MEASURING YOUR WORK

Miami Philanthropy Conference March 20, 2012

Twttr: @mayurhpatel

Theory of Change

Logic Model

Theory of Change

Logic Model

Won’t be talking about those concepts today…

For more info see: grantcraft.org

ONE Puzzle

FOUR Lessons

TWO Exercises

THREE Trends

1 PUZZLE

WHY MEASURE?

What’s wrong with this picture?

Source: flickr.com/photos/zoetnet/5824921697/

No Feedback

Source: flickr.com/photos/zoetnet/5824921697/

“Would you drive a car whose speedometer was

bolted on after the fact? On the outside of the car?

With the only measurement being the average speed

since your last stop? Based on an end-of-trip poll of

the passengers in the car as to how fast the trip felt?

Oh, and finally, the results of which required an

expert to read and interpret?

Right. I didn't think so.”

Michael Gilbert, The Gilbert Center

INTEGRATION

Leadership Planning

Work Itself

4 LESSONS

1. Only Collect What you will Act On

Source: http://www.infocaptor.com/

Source: flickr.com/photos/austinevan/1225274637/

“Data isn’t like your kids, you don’t have to pretend to love them equally.” Amanda Cox, New York Times, Graphics Department

Source: Juice Analytics white paper

2. Understand the Incentives Your

Measures Create

“Bucks + Acres”

3. Vanity Metrics on the Web: Be Careful

What the Cumulative Hides

Source: The Lean Startup by Eric Ries

New vs Returning

Deepening Engagement

Identified Data

4. Use Your Data to Tell a Story

…?

Trajectory of Research in Social Sector is to the PDF

Digital Distribution to Digital Information

Engagement is Greater

Our Journey…

DIY Tools Have Arrived

2 EXERCISES

Instructions for Group Exercises

1. Form groups of 5; sit knee to knee.

2. Invite one person to be the host. The host will stay in the same seat for the duration of the exercise.

3. Discuss the question and generate insights for 10 mins while host takes notes on the 4x6 card.

4. When bell rings, everyone but the host moves to a new group.

5. Hosts will present highlights from their conversations during the large group report out.

• Think about an occasion when measuring your work resulted in real-time data or findings that informed your strategy.

• What factors contributed to the successful application of data and findings to decision-making?

Group Exercise No.1

Group Exercise No.2

• Think about an occasion when you were able to

communicate data/findings from your work to a key audience that helped advance your mission.

• What was the audience and why do you think you

were successful in sharing your data/findings?

3 TRENDS

#1 OPENNESS Transparency is the

New Currency

Source: Indianapolis Museum of Art

#2 BIG DATA Data as Product

#3 MOBILE Harnessing

Connectivity

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