meals on wheels
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FOOD TRUCK – THE CONCEPT
• Business Model
• Market Segment
• Working people
• Young Generations (Student)
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
CURRENT STATUS:
“ Fresh to the market “
Why it works?
• Relatively small capital
• Different Experience
• Adaptability
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
INDUSTRY & MARKET ANALYSIS
• Market Trends
• Long term Prospect
• Participants
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
External Consideration
• Government Law
• Local Culture
• Customers
• Franchisee
• Environment
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
OPERATIONAL ( INTERNAL ASPECTS )
Supplier
Central
Warehouse
Breakfast
hour
Lunch
hour
Supplier
Supplier
Breakfast hour:
• Singapore - 07.00 till 10.00• Indonesia - 06.00 till
09.00
Lunch hour:
• Singapore - 11.00 till 16.00
• Surabaya - 10.00 till
15.00
WAREHOUSE LAYOUT
KitchenFridge
Office
Parking area
- Kitchen
- Fridge
- Office
- Parking
Areas
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
TRUCK DESIGNED INDEX
K
W R
Driver
Cabin F S
K : Kitchen
W :
Wardrobe
R :
Refrigerator
FS : Free
Space
MARKETING STRATEGY
•Use of social media
• Promotion & Special Event
• Building Community Strategy
SALES PROCESS
Designed Model
Order in & Payment
Order
out &
Payment
MEALS ON WHEELSMEALS ON
WHEELS the food that comes to you…
PRODUCTS & PRICING
• Fast Food :
• Beef Burger $ 4 ++
• Fish Sandwich $ 4 ++
• Soft Drinks $ 1.5
• Sundaes $ 1.5
AMERICAN
PRODUCTS & PRICING
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
INDONESIAN
• Javanese Foods :
• Nasi Goreng $ 5
++
• Batagor & Siomay $ 3
++
• Ice Chendol $
2.5
PRODUCTS & PRICINGPRODUCTS & PRICING
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
• Mexican Foods :
• Tachos$ 3.5 ++
• Buritos$ 4 ++
PRODUCTS & PRICINGPRODUCTS & PRICING
• Others :• Coffee (Hot/Cold)$ 1• Tea (Hot/Cold) $ 1
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
START UP ASSET
FINANCIAL PROJECTIONS
START UP ASSET
MEALS ON WHEELS
MEALS ON WHEELS the food that comes to you…
CAPITALS
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ONGOINGEXPENSES
ONGOINGEXPENSES
ONGOINGEXPENSES
PHYSICAL
MEALS ON WHEELSMEALS ON WHEELS
HUMAN RESOURCE
MEALS ON WHEELS
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S$125,260 + (S$416,000 / 60 months)
S$125,260 - S$6,933 = …
= S$132,193 per month
MONTHLY
REQUIRED
EXPENSES
TOTAL START UP FEE
PREDICTIONS
1 Truck = 300 meals each day
10 Trucks = 3000 meals each day
1 Meal = S$2 profits
3000 Meals = S$6000 profits
1 day = S$6000 income
30 days = S$180,000 income
* ONE month = S$180,000 income *
• [ Gross Income - Monthly Expenses = Clean Profit ]
• S$180,000 - S$132,193 = ….
• = S$ 47,807 per month
• [ Loan or Start up Fee / Clean Profit = Break Even Point]
• S$721,000 / S$ 47,807 = 15.081473
• That means, the Break Even Point is within 16 months
BREAK EVEN POINT
DEVELOPMENT PROJECT• Business that also work in same industry
• Dominate the market
• Big investment (large scale)
Source of funding• Personal investor (interested to business)
• Other investor (big scale)
MEALS ON WHEELSMEALS ON WHEELS
the food that comes to you…
FRANCHISE AGREEMENT & PROSPECT
• Operational Supports
• Monthly Meeting
• ‘Warehouse’ Support
• Cost Involvement
• Initial Franchise Fee
• Developed countries = S$ 107,000
• Developing countries = S$ 82,000 (20% off)
• Trucks as main Capital
• Continuing Royalty Payment (CRP), priced 8% of their gross
income
CONCLUSION
• Relatively Cheaper Investment
• Wide market segment
• Quick return of investment
• IT WILL WORK!!!
MEALS ON WHEELSMEALS ON WHEELS