measuring the digital economy - parliamentary days 2015
TRANSCRIPT
MEASURING THE DIGITAL ECONOMY: A NEW PERSPECTIVE
OECD Parliamentary Days, 26 February 2015
Andrew WyckoffDirectorate for Science, Technology and Innovation
• Need for new evidence and sound measurement
• Indicators to support policy making on the digital economy
The growing importance of the digital
economy today
Why a new perspective?
- Available and robust traditional metrics
- Measurement gaps
- Actions to improve the measurement infrastructure
THE MOBILE BROADBAND REVOLUTION
0
25
50
75
100
125
Terrestrial mobile wireless Satellite Terrestrial fixed wireless All technologies, 2009
Subscriptions per 100 inhabitants
3 out of 4 OECD inhabitants now have
mobile wireless broadband…
Mobile wireless broadband penetration, by technology, December 2009 and 2013
Subscriptions per 100 inhabitants
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147973
0
50
100
150
200
250
300
350Millions
Smartphones Other mobile phones
The progress of smartphones, 2010-13Quarterly global shipping trends
…and a majority buy powerful devices…
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147808
…and more than one.
Devices used to access the Internet, 2013Variety of devices per user linked to the percentage of Internet users
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing http://dx.doi.org/10.1787/888933148083
KOR
SWENLD
DNKCAN
GBR
FIN
FRA
JPNESTBEL
DEUAUT
SVN IRLESP
LUX
USACZEITA
GRCSVKPRT
POLHUN
R² = 0.5532
1
1.5
2
2.5
50 60 70 80 90 100
Internet users (%)
Devices per user
USAGE PATTERNS FOR INDIVIDUALS
Broadband speed has been increasing…
Fixed (wired) broadband penetration rates by speed tiers, December 2013As a percentage of subscriptions
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148053
0
10
20
30
40
50
> 10 mbps > 4 mbps / < 10 mbps < 4 mbps
Subscriptions per 100 inhabitants
…along with use…
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147770
Internet usage trends in the OECDBy country change between 2006 and 2013
0
20
40
60
80
100
2005 2006 2007 2008 2009 2010 2011 2012 2013
%
Inter-country gap (percentage points) Average (all countries)
Lowest ranking country
Highest ranking country
0
20
40
60
80
100
2005 2006 2007 2008 2009 2010 2011 2012 2013
%
Inter-country gap (percentage points) Average (all countries)
Lowest ranking country
Highest ranking country
…but large differences exist between
countries…
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147770
Internet usage trends in the OECDPercentage of 16-74 year-olds using the Internet,
by country change between 2006 and 2013
0
20
40
60
80
100
%
2006
2013
…and by type of usage by individuals.
The diffusion of selected online activities among Internet users, 2012-13Percentage of Internet users performing each activity
0
25
50
75
100
E-m
ail
Pro
du
ct
info
rma
tion
Ne
ws
read
ing
So
cia
ln
etw
ork
ing
E-b
an
kin
g
E-g
ov.
(any
inte
raction
)
On
line
pu
rcha
se
s
Ga
min
g/
aud
io-v
ide
o
Tra
ve
l/a
ccom
od.
%
Highest Lowest Average
0
25
50
75
100
E-m
ail
Pro
du
ct
info
rma
tion
Ne
ws
read
ing
So
cia
ln
etw
ork
ing
E-b
an
kin
g
E-g
ov.
(any
inte
raction
)
On
line
pu
rcha
se
s
Ga
min
g/
aud
io-v
ide
o
Tra
ve
l/a
ccom
od.
We
b r
adio
/TV
Te
lep
ho
ne
E-g
ov.
(dow
nlo
ad
)
E-g
ov.
(uplo
ad
)
So
ftw
are
dow
nlo
ad
Job
se
arc
h
On
line
sa
les
Me
dic
al
app
oin
tmen
t
Co
nte
nt
cre
atio
n
%
Highest Lowest Average
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148228
Age still matters...
Internet usage trends in the OECD and differences by age groupsAge gap: 16-24 vs. 65-74 year-olds
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147770
0
20
40
60
80
100
% By country age gap, 2013
Participation in e-commerce by individuals, 2007-08 and 2012-13
0
10
20
30
40
50
60
70
80
90
2007 2013 Viahandhelddevices(2013)
%
As a percentage of all individuals
As a percentage of Internet users
Top 3 countries
Bottom 3 countries
0
10
20
30
40
50
60
70
80
90
2007 2013 Viahandhelddevices(2013)
25-44 year-olds
(2013)
65-74 year-olds
(2013)
%
As a percentage of all individuals
As a percentage of Internet users
Top 3 countries
Bottom 3 countries
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147963
…especially when it comes to money…
…but the future will belong to
“digital natives.”
