mcm expo navi app

MCM EXPO NAVIApp for London MCM Expo

Stephen Lowe

About MCM Expo

The MCM (Movie/Comic/Media) Expo is a exhibition held twice a year, for fans of Anime, Manga, Sci-fi, Comics, Film & Gaming. It started back in May 2002 and occurs at then end of both May and October each year for 3 days, Friday to Sunday. It is located at the Excel Centre in London’s Docklands and expects around 60,000 fans attending with each

expo. It gives people a chance to meet people with similar interests and purchase more items for their collection. People also dress up (called Cosplay) as their favourite characters and compete in shows. There are also a wide range of special celebrity guests from Film & TV who will do signings and panel shows. Tickets cost around £10 for the day

with early entry priced at around £16.

The app

MCM EXPO NAVI is named after the mystical guide in the popular Zelda franchise. It will help guide the fans around the expo. It is spilt into 5 different parts to help throughout the day.

MAP: The map shall tell you where you are inside the hall with GPS; outline the stall locations, stages and exits. You can also scan stalls QR codes to store them and help you remember which ones you want when revisiting.GUESTS: The guest’s page shows you who is on throughout that specific day. You can then search with many filters for the shows that interest you. You will have the option to set a reminder for shows which goes off 20 minutes before, allowing you time to get to the right stage.TICKET: Instead of paper wristbands, the app will be able to store your digital ticket on your phone. These can then be scanned when entering the venue, saving on the chaos of the crowds. If you didn’t buy your ticket prior, you can buy on the app, saving on queuing.NEWS: Rolling news feed will show up to date information about stalls, guests and competition results.CONNECT: Here you will be able to connect to Facebook, Twitter and the main website, allowing you to share your experiences with everyone else.

At the Expo, there are a few problems that usually occur:

• With the vast amount of people attending, it gets busy and crowded, making it easy to get lost for both new and returning fans.

• With 100+ stalls in the hall, is can be confusing remembering which ones you’ve already been to and which ones you want to return to.

• A vast amount of celebrities are on at different times and different stages, it’s hard to remember who’s on when.

• The promotional guides and maps run out quickly.• The queue for ticket purchase can take hours to queue

for.• Getting into the hall with your wristband can be

chaotic and unorganized.

Original Logo

Before the app is designed, the overall look of MCM expo needs revisiting. The logo hasn’t changed much in the last 10 years and has become dated. The logo has become dated and the ‘Eye’ element has become lost and forgettable. The logo needs to be uplifted with a modern font, whilst keeping its iconic orange colour. With a new logo, it will be easier to run through with an overall style, helping everything tie together and feel connected under a new brand.

Improved Logo

MCMEXPOLONDON

The new logo is simplistic but works well. The typeface gets across the comic book/cyber style whilst keeping the orange colour. The logo is set together in a block like style, making it easy to apply to anything. The Logo is adaptable

too, allowing for change on location, if held in the Midlands or Scotland (which is currently being negotiated). The ‘Navi’ Logo follows the same style, tying up the overall look nicely.

App Logo

The app icon runs with the same colour scheme as seen before. The logo is encased in a circle with a ‘rising sun’ pattern in the background, often seen in Japanese media. The icon is bold and inviting, making it easy to find on

your phone.

Fonts

Magmawave Capsabcdefghijklmnopqrstuvwxyz1234567890.,!?@^&*()_+-

Titillium WebabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,!?@^&*()_+-£%

Colour Scheme

Joker Purple

Haruhi Blue

MCM Ochre

Naruto Orange

L Grey

Link GreenFruits PinkR: 213G: 47B: 136

R: 44G: 169B: 79

R: 245G: 154B: 51

R: 90G: 103B: 112

R: 100G: 153B: 176

R: 162G: 131B: 187

R: 223G: 99B: 42

MainR: 137 G: 20B: 82

R: 15G: 93B: 43

R: 169G: 99B: 22

R: 71G: 71B: 72

R: 47G: 84B: 100

R: 91G: 67B: 111

DarkerR: 223G: 123B: 176

R: 137G: 196B: 136

R: 249G: 182B: 106

R: 159G: 173B: 182

R: 172G: 221B: 244

R: 198G: 181B: 217

Lighter

R: 223G: 99B: 42

R: 223G: 99B: 42

The unique colour scheme is bright and playful. All the colours are based of the most popular Cosplays from MCM expo. Each colour corresponds to an area of the app, whilst also being a bright way to liven up the venues space.

