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Media Data 2020Price list No. 50 from 3 March 2020

We know what motivates parents

Junior Medien GmbH & Co. KG Media Data No. 50 from 3 March 2020 3

Content

4 Portfolio

6 Leben & erziehen

10 Leben & erziehen green

12 Special issues Leben & erziehen

16 Hurra, ich bin schwanger mit Klinikführer

18 junge familie

22 kinder!

26 Schule

29 Our digital media

30 Leben-und-erziehen.de

32 Facebook

33 Pinterest

35 Professional influencers

36 Mama REPORTERS

38 Leben & erziehen Gift Boxes

40 Content marketing

42 Ad formats

43 Ad prices

45 Ad specials

46 Your contact partners

Media Data 2020

Starting a family is one of the greatest adventures.Having children, educating them, guiding them through Kindergarten and School and then letting them go into adulthood well prepared. One of the great challenges combined with the most beautiful experiences for parents and grandparents.

To inform families, to help them, to connect them, to entertain them - that is our core competence as a companion. With our own, diverse Media-Channels and distinguished communication concepts. The constant further development of our competence as well as the brand family is our passion, to the benefit of our customers.

We sincerely invite you to join us and to accompany family life in every phase of its development.

YourJan Wickmann

Jan WickmannManaging Director

Real mothers test products

Junior Medien GmbH & Co. KG Media Data No. 50 from 3 March 2020 54 Junior Medien GmbH & Co. KG Media Data No. 50 from 3 March 2020

With Junior Medien, you can achieve up to 23 million family contacts per year.

PHARMACISTS

READER CIRCLES

GYNAECOLOGISTS

leben-und-erziehen.de

SUBSCRIPTIONS

COOPERATION PARTNERS

GIFT BOXES

HOSPITALS/CLINICS

HEALTHINSURERS

PAEDIATRICIANS

NEWSSTANDS

KINDERGARTENS

80,000 copies. / 4 x per year BABYS ERSTES JAHRGesund essen 60,000 copies / 1 x per year

SPIELEN MIT BABYS UND KINDERN 60,000 copies / 1 x per year

Spe

cial

200

,000

copi

es / 2

× per year

50,000 copies / bimonthly

140,

000 c

opies / bimonthly

132,000 copies

monthly

PREG

NANT

B

ABY CHILD SCHOOLTIM

E

LEBEN UND ERZIEHEN GREEN 60,000 copies / 2 × per year

FO

R YO

U / H

URRA

Gif

Box

es 8

40,00

0 boxes p

.a.

FO

R YO

U / H

URRA

Gif

Box

es 8

40,00

0 boxes p

.a.

180,000 copies / month

Schw

ange

rsch

af &

Geburt

65,0

00 co

pies

/ 4 x

per ye

ar

S

chlaf gut, mein Kind! 60,000 copies / 1 x per year

H

URRA

, ICH

BIN

SCH

WAN

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020

3

00,0

00 co

pies

/ 1 x

per

year

60,0

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Gesu

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aut f

ür Kinder

6 Junior Medien GmbH & Co. KG Media Data No. 50 from 3 March 2020 Junior Medien GmbH & Co. KG Media Data No. 50 from 3 March 2020 7

The authoritative guide for pregnancy and the first six years with a child

6 Junior Medien GmbH & Co. KG Media Data

Our editors accompany young mothers and fathers through the wonderful and eventful days, months and years from pregnancy, baby and kindergarten times to the first days at school. The twelve issues a year present sensitive articles about real family life along with illustrative practical examples and in-depth reports on the latest topics, scientific findings and products. With the aid of experts such as midwives, paediatricians, nutritionists and psychologists, Leben & erziehen gives the answers to the key concerns of today’s young families.

Issues and themes 2020

Issue 3/2020

Top theme:

NAPPY & CHANGING SPECIAL Additional themes:

• Dental health

• Hygiene

• Vaccinations

Issue 4/2020

Top theme:

CHILDREN'S FASHION Additional themes:

• Children's rooms

• Tummy ache

• Creative craft

IPD 30/01/20 IPD 27/02/20

Issue 5/2020

Top theme:

NUTRITIONAdditional themes:

• Homoeopathic medicines for

babies

• Skin protection

• The latest toys and games

Issue 6/2020

Top theme:

SUN PROTECTION Additional themes:

• Family cars

• Swimming and bathing

• Insect protection

IPD 26/03/20 IPD 30/04/20

Issue 7/2020

Top theme:

TRAVEL BY CAR Additional themes:

• Baby buggies and carrying aids

• Nutrition when travelling

• Travel first-aid kit

Issue 8/2020

Top theme:

CHILDREN AND MEDIA Additional themes:

• Children’s shoes

• Skin & hair care

• The immune system

IPD 28/05/20 IPD 25/06/20

+



8 Junior Medien GmbH & Co. KG Media Data No. 50 from 3 March 2020

Issue 9/2020

Top theme:

ON THE MOVE WITH YOUR CHILD Additional themes:

• Preventive healthcare

• Nutritional trends

• Nappy changing accessories

Issue 10/2020

Top theme:

THE LATEST TOYS AND GAMES Additional themes:

• Clothing for wind and weather

• Skin care for mother and child

• LiceIPD 30/07/20 IPD 27/08/20

Issue 11/2020

Top theme:

COLDS Additional themes:

• Supplementary feeding

• Nursery furnishing

• Returning to work

Issue 12/2020

Top theme:

CHRISTMAS Additional themes:

• Healthy sleep

• The respiratory system

• Winter holidays

IPD 24/09/20 IPD 29/10/20

+

Target groupExpecting mothers and families with children to the age of 6

Print circulationQ 4/2019 (IVW) – 122,043 copies

Sold circulationQ 4/2019 (IVW) – 104,733 copies

Reachmr 2019 II (agma) – 250,000 readers per issue

Frequency of publication Monthly

Distribution areaNationwide

Advertisement prices1/1 page: 14,400 euros*

Copy price3.30 euros

Facts and Figures

Dates 2020

Reader Circles35,000

Newsstands25,000

Subscriptions25,000

Other sales / co-ops35,000

DISTRIBUTION CHANNEL– Publisher’s figures –

TOTAL 120,000

* Ad prices can be found on page 43.

Issue Publication date Advertising deadline/withdrawal deadline

Deadline for printedmaterials

Delivery deadline for inserts/supplements

2/2020 02/01/20 25/11/19 02/12/19 09/12/19

3/2020 30/01/20 13/12/19 20/12/19 03/01/20

4/2020 27/02/20 23/01/20 30/01/20 06/02/20

5/2020 26/03/20 20/02/20 27/02/20 05/03/20

6/2020 30/04/20 23/03/20 30/03/20 06/04/20

7/2020 28/05/20 20/04/20 27/04/20 05/05/20

1/2020 Leben & erziehen green 28/05/20 14/04/20 20/04/20 27/04/20

8/2020 25/06/20 15/05/20 25/05/20 02/06/20

9/2020 30/07/20 25/06/20 02/07/20 09/07/20

10/2020 27/08/20 23/07/20 30/07/20 06/08/20

2/2020 Leben & erziehen green 27/08/20 16/07/20 23/07/20 30/07/20

11/2020 24/09/20 20/08/20 27/08/20 03/09/20

12/2020 29/10/20 24/09/20 01/10/20 08/10/20

1/2021 26/11/20 18/10/20 25/10/20 04/11/20

2/2021 21/01/2021 11/12/20 18/12/20 28/12/20

Dates subject to changes

Issue 2/2020

Top theme:

BABY MASSAGE Additional themes:

• Food allergies

• Pushchairs and buggies

• Rucksacks and satchels

IPD 21/01/21

Ausgabe 1/2021

Top theme:

FAMILY CELEBRATIONS Additional themes:

• Winter care

• Family holidays

• Healthy nutrition

IPD 26/11/2020


Themes and issues 2020

Issue 1/2020

EXTRA HEALTHY NUTRITION Additional themes:

• eco-cars

• Holidays on two wheels

IPD 28/05/20

Issue 2/2020

EXTRA FASHION: BIO AND FAIR TRADE Additional themes:

• Gentle healing

• Natural cosmetics

IPD 27/08/20

Facts and Figures

Target groupFamilies with children up to the age of ten – with a strong commitment to sustainability and a ‘green’ lifestyle

Print circulation60,000 copies

Frequency of publicationTwice per year

Newsstands25,000

Subs. Leben & erziehen25,000

Subs. kinder!/ Kindergarten

10,000


TOTAL 60,000


LEBEN & ERZIEHEN GREEN



Das Elternmagazin für ein nachhaltiges Leben

Herbst 2019 Deutschland 3,30 € Österreich 3,60 € · Schweiz 5,30 sfr · BeNeLux 3,70 €

Italien 3,70 € · Spanien 3,70 €

Ohne ZusatzstoffeEinfach besser Essen

Kinderfotos im NetztDarum ist Posten so gefährlich

Wickel & KompressenInfekte natürlich lindern

Sofort-Tipps für die ganze Familie

Kinderleicht die Welt

verbessernFair Trade

ModeWirklich gut angezogen

The magazine for sustainable living – for parents with a green lifestyle

The demand for environmentally friendly and organic products and leading a sustainable lifestyle is much more than a trend. In response to this, our special is-sue Leben & erziehen green is dedicated to this increasingly important, socially rel-evant subject area. The magazine is a part of the subscription to Leben & erziehen and ideally addresses the target group of parents with babies and children from birth to the age of ten. The content focuses primarily on healthy nutrition, alter-native medicine and outdoor leisure-time activities. The magazine presents offers for ecologically produced products, healthy cosmetics and energy-conscious liv-ing. Leben & erziehen green is published twice a year on high-quality, ecologically manufactured paper.

NEW!

kinder! green is now Leben & erziehen green

Ideal for reaching the

target group of parents with children from birth until

ten years of age.


