media data 2020 - bauverlagbathrooms and design: barrier-free baths, showers and lavatories, taps,...

ATTENTION!New reader

analysis 2019

media data 2020

communication solutions for the target group of HVAC professionals

www.SHK-Profi.de

https://www.shk-profi.de/

https://www.bauverlag.de/index_en.html

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media brandSHK Profi

SHK Profinewsletter

www.SHK-Profi.de

PRINT1 title portrait page 32 distribution analysis page 5T editorial schedule page 6P prices page 9F formats and technical advice page 113–L reader analysis page 13

additional benefit print: bathroom & design page 14additional benefit print: product highlight page 15

WEBSITE1 portrait page 16N website traffic page 17P prices and forms of advertising page 18F formats and technical advice page 19

NEWSLETTER1 portrait page 21N distribution page 22T time schedule page 23P prices and forms of advertising page 24F formats and technical advice page 25

additional benefit digital: online-advertorial page 27additional benefit digital: communication packages page 28

INDIVIDUALDICE@bauverlag page 29

combination discounts page 31contacts page 32

SHK Profi – communication solutions for the target group of facility installation professionals.However you aim to come into contact with the decision-makers in HVAC companies – in print, online, digitally or personally – SHK Profi always provides you with the right platform.

SHK Profi magazine

SHK Profi forum – Forum for building services professionals



https://www.shk-profi.de/aktuelle_ausgabe.html


https://bauverlag-events.de/techn-gebaeudeausruestung/

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1printtitle portrait

1 magazine name: SHK Profi

2 short profile: As a trade journal, SHK Profi not only provides information from the “traditional” HVAC segments, but also addresses current develop-ment trends in facility services and management. SHK Profi reports, for instance, on topics such as energy efficiency and regenerative energies, but also covers business aspects, such as business manage-ment for companies in the trade. The layout is geared completely to the readers and provides a fast source of information loaded with practical tips.

3 target group: decision-makers in HVAC companies




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1printtitle portrait

4 publication frequency: 8 issues

5 magazine format: DIN A4 (210 mm wide x 297 mm high)

6 volume/year: 15th volume 2020

7 sales price: annual subscription national € 79.00 annual subscription abroad € 91.00 single copy € 12.00

8 organ:

9 memberships:

10 publisher:

11 publisher:

12 advertising:

Further information is available at www.bauverlag-shop.de.

–

IVW

Bauverlag BV GmbHAvenwedder Str. 55 33311 Gütersloh Germany

Michael Voss

Michael VossCEO

13 editorial department: Dipl.-Chem. Christop Brauneis Editor-in-Chiefphone: +49 5241 80-75029 fax: +49 5241 80-9313 e-mail: [email protected]

Anja Michalski Editor phone: +49 5241 80-2252 fax: +49 5241 80-9313 e-mail: [email protected]

14 page-analysis: 2018 = 9 issuestotal pages: 636 pages = 100.0%

editorial section: 480 pages = 75.5%advertising section: 156 pages = 24.5%

including:employment and classified ads 0 pages = 0.0%bound Inserts 0 pages = 0.0%publishing company ads 33 pages = 21.2%loose inserts 1 copie

15 analysis of the content in the editorial section: 480 pages = 100.0%market watch/sector 126 pages = 26.3% – news 47 pages – company news 35 pages – trade fairs 18 pages – profiles/interview 14 pages – education and training 6 pages – literature/brochures 6 pages heating engineering 96 pages = 20.0% sanitation & water engineering 77 pages = 16.2% business management 64 pages = 13.3% – company/marketing 25 pages – vehicle fleet 17 pages – tools, measuring instrument & working clothes 14 pages – computer systems 8 pages bathroom & design 59 pages = 12.3% ventilation & air conditioning engineering 58 pages = 12.1%


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2printdistribution analysis

1 circulation audit:

2 circulation analysis: copies per issue (annual average of July 1th 2018 to June 30th 2019)

print run: 30,200

copies distributed: 29,348 thereof abroad: 23

copies sold: 289 thereof abroad: 6

subscriptions: 289

other sales: -

single copy sales: -

free copies: 29,059 there of abroad:

archive and specimen copies: 852

3 geographic distribution analysis:

copies actually distributed

business regions % copies

domestic 99.9 29,325

abroad 0.1 23

copies actually distributed 100.0 29,348

Summary of the survey method:1. Method: Dissemination analysis by file evaluation - total survey2. Basic population: actual circulation 29,325 = 100.0 %, not covered by the examination 140 = 0.5 %3. Sample: total survey4. Target person of the study: not applicable5. Period of study: July 20196. Execution of the study: Bauverlag BV GmbHThe detailed survey method can be found at www.SHK-Profi.de/survey_method.