Even with all these new colours, the MCM Ochre will still be the main colour.

Branding In Use

App MappingSplash Screen

(Turn page to open)

HOME

GUESTSTICKETMAP NEWSCONNECT

Shows interactivemap (zoom & move

functions)

QR ScannerClicking on aStall

•Info•Name•Website•Categories•Ability to fave

•Name•Category•Fave’s•Search

Sort by

Ticket shows

Scan Barcode

Add the fave’s

Search Clicking onone...

Shows details & stageof guests + the ability

to fave

Add to Fave’s

Add a 20 minpush notification

•Name•Category•Day•Stage

Links to Facebook, Twitter& the main website

Rollingnewsfeed

Shareon

Facebook

Tweeton

Twitter

Clicking an article allowsto read in full

Brings up a list ofguests on at that

specific time

If no ticket then alink to the store

This mapping system was created to make it easy to understand the journey through the app. As all the pages are colour co-ordinated, it makes it easy to understand where you are. You can go back a page and to the home page

with simple buttons placed on the top bar.

SPLASH SCREEN

MCM Navi

CONNECT CONNECT

MAPMAP

GUESTSGUESTS

TICKETTICKET

NEWSNEWSCONNECT CONNECT

MAPMAP

GUESTSGUESTS

TICKETTICKET

CONNECT CONNECT NEWSNEWS

Once you start the app up,the Splash Screen will greet you. To get to the app, you will have to pull back the page by pulling it back and sliding it across the screen. It is a simple and fun element, which can relate to manga and comic

books. This will take you onto the bright and colourful home screen, also set out in a comic book style.

MAP

Theatre aTheatre B

S

AL

T

U

V

W

X

ACAN

AM

ADAP

Ag

Ah

AE

AF

Y

Z

AA

Entrance Entrance/Exit

Cosplay Help Desk

ChangingRoom

(M)

ChangingRoom

(F)

In Out

Fire Exit

Fire ExitFire ExitFire ExitFire ExitFire ExitFire Exit

Artists’ Alley

Expo BoulevardExpo Boulevard

Japan Quarter

Rebellion Drive

Games Avenuei

QRQR SORTSORT

MAPMAP

A1 Toys.Com

Achucha

Acquired Inspiration

Adrian Crumpton

Akiba Imp Exp S.L

Akihabara

All The Cool Stuff

Amazing Cake Company

AA ABCDEFGHIJKLMNOPQRSTUVWXYZ

NAMENAME CATEGORYCATEGORY SEARCHSEARCH

SORTSORT

A1 Toys.Com

Achucha

Acquired Inspiration

Adrian Crumpton

Akiba Imp Exp S.L

Akihabara

All The Cool Stuff

Amazing Cake Company

AA ABCDEFGHIJKLMNOPQRSTUVWXYZ

SORTSORT

NAMENAME CATEGORYCATEGORY SEARCHSEARCH

MAPMAP

GUESTSGUESTS

TICKETTICKET


Once clicking on the Map icon, you’ll be taken to an interactive map that shows your location when in the venue. From here, you can zoom in & out

and scroll around the map, clicking on stalls to reveal more about them. You can also access your favourites, bring up the QR scanner and sort through all

the stalls.

When in the sort menu, you can choose between name, category or manual type the stall you want with easy. The simply scroll through the choices and

tap to make your selection.

MAP

Theatre aTheatre B

ACAN

AM

ADAP

Ag

Ah

AE

AF

Y

Z

AA

Entrance/Exit

Cosplay Help Desk

ChangingRoom

(M)

ChangingRoom

(F)

In Out

Fire ExitFire ExitFire ExitFire Exit

Japan Quarter

Rebellion Drive

Games Avenue

QRQR SORTSORT

Adrian Crumptonwww.adriancrumpton.co.uk

•Sci-Fi•Japanese Culture

MAPMAP

Theatre aTheatre B

S

AL

T

U

V

W

X

ACAN

AM

ADAP

Ag

Ah

AE

AF

Y

Z

AA

Entrance Entrance/Exit

Cosplay Help Desk

ChangingRoom

(M)

ChangingRoom

(F)

In Out

Fire Exit

Fire ExitFire ExitFire ExitFire ExitFire ExitFire Exit

Artists’ Alley

Expo BoulevardExpo Boulevard

Japan Quarter

Rebellion Drive

Games Avenuei

QRQR SORTSORT

Adrian Crumptonwww.adriancrumpton.co.uk

•Sci-Fi•Japanese Culture

MAPMAP

Scan the stall’s QR codeScan the stall’s QR code

QR SCANNERQR SCANNER

Adrian Crumpton

Dudebox

Gazilla

Kawaii & Cute

Retro GT

Tokyo Toys

FAVE’SFAVE’S

Once chosen a stall, it will then show you on the map. It will show the name, website and what categories it falls under. Tapping the little heart symbol,

you are able to add it to your fave’s to easily access at a later time.

