mcl_bigdata+appliance_bp_public1

© 2013 Copyright Mobile & Cloud Labs 1

Mobile and Cloud Labs

Big Data Storage Appliance Business Plan


92% WW Data Created since 2011


Huge Demand for Flash Storage Coming!

Other source :datacentermap.com

Over 3000 Datacenters with over 100K Servers/Datacenter

300M servers currently deployed in 3000 Datacenters

10M Servers sold annually- To replace 300M servers need 30 Years!!

@42% CAGR over 90% Servers and Storage need to be replaced by 2020


Flash System End Applications : HPC/Web2.0


Scale in Datacenter – Growing Strategy


NVMe Switch + SSD Storage Market and Opportunity

Value Prop

MCL Market Leader in PCIe Switch , enables HBA less Server , Billions($) in power cost savings with use of NVMe Technology

JBOF provides Customization/Scalability options to Datacenter customers

Market

Storage System TAM - $42B in 2016SSD Enterprise System TAM - $5.64B in 2016 MCL SAM - $2.82B (50% PCIe penetration) MCL SOM – 5% of MCL SAM by 2016(Est.)

Competition: FCOE, SAS, Ethernet

ASP of $20/Gb for SSD system storage appliance

ProblemHigh Cost and high latency -$20/Gb for SSD System Storage

HBA adds high power(10W-30W) and cost $500-$1500 in 1K-10K volumes for Server and Switch

Solution $2-$5/Gb for SSD storage/better flash endurance/Scalable/Flexible - JBOF

End Application

Platform - Disaster recovery,Caching,Big Data Analytics,Hot Storage applications, Low Latency data management

Applications- Financials, ERP, HPC, Netflix, You Tube, Flickr, etc..IDC Data: Refer Back up slides for Details


Unlocking Value in Data

• 60%Online transactions

• 97/100Top global banks

• 23/25Top global retailers

Reduce Batch Processing Costs

Analytics on Big Data

ERPCRM

SRM

How can we quickly and affordably access and process this data?


MCL Big Data Appliance

Mainframe

z/OSLogs

HDFS

MapReduceDB2/VSAM/

IMS

Enterprise Easy access to mainframe

and non-mainframe data Easy import / Export

from /to Big Data Platform

No SQL, ETL or staging (Simple drag/drop UI)

On demand and elastic Big data cluster

Argo Secure appliance Low latency High performance

processing Linear scalability

Oracle / Sybase

Tera Data


Analysis - Flash Storage Systems

Parameters Astute Violin Memory Nimbus Data SolidFire Pure Storage Skyera

Product Name Violin 6212 Violin 6222 Violin 6232 Violin 6264 Gemini SF3010 SF6010 SF9010

Flash Type MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC

Raw Storage Capacity

1.6TB-45.6TB 13TB 24.2TB 35.2TB 70.3TB 3TB-48TB 3TB 6TB 9.6TB 2.75TB-

11TB2.75TB-

23TB 62TB

Storage Capacity (Dedup+ Data Compression)

373TB 5-50+ TB 5-100+TB

Max 4K IOPs(Mixed)

140K 200K 350K 500K 750K up to 2M 250K 250K 375K up to 200K

400K/8K IOPs up to 5M

Power 1400W 1600W 1750W 1500W 350W 150W 450W 600W 670W 800WLatency <500usec <500usec <500usec <500usec 50usec <1ms <1ms

System Bandwidth 1.5GB/s 2.5GB/s 4GB/s 4GB/s up to

12GB/s 2.5GB/s 2.5GB/s 2.5GB/s

System Bandwidth 12Gb/s 20Gb/s 32Gb/s 32Gb/s 72Gb/s 20Gb/s 20Gb/s 20Gb/s

8Gb/s//

10Gb/s

8Gb/s//

10Gb/s10Gb

E/16Gb FC

ASP/Gb $25 $25 $25 $25 $25-$35 $15-$20 # of Ports 2 4/8 2 2 2 8 8 16

VIMM Count(Data + Hot Spare)

20+4 40+4 60+4 60+4

Flash Endurance 3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty up to 10 year