3.1 distribution by Nielsen areas/german states:

copies actually distributed% copies

Nielsen area ISchleswig-Holstein 3.8 1.114

Hamburg 1.5 440Lower Saxony 10.0 2,933Bremen 0.5 147Nielsen area IINorth Rhine Westphalia 19.7 5,777Nielsen area IIIaHessen 7.8 2,278Rhineland-Palatinate 5.0 1,466Saarland 1.0 293Nielsen area IIIbBaden-Württemberg 13.2 3,871Nielsen area IVBavaria 17.1 5,015Nielsen area VBerlin 3.0 880Nielsen area VIMecklenburg-Vorpommern 2.0 587Brandenburg 3.5 1,026Saxony-Anhalt 2.7 792Nielsen area VIIThuringia 3.4 997Saxony 5.8 1,701copies actually distributed 100.0 29,325


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Tprinteditorial schedule

issue dates topics trade fairs/events

1/2020 Publishing date: 24.02.2020

Editorial deadline: 13.01.2020

Advertisingdeadline: 31.01.2020

Bathrooms and design: barrier-free bathrooms, sanitary ware, washbasins, shower trays, tapsSanitary and plumbing technology: Pipe systems, wall-mounted fittings, measurement and control, heat flow meters Heating and energy technology: Solar, panel heating, hydraulic balancing, heating technologyAir conditioning and ventilation technology: Room ventilation devices, air conditioning technology, dehumidifiers, ventilation Operation: Work clothing, vehicle fleets, tools, measuring devices, software

2/2020 Publishing date:06.04.2020


Advertising deadline: 13.03.2020

Bathrooms and design: Bathroom planning, showers and lavatories, bathroom furnishings, sanitary wareSanitation and plumbing technology: Installation technology, drinking water hygiene, fire protection, fittingsHeating and energy technology: measurement and control, heat reservoirs, energy concepts, hybrid heat generation systemsAir conditioning and ventilation technology: air conditioning technology, dehumidifiers, ventilation of residential buildings, ventilation, air filtersOperation: vehicle fleets, measuring devices, work clothing




Bathrooms and design: Bathroom planning, showers and lavatories, sanitary ware, accessories, wellnessSanitation and plumbing technology: Wastewater technology, water hygiene, drinking water technology, installation technologyHeating and energy technology: measurement and control, heat reservoirs, energy concepts, hybrid heat generation systemsAir conditioning and ventilation technology: Air conditioning technology, dehumidifiers, ventilation of residential buildings, ventilation, air filtersOperation: tools, software, fleet management




Bathrooms and design: barrier-free baths, showers and lavatories, taps, hotel fittingsSanitary and plumbing technology: Roof drainage, pumping systems, wastewater technology, fire protectionHeating and energy technology: Pipes, fittings, insulation, sound insulation, heat transferRoom climate and ventilation technology: room climate technology, dehumidifiers, ventilation of residential buildings, ventilationOperation: work clothing, vehicle fleet, tools, measuring devices, software

ExclusivE in Each issuE: Bathrooms & Design

The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.


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issue dates topics trade fairs/events

5-6/2020 Publishing date: 14.08.2020






Bathrooms and design: barrier-free bathrooms, sanitary ware, shower trays, taps, bathroom furnishingsSanitary and plumbing technology: Water hygiene, drinking water systems, measurement and control, measurement devices, pipework systemsHeating and energy technology: Heat pumps, heat reservoirs, PV, insulation, heat generation devices Air conditioning and ventilation technology: Air conditioning technology, ventilation of residential buildings, centralised ventilation, air filtersOperation: Work clothing, vehicle fleets, tools, measuring devices, software

13.-15.10. Chillventa




Bathrooms and design: Wellness, whirlpools, saunas, infrared showers, vapour showersSanitary and plumbing technology: Pumping systems, wastewater technology, grease separators, fire protectionHeating and energy technology: Installation materials, acoustic decoupling, radiators, hydraulic balancingAir conditioning and ventilation technology: Room ventilation devices, air conditioning technology, decentralised and centralised ventilationOperation: Work clothing, vehicle fleets, tools, measuring devices, thermal imaging, software

19.-21.11. GET Nord


Editorial deadline 03.11.2020


Bathrooms and design: barrier-free bathrooms, hotel fittings, sanitary ware, tapsSanitary and plumbing technology: Drinking water installations, installation materials, soundproofing, separator stationsHeating and energy technology: Solid fuels, biomass heating, fireplace ovens, heat reservoirs Operation: Work clothing, vehicle fleets, tools, measuring devices, software

ExclusivE in Each issuE: Bathrooms & Design


Bathrooms and design: Bathroom furnishings, washstands, bathroom cabinets, mirrors, barrier-free bathrooms, taps

Sanitary and plumbing technology: pipework systems, wall-mounted fittings, drinking water installations, separator stations, fittings

