PROJECT ON

“A STUDY ON PRODUCT LIFE CYCLE ON MARUTI 800”

SUBMITTED BY

BHAGYASHREE S. KHATAVKAR

Roll No. 48

M.Com I (Semester-II)

*2013-2014*

UNDER THE GUIDANCE OF

PROF. MAYANK DEDHIA

SUBMITTED TO

UNIVERSITY OF MUMBAI

NIRMALA MEMORIAL FOUNDATION COLLEGE OF

COMMERCE AND SCIENCE

90 FEET ROAD, ASHA NAGAR, THAKUR COMPLEX,

KANDIVALI (E), MUMBAI-400 101.

DECLARATION

I MISS. BHAGYASHREE S. KHATAVKAR of M.Com I (Semester

II) hereby declare that I have completed the project on A STUDY ON

PRODUCT LIFE CYCLE OF MARUTI 800 as a part of Internal

Examination in the Course MARKETING STRATEGIES AND PLAN

during the academic year 2013-2014.

The information submitted is true and original to best of my knowledge.

Wherever the matter is taken from any published work, I have included

that details as ‘reference’.

________________ ________________

Date of Submission Signature of Student

(Bhagyashree S. Khatavkar)

CERTIFICATE

This is to certify that the project titled as “ A STUDY ON PRODUCT LIFE

CYCLE OF MARUTI 800 ” has been completed by Miss

BHAGYASHREE S. KHATAVKAR of M.Com I (Semester-II) as a

part of Internal Examination during academic year 2013-2014.

_________________ ___________________

(Dr. T. P. Madhu Nair) (Dr. Alpa Upadhyay)

Principal Programme Co-ordinator

_______________________ _____________________

(Prof. Mayank Dedhia) External Examiner

Project Guide

ACKNOWLEDGEMENT

I extend my gratitude to Prof. Mayank for providing guidance and

support during the course of project. He has been a great help through

the making of the project. I thank Nirmala Memorial Foundation College

for giving me the opportunity to work on such a relevant topic.

I also like to thank the Principal, faculty members and librarian

for their help and others who are indirectly responsible for the

completion of this project. In addition I would like to take this

opportunity to thank our M.Com Coordinator Prof. Dr. Alpa Upadhyay

for being there always to guide me and for extending her full support.

Date-

Mumbai Signature of Student

(Bhagyashree S. Khtatavkar)

Content

Chapter No Topic Page No.

1. An Overview Of Maruti 1-5

2. An Overview Of Product Life Cycle 6-11

3. A Study On Product Life Cycle Of Maruti 800

12-24

4. Conclusion 25

Bibliography 26