media a level institutions
TRANSCRIPT
..Media
institutions
..By Chloe Harrison
I would not chose IPC Media
to distribute my magazine as
they distribute the following
which is not similar to my
genre:• ‘Nuts’• ‘Uncut’• ‘NME’• ‘Mousebreaker’
Nuts magazine is explicit and
inappropriate for my audience
as they are teenagers, and do
not focus on music.
Again ‘MusicMags’ would
not distribute my magazine
as our target audiences are
different, as they distribute
the following:• ‘Jazz Times’• ‘Sound on Sound’My magazine is R&B which
is completely different to
Jazz, and my magazine
would not appeal to this
audience.
However ‘SpinMedia’ distributes
websites as well as magazines:
• ‘Vibe’• ‘AbsolutePunk’• ‘Buzznet’I would chose SpinMedia as they
distribute a social network called
Buzznet which would be a great
platform for our magazine. As they
distribute a range of products this
would highlight our R&B magazine,
which means less competition. They
also distribute a magazine called
‘Vibe’ which influenced us a lot in the
creating process as Vibe and Fresh
share a lot of similarities..
The similarities of ‘Vibe’ and ‘Fresh’..
Fresh Vibe
share the same target audiences, appeals to teenagers, feature solo artists, feature unknown artists, bright colors used, new theme colors for different issues (including the masthead), contents screen differs for each issue, double-page spread dedicates one page to the artists picture.
Where
would
you
dis
trib
ute
your
magazi
ne?
I would like to sell my magazine
in supermarkets like ‘Asda’ as
their customers have a wide age
range, and most markets have an
isle dedicated to magazines,
which makes my magazine easy
to find as they are organized in
certain genre’s. I would also sell
my magazine in the shop
‘WHSmith’ as it’s a book store
and is known for selling a variety
of magazines. I would avoid
selling magazines in stalls as they
are placed in streets and passing
customers are normally in a rush
and do not visit stalls.
I w
ill e
nco
ura
ge m
y audie
nce
s to
su
bsc
ribe.. This way I have
dedicated customers
which will make a profit,
and I can determine what period of the year
most sales are made.
Soci
al n
etw
ork
s..
I will create accounts on
various social networks like
twitter, Facebook, instagram and youtube, as
teenagers use these sites
on a regular basis and I will
attract teenagers. This also
helps to create a modern
magazine as the magazines
are up to date, and could
feature a page dedicated to
customers that get in touch
via social networks.