Heating and energy technology: PV, solar, biomass heating, solid fuels, heat pumps, radiators

Air conditioning and ventilation technology: Air conditioning concepts, ventilation of residential buildings, room ventilation devices,

air conditioning technology, dehumidifiers, ventilation

Operation: Work clothing, vehicle fleets, tools, measuring devices, thermal imaging, software


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An overview of the main editorial themes and corresponding issues in SHK Profi containing reports on these:

topic issue

accessoires 3

acoustic decoupling 4, 8

acoustic insulation 4, 5, 8, 9

air conditioning 1, 2, 3, 4, 5, 6, 7, 8

air filters 2, 3, 7

air handling units 1, 5, 8

barrier-free bathroom 1, 4, 6, 7, 9

bath 4.0 3, 5

bathroom furniture 2, 3, 5, 6, 7

bathroom lighting 2, 5

bathroom planning 2, 3

bathtubs 1, 4, 8

biomass heating 5, 9

Brandschutz 2, 4, 8

central ventilation 1, 3, 6, 7, 8

CHP 2, 7

cogeneration of heat and power

1, 4

cogeneration of heat, power and refrigeration

1

conductors 1, 3, 7

decentralised ventilation 1, 3, 6, 8

dehumidification 1, 2, 3, 4, 5, 6

topic issue

drinking water hygiene 2, 3, 7

drinking water instal-lation

2, 3, 9

energy concepts 2, 3, 6

exhaust technology 1, 6, 9

filtration technology 2, 3, 7

fire protection 2, 6

fireplaces 9

fittings 1, 4, 6, 7, 9

fittings 2, 4, 6

geothermal energy 5, 7

grease separator 8

heat accumulator 2, 3, 6, 7, 9

heat meter 1, 6

heat pumps 1, 5, 7

heat recovery 5

heating elements 4, 8

heating pumps 3, 8

home ventilation 2, 3, 4, 6, 7

hybrid heat generators 2, 3

hydraulic balancing 1, 6, 8

infrared shower 3, 8

topic issue

installation material 2, 3, 5, 6, 8, 9

insulation 4, 7

isolating stations 5, 9

kitchen drain 7

kitchen ventilation 1, 6

lifting units 4, 8

measuring instruments 1, 2, 4, 5, 6, 7, 8, 9

measuring, control and regulation technology

1, 2, 3, 5, 7

mirror 5

mobile heat 4

panel heating 1, 4, 8

photovoltaics 5, 7

piping systems 1, 4, 7

power-to-heat 3

pressure-maintaining systems

2, 7

pre-wall installation 1, 5, 6

rainwater utilisation 3

renewable energy 1, 2, 5, 6, 7

roof drainage 4, 6

sanitary ceramics 1, 2, 3, 6, 7, 9

sauna 8

topic issue

shower trays 1, 7

shower-WC 2, 3, 4, 9

smart bathroom 5, 8

solar thermal energy 1, 6

solid fuels 5, 9

steam shower 3, 8

system control 2, 3 , 5, 7

thermography 5, 8

thermostatic valves 6

tools 1, 3, 4, 5, 6, 7, 8, 9

vehicle fleet 1, 2, 4, 5, 7, 8, 9

ventilation 2, 3, 4

washbasins 1, 5

washing cupboards 5

washstand 5

wastewater technology 3, 4 , 8

wellness 3, 8

whirlpool 8

work clothes 1, 2, 4, 5, 6, 7, 8, 9

Information on new products is published in every issue. Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication: [email protected] Our editing team also covers many of these themes in KKA Kälte Klima Aktuell and tab Das Fachmedium der TGA-Branche.

Here you can see the main themes covered: Kälte Klima Aktuell


https://www.bauverlag.de/en/KKA_Kaelte_Klima_Aktuell__1094068.html

https://www.bauverlag.de/en/tab_1096172.html

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Pprintprices, valid from 1th October 2018

1 ad sizes and rates (prices in €):

format width x height mm b/w colour

2/1 page 183 x 267 each page 8,935.00 11,425.001/1 page 183 x 267 4,480.00 5,720.003/4 page horizontal 183 x 203 3,360.00 4,600.00

vertical 136 x 2672/3 page horizontal 183 x 172 2,980.00 4,230.00


vertical 90 x 267

juniorpage 136 x 1851/3 page horizontal 183 x 86 1,510.00 2,740.00


2-col. 90 x 130vertical 43 x 267

1/8 page horizontal 183 x 30 580.00 1,830.002-col. 90 x 65

format colour

advertorial 1/1 page 5,720.00advertorial 1/2 page 3,510.00front page bathroom & design 3,120.00 product highlight 3,120.00coverstory 12,950.00

All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 additional charges: special position: inside front cover and inside back cover € 490.00

back cover € 945.00other prescribed positions: 10 % of basic b/w ratebooked starting pages of „bathroom & design“ can not be cancelled due to production-related reasons.

colour: per special colour € 865.00

formats: ads bleeding over the printing area, bleed ads:2/1 page € 1,280.001/1 page € 640.001/2 page and smaller € 335.00

all charges are discountable.