If you are already at the stall you want to fave, you can simply scan the QR code that will automatically add it to your fave’s. This page can be accessed from the Map page by tapping the heart and will order your fave’s by name.

Guests

MAPMAP

GUESTSGUESTS

TICKETTICKET


SATURDAY

12:00

12:00

12:00

12:00

12:00

12:30

13:00

13:00

A

B

SS

P

P

P

B

Haven

Bioware

Liam O’Brien

Eureka

Continuum

Once upon a time

VidFestUK

AContinuum

GUESTSGUESTS

NAMENAME CATEGORYCATEGORY DAYDAY STAGESTAGE

QQ WW EE RR TT YY UU II OO

AA SS DD FF GG HH JJ

ZZ XX

spacespace.?123.?123

CC VV BB NN MM

KK LL

PP

SearchSearch

Continuum

SEARCHSEARCH

When tapping the Guests icon, you’ll be shown the guests of that day, in order of time. From here, you can search for whatever you want to see by name, category, the day they are appearing and stage they are on. You can also view

your fave’s you’ve already added.

Guests


Continuum

12:30

13:00

14:30

16:30

P

A

SA

SS

Continuum

Continuum

Continuum

Continuum

SUNDAY

SATURDAY

11:00

12:30

SA

P

Continuum

Continuum

SEARCHSEARCH


Continuum

12:30

13:00

14:30

16:30

P

A

SA

SS

Continuum

Continuum

Continuum

Continuum

SUNDAY

SATURDAY

11:00

12:30

SA

P

Continuum

Continuum

SEARCHSEARCH

ContinuumSaturday - 13:00Thearte A

Set in Vancouver British Columbia, the year is 2077, world governments have fallen and have been bought out by corporations leading to loss of privacy and basic rights. A group of fanatical terrorists, bent on getting freedom back at all costs, destroy multiple buildings killing 30,000 people while targeting 20 members of the Corporate Board. As the 7 terrorists are about to be executed they attempt an escape by being sent back in time 6 years instead being sent back 65 years to our time, 2012. Dedicated CPS Protector (future police force) Kiera Cameron (Rachel Nichols) attempts to stop their escape and gets swept away along with them.

ADD TO FAVE’SADD TO FAVE’S

SEARCHSEARCH

Once searched for, you can click on the show you want to find information about. It will show you the name, the day, time and what stage it shall be held. A picture and information will be included to give you an insight before it starts.

You can then add it to your fave’s by simply clicking the heart at the bottom.

Guests

SEARCHSEARCH

12:00 AHaven

13:00 AContinuum

FAVE’SFAVE’S 12:40saturday 27 october

OKOKAppApp

Continuum will be startingin 20 mins

Continuum will be startingin 20 mins

If you want to view the picture better, simply tap the picture and zoom in and out with a pinch or expand action, tapping to revert back to the previous page. When going to your favourites, they will be ordered by the time they

are on, with name and stage letter. The bell symbol indicates whether you have set up a alarm to go off 20 minutes before. When the show is about the start, you’ll be notified by a push notification that will appear on your lock screen

with a sound.

Ticket

MAPMAP

GUESTSGUESTS

TICKETTICKET


TICKETTICKET

01234567890

SATURDAY ONLYSATURDAY ONLY

Mr S LoweReceipt no. 0178225101 Mr S LoweReceipt no. 0178225101

ADULTADULT £10.00£10.00

STORESTORE

TICKETTICKET

YOU HAVEN’TORDERED YOUR

TICKET YET!

YOU HAVEN’TORDERED YOUR

TICKET YET!

YOU CAN BUY YOURSBY CLICKING THESTORE BUTTON

YOU CAN BUY YOURSBY CLICKING THESTORE BUTTON

>_<

STORESTORE

On the Ticket page, you will be shown your ticket with the relevant information on it such as name, price and receipt number. Showing the barcode to the staff will allow you to enter. Don’t worry if you haven’t got your ticket yet, you

can click on the store button to buy it with ease.