Warranty 5 Year Warranty

5 Year Warranty

Enclosure Dimensions 2RU 3RU 3RU 3RU 3RU 2U(3.5") 1RU 1RU 1RU 4RU 4RU 1RU


Product Proposal : NVMe Converged System

32 PortQSFP Switch @

4GB/s/Port

32 PortQSFP Switch @

4GB/s/Port

8/16G FC HBA8/16G FC HBA

40/100G NIC40/100G NIC

Multilane

1RU

16 Port QSFP Interconnect

Up to 50TB-100TB Flash Storage

NVMe Interface


Up to 50TB-100TB Flash Storage

NVMe Interface

PCIe Retimers: $5/~1W/Port

PCI ExpressPCI Express

CPU/Host3CPU/Host3

CPU/Host2CPU/Host2

CPU/Host1CPU/Host1

CPU/Host4CPU/Host4



PCI ExpressPCI Express16 QSFP

Ports

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

4 Quad Port

Gen3 Retimer

10TB

10TB

10TTB

10TB4 Mezzanine

Fusion-io Cards


16 QSFP Ports

16 QSFP Ports

Argo-1 Argo-2

Up to 32 port Switch + Up to 100TB SSD Storage in 2U configuration


Proprietary Flash Arrays

Violin Memory: 70TB in 3U Skyera: 44TB in 1U

High Density Flash Storage


M.2 based Hot-Swap Module

M.2SSD1:1

M.2SSD0:0

M.2SSD0:1

M.2SSD1:0

M.2SSD0:2

M.2SSD0:3

M.2SSD0:4

M.2SSD0:5

M.2SSD1:2

M.2SSD1:3

M.2SSD1:4

M.2SSD1:5

64 Lane PCIe Bridge89H64H16G3

(12 x4 G2 down, 2 x4 G3 up)

x4 Gen2

x4 Gen3

PCIe x8 Edge Connector

Storage Module

SanDisk A110Samsung XP941

Product Architecture


• Up to 768 standard M.2 PCIe flash drives• Up to 4 Intel Avoton microserver boards• Up to 8 generic PCIe 3.0 x8 cards

High Density Flash Library


Flash Storage Bank


• Up to 768 standard M.2 PCIe flash drives• Up to 4 Intel Avoton microserver boards• Up to 8 generic PCIe 3.0 x8 cards

High Density Flash Library


Why MCL Storage System?

• Modular/Scalable/Vendor Agnostic White Box-JBOF

• MCL has over a decade’s experience and is instrumental in driving PCIe

based systems.

• Partners with industry expert Flash Controller/Module makers and

Software Vendors

• Met and spoke to over 10 potential customers who are excited about

JBOF allowing them lower latency, low power, flexibility and density

• Key enabler of NVMe Technology

• Can scale WW support structure easily to meet support demands


Argo Test Plan in MCL Datacenter


Argo Positioning: Dense JBOFParameters MCL Argo Astute Violin Memory Nimbus

Data SolidFire Pure Storage Skyera

Product Name Proposed Violin 6212 Violin 6222 Violin 6232 Violin 6264 Gemini SF3010 SF6010 SF9010

Flash Type MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC MLC

Raw Storage Capacity

200TB 1.6TB-45.6TB 13TB 24.2TB 35.2TB 70.3TB 3TB-48TB 3TB 6TB 9.6TB 2.75TB-

11TB2.75TB-

23TB

62TB/125TB/250TB/ 500TB

Storage Capacity (Dedup+ Data Compression)

1000TB 373TB 5-50+ TB 5-100+TB

Max 4K IOPs(Mixed)

750K 140K 200K 350K 500K 750K up to 2M 250K 250K 375K up to 200K

400K/8K IOPs up to 5M

Power 500W 1400W 1600W 1750W 1500W 350W 150W 450W 600W 670W 800WLatency <250usec <500usec <500usec <500usec <500usec 50usec <1ms <1ms

System Bandwidth4GB/s 1.5GB/s 2.5GB/s 4GB/s 4GB/s up to

12GB/s 2.5GB/s 2.5GB/s 2.5GB/s

System Bandwidth32Gb/s 12Gb/s 20Gb/s 32Gb/s 32Gb/s 72Gb/s 20Gb/s 20Gb/s 20Gb/s

8Gb/s//

10Gb/s

8Gb/s//

10Gb/s10Gb

E/16Gb FC

ASP/Gb $5-$10 $25 $25 $25 $25 $25-$35 # of Ports 32 2 4/8 2 2 2 8 8 16

VIMM Count(Data + Hot Spare)

20+4 40+4 60+4 60+4

Flash Endurance3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty 3 Year Warranty up to 10 year

Warranty 5 Year Warranty

5 Year Warranty

Enclosure Dimensions 2RU 2RU 3RU 3RU 3RU 3RU 2U(3.5") 1RU 1RU 1RU 4RU 4RU 1RU


Product Strategy - Differentiate and Compete

ARGO Ecosystem

SSD Card Partners

Software Partner (Dedup,

etc.)

Software Partner -

Hyderabad

Manufacturing Partner

Value : Scalability, Vendor Agnostic, Flexible JBOF


Revenue Opportunity : Products

Retimer Adapter Cards for Server

Switches and Storage-JBOF+ Big Data Software

Interconnects

Third Party Software Integration in to Argo - System Integrator Like Dell/HP


Back Up Slides


Server Farm – Datacenter Density Definition


Market Research on Software


Typically Data Reduction by Application


Performance Characteristics


Software based Caching


Big Data - How it is Used


End Market : Caching of Hot data – First 60 days


Three Forces Driving Storage Demand

100 M Tablets

200 M Notebooks

1.2B Mobile PhonesMore Devices producing more Data

http://reviews.cnet.com/ipad/


Market: By 2020 WW Datacenter Servers/Switch infrastructure will be replaced to meet Traffic Demand

• Traffic growth with parameter of the compound annual growth rate (CAGR)

• Newly required equipment CAGR in 2015 in 2020100% 97% 99,9%70% 93% 99,5%40% 80% 96,5%

