MECCA ELIZABETH HOWE

2737 E Bressingham Way ■ Bloomington, IN 47401 ■ meccahowe@gmail.com ■ 502-751-0200 (c)

EDUCATION Indiana University Bloomington, Ind. Bachelor of Arts in Journalism Sept. 2008- Dec. 2012 Indiana University School of Journalism Majors: Journalism, Anthropology; Focus: Public Relations RELEVANT COURSES Public Relations Writing Bloomington, Ind. Indiana University Fall, 2011

Developed 14 deliverables ranging from press releases and fact sheets to speeches and public service announcements

Public Relations Campaigns Bloomington, Ind. Indiana University Spring, 2012

Designed and initiated a lecture on investor and financial relations, and created and pitched an individual campaign proposal

Public Relations Planning and Research Bloomington, Ind. Indiana University Spring, 2012

Utilized qualitative and quantitative research methodologies to establish an individual research proposal

Principles of Public Relations Bloomington, Ind. Indiana University Spring, 2010

Developed press releases and a presented a group campaign proposal EXPERIENCE Barrett & Stokely Inc. Bloomington, Ind. Leasing and Marketing Consultant 2013- Present

Developed and designed effective marketing content including monthly newsletters, flyers, social media components, event plans, monthly analytical market surveys, and email marketing templates

Increased our online presence through online advertising and Foursquare Leased apartments to future residents through sufficient sales and marketing tactics, resulting in holding

the highest closing ratio for February through April. Created and implemented a crisis communication plan that provided a solution for an ongoing internal

technological issue our residents were facing. Lakeshore Marketing Inc. Bloomington, Ind. Entry Level Marketing Associate 2012-2013

Acknowledged the basic elements of hands-on marketing and advertising within public locations Successfully increased sales revenue for our various clients and gained leadership experience through

training others in the field. Middle Way House Inc. Bloomington, Ind. Public Relations Intern 2012

Wrote and published a press release for the rooftop garden project and developed social media component to increase awareness

Created and maintained a website for the rooftop garden project http://rooftopgarden.wix.com/middleway and photographed projects and events for reputation management campaign.

Assisted in planning fundraising events and designed interactive marketing materials for promotion

2

Trinitas Ventures LLC Bloomington, Ind. Leasing Consultant 2012

Leased multiple apartments through utilizing marketing and sales techniques such as on campus promotions, social media outreach, appointment scheduling, showing model apartments to prospects, maintaining customer satisfaction through follow up, and email and phone marketing.

Initiated customer service for our residents, did inspections of vacant units, screened applications for background and credit history, and conducted additional administrative duties.

SKILLS Microsoft Office, Word, Outlook, Excel, Adobe software, InDesign, Photoshop, Illustrator, Soundbooth, Soundslides, Audacity, basic HTML web coding, social media: Facebook, Twitter, Pinterest, Instagram, Foursquare, Oodle etc.