meaning shapes the mission: inside the social entrepreneur's mind
DESCRIPTION
Scott Henderson, principal of CauseShift, shared his thoughts on social entrepreneurship and how NASA can inject this mindset into its organizational culture. He was the featured presenter for the Innovation Lecture Series hosted by NASA's Space Life Science Directorate on 7/28/2010 at the Johnson Space Center in Houston, Texas.TRANSCRIPT
Meaning Shapes the Mission
Inside the Social Entrepreneurʼs Mind
Wednesday, July 28, 2010
#1 Thing You Need to Learn:
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All you need is a mindset
(not a sector, department, or title)
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thatʼs rooted in a greater why
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market-centered
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and seeks systemic solutions to improve life
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Early social entrepreneurs in action...
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http://www.youtube.com/watch?v=Z3csfLkMJT4
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So why me?
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It is wonderful to create.Akira Kurosawa
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Commerce is good and necessary
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Consider this absurd question...
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Whatʼs so revolutionary about doing good?
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The paradox of us vs. them
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Fight for survival
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Cooperation Competition
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AltruismGreed
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Take Away #1New twist on an old concept.
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Entrepreneursare the cavalry
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Risk takers and opportunists who create
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The market is imperfect and irrational
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Extract valueLarge-scale detachmentDestructive by-products
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Can corporations be good?
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Where did corporations come from?
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A love story:The sovereign & the merchant
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Apendulumswing
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Harvardʼs Largest Club:
Social Enterprise
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What is driving this trend?
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Meaningsignificancepurpose
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There are big problems not being solved
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No one sector*, company, or individual can solve them
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*Not even the social entrepreneur sectorWednesday, July 28, 2010
Take Away #2The interconnected age requires a major shift
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"In a disconnected world, the costs of evil are minimal."
- Umair Haque Harvard Business Review
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Shaving with a face full of novocaine
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“When the rate of external change!
exceeds the rate of internal change,!
the end of your business is in sight.”!
Jack Welch,!Former Chairman & CEO, GE!
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Take Away #3You can reap great rewards by doing good
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Intuitive and factual
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Core to Business Strategy:‣ Smarter Planet‣ Corporate Service Corps‣ tryscience.org‣ worldcommunitygrid.org
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Whatʼs their ROI for tackling social issues?
‣3:1
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Five sources of ROI‣Talent (recruit & retain)‣Investment ($1 trillion in SRI funds)‣New technologies‣Brand‣New market entry
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2010 Report:Best corporate citizens had a total return on shareholder value of 2.37%, while the worst had -7.38%.
http://www.nytimes.com/2010/04/12/business/media/12mag.html?_r=1
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Reconnecting the marketplace, public sector, and community
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Take Away #4Three steps to becoming a social entrepreneur
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Step 1:Find your greater why
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Why?
How?
What?
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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Connect your why to my why
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Step 2:Pursue a market solution
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Commerce is good and necessary
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Local solutions for Local problems with Local input
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Market of equals
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Enterprises offer scale
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Step 3:Seek systemic solutions to improve life
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Root causes
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Design thinking
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Constructive by-products
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Take Away #5NASA has three immediate opportunities to create good on earth
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Opportunity #1: Your data
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The Hunger Data Consortium
www.wecanendthis.com
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Conceptual Framework!
National! State! Local! Private!
?
?
?
?
National! State! Local! Private!
Current: Silo-ed, incomplete, inaccessible! Proposed: Connected, complete, accessible!
•" !"#$%&'&()*"&'+,-&)
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Possible Constructs!
Advisory Council ! Federation! Authority!
•! Seeks to influence through advice, counsel and
opinion"•! Sets guidelines, standards
for data capture, storage, retrieval"
•! No"
Role!
Store Data?!
Undertake
Analyses!
•! No"
Costs/Complexity!
•! Create and manage data ecosystem"
•! Identifies and makes data available for all to utilize"
•! Sets guidelines and standards for data capture, storage, and retrieval"
•! No"
•! Yes, through collaboration with analysts and data
visualizers"
Similar to! •! Trade Associations" •! Trade Associations"•! HHS Community
Health Data Initiative"
•! Collects, curates, and houses hunger-related data"
•! Undertakes analysis to further understanding of
hunger related issues"•! Makes data available for all
to utilize"
•! Yes"
•! Yes"
•! Tennessee Valley Authority, National Oceanic and
Atmosphere Administration"
Low/Simple" Expensive/Complex"
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Recommended Construct!
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Opportunity #2: Your expertise
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Port Authority of NY & NJ
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NASA expertise
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Constraints
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Opportunity #3: Your gravity
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Conveners and Cross Pollinators
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Your Three Opportunities1. Federate your data2. Offer your expertise3. Convene & cross pollinate
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Questions?
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Must Read/See Items:The Meaning of Social Entrepreneurship by J. Gregory Dees http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf
The Great Reset by Richard Floridahttp://www.creativeclass.com/richard_florida/books/the_great_reset/
The New Heroes video serieshttp://www.thenewheroes.org/
Life, Inc. by Douglas Rushkoffhttp://rushkoff.com/books/life-incorporated/
Umair Haqueʼs Harvard Business Review bloghttp://blogs.hbr.org/haque
Dept. of Health & Human Services Open Government Bloghttp://www.hhs.gov/open
Wednesday, July 28, 2010
Thanks to everyone who helped shared their ideas at: http://bit.ly/NASAsocent
Simon Mainwaring (@simonmainwaring)Martin Montero (@montero)Kevin Doyle Jones (@kevindoylejones)Christopher HastingsPaul RogersLauren SullivanScott Edward Anderson (@greenskeptic)Chris Noble (@cfnoble)Jason Moriber (@jelefant)Ryan Park (@bigryanpark)Lateef Johnson (@golateef)Bill Green (@mtlb)Kedar Iyer (@floatr)
Wednesday, July 28, 2010
Scott HendersonTwitter: @scottyhendoEmail: [email protected]: www.rallythecause.comCompany: www.causeshift.com
Wednesday, July 28, 2010