Policy Manual Policy# (formerly 228) GASOO

Approved by:

Name: J. Mason

Title: Vice President Corporate and Student

Services Approval Date: January 29, 2013

Policy Holder: Vice President Corporate and Student Services

Administrative Contact: Director, Marketing and Communications

Replaces Policv Dated: June 23, 1997 Review Date: January 2018

Media Communications

Purpose/Rationale:

The purpose of media communications is to promote the Humber College Institute of Technology & Advanced Learning's (hereafter referred to as "Humber" or ''the College") mandate and mission with key stakeholders in the media. Humber's media audiences are local, national, and international, in the community, and within the institution. The role of the media communications department is to ensure that media communications and related activities enhance Humber's image and reputation and are supported with an effective, comprehensive and relevant media communications program.

This document is available in alternate format on request.

Scope:

The policy applies to all part and full-time employees and all print and internet-based media.

Definitions:

Media: the main means of mass communication (especially television, radio, newspapers, and the Internet) regarded collectively

Policy:

1. Media communications activities and key messages shall be projected in a positive, coherent and consistent manner and be aligned with the College's strategic plan and corporate marketing strategy. The Marketing and Communications department will develop specific procedures and protocols to address this alignment.

2. All official communication with the media, on behalf of the College, shall be coordinated and supported by the Marketing and Communications department and facilitated by the Director of Marketing and Communications and/or Associate Director, PR and Communications.

3. The President and Chief Executive Officer shall be the primary official spokesperson for the college. For specific requests, subject matter experts may be called upon to interact with the media. The President and Chief Executive Officer will appoint a substitute spokesperson in the event of his/her absence.

References:

Oxford Dictionary definition of Media

Appendices:

None

Related Procedure:

Media Communications Procedure