2 × per year

Target group: Expecting mothers & parents with children up to the age of six

Edition: 200,000 copies

Distribution channel: Boxes from E-commerce providers with the target groups pregnancy and families with babies and children

Topics: Nutrition, health, sleep, breast-feeding, nappies & changing, child seats, cars, holidays, prams, pushchairs & baby-buggies, children’s rooms, school satchels, outdoor activities, fashion, photography, insurance

01/2020 IPD 26/03/20 AD 20/02/20

02/2020 IPD 24/09/2020 AD 20/08/2020

Specials and special issuesSpecials and special issues

4 × per year

Target group: Parents with babies up to twelve months of age


Distribution channels: Co-ops, health insurers, direct mailing, birth gift boxes (HURRA)

Topics: Nutrition, health, sleep, breast-feeding, nappies & changing, child seats, cars, holidays, prams, pushchairs & baby-buggies, children’s rooms, fashion, insurance, toys & games

01/2020 IPD 12/03/20 AD 06/02/20

02/2020 IPD 25/06/20 AD 18/05/20

03/2020 IPD 17/09/20 AD 13/08/20

04/2020 IPD 10/12/20 AD 02/11/20

BABYS ERSTES JAHR

4 × per year

Target group: Expectant mothers


Distribution channels: Gynaecologists, paediatricians, newsstands

Topics: Carrying baby, nutrition, drinks, health, cars, child seats, toys & games, care

01/2020 IPD 16/01/20 AD 09/12/19

02/2020 IPD 16/04/20 AD 09/03/20

03/2020 IPD 02/07/20 AD 26/05/20

04/2020 IPD 01/10/20 AD 27/08/20

SCHWANGERSCHAFT & GEBURTLEBEN & ERZIEHEN SPECIAL

1 × per year

Target group: Parents with babies and children up to the age of six


Distribution channels: Subscriptions, PEKiP groups, indoor playgrounds, newsstands

Topics: Toys & games, media, creativity, Extra Christmas

01/2020 IPD 05/11/20 AD 29/09/20

SPIELEN MIT BABYS UND KINDERN

1 × per year

Target group: Parents with babies and children up to the age of four


Distribution channels: Paediatricians, PEKiP groups, newsstands

Topics: Children’s rooms, sleep, nutrition, health, skin, media, children’s fashion, toys & games

01/2020 IPD 10/09/20 AD 06/08/20

SCHLAF GUT, MEIN KIND

1 × per year

Target group: Parents with babies and children up to the age of three


Distribution channel: Subscriptions, paediatricians, newsstands

Topics: Nutrition for babies, toddlers & families, drinks, breast-feeding, health

12/2020 IPD 30/04/20 AD 23/03/20

GESUND ESSEN VOM BABY BIS ZUM KLEINKIND

1 × per year

Target group: Parents with babies and children up to the age of six


Distribution channel: Newsstands, paediatricians

Topics: Skin, health, nappies & changing, cosmetics, nutrition, fashion, sun protection, children’s rooms

1/2020 IPD 12/11/20 AD 07/10/20

GESUNDE HAUT FÜR KINDER


Dates specials and special issues 2020

Issue Title Publication date Advertising deadline/withdrawal deadline



1/2020 Schwangerschaft & Geburt 1 16/01/2020 09/12/2019 16/12/2019 20/12/2019

1/2020 Babys erstes Jahr 1 12/03/2020 06/02/2020 13/02/2020 20/02/2020

1/2020 Leben & erziehen Spezial 1 26/03/2020 20/02/2020 27/02/2020 05/03/2020


1/2020 Gesund essen vom Baby bis zum Kleinkind 30/04/2020 23/03/2020 30/03/2020 06/04/2020



1/2020 Schlaf gut, mein Kind 10/09/2020 06/08/2020 13/08/2020 20/08/2020


2/2020 Leben & erziehen Spezial 2 24/09/2020 20/08/2020 27/08/2020 03/09/2020


1/2020 Spielen mit Babys und Kleinkindern 05/11/2020 29/09/2020 06/10/2020 13/10/2020

1/2020 Gesunde Haut für Kinder 12/11/2020 07/10/2020 14/10/2020 21/10/2020



Date 2020

Target group Expectant mothers


Frequency of publicationannual


Ad price1/1 page: 14,400 euros*


MidwivesGynaecologists

Motherhood advisory centres

DISTRIBUTION CHANNEL about the Leben & erziehen-FOR YOU Gift Box

TOTAL 300,000


The magazine for expecting mothers, incl. Clinic Guide




01/2020 02/07/20 26/05/20 03/06/20 10/06/20

Facts and Figures

The special issue ‘Hurra, ich bin schwanger’ accompanies expecting parents during the 40 unique and exciting weeks of pregnancy. The magazine provides answers to many questions asked about pregnancy and childbirth. For example: Do I need to take vitamin tablets when I’m pregnant? What helps to relieve morn-ing sickness? This special publication also provides tips about parental benefits, parental leave and how to take advantage of the ‘partner months’. NEW: As of now, our Clinic Guide Wo bekomme ich mein Baby? is included in every special is-sue. The right maternity clinics for expectant mothers.