3 discounts: published within 12 months 3 times 3 % 3 pages 5 % 6 times 5 % 6 pages 10 %12 times 10 % 12 pages 15 %18 times 15 % 18 pages 20 %24 times 20 % 24 pages 25 %

crossmedia discount Discounts for print and online advertising and crossmedia adverti-sing campaigns on request.

Bauverlag combination Combination discount for combining the magazines of Bauverlag. Please refer to “combination discounts” on page 31. Loose inserts and technical costs are not discountable


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Pprintprices, valid from 1th October 2018

Block placement/block discount for ads placed at the same time2-ad block 10 %4-ad block 15 %6-ad block 20 %The ads must be placed in issues within a period of 12 months with uniform size and colours.The block discount applies to all additional charges.In combination with other journals/magazines of the publishing company or for discountsaccording to placement frequency or volume scale, one block qualifies as one placement.

4 classified ads: (not discountable)situations vacant b/w € 2.70situations vacant colour € 3.15situations wanted € 1.55 opportunity € 4.50box number fee € 50.00

From a print value of 1,100.00 €, your job posting will be displayed online at www.SHK-Profi.de for 4 weeks for free.

5 special ad types: bound Inserts2 pages € 7,340.004 pages € 7,990.006 pages € 9,530.008 pages € 10,840.00(others on request)

discounts as per scale of discount: 1 sheet = 1/1 ad pageplease supply bound inserts in untrimmed format of 216 mm wideand 303 mm high (four pages and more: folded).required delivery quantity: 30,300 copiesdelivery address:

delivery memo:

pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der Pfalz Germany„for SHK Profi, issue ...“

loose inserts: (not discountable)maximum size 205 x 290 mm

weight of loose insert price ‰up to 25 g and 2 mm thickness € 255.00(higher weights and thicknesses on request)required delivery quantity: 30,300 copiesfor selected circulation: selection costs per selection € 120.00

delivery address:

delivery memo:

pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany„for SHK Profi, issue ...“

glued ad media: price ‰postcard € 80.00product samples on request

technical costs are not eligible for commission and are not discountable.

required delivery quantity: delivery address:

delivery memo:

30,300 copies pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany„for SHK Profi, issue ...“

6 contact:

7 terms of payment:

We will be happy to provide you with information on other special forms of advertising. Just contact us, we will be pleased to realize your individual customer wishes.

Michael VossCEO

net invoice value within 30 days following the date of the invoice, VAT ID No. DE 813382417

Bauverlag BV GmbH, GüterslohDeutsche Bank BerlinIBAN: DE45 1007 0000 0069 4653 00BIC: DEUTDEBBXXX


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Fprintformats and technical advice

1 magazine format: DIN A4 (210 mm wide x 297 mm high; untrimmed: 216 mm wide x 303 mm high)

printing area: 183 mm wide x 267 mm high 4 columns, each 45 mm

2 printing and binding methods: offset printing, adhesive binding

3 data transfer: we accept the following data media: CD-ROM, DVD transfer by FTP: on request by e-mail (up to 10 MB): [email protected] larger volumes of data, please contact: Natika Heinemann, phone: +49 5241 80-2175

4 data formats: Please send your ad data as PDF data files with embedded fonts, CMYK colour space or spot colours and 300 dpi reso-lution. Alternatively you can send us an EPS file with fonts converted to paths and 300 dpi resolution or a TIFF file in CMYK colour space with 600 dpi resolution. Please note that for open files we may charge editing costs depending on the work required. If possible, please use only PostScript fonts from the Adobe or Linotype Library. If you use any other or modified fonts, please advise us accordingly. For reasons relating to licensing laws, you may not supply fonts to us. If we do not have the font used, you must convert the text section concerned into character codes with a graphic program and integrate it as a graphic into your document. In such cases, please consult us.

5 colours: Please make sure that the colour range always contains cyan, magenta, yellow and black. Colours which do not require their own printing block must be marked as four-colour separations. Colour mode: CMYK. with RGB, colour differences result.

6 proof: For all contract-proof ads, digital proofs (with Ugra/FOGRA media wedge V 2.0) are required. The colour profile is iso coated v2 300%. If no proofs are provided, the publisher assumes absolutely no liability for colour shifts/variations in the print image.

