Source
• Text
Header Header
• Text
Header
• TextText
191
FLOW 4
• Text
Header Header
• Text
Header Header
• Text • Text
Unit of measure
*Footnote
Source: Source
192
FLOW 4 TITLEUnit of measure
*Footnote
Source: Source
• Text
Header Header
• Text
Header Header
• Text • TextText
193
FLOW 5
• Text
Header Header
• Text
Header Header Header
• Text • Text • Text
Unit of measure
*Footnote
Source: Source
194
FLOW 5 TITLEUnit of measure
*Footnote
Source: Source
• Text
Header Header
• Text
Header Header Header
• Text • Text • TextText
195
HORIZONTAL FLOW 3Unit of measure
*Footnote
Source: Source
• Text
• Text
• Text
Title
Text
Text
Text
196
HORIZONTAL FLOW 4Unit of measure
*Footnote
Source: Source
Title
• Text
• Text
• Text
Text
Text
Text
• Text
Text
197
HORIZONTAL FLOW 5Unit of measure
*Footnote
Source: Source
Text
Text
Text
Text
Text
Title
• Text
• Text
• Text
• Text
• Text
Title
• Text
• Text
• Text
• Text
• Text
198
HORIZONTAL FLOW 6Unit of measure
*Footnote
Source: Source
Title Title
Text
Text
Text
Text
Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
Text• Text • Text
199
HORIZONTAL FLOW 7Unit of measure
*Footnote
Source: Source
Title Title
Text
Text
Text
Text
Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
Text• Text • Text
Text• Text • Text
200
FLOW WITH SHOCK 1
• Text
Header Header
• Text
Header
• Text
Unit of measure
*Footnote
Source: Source
• Text
Title
201
FLOW WITH SHOCK 2Unit of measure
*Footnote
Source: Source
Header Header Header Title
• Text• Text • Text • TextText
• Text• Text • Text • TextText
202
FLOW WITH 3 COLUMN
*Footnote
Source: Source
Text
Text
Text
Text
Text
• Text
• Text
• Text
• Text
• Text
Text
• Text
• Text
• Text
• Text
• TextText
Text
• Text
• Text
• Text
• Text
• Text
203
FLOW WITH 2 COLUMN
*Footnote
Source: Source
Text
Text
Text
Text
Text Text
• Text • Text
• Text • Text
• Text • Text
• Text • Text
• Text • TextText
Text
204
SQUARE FLOW Unit of measure
*Footnote
Source: Source
Text• Text
Text• Text
Text• TextText
• Text
205
FRAMEWORK Unit of measure
*Footnote
Source: Source
Text• Text
Text• Text
Text• Text
Text• Text
206
Unit of measure
*Footnote
Source: Source
Title Title
• Text • Text
207
Unit of measure
*Footnote
Source: Source
Title
• Text
Title
• Text
208
Unit of measure
*Footnote
Source: Source
Title
• Text
Title
• Text
Title
• Text
Title
• Text
209
xxxxx
Title
• Text
Title
• Text
Title
• Text
Title
• Text
210
Unit of measure
*Footnote
Source: Source
•
Title
•
Title
•
Title
211
Unit of measure
*Footnote
Source: Source
Title
• Text
Title
• Text
Title
212
Unit of measure
*Footnote
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Text
Text Text
• Text
• Text• Text
Text
213
Unit of measure
*Footnote
Source: Source
TextText
TextText
Text
• Text
Text
• Text
• Text• Text
• Text
214
SCP
*Footnote
Source: Source
• xxx • xxxx • xxxx• xxxx
erformanceerformancetructuretructure onductonductExternal shock S C P
215
Unit of measure
*Footnote
Source: Source
Text Text Text Text
• Text • Text • Text • TextText
• Text • Text • Text • TextText
216
Unit of measure
*Footnote
Source: Source
Text Text Text Text
• Text • Text • Text • TextText
• Text • Text • Text • TextText
Text
217
Unit of measure
*Footnote
Source: Source
Text
Text
Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
218
Unit of measure
*Footnote
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Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Text
219
Unit of measure
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Text
Text
TextTextTextText
TextTextTextText
TextTextTextText
Text
TextTextTextText
TextTextTextText
TextTextTextText
220
Unit of measure
*Footnote
