Measuring Return on Education (ROE)

Jeff WeinerChief Executive Officer

Michael DesiderioExecutive Director

EMBAC

Ira AmilhussinSr. Marketing Manager, Higher Education

LinkedIn

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Measuring Return on Education for an EMBA / MBA

EMBA• 1,017 graduates

• 79% Male / 21% Female

• Do graduates see career impact?

• How does salary increase after graduation?

• What factors are most important when deciding to get degree

• Do graduates recommend an EMBA/MBA?

• How engaged are graduates on LinkedIn?

MBA• 1,887 graduates

• 76% Male / 24% Female

Full-Time 54%Part-Time 32%Professional 10%Online 9%

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Global Breakdown

NAMER27%30%

LATAM28%20%

EMEA24%31%

APAC20%19%

EMBA

MBA

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Key Findings

• Majority of MBAs believe degree had a positive impact on their career.

• Graduates saw substantial salary increases over time.

• Earning potential not the main factor in deciding to attend program.

• NPS is okay for EMBA, but there’s an opportunity.

• EMBA and MBA graduates are very active on LinkedIn

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Business degrees make a significant impact on career progression

RESULTED IN PROMOTION, INCREASED SALARY, CAREER CHANGE, STARTING OWN BUSINESS, ETC.

72%

Say degree had a significant impact on career progression

74%

Say degree had a significant impact on career progression

EMBA MBA

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Respondents reported a substantial salary increase after graduation

INDEX= EMBA PRE-PROGRAM SALARY 0-5 YEARS OUT

0

50

100

150

200

250

11-15 yrs0-5 yrs 6-10 yrs

93%

204

162

28%

128 114%

0

50

100

150

200

250

75

155

123

6-10 yrs

36%

11-15 yrs0-5 yrs

125%

143%

EMBA MBA

Increase in salary

Pre-program salary

Percentage increasefrom pre-salary

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Other factors more important than salaryTOP DECISION FACTORS ALIGN WITH DELIVERY

Rank the following factors from 1-7 in terms of their importance to you when deciding to do an EMBA / MBA? (top 2 box)

1. Business knowledge and skills – 79%

2. Leadership capabilities– 66%

3. Opportunities to do fulfilling work – 54%

4. Ability to change your career trajectory – 53%

5. Enhancing your earning potential – 50%

6. Enhancing your ability to gain promotions – 42%

7. Improving your professional network – 41%

1. Business knowledge and skills – 73%

2. Leadership capabilities– 57%

3. Opportunities to do fulfilling work – 47%

4. Ability to change your career trajectory – 46%

5. Enhancing your earning potential – 42%

6. Improving your professional network – 40%

7. Enhancing your ability to gain promotions – 36%

EMBA: Top Decision Factors EMBA: How Well Program Delivered

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MBA students much more interested in career, salaryOPPORTUNITY TO IMPROVE ABILITY TO CHANGE CAREER TRAJECTORY

Rank the following factors from 1-7 in terms of their importance to you when deciding to do an EMBA / MBA? (top 2 box)Rate from 1-7 how well your program delivered on each of the following factors (top 2 box)

1. Business knowledge and skills – 76%

2. Ability to change your career trajectory – 62%

3. Enhancing your earning potential – 62%

4. Opportunities to do fulfilling work – 58%

5. Leadership capabilities – 55%

6. Enhancing your ability to gain promotions – 47%

7. Improving your professional network – 34%

1. Business knowledge and skills – 64%

2. Ability to change your career trajectory – 49%

3. Enhancing your earning potential – 49%

4. Opportunities to do fulfilling work – 48%

5. Leadership capabilities – 47%

6. Enhancing your ability to gain promotions – 38%

7. Improving your professional network – 33%

MBA: Top Decision Factors MBA: How Well Program Delivered

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Globally, NPS presents an opportunity

2016 +38 +27EMBA MBA

Promoters 43%Passive 41%

Detractors 16%

Promoters 51%Passive 36%

Detractors 13%

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EMBA NPS is bouncing back for recent graduatesNPS SCORE BY GRADUATION YEAR

0

10

20

30

40

50

60

70

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*Low Sample: <50*

** * * *

On a scale of 1-10, how likely are you to recommend an EMBA program to a friend or colleague who is interested in pursuing an EMBA?

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MBA NPS is also making a comeback after a downturn during the financial crisisNPS SCORE BY GRADUATION YEAR

0

10

20

30

40

50

60

70

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

On a scale of 1-10, how likely are you to recommend an MBA program to a friend or colleague who is interested in pursuing an MBA?

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MBA and EMBA grads are very active on LinkedIn

91%

Of EMBA graduates have visited LinkedIn weekly

in the past 4 weeks

84%

Of MBA graduates have visited LinkedIn weekly

in the past 4 weeks

• 93% have what is considered a “quality profile”

• Over 55% have 500+ connections

Marketing Implications

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Marketer Implications

• Business knowledge and skills for both EMBA and MBA

• Leadership and fulfillment for EMBA

• Career trajectory and salary for MBA

Tailor your messaging to top decision factors

Take advantage of rising NPS scores

Use LinkedIn to engage active alumni

• Enable alumni to be your best advocates

• Now is the time to capture your best alumni testimonials and stories

• Encourage alumni to share university content with their networks

• Build your alumni community, with Groups, targeted content, and program news