7 data archiving: All data files sent to us must be copies; for back-up purpo-ses, you should store originals until publication of the respective issue. The documents and indexes must have a unique order and page designation. If possible, please avoid special symbols, blanks and umlauts in your data file names. Please ensure that you supply all elements used. This applies particularly to photos/figures and fonts embedded in EPS graphics. Data are archived; repeats without changes are therefore generally possible. However, we do not provide a data guarantee.

8 guarantee: The printers working for us can only expose what is stored on the data media delivered by you. We cannot accept liability for any deviations in texts, illustrations and colours.

9 contact: Natika Heinemannphone: +49 5241 80-2175e-mail: [email protected]


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Fprintformats and technical advice

printing size area

1/3 vertical

58 x 267

1/1 page

183 x 267

2/3 vertical

120 x 267

2/3 horizontal

183 x 172

1/2 horizontal

183 x 130

1/2 vertical

90 x 267

1/3 horizontal

183 x 86

1/4 vertical

43 x 267

1/4 horizontal

183 x 65

1/4 2-col.

90 x 130

1/2 junior page

136 x 185

formatwidth x height in mm

formatwidth x height in mm

1/3 vertical

72 x 297

1/1 page

210 x 297

2/3 vertical

134 x 297

2/3 horizontal

210 x 192

1/2 horizontal

210 x 145

1/2 vertical

103 x 297

1/3 horizontal

210 x 102

1/4 vertical

56 x 297

1/4 horizontal

210 x 81

1/4 2-col.

103 x 145

bleed size (additionally 3 mm trim to each side)

1/2 junior page

150 x 197


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3-Lprintreader analysis

function description: position in the companypercentage of readers counted (WLK – broadest readership)% projection (approx.)

owner/co-owner 68managing director 19departmental/project manager 6masters 3other 4copies distributed: 100

2.3 decision-making competencedecide alone / with others 95 24,412advice / give suggestions / not involved 5 1,285copies distributed: 25,697

1.1 industries/business sectors/company types:basic classification number

recipient groups (according to classification of the business sectors)

percentage of readers counted (WLK – broadest readership)% projection (approx.)

45,33 installation of heating, ventilation, air condi-tioning and health facilities or plumbing, gas and water installation

84

51,14,8 professional planning in HVAC businesses 7operators of SHK installations 3

51,54 wholesale 4other 2

copies distributed: 100

1.2 size of the business unit by number of employees:1–9 employees 8010–19 employees 1120–49 employees 550 and more employees 3no details 1copies distributed: 100

2.1 function description: dutiessanitary and water installation 85heating installation 83bathroom renovation 81gas installation 77solar thermal energy 70heat pump systems 60solid fuel heating technology 56fire protection 50pipeline construction 47ventilation system construction 38building plumbing 26air conditioning 25smart home, building control technology 21electrical engineering, electrical installation, photovoltaics 17swimming pool, sauna technology 9tile laying & surfaces in the bathroom 6multiple answers (100% = 25,697 readers)

Summary of the survey method:1. Method: reader structure analysis by telephone sample survey according to

ZAW framework scheme2. Basic population: basic population (actual circulation):

29.139 = 100 %, not included in the survey 3.442 = 11,83. Sample: 200 net interviews, 88.2 % exhaustion, random

selection4. Target person of the study: the main reader was interviewed5. Period of investigation: 08. March to 12. April 20196. Conduct of the study: Kantar TNS, Media Research BielefeldThe detailed survey methodology can be found at www.SHK-Profi.de/3l_survey_method.

21,585

1,799771

1,028514

25,697

20,558 2,8271,285

771257

25,697

21,84221,32920,81519,78717,98815,41814,39012,84912,078

9,7656,6816.4245,3964,368 2,313 1,542

17,4744,8821,542

7711,028

25,697

100


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additional benefit printbathroom & design

bathroom & design

The bathroom & design special section in SHK Profi

Guiding principleA manufacturer of exclusive products requires an exclusive presentation space!

Baths & Design as an advertising environment• editorial content on high-quality bath & wellness facilities• premium paper with a high-quality feel• attractive page layout• recommended reading for the special Bath & Design section on the

SHK Profi front page and in the table of contents

Reserve a spot on the exclusive homepage:• 1/1 page colour on quality paper• with a large photo (213 x 303 mm)• info text and contact details

price: € 3,120.00All prices are subject to statutory VAT.

Die Badezimmerserie „white“ von Vigour erhielt den „Plus X Award“ als bestes Produkt des Jahres 2015/2016. „white“ steht für moder-nes Bad-Design, entstanden aus einer Designfeder. Herausragendes Alleinstellungsmerkmal von „white“: Sämtliche Details sind über alle Produktgruppen hinweg aufeinander abgestimmt und sprechen eine einheitliche Designsprache. Damit lassen sich alle „white“-Produkte eins zu eins miteinander kombinieren. Eine enorme Erleichterung für den Fachhandwerker im Verkaufsprozess.Fließende Flächen und sanfte Rundungen kennzeichnen die Waschti-sche, die in verschiedenen Größen erhältlich sind. Beckentiefe: jeweils 100 mm. Die weiße Keramik harmoniert mit der verchromten Arma-tur. Ausladung der Waschtischbatterie: 105 bis 170 mm. Mit „white“ wird das Bad zur Wohlfühloase.