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Text
Text
Text
Text
Text
Text
Text
Text
Text
Title
•
•
•
•
•
•
221
*Footnote
Source: Source
Title Title Title Title
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
222
TEAM STRUCTURE
*Footnote
Source: Source
Title
Title
•
Client McKinsey
• •
Expert group
•
•
223
Unit of measure
*Footnote
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Text
Text
224
Unit of measure
*Footnote
Source: Source
Text
Text
Text
Text
Text
225
Title • Text
Title • Text
Title • Text
Unit of measure
*Footnote
Source: Source
Title
Title
Title
226
Unit of measure
*Footnote
Source: Source
Title
Title • Text
Title • Text
Title • Text
Title • Text
Title
Title
227
Title • Text
Title • Text
Title • Text
Title
Title
228
Unit of measure
*Footnote
Source: Source
Text• Text
Text• Text
229
Sub title Sub title
Risk management
Title
• • •
• • •
230
Unit of measure
*Footnote
Source: Source
• Text • Text • Text • Text • Text • Text
Text Text
231
CYCLE 2
Text Text
Unit of measure
*Footnote
Source: Source
• Text • Text
232
CYCLE 2
Text Text
Unit of measure
*Footnote
Source: Source
• Text • Text
233
CYCLE 3
Text
Text
Text
Unit of measure
*Footnote
Source: Source
• Text
• Text
• Text
234
CYCLE 3
Text
Text
Text
Unit of measure
*Footnote
Source: Source
• Text
• Text
• Text
235
CYCLE 4
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
• Text• Text
• Text• Text
236
CYCLE 4
Text
Text
Text
Text
Unit of measure
*Footnote
Source: Source
• Text• Text
• Text• Text
237
CYCLE 5
Text
TextText
Text
Text
Unit of measure
*Footnote
Source: Source
• Text• Text
• Text
• Text
• Text
238
CYCLE 5
Text
TextText
Text
Text
Unit of measure
*Footnote
Source: Source
• Text• Text
• Text
• Text
• Text
239
CYCLE 6
Text
TextText
Text
TextText
Unit of measure
*Footnote
Source: Source
• Text• Text
• Text
• Text
• Text
• Text
240
CYCLE 6
Text
TextText
Text
TextText
Unit of measure
*Footnote
Source: Source
• Text• Text
• Text
• Text
• Text
• Text
241
FORCES AT WORKUnit of measure
*Footnote
Source: Source
Text• Text
Text• Text
Text• Text
Text• Text
Text• Text
242
2 BY 2 MATRIXUnit of measure
*Footnote
Source: Source
High
Low
High Low
Tex
t
Text
• Text • Text
• Text • Text
243
Text
Low Medium High
Tex
t
Low
Hig
h
2 BY 3 MATRIXUnit of measure
*Footnote
Source: Source
• Text • Text • Text
• Text • Text • Text
244
Tex
t
Low
Med
ium
Hig
h
Text
Low Medium High
3 BY 3 MATRIXUnit of measure
*Footnote
Source: Source
• Text • Text • Text
• Text • Text • Text
• Text • Text • Text
245
4 BY 3 MATRIXUnit of measure
*Footnote
Source: Source
Tex
t
Low
Med
ium
Hig
h
Text
1 2 3 4
• Text • Text • Text • Text
• Text • Text • Text • Text
• Text • Text • Text • Text
246
4 BY 3 MATRIXUnit of measure
*Footnote
Source: Source
Text
1 2 3 4
Tex
t
23
4• Text • Text • Text • Text
• Text • Text • Text • Text
• Text • Text • Text • Text
1
• Text • Text • Text • Text
247
STUDY OBJECTIVEUnit of measure
*Footnote
Source: Source
Text
• Text • Text • Text • Text
248
Text
Text
LEVEL 03Unit of measure
*Footnote
Source: Source
• Text
• Text
Text
• Text
249
Text
Text
Text
LEVEL 04Unit of measure
*Footnote
Source: Source
Text
• Text
• Text
• Text
• Text
250
Text
Text
Text
Text
Text
Text
Text
Text
Text
LEVEL 09Unit of measure
*Footnote
Source: Source
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
251
STICKER AND OTHERS
EXAMPLE
ESTIMATE
PROPOSED
CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE
HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
STICKER AUTOMAKER
EXAMPLE
ESTIMATE
PROPOSED CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
252
HighMediumLow
253
STICKER AND OTHERS
Text Text
Text
254
MAPS