For people who don’t have the app, they will still be able to buy a paper wristband but will have to enter through a different turnstile. This will also include a barcode that will be scanned.

News

MAPMAP

GUESTSGUESTS

TICKETTICKET


NEWSNEWS

Interview with Matt Smith

Tekken Tournament UK Winner

EuroCosplay Final

Seven Holes for Air Panel with Bill PaxtonStar of films such as Aliens, Near Dark, Twister and Titanic, actor and director Bill Paxton was at Theatre A, the main stage at London’s MCM Expo, to talk about the latest graphic novel that he had produced, Seven Holes for Air.

EuroCosplay has been raising the profile of cosplay across Europe, inspiring cosplayers to come together and truly push their skills to the limit. With 23 entries last year, MCM Expo London saw 42 contestants enter from 25 countries, all for the title of EuroCosplay champion 2012!

The Tekken Tag Tournament 2 UK Final hit the London MCM Expo on Saturday, bringing together some of the best people who play Namco Bandai’s latest instalment of their hit fighting game franchise, Tekken Tag Team Tournament 2.

Oozing cool and with a very friendly approachable manner, MCM Buzz was blessed with the presence of Matt Smith, the Eleventh Doctor himself at the London MCM Expo on Friday, participating at a roundtable interview. It was a very intimate and entertaining affair, where Smith spoke about the release of Series 7 and more.

NEWSNEWS

Interview with Matt Smith

Tekken Tournament UK Winner

EuroCosplay Final

Seven Holes for Air Panel with Bill PaxtonStar of films such as Aliens, Near Dark, Twister and Titanic, actor and director Bill Paxton was at Theatre A, the main stage at London’s MCM Expo, to talk about the latest graphic novel that he had produced, Seven Holes for Air.

EuroCosplay has been raising the profile of cosplay across Europe, inspiring cosplayers to come together and truly push their skills to the limit. With 23 entries last year, MCM Expo London saw 42 contestants enter from 25 countries, all for the title of EuroCosplay champion 2012!

The Tekken Tag Tournament 2 UK Final hit the London MCM Expo on Saturday, bringing together some of the best people who play Namco Bandai’s latest instalment of their hit fighting game franchise, Tekken Tag Team Tournament 2.

Oozing cool and with a very friendly approachable manner, MCM Buzz was blessed with the presence of Matt Smith, the Eleventh Doctor himself at the London MCM Expo on Friday, participating at a roundtable interview. It was a very intimate and entertaining affair, where Smith spoke about the release of Series 7 and more.

With the News section, you will be shown a live news feed which will constantly update with the latest news, the most recent at the top. The article will show the title and a small amount of text. To read more information on it,

simply tap the post you want to read about.

News

NEWSNEWS

Seven Holes for Air Panelwith Bill Paxton

Star of films such as Aliens, Near Dark, Twister and Titanic, actor and director Bill Paxton was at Theatre A, the main stage at London’s MCM Expo, to talk about the latest graphic novel that he had produced, Seven Holes for Air. He took the time to answer questions from fans, talking about what he was proud of, his influences, as well as delivering ‘that’ iconic line from Aliens. The graphic novel tells the story of Bob Rourke, a 50-year-old steelworker who happens to smoke and drink (Paxton describes him as, “very hardcore”). He ends up visiting the doctor for the first time in his life after suffering a persistent headache. The news is not good, as Bob is told that a disease has taken over his body and he doesn’t have long left. Bob goes back home, and back to work and envisions himself in an alternate

October 30th 2012 - POSTED BY SHALIMAR SAHOTA

TWEETTWEET SHARESHARE

NEWSNEWS

The article will be shown fully, allowing you to scroll through and read with ease. If there are pictures included, you can enlarge these by tapping them, as before with the guest’s page. You will then be able to share and tweet these

through Facebook and Twitter respectably, allowing you to let friends know what is happening.

Connect

MAPMAP

GUESTSGUESTS

TICKETTICKET


CONNECTCONNECT

MCMEXPOLONDON

MCM EXPO ONFACEBOOK

MCM EXPO ONFACEBOOK

MCM OFFICIAL

SITEMCM OFFICIAL

SITE

MCM EXPO ONTWITTER

MCM EXPO ONTWITTER

The final section is the Connect page. This will allow you to easily go to the Facebook, Twitter and official site, allowing you to like/follow them and keep up to date 24/7 throughout the year.

mcm expo navi app

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