Clinic Guideinside


HURRA, ICH BIN SCHWANGER




Baden-Württemberg 06/08/2020 25/06/2020 02/07/2020 09/07/2020

Bremen/Hamburg/Schleswig-Holstein 06/08/2020 25/06/2020 02/07/2020 09/07/2020

Hessen 06/08/2020 25/06/2020 02/07/2020 09/07/2020

Rheinland-Pfalz/Saarland 06/08/2020 25/06/2020 02/07/2020 09/07/2020

Berlin 06/08/2020 25/06/2020 02/07/2020 09/07/2020

Sachsen/Thüringen 06/08/2020 25/06/2020 02/07/2020 09/07/2020

Brandenburg/Mecklenburg-Vorpommern/Sachsen-Anhalt 06/08/2020 25/06/2020 02/07/2020 09/07/2020

München 01/10/2020 13/08/2020 20/08/2020 27/08/2020

Bayern 01/10/2020 13/08/2020 20/08/2020 27/08/2020

Franken 01/10/2020 13/08/2020 20/08/2020 27/08/2020

Niedersachsen 01/10/2020 13/08/2020 20/08/2020 27/08/2020

WO BEKOMME ICH MEIN BABY


Issue 1/2020

NUTRITION Additional themes:

• Nappies & changing

• Baby fashions

• Natural medicines and

cosmetics

Issue 2/2020

THE FIRST 1000 DAYSYou can find a selection

of our themes and more details

about our magazine

concept on the next page

Theme magazines 2020

Issue 3/2020

ON THE MOVE WITH YOUR CHILD Additional themes:


• Toys & games

• Health

Issue 4/2020

NEST-BUILDING Additional themes:

• Baby care

• Breast-feeding

• Teething

IPD 13/02/20 IPD 08/04/20

IPD 25/06/20 IPD 13/08/20

Issue 5/2020

HEALTH Additional themes:

• Childbirth


• First steps

Issue 6/2020

FASHIONS, PREGNANCY TRAVEL Additional themes:

• Breast-feeding

• Prams, pushchairs & baby-buggies

• Family cars

IPD 01/10/20 IPD 19/11/20

The guidebook for expecting mothers and parents of babies and toddlers

With junge familie, we accompany expecting mothers and their partners through this exciting phase and into the days when junior begins to toddle. Preg-nancy, childbirth, breast-feeding time, and baby age – all of these phases are full of changes for mothers and fathers. We wish to assist and support them in their everyday roles as parents with serious and competent articles, expert advice and information. junge familie appears as a themed, special interest magazine with six issues per year. In this, ‘The first 1,000 days’ stands as a highest-ranking chronolog-ical and informative guide for the days from pregnancy to toddler-age.


Facts and Figures

Dates 2020

Target groupExpecting parents and families with babies and toddlers



Frequency of publicationBi-monthly


Gesund Leben pharmacies (GEHE)*

40,000

Leben & erziehen Gift Boxes100,000

Newsstands10,000




1/2020 13/02/20 09/01/20 16/01/20 23/01/20

2/2020 1000 DAYS 08/04/20 04/03/20 11/03/20 18/03/20

3/2020 25/06/20 19/05/20 27/05/20 04/06/20

4/2020 13/08/20 09/07/20 16/07/20 23/07/20

5/2020 01/10/20 27/08/20 03/09/20 10/09/20

6/2020 19/11/20 13/10/20 20/10/20 27/10/20


TOTAL 160,000

* These figures are subject to variation.** Advertisement prices can be found on page 43 ff.

DIE ERSTEN 1000 TAGE

Paediatricians/ other channels

10,000

As a Premium Partner, you design your 8-page thematic block together with our editorial team. We publish the individual SEO-optimised articles

on leben-und-erziehen.de and also strengthen the presence with a Facebook post (editorial teaser or visual statement).

THEMES

PREGNANCY AND CHILDBIRTH midwife, choice of clinic, clinic bag, layettes for newborn babies

HEALTH vaccinations, homoeopathy, teeth

NUTRITION during pregnancy, breast- feeding, supplementary feeding

CARE nappies, bathing, skin, hair

FURNISHING nursery/children’s room design, furniture

SLEEP sleeping bags, baby monitors

LAYETTES/MOBILITY pushchairs, buggies, carrying systems, child seats, family cars

ACCESSORIES milk pumps, soothers, bottles

FASHION for expecting mothers, babies and toddlers

TOYS for babies and toddlers: mobiles, digital toys, educational toys, books

TRAVEL during pregnancy, with babies, with toddlers

YOUR INTEGRATION OPTIONS AS A PREMIUM PARTNER

You will exclusively cover a block of topics (8 pages incl. 2 pages advertorial if desired) with your brand and design the content in collaboration with the editorial team.

You will be integrated exclusively on a sponsoring page upstream of the theme.

We incorporate your editorial integrations and/or advertorials into leben-und-erziehen.de (SEO-optimised).

You will also receive a Facebook post to strengthen an editorial integration/ an advertorial.

PRICE FOR PREMIUM PARTNERSHIP39,500 EUROS


Advertisement prices1/1 page: 20,790 euros**

Copy pricejunge familie: 2.90 euros ‘The first 1,000 days’: 4.90 euros


Issue 1-2/2020

EXTRA TRAVEL Additional themes:

• Skincare

• School satchels

Issue 3/2020

EXTRA DENTAL CAREAdditional themes:

• Nutrition

• Vaccination


IPD 30/01/20 IPD 27/02/20

Issue 4/2020

EXTRA EASTER Additional themes:

• Summer fashion & accessories

• The latest toys and games

Issue 5/2020

EXTRA MOBILITY Additional themes:

• Sun and insect protection

• Homoeopathy

IPD 26/03/20 IPD 30/04/20

Issue 6-7/2020

EXTRA TRAVEL Additional themes:

• Days out

• Family cars

IPD 04/06/20

Issue 8/2020

EXTRA STARTING SCHOOL Additional themes:

• Learning aids

• Outdoor activities

IPD 23/07/20


The authentic family magazine

Our magazine with the highest reach, kinder!, addresses families with children of kindergarten and primary school age across the nation. Its core themes are de-velopment and education, kindergarten and preschool, health and nutrition, lei-sure and travel. It provides furnishing tips and presents the latest fashion trends. DIY and recipes focus especially on families. With us, parents will find reviews of new products, the latest findings of psychologists and education experts and ad-vice and ideas for ensuring conflict-free coexistence within the family.