Age of first access to the InternetAs a percentage of all students
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148262
0
20
40
60
80
100
%
6 years old or younger 7-9 years old 10-12 years old 13 years old or older Never
USAGE PATTERNS FOR BUSINESSES
The diffusion of selected ICT tools and activities in enterprises, 2013Percentage of Internet users performing each activity
0
25
50
75
100
Broadband Website
%
Highest Lowest Average
0
25
50
75
100
Broadband Website E-purchases Social network ERP Supply chainmngt. (ADE)
E-sales RFID
%
Highest Lowest Average
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148510
Differences exist in use by business…
Participation in e-commerce by enterprises, 2007-08 and 2012-13Enterprises by employment size
0
10
20
30
40
50
60
70
80
90
2008 2012
%
As a percentage of all enterprises
As a percentage of enterprises in each employment size class
Top 3 countries
Bottom 3 countries
0
10
20
30
40
50
60
70
80
90
2008 2012 10-49(2012)
50-249(2012)
250+(2012)
%
As a percentage of all enterprises
As a percentage of enterprises in each employment size class
Top 3 countries
Bottom 3 countries
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing
…especially by size…
…as well as by country.
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148799
Turnover from e-commerce, by size, 2008 and 2012As a percentage of turnover in each employment size class
0
5
10
15
20
25
30
35
40
45
%
All enterprises 10-49 50-249 250+ All enterprises, 2008
CHALLENGES GOING FORWARD
Challenges exist for security…
Businesses having encountered IT security problems, attacks resulting in denial-of-service, by size, 2010
As a percentage of all businesses in each employment size class
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.http://dx.doi.org/10.1787/888933148142
0
4
8
12
16
20
%
All enterprises 10-49 50-249 250+
…consumer privacy…
Main reasons for not buying online because of privacy and security concerns, 2009 or more recent year available
Percentage of Internet users who did not make online purchases
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.http://dx.doi.org/10.1787/888933148160
0
10
20
30
40
50
60
70
80
%Security Privacy
…ICT skill acquisition...
Individuals who judge their computer skills to be sufficient if they were to apply for a new job within a year, 2013
As a percentage of all individuals
0
10
20
30
40
50
60
70
80
90
%
All Individuals Individuals with high formal education Individuals with no or low formal education
0
10
20
30
40
50
60
70
80
90
%
All Individuals Individuals with high formal education Individuals with no or low formal education
0
10
20
30
40
50
60
70
80
90
%
All Individuals Individuals with high formal education Individuals with no or low formal education
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148354
…and use of ICT skills at work.
Computer use at work, 2012Percentage shares of workers
40
50
60
70
80
90
100
%
Straightforward and moderate use Complex use No computer use
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148332
OPPORTUNITIES TO SEIZE
The ICT sector was dynamic during
the crisis …Net business population growth between 2009 and 2012
Average annual growth rate
-6
-4
-2
0
2
4
6
8
10
%
ICT sector Business economy
16
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933148696
… as was ICT employment.
ICT sector employment in the OECD, 1995-2012Annual growth rate (left-hand scale) and percentage share on total employment
(right-hand scale)
3.4
3.6
3.8
4.0
4.2
-6
-3
0
3
6
%%
Employment growth in the ICT sector
Total employment growth
Employment share of the ICT sector (Right-hand scale)
3.4
3.6
3.8
4.0
4.2
-6
-3
0
3
6
%%
Employment growth in the ICT sector
Total employment growth
Employment share of the ICT sector (Right-hand scale)
3.4
3.6
3.8
4.0
4.2
-6
-3
0
3
6
%%
Employment growth in the ICT sector
Total employment growth
Employment share of the ICT sector (Right-hand scale)
Source: OECD (2014), Measuring the Digital Economy. A New Perspective, OECD Publishing.
http://dx.doi.org/10.1787/888933147936
The digital economy today
Investing in smart infrastructure
Empowering society
Unleashing creativity and innovation
Delivering growth and jobs
Find out MORE: 113 indicators
MEASURING THE DIGITAL ECONOMYA NEW PERSPECTIVE
THANK YOU
www.oecd.org/sti/measuring
-the-digital-economy.htm