Vigour10587 Berlin030 [email protected] www.vigour.de

Preisgekrönte Designlinie

Que

lle: V

igou

r

33BaD & Design5/2015

Produkt-HigHligHt



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additional benefit print produkt highlight

produkt highlight

The special advertising form in SHK Profi magazin

Guiding principleA manufacturer of exclusive products requires an exclusive presentation space!

• attention-grabbing special form of advertising• attractive page layout• placement in „your“ subject area

Book „your“ exclusive front page:• 1/1 page colour• with a large photo (upright format 213 x 303 mm)• info text and contact details

Processing:Please provide us with your photo and text.We will build up the product highlight page for you.

price: € 3,120.00All prices are subject to statutory VAT.



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1websiteportrait

1 website: www.SHK-Profi.de

2 short profile: For the target group of HVAC professionals, the internet has become a popular tool for day-to-day work. The SHK Profi website complements the core competence of the print issue and provides readers with an additional and highly valuable interactive com-ponent. Like the print issue, the online presentation of SHK Profi focuses on practical information for the day-to-day work of SHK professionals. This information is provided in competent, focussed and practice-oriented form, geared to its trade readership. Toge-ther with the SHK Profi trade magazine, the SHK Profi newsletter the SHK Profi website provides a platform dedicated to the target group that provides advertisers with cross-media synergies for their campaigns.


4 publisher: Bauverlag BV GmbH

contact editorial department:Dipl.-Chem. Christoph Brauneis Editor-in-Chiefphone: +49 5241 80-75029fax: +49 5241 80-9313e-mail: [email protected]


contact digital advertising:Axel Gase-Jochens Head of Digital Salesphone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]



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Nwebsitewebsite traffic

1 traffic audit: –

2 website traffic: page impressions: 17,315 visits: 12,698unique user: 11,620(source: Google Analytics; average per month July 2018 - June 2019)


18

Pwebsiteprices and forms of advertising

1 prices and forms of advertising:

forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeksfullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 588.00superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 674.80skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 810.60

skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 889.00wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 945.00

wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 1,036.00half page complete website, in rotation with max. 2 others 300 x 600 100 kB 1,078.00

half page sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 1,155.00medium rectangle complete website 300 x 250 100 kB 945.00

wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,218.00expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,351.00

layer ad homepage 400 x 400 (with frequency capping)

100 kB on request

situations vacant TGA job market individual 100 kB 1,100.00

microsite own navigation within the website, duration 12 weeks individual 100 kB 8,400.00

onlinePLUS website individual 100 kB 980.00

online-advertorial see page 27 individual 100 kB 1,799.00

ad bundle website, in rotation with max. two additional consisting of superbanner,skyscraper and medium rectangle

100 kB 810.60

billboard on all pages except homepage 970 x 250 100 kB 1,351.00

All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

3 month 5 % 6 month 10 %12 month 15 %

3 special advertising formats: additional optionswallpaper: coloured, clickable background 30 % additional charge

We will be happy to provide you with information on other online special forms of advertising. Just contact us, we will be pleased to realize your individual customer wishes.

Axel Gase-Jochens Head of Digital Sales phone: +49 5241 80-75018e-mail: [email protected]


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Fwebsiteformats and technical advice

1 file formats: JPG, GIF, Flash, HTML-Tag, redirect -Tag weight: max. 100 kB per banner

Please also provide a medium rectangle for the online advertisingoptions in order to guarantee optimisation for mobile devices.

The kB data given for every advertising material are maximumsizes and represent the total sum of all data defined by the advertisingmaterials (including files to be loaded later, sniffer code,images, flash, etc.).

You get a reporting about ad-impressions and ad-clicks.2 delivery address: please send your banner to [email protected]

3 delivery time: 4 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us.

Please send your materials together with the required meta-information:– booked site– customer name– order number– target-URL– booking period– advertising format– motif name – contact person for inquiries

4 contact person: If you have any technical queries, please contact:

Natika Heinemann phone: +49 5241 80-2175e-mail: [email protected]

For detailed information please see our spec sheet: www.bauverlag.de/downloads/spec-sheet-online.pdf


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Fwebsiteformats and technical advice

Please see our notes on data formats and programming.

forms of advertising

formatwidth x heightin pixel

formatwidth x heightin pixel

wallpaper

728 x 90 + 120 x 600

expandable wallpaper

728 x 90 +

120 x 600 (300 x 600)

layer ad

400 x 400

medium rectangle

300 x 250

fullsize banner

468 x 60

superbanner

728 x 90

wide skyscraper

160 x 600

half page

300 x 600

skyscraper

120 x 600

Ad Bundle

468 x 60 + 120 x 600 + 300 x 250


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1newsletterportrait

1 name: SHK Profi newsletter

2 short profile: The SHK Profi newsletter informs the decision-makers in HVAC companies by e-mail with news from the sector. The latest reports and articles from the printed issue keep the decision-makers in HVAC companies up to date once a month.