Issue 9-10/2020

EXTRA HEALTH & CAREAdditional themes:

• Cooking with kids

• Autumn & winter fashions

IPD 17/09/20

Dates 2020

Kindergarten subs.125,000

Newsstands10,000

Paediatricians/others

5,000




1–2/2020 30/01/20 16/12/19 06/01/20 09/01/20

3/2020 27/02/20 23/01/20 30/01/20 06/02/20

4/2020 26/03/20 20/02/20 27/02/20 05/03/20

5/2020 30/04/20 23/03/20 30/03/20 06/04/20

6-7/2020 04/06/20 27/04/20 04/05/20 11/05/20

8/2020 23/07/20 18/06/20 25/06/20 02/07/20

9-10/2020 17/09/20 20/08/20 27/08/20 27/08/20

11/2020 29/10/20 24/09/20 01/10/19 08/10/20

12/2020 26/11/20 21/10/20 28/10/20 04/11/20


TOTAL 180,000

* These figures are subject to variation. ** Advertisement prices can be found on page 43 ff.

Facts and Figures

Target groupFamilies with children aged 3 to 8 years, pre-school teachers



ReachAWA 2019 – 440,000 readers per issue Frequency of publicationTen issues per year

Subscriptions3,000

Gesund Leben pharmacies (GEHE)*

37,000

Dates 2020

Issue 11/2020

EXTRA TOYS & GAMES Additional themes:

• Pets

• Media for children

IPD 29/10/20

Issue 12/2020

EXTRA CHRISTMAS Additional themes:

• Trending holiday destinations

• Digital games

• Furnishing and design

IPD 26/11/20



Advertisement prices1/1 page: 17,820 euros**



Issue 01/2020

Topics:

• Private schools/ boarding schools

• Rucksacks – cool and practical

• Allergies/Skin

Issue 02/2020

Topics:

• Digital learning/apps & co.

• Language holidays

• Private tuition

Theme magazines 2020

Issue 03/2020

Topics:

• Puberty

• Fun parks/theme parks

• Outdoor / street sport / trekking

Issue 04/2020

Topics:

• School begin/changing schools

• Pens & pencils

• Healthy & beautiful teeth

IPD 23/01/20 IPD 12/03/20

IPD 14/05/20 IPD 20/08/20

Issue 05/2020

Topics:

• Physical activity / sports

• Careers

• Staying healthy in winter

Issue 06/2020

Topics:

• Internet/Smartphones

• Active travel & city tours

• Cool winter sports

IPD 01/10/20 IPD 26/11/20


Orientation in everyday school life The bi-monthly magazine Schule is Germany’s biggest magazine for the par-

ents of schoolchildren. The editorial team accompanies families from their child’s first day at school to choosing a career with fascinating articles, expert tips and in-depth reports from schools and everyday family life. Schule offers parents knowl-edge, orientation and inspiration on how they can meaningfully support and ac-company the development of their children on the exciting path to becoming happy, self-confident and successful personalities. As a premium publication for a discerning readership, Schule presents articles by prominent authors and ad-vice from experts in education and learning.


Our digital media

Mobile, informed and connected – modern parents can now also find their most important guide and companion for every phase of parenthood on the

web, at leben-und-erziehen.de


Facts and Figures

Dates 2020

Target groupFamilies with schoolchildren, teachers/educationalists


Frequency of publicationBi-monthly




Pre-schools8,000 Newsstands

30,000

Subscriptions12,000




1/2020 23/01/20 12/12/19 19/12/19 02/01/20

2/2020 12/03/20 06/02/20 13/02/20 20/02/20

3/2020 14/05/20 30/03/20 16/04/20 23/04/20

4/2020 20/08/20 16/07/20 23/07/20 30/07/20

5/2020 01/10/19 27/08/20 03/09/20 10/09/20

6/2020 26/11/20 21/10/20 28/10/20 04/11/20


TOTAL 50,000




Facts and Figures

Target groupYoung parents of between 20 and 35 years of age, of whom 95% are female and 5% male

Page Impressions730,365

Visits543,304

REACH* (average per month)

* April 2020

Booking optionsADVERTORIALWith an advertorial, you reach your target group with an editorially structured article embedded in a selected category. As an advertising medium, an advertorial can be precisely adapted to your marketing strategy and creates enduring awareness of your brand, products or services in your target group with attractive features like galleries, videos and other visual media.

