me, inc how to create and market your personal brand
Post on 19-Oct-2014
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Presentation at 2011 Silicon Valley CodeCampTRANSCRIPT
ME, Inc.
How to Create and Market Your Personal Brand
Leslie Stevens-Huffman
• Handles: Talent Wizard, Career Expert, Independent Writing Professional, Innovative Instructor
My Branding Statements
• Offer the unique ability to compel sophisticated readers by combining two decades of hands-on business management experience with robust reporting and writing skills
• Offer professionals the opportunity to advance their careers through proven strategies and two decades of staffing industry experience
Today’s Goals
• Define a personal brand• Outline six easy steps to help you
discover, create and market your personal brand
• Interactive, informal session
Famous Handles or Branding Statements
What is a Personal Brand?
• A personal brand is your promise to the marketplace and the world. Since everyone makes a promise to the world, one does not have a choice of having or not having a personal brand. Everyone has one. The real question is whether someone’s personal brand is powerful enough to be meaningful to the person and the marketplace.
Great Brands…
• Memorable and succinct• Evolve over time• Resonate with target audience• Purposeful and strategic• Support goals• Not just social media
Step One: Set Goals
• Find a new job or change careers, industries or specialization
• Increase job security• Score a raise or promotion• Be recognized as a thought leader
or technical expert
The Case for Goals
• Focus your marketing campaign and message
• Design media campaign• Rallying point• Evaluate your brand’s
effectiveness and make adjustments
Step Two: Define Your Target Audience and Their Motivation
Step Three: Discover Your Brand
• What are you famous for?• What’s your reputation?• What’s your value proposition?• What sets you apart from others?• What characterizes you?
Sources
• 360 feedback• References• Colleagues• Performance reviews• Customers and
stakeholders• Endorsements and
recommendations• Resume• Interview• Google yourself
Select Material that Supports Your Goals• Select distinctive points, traits,
attributes and experience that support your goal
• What will resonate with your audience?
• What do they want to hear?• Do you need damage repair?• Do you need to close gaps?
Step Four: Create Your Branding Toolkit
• Handle (s)• Branding statement (s)• Supporting examples, vignettes• Keyword, adjective list• Avatar or logo• Headshot
Handles
• Data janitor• Conscientious
coder• Bug exterminator• Clairvoyant
specifications guru
Branding Statements
• “Offer a proven history of discovering and eradicating the bugs that others miss in enterprise applications”
• “Innate ability to demystify complex business requirements and transfer them into user-friendly software solutions”
Examples, Keywords, Adjectives
• Create inventories of examples, activities, keywords and complementary adjectives
Step Five: Design Your Marketing Campaign
1) Select media and activities that reach and resonate with your target audience
2) Compels them to act3) Sustainable and sequential4) Adaptable
Step Six: Evaluate Progress and Refine
• Are you reaching your target audience?
• Are you achieving your goals?• Does your message need to be
refreshed or revised?
ME, Inc.
Ready, set, now go market!!