4 publication frequency: monthly

5 publisher: Bauverlag BV GmbH

contact editorial department:Dipl.-Chem. Christoph Brauneis Editor-in-Chiefphone: +49 5241 80-75029fax: +49 5241 80-9313e-mail: [email protected]


contact digital advertising:Axel Gase-Jochens Head of Digital Sales phone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]



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Nnewsletterdistribution

1 recipients: decision-makers in HVAC companies

2 circulation: 3,981 recipients openingrate gross: 54.36% openingrate net: 21.33% (source: Inxmail; average per month July 2018 until June 2019)



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Tnewslettertime schedule

issue publishing date booking deadline trade fairs/events

01/2020 14.01.2020 07.01.2020

02/2020 06.02.2020 30.01.2020

03/2020 05.03.2020 27.02.2020

04/2020 07.04.2020 31.03.2020

05/2020 14.05.2020 06.05.2020

06/20202 18.06.2020 10.06.2020

30.-01.10. FeuerTrutz

07/2020 15.07.2020 08.07.2020

08/2020 13.08.2020 06.08.2020

09/2020 15.09.2020 08.09.2020

10/2020 13.10.2020 06.10.2020 13.-15.10. Chillventa

11/2020 12.11.2020 05.11.2020 19.-21.11. GET Nord

12/2020 17.12.2020 10.12.2020


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Pnewsletterprices and forms of advertising

1 prices and forms of advertising:

forms of advertising placement format (pixel, width x height) max data size prices in €/newsletterfullsize banner content 468 x 60 50 kB 470.00

skyscraper next to the content 120 x 600 50 kB 560.00wide skyscraper next to the content 160 x 600 50 kB 720.00

medium rectangle content 300 x 250 50 kB 720.00text ad content headline up to 50 characters

+ text up to 500 characters (incl. spaces)

+ 1 image (275 x 255 pixel) + link

50 kB 560.00

text ad premium 1. text ad in the newsletter,in content

headline up to 50 characters + text up to 500 characters

(incl. spaces)+ 1 image (275 x 255 pixel)

+ link

50 kB 645.00

situations vacant content headline up to 50 characters + text up to 500 characters

(incl. spaces) + 1 image (275 x 255 pixel)

+ link

50 kB 540.00

newsletter takeover content, exclusive up to 4 text ads, 3 fullsize banners and 1 skyscraper

50 kB 4,210.00

All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

3 times 5 %6 times 10 %

12 times 15 %


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Fnewsletterformats and technical advice

1 file formats: JPG or static GIF, max. 50 kB (without animation)

2 formats: HTML or text

3 delivery address: please send the advertising material for your campaign to: [email protected]

4 delivery deadline: 4 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the

formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us.

Please send your materials together with the required meta-information:

– customer name – booked newsletter – order number – target URL – contact person for inquiries

On request you will get a reporting about the recipients/ opening rate and ad-clicks.

5 contact person: If you have any technical queries, please contact:

Natika Heinemann phone: +49 5241 80-2175 e-mail: [email protected]

For detailed information please see our spec sheet:www.bauverlag.de/downloads/spec-sheet-online.pdf


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Fnewsletterformats and technical advice

formatwidth x height in pixel

fullsize banner

468 x 60

text ad

headline up to 50 characters

+ up to 500 characters

(incl. spaces)

+ 1 image

(275 x 255 pixel)

+ link

text ad premium

headline up to 50 characters

+ up to 500 characters

(incl. spaces)

+ 1 image

(275 x 255 pixel)

+ link

skyscraper

120 x 600

wide skyscraper

160 x 600


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addtional benefit digitalonline-advertorial

online-advertorial

Show our users your knowledge of a particular topic, demonstrate your problem solving abilities or explain why it is beneficial to use your product – there are many reasons why you might consider using an online- advertorial.

The online-advertorial comes with a comprehensive 4-week communications package consisting of the following components:

• permanent online posts on www.SHK-Profi.de (these remain accessible via the search function after the 4-week period has expired)

• medium rectangle with placement across the entire website as a teaser with a link to the online post

• text ad in SHK Profi newsletter with a link to the online post

price: 1,799.00 € plus VAT.



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addtional benefit digitalcommunication packages

Our communication package combine an appropriate set of advertising channels based upon your communication goals to ensure that you reach your entire target group.

