measuring benefits from coastal restoration for nature and ... · photo: steve jacobus, njdep. 0 20...
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Measuring benefits from coastal restoration for nature and people
Elizabeth Schuster
December, 2016
Photo: © The Nature Conservancy with aerial support from LightHawk
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Why this topic?
Photos L to R: ©Adam Whelchel, Connecticut, The Nature Conservancy; ©Patty Doerr, Gandy’s Beach, The Nature Conservancy ©Haley Jordan.
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Loss of coastal wetlands
Photo: West Wildwood erosion, The Nature Conservancy3
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Delaware Bayshore project
Oyster restoration with shell bags Oyster restoration with oyster castles
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Photo: Damon Noe, Gandy’s Beach, The Nature Conservancy5
Measuring the success of coastal restoration,
New Jersey Resilient Coastlines Initiative
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Measures and Monitoring outputs
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A Framework for Developing Monitoring Plans for Coastal Wetland Restoration and Living Shoreline Projects in New Jersey
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Ecosystem service valuation guidebook
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Define project scope
Conduct rapid stakeholder assessment
Set socioeconomic goal for the project
Select relevant metrics
Determine appropriate study design
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Applying the 5 steps to the Delaware Bay
Photo: The Nature Conservancy9
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Define project scope
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Conduct rapid stakeholder assessment
Tourism and Economic Development Committee (TED)• Bayshore Center at Bivalve (lead)
• Municipal officials
• County and state agencies
• FEMA
• Non-profits
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Develop the Bayshore tourist destination
More visitors.• Increase the number of visitors
More money spent.• Increase visitor spending at local
businesses
Maintain rural landscape. • While maintaining the cultural and
natural character
Set socioeconomic goal for the project
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Photo: The Nature Conservancy
Select relevant metrics
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Photo: The Nature Conservancy
Determine appropriate study design
How trustworthy do your results need to be?
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Conduct tourism study
• Survey methods
• Number of responses
• Dates
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16Photo: Sunray Beach, Damoe Noe,The Nature Conservancy
Would you return to the Bayshore?
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Yes99%
Maybe1%
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Would you return to the Bayshore?
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0
10
20
30
40
50
60
Less thanonce a year
Once a year 2-4 times ayear
5-10 times ayear
10 or moretimes a year
Nu
mb
er
of
resp
on
de
nts
~50%
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On average, how many times a year do you visit
the Cumberland County Bayshore?
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What were your primary motivations for
visiting during this trip?
Photo: Steve Jacobus, NJDEP
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0 20 40 60 80 100 120 140
Business
To visit friends or family
Art (painting, photography, etc.)
Family and/or kid friendly
Restaurants/dining
Cultural or historical attractions
Close to home
Rural, authentic and/or pristine
Special events or festivals
Outdoor recreation
Wildlife viewing
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What were your primary motivations for
visiting during this trip?
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Did you purchase a meal?
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Percent of respondents to buy a meal= 52%
Breakfast Lunch Dinner
16% 35% 49%
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Did you purchase a meal?
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Where did you come from?
(location of primary residence)
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Where did you
come from?
(location of
primary
residence)
Not shown: Florida, Minnesota,New Hampshire, Massachusettsand Virginia.
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1) Engage stakeholders early
2) Level of rigor varies by target audience
3) Promote the results to decision makers
4) Shared funding for nature and economic development
Lessons learned
Photo: Gandy’s Beach, The Nature Conservancy
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