Source: Cisco 2008

Cisco forecasts 44 Exabytes per month in 2012

Source: Cisco 2008

Cisco forecasts 44 Exabytes per month in 2012

• Minnesota Internet Traffic Studies (MINTS)– Growth rates from publicly observed sites– Monthly Internet traffic estimate (end 2009)

7,500-12,000 PBytes (PB = 1015 B) (World) – Annual Internet traffic growth (end 2009)

40% - 50% (U.S. and World)

1024

118

29

Traffic Growth – Parameter: CAGR

5

14

32

1024

118

29

Traffic Growth – Parameter: CAGR

5

14

32


Market: Growing Data Center/Cloud-Quantify

• Fast Growing Market– Spend – Over $450B– Cloud Traffic – 66% CAGR– Storage – 42% CAGR

• Trends Driving New MCL Opportunities– Virtualization & Convergence– PCIe SSD Adoption– Mega Data Centers Being Built

Data Center/Cloud

Data Center/Cloud

Sources: Intel, Cisco, IDC, Linley, MCL EstimatesSources: Intel, Cisco, IDC, Linley, MCL EstimatesGrowing TAM

Growing TAM


Growing Data Center/CloudOver 70% of Revenue

Growing Data Center/CloudOver 70% of Revenue

Market: PCI Express deployed in every system in the Cloud Today

StorageLargest Market

Growth & Attach Rate

StorageLargest Market

Growth & Attach Rate

Switches & RoutersControl Plane Standard

Switches & RoutersControl Plane Standard

ServersFirst Market that

Developed for Switches

ServersFirst Market that

Developed for Switches


Problem-Traffic Enablers Internet video to TV: Video delivered through the Internet to a TV screen - Roku, Microsoft

Xbox 360, Internet-enabled TV, or PC-to-TV connection

Video: Video comprises the following underlying categories:

Short form: Video clips generally less than 7 minutes in length for eg. You Tube,Facebook

Video calling: Video messages or calling delivered on fixed Internet initiated by smartphones, non-

smartphones, and tablets for eg. Skype

Long form: Video content generally greater than 7 minutes in length

Live Internet TV: Peer-to-peer TV (excluding P2P video downloads) and live television

streaming over the Internet

Internet PVR: Recording of live TV content for later viewing

Ambient video: Nannycams, petcams, home security cams, and other persistent video

streams

Mobile video: All video that travels over a second-generation (2G), 3G, or 4G network• s


CPU/HostCPU/Host PCI ExpressPCI Express

CPU/HostCPU/Host

CPU/HostCPU/Host

CPU/HostCPU/Host

CPU/HostCPU/Host

CPU/HostCPU/Host

Problem: Today’s Data Center Rack

Fibre ChannelFibre Channel

EthernetEthernet

StorageStorage

NetworkingNetworking

LOM/NICLOM/NIC

HBAHBA

LOM/NICLOM/NIC

HBAHBA

LOM/NICLOM/NIC

HBAHBA

LOM/NICLOM/NIC

HBAHBA

LOM/NICLOM/NIC

HBAHBA

Multiple Fabrics1-2 SwitchesMultiple Fabrics1-2 Switches

“Bridging” DevicesNICs, HBAs, HCAs, etc.$50 to $500 Each5-8+ Watts Each

“Bridging” DevicesNICs, HBAs, HCAs, etc.$50 to $500 Each5-8+ Watts Each

PCI ExpressAlready available in Every Box

PCI ExpressAlready available in Every Box








ExpressFabric Switch

ExpressFabric Switch

CPU/Host*CPU/Host*

CPU/HostCPU/Host

CPU/HostCPU/Host

CPU/HostCPU/Host

CPU/HostCPU/Host

CPU/HostCPU/Host


RetimerRetimer

RetimerRetimer

SwitchSwitch

RetimerRetimer

RetimerRetimer

HBAHBA

NICNIC

Solution: ExpressFabric® Rack Scale Integration

PCI E

xpre

ssPC

I Exp

ress

Shared I/O to Drop Costs & PowerPushes the Network to Top of Rack…..Removing Costly NICs/HBAs Shared I/O to Drop Costs & PowerPushes the Network to Top of Rack…..Removing Costly NICs/HBAs

Converged FabricPCI ExpressConverged FabricPCI Express

Simple ~ $5 and ~ 1 WattPCIe RetimersFraction of the Cost & Power of NICs, LOMs, HBAs

Simple ~ $5 and ~ 1 WattPCIe RetimersFraction of the Cost & Power of NICs, LOMs, HBAs

Summary~½ the Cost

~½ the Power

High Performance32Gbs Links (x4)Scalable to - 64G (x8) - 128G (x16)Copper & Optical

High Performance32Gbs Links (x4)Scalable to - 64G (x8) - 128G (x16)Copper & Optical

* Placement of the CPU may eliminate need for retimer in some designs dropping costs and power further* Placement of the CPU may eliminate need for retimer in some designs dropping costs and power further





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copyright mobile cloud

ww data

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big data analytics

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