We can put together further packages with appropriate digital and print formats upon request.

half page ad onwww.SHK-Profi.de

duration: 4 weeksprice: 1,618.20 € plus VAT.

duration 4 weeks price: 4,778.10 € plus VAT.

wide skyscraper in SHK Profi newsletter

online-advertorial on www.SHK-Profi.de(for services see previous page)

1/2 page advertorial or advert in the print edition of SHK Profi

online branding package crossmedia product advertising package






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“We offer full-service project management for publicationsand events in the construction industry”

As the in-house Bauverlag agency, we operate as know-ledge and communication partners for content marketing and events in the building sector. We are familiar with the dynamic trends within the industry and actively include them in our services – together with you. The DICE@bauverlag Team includes communications experts, event managers, media designers and IT specialists.

We collaborate with our customers to produce creative and smart marketing solutions – from classic corporate publishing and event management to integrated campaign strategies.

What makes us unique?Competent content: our construction expertiseWe know the target groupsThe extensive Bauverlag network

Rainer Homeyer-WennerHead of agency+49 5241 802173

[email protected]

The In-House Agency at Bauverlag

https://dice.bauverlag.de/

30

Our services

Customer magazines

Staff magazines

PR

Property reports

Case studies

White papers

Books

Web design

Landing pages

Digital storytelling

Apps

Newsletters

Video/moving images

Customer magazines

Industry events

Conferences

Webinars

Excursions

Architecture trips

Awards

Event apps

Advertising

Websites

Technical articles

EventsPrint Digital

https://dice.bauverlag.de/

31

By booking several of theses magazines take advantage of a combined discount with the Bauverlag Combination:

AT MINERAL PROCESSING EuropeAT MINERAL PROCESSING WorldwidebauhandwerkBauweltBFT INTERNATIONALBS RANDSCHUTZBundesBauBlattCOMPUTER SPEZIALdach+holzbauDBZ Deutsche BauzeitschriftFACILITY MANAGEMENTKKA Kälte Klima Aktuellmetallbaurecovery - Recycling Technology WorldwideSHK Profitab Das Fachmedium der TGA-BrancheTHIS Tiefbau Hochbau Ingenieurbau StraßenbautunnelZi Brick and Tile Industry InternationalZKG CEMENT LIME GYPSUM

Conditions:Minimum four adverts in two or more magazines.Minimum size 1/4 page; order acceptance within 12 months

staggered repeat discountfrom 4 adverts ....................................................................... 3 % discount from 6 adverts ....................................................................... 5 % discount from 12 adverts ..................................................................... 10 % discount from 18 adverts ..................................................................... 15 % discount from 24 adverts ..................................................................... 20 % discount from 48 adverts ..................................................................... 25 % discount

quantity scalefrom 4 pages ......................................................................... 5 % discount from 6 pages ....................................................................... 10 % discount from 12 pages ....................................................................... 15 % discount from 18 pages ....................................................................... 20 % discount from 24 pages ....................................................................... 25 % discount

Please note: The discount scales listed here replace the scales in the respective rate cards of the magazines.

combination discounts

https://www.bauverlag.de/index_en.html

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contacts

We will support your mediaplannings – just give us a call or send us an e-mail!

Christian BergerSenior Sales Managerphone: +49 5241 80-89972fax: +49 5241 80-6066 e-mail: [email protected]

Ariane Ewers-BuscheSales Managerphone: +49 5241 80-75308fax: +49 5241 80-66926e-mail: [email protected]

Bernd FenskeKey Account Managerphone: +49 89 24440-7344e-mail: [email protected]

Axel Gase-JochensHead of Digital Sales phone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]

Marc Jouannyagency abroadFrance, Belgium, Luxembourg International Media Press & Marketing 16, rue Saint Ambroise, 75011 Parisphone: +33 1 43553397fax: +33 1 43556183mobile: +33 608 975057e-mail: [email protected]

Andreas KirchgessnerKey Account Managerphone: +49 5241 80-2322fax: +49 5241 80-6066e-mail: [email protected]

Christiane KloseSales Manager Job Marketphone: +49 5241 80-2716fax: +49 5241 80-6066e-mail: [email protected]

Paola Pedevillaagency abroad ItalyEdiconsult Internazionale S.r.l.Piazza Fontane Marose, 316123 Genovaphone: +39 010 583684fax: +39 010 566578e-mail: [email protected]

Erdal TopKey Account Managerphone: +49 5241 80-2179fax: +49 5241 80-6066e-mail: [email protected]

Herbert WalhornSenior Sales Managerphone: +49 5241 80-2232fax: +49 5241 80-6066e-mail: [email protected]

media data 2020 - bauverlagbathrooms and design: barrier-free baths, showers and lavatories, taps,...

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