Price: 1,500 euros• Period: three months • Video integration: 75 euros

NEWSLETTER As a partner in the leben-und-erziehen.de newsletter, you reach around 130,000 subscribers in precisely qualifiable segments. We send our subscribers tips, high quality articles and news from the worlds of pregnancy, babies, children and family every 14 days.

• STAND-ALONE: Your advertising message is placed between the header and footer of leben-und-erziehen.de and reaches the entire user pool or a specified sub-volume (at least 25,000 addresses).

Price: 95 euros* | Dispatch: by arrangement**

• LEAD STORY: We turn your message into a topic! Perfectly suited for addressing the target group in an action-oriented way.

Price: 25 euros | Dispatch: 2 × per month

• TEXT/VISUAL TEASER: We integrate your advertising message within an editorial environment that is tailored to your target group.

Price: 15 euros | Dispatch: 2 × per month

* Sub-volumes possible; price per sub-volume 75 euros extra** The mailing period can be selected to meet your wishes.

Seasonal promotionsWe plan a special in print, online and social media for each promotion. You receive a tip in kinder!, an online advertorial and a Facebook post at an attractive package price. Promotion period 4–6 weeks. Please contact us for more details.

Price: €1,700Promotion

Bookingdeadline

Issuekinder! IPD

Easter nest 20/01/20 4/20 26/03/20

Mother’s Day 21/02/20 5/20 30/04/20

Back to School 15/05/20 8/20 23/07/20

Wish list, incl. Advent calendar 17/08/20 12/20 26/11/20

The content portal for parents from all target groups

leben-und-erziehen.de is the digital counterpart to our magazines and accom-panies families through the pregnancy and baby days to everyday life in the kin-dergarten and at school. Together with painstakingly researched service ar-ticles, expecting mothers and parents will also find fascinating interviews with prominent mothers and fathers, competitions with great prizes to win, in-depth thematic specials and, of course, the latest stories. The quality of our articles is guaranteed by our extensive network of experts, which, amongst others, includes medical specialists, midwives and nutritionists.


on Facebook on Pinterest

‘Likes’112,010

Reach1,686,483

REACH*

* Reach forecast from October 2019 after the merging of the two Facebook sites wirEltern and leben-und-erziehen.de.

Price per post Price per campaign (3 posts and more)

1,500 euros 3,000 euros

Our team would be pleased to advise you about specially tailored offers for your Facebook campaign.

PRICE

Engaged users85,933

Impressions2,852,700

Every month, around 86,000 users* interact with our Face-book content – and the trend is increasing. This makes it clear that we maintain close contact with our 112,000 fans and their friends. We regularly post competent articles on relevant and current themes for our mothers and fathers. We naturally also post entertaining and emotive content and competitions with great prizes to win. Something new every day – and our us-ers love it. We deliberately give customer posts our own look and feel – whether they are visual statements, editorial teasers or com-petitions. This means that they enjoy outstanding acceptance within the community and are as frequently commented on, shared and linked to as our own contributions.

Shortly after we started, we were pleased to find that we al-ready had more than 300,000 viewers a month*. We are proud of this rapid development and the outstanding engagement of our target group. Our readers are fascinated not only by our own thematic content on Pinterest, but also by advertorials. We research the hottest topics and present relevant content in an attractive form that makes it irresistible for almost every-one who sees it.

* Status as of: 09/08/19

Viewers per month

248,023

REACH*

* Reach forecast from end of October 2019 after the merging of the two websites wirEltern.de and leben-und-erziehen.de.

Price per campaign (3 pins and more)

from 3,000 euros

Our team would be pleased to advise you about specially tailored offers for your Pinterest campaign.

PRICE

Impressions433,460

Engagement20,883

* Status as of: 09/08/19


Influencer marketingMama REPORTERS and professional influencers

test your product, evaluate it and recommend it to other mothers. This enables you to sustaina-bly anchor your new product in the relevant target group or increase awareness of your product and gain valuable insights. Our high-reach Instagrammers are highly re-spected as role-models and opinion leaders in their communities. As their fans and followers place trust in them and follow their recommenda-tions, they exert a positive influence on purchas-ing decisions.

Do you want to sustainably anchor your prod-uct in the relevant target group, increase its popu-larity and gain valuable insights or generate great-er awareness for your product or brand? We offer you a cross-media communication concept with high contact frequency without scatter loss. Whether you choose our Mama-REPORTER prod-uct test, a professional influencer campaign or a combination of both, we connect your brand with our opinion-leaders and brand ambassadors. Our Mama-REPORTERS are real mothers who

Professional influencers Mothers with high online affinity

Our network comprises mothers who reach over five million young and mothers with children of all ages on In-stagram and Facebook. On their own channels – blogs, Instagram, Face-book and YouTube – they enjoy enor-mous trust and respect within the com-munity and thus exert a positive influ-ence on the purchasing decisions of their fans.We connect your brand with our opin-ion leaders and brand ambassadors, create relevant copy and/or video con-tent and tell authentic stories about your offers.

Should you require further information or have questions about influencer marketing

and individualised offers, please do not hesitate to contact our team.

Idea developmentConception of a

campaign idea to meet your precise needs

SelectionPreselection of suitable

influencers and coordination

with you

Booking and briefing

Booking and briefing of the selected influencer

ProcessImplementation of the campaign

ReportingPreparation of a detailed report

OUR SERVICES

PRICE: FROM 55 EUROS (CPM)


Booking options

We advertise your test in three phases: during C2A and in the test and publica-tion phases. You have the following integration

options, depending on the booking specifications:

Options Packages

Complete Online Print

Basic price €1,000

Advertising the C2A for the test

Advertorial in print magazine (1/2 page)

junge familie € 14,325

kinder! € 12,510

school €9,300

on Facebook (incl. advertising the post in the relevant target group) €1,500

Production of a video and publication in social media €6,000

on Instagram with professional influencers *

in the leben-und-erziehen.de newsletter €700

Stand-alone newsletter €8,000

Advertorial on leben-und-erziehen.de €1,500

Reposting of two social media posts from Mama-REPORTERS €3,000

Publication and advertising of test results

Advertorial in print magazine (1/2 page)

junge familie € 14,325

kinder! €12,510

school €9,300

on Facebook (incl. advertising the post in the relevant target group) €1,500

Production of a video and publication in social media €6,000

on Instagram with professional influencers *

in the leben-und-erziehen.de newsletter €700

Advertorial on leben-und-erziehen.de €1,500

Market research – integration and evaluation of a test questionnaire €1,000

Test Seal €2,000

• List price• Package price

€47,420€33,190

€13,400€10,720

€30,420€22,810

Rebate 30% 20% 25%

*Your campaign with influencer option will be charged on the basis of CPM (from €55). We would be pleased to make you an offer to meet your specific needs.

C2A

PUBL

ICAT

ION

TEST

Mothers test products & services

Whether care products such as creams, shampoos, an-ti-lice products, nappies, food, toys or travel offers – Mama-RE-PORTERS authentically test and recommend your product. Our test-mothers have babies and children of all ages. Our pool al-ready has 22,000 Mama-REPORTERS. We select the right moth-ers for you to assure the success of your campaign.

Test vom 12.09.2017

Gesamturteil:

SEHR GUT

„Produktname und Bezeichnung“

HOW THE TEST WORKS

You choose a product and decide how many test products you wish to provide.

You decide on a test group with or without professional influencers.

We carry out the test and advertise it in the channels you booked.

You send the products. The mums test and evaluate your product.

We publish the test results in the channels

you booked.

You receive the test seal from us, together with

the product evaluation and all usage rights.

3

2

1

6

4

5

Foto

s/Ill

ust

rati

on: A

nbi

eter

, Mam

a-R

epor

ter,

Get

ty Im

ages

Unsere Mama-REPORTER vergeben Sterne: Null Sterne = bloß nicht, geht so brauchbar gut sehr gut spitze

„Der beste Body weit und breit”

Von Müttern getestet & empfohlen

25 Mama-REPORTER haben den weißen BODY VON PETIT BATEAU einen Monat lang ganz genau

unter die Lupe genommen. Dabei wurde dieser alles andere als geschont. Nach unzähligen Kleckereien,

Waschgängen und jeder Menge Spaß lautet das Ergebnis: volle Punktzahl für den Body. Aber lest selbst.

Andrea aus LandauDer Body hat mich total überzeugt

Meine kleine Maus und ich haben den schneeweißen Petit Bateau-Body auf Herz und Nieren getestet. Sogar den Härtetest mit dem Karottenbrei von HiPP hat er gut überstanden. Ich weiß nicht, was genau bei dem Petit Bateau-Body anders ist, aber so gut kam bisher noch kein Body wieder aus der Waschmaschine. Der Body ist weder eingelaufen, noch hat er seine Form verloren. Anziehen lässt sich der Body wirklich einfach und schnell, da er sich im Kopfbereich gut auseinander-ziehen lässt und dabei trotzdem nicht ausleiert. Die drei Druckknöpfe lassen sich ebenso gut öffnen und wieder schließen. Wir sind total begeistert und werden definitiv unseren Schrank mit

Franziska aus BrackelDer Body hat mich total überzeugt

Unser Urteil zum Petit Bateau-Body-Test ist eindeutig: Das ist der beste

Body weit und breit. Jegliche Strapazen wurden überstanden, ohne dass der Body an Form, Farbe oder Qualität

eingebüßt hat. Alle Knöpfe und Nähte sind wie bei Testbeginn und haben sich

nicht verändert. Unser Sohn ist wenig kooperativ beim Anziehen, trotzdem

klappt es mit diesem Body schnell und einfach. Er ist in seinem schlichten

Design, der tollen Qualität und Pass-form für unsere Kinder perfekt. Bei uns kommen definitiv keine anderen Bodys

mehr in die Kommode.

Silke aus Hamburg

Nach sechs Wäschen immer noch wie neu

Nachdem meine Tochter den Body beim Kita-Ausflug zum matschigen Wasserspielplatz

anhatte, wurde er im An-schluss zu Hause auch noch „per Hand“ bearbeitet. Und die Kinder waren gründlich: Sie haben kein Fleckchen

weiß gelassen! Während der Testphase habe ich den Body dreimal bei 30 Grad und drei-mal bei 40 Grad gewaschen. Das Ergebnis ist erstaunlich: keinerlei Verfärbungen des

Weißtons, kaum Veränderun-gen der Größe (in der Breite ist er gar nicht eingelaufen,

in der Länge drei Millimeter). Das Material fühlt sich immer

noch an wie neu und auch beim „Zieh-Test“ nimmt

der Body immer wieder die ursprüngliche Form an. Ich

bin absolut begeistert!

Susanne aus BlaubeurenEin Body, der keine Konkur-renz fürchten muss

Wir hatten wahnsinnig viel Spaß bei diesem Test, der mehr als nur einen Wow-Moment bereithielt. Angefangen mit dem unglaublich umfangreichen Testpaket – da war wirklich alles drin, was auch im Laufe der Zeit auf so einem Body landet – über die tolle Haptik und die Passform des Petit Bateau-Bodys bis hin zum wirklich überzeugenden Waschergebnis. Wir haben den schönen weißen Body in keiner Weise geschont. Die Kinder haben gemalt, ge-schmiert, gesprüht und gekleckert,

Xxxxxxx 2019

Gesamturteil:

Spitze

„Xxxx“

große Auswahl bekannter Marken+ kleiner Labels

die wichtigsten Produkte kennenlernen,testen + vergleichen

BABYWELT Experten-Talks mitSprechstunde für alle Eure Fragen

BABYWELT-MESSE.DE/TICKETS

J E T Z T T I C K E T SS I C H E R N& S PA R E N

München 11. - 13.10. | Berlin 25. - 27.10. | Frankfurt 15. - 17.11. | NEU! Köln 29.11. - 01.12. |

weitere Standorte im Frühjahr 2020 in Hamburg, Dresden, Wien, Stuttgart und Essen

48


Gift Boxes

How wonderful it is when a woman finds out that a baby is on the way. And then, a few months later, the happy mother holds the child in her arms for the first time. But this phase of life also presents parents with some challenges – because so much is new. With a treasure of infor-mation, product samples and discount vouchers, our Gift Boxes for expectant mothers (FOR YOU) and for the birth of new babies (HURRA) provide

orientation and inspiration to help mothers find their feet in the new world. This is the perfect mo-ment to establish a brand! The boxes are person-ally presented by trusted persons such as gynae-cologist, nurses and midwives. You can enjoy the unique opportunity to strongly anchor your brand and product universe in family lives at this incred-ibly emotional moment in time – entirely without losses through scatter.

For women at the beginning of pregnancy and

at the birth of their child

Facts and Figures

REACHFOR YOU BOXES

34% of all expecting

mothers in Germany

Target groupExpectant mothers

Handover point3rd to 8th month of pregnancy

Handed over by Gynaecologists and midwives

Distribution of boxes 300,000 p.a.

Source: Federal Statistical Office 2017

REACHHURRA GIFT BOXES

25 % of all mothers in

Germany following the birth

Target groupMothers after childbirth

Handover point following the birth

Handed over by nurses (maternity wards) or by midwives during post-natal care

Distribution of boxes200,000 p.a.

Including extension of the sampling promotion on leben-und-erziehen.de Optional: strengthening with a Facebook campaign

DISTRIBUTION • nationwide or regional• no minimum circulation*• distribution according to target

group, budget, time frame, region/towns and/or quantity

• DACH extension possible via cooper-ation partner

PACKAGING sturdy, high-quality cardboard box in eco design

FORMAT 304 x 220 x 40 mm - larger boxes are also available on request for larg-er product samples

PRICE/CONTACT** net 0.235 euros

* For very low circulation volumes, the price/contact increases. Offers on request.

** plus additional costs for storage and retrieval 14 euros/pallet; pallet storage spaces 7 euros/ pallet; monthly billing; additional options available on request

Perfectly

timed

marketing


7 | OptimisationEvaluation is followed by optimisation of the

content strategy

1 | Target definitionWe work with you on the

formulation of the concrete goal of the CM strategy

6 | EvaluationWe track and monitor content and

measure success

2 | StrategyWe develop a CM strategy

based on your goal

4 | ImplementationWe create the content and opti-

mise it for search engines and users (check for relevance)

3 | Campaign planningWe plan the implementation

steps and set a timetable

5 | DistributionWe publish the content

in our own and/or in your channels

OUR SERVICES – YOUR SUCCESS

Content marketingin 7 steps

Content marketingYOUR GOALS – OUR TASKS

Brand or product messag-es must pass through numerous touch points before they are an-chored in the consumer's mind and lead to concrete purchas-ing decisions. Content market-ing is an important part of the marketing mix. In this way, mes-sages in the form of high-quali-ty content – as texts, videos, info graphics or blogs – are distribut-ed to specific target groups and media. This frequency of con-

Lead generation

If the content is convincing and call-to-action el-ements are cleverly integrated, valuable leads

can be won.

Increased reach

We turn your messages into relevant content and thus ensure a high reach, including the use of

amplifiers in social media.

More touchpoints

Through regular, high-quality publications, we reach your target group frequently and in a wide

variety of channels.

Convincing content

Content that is produced specifically for the me-dia and target groups informs and convinces in

terms of content.

tact and the creative implementa-tion of content creates a measur-able way to observe your custom-ers’ interaction with your prod-ucts and messages. With our ex-pertise in all aspects of family tar-get groups, Junior Medien can re-alise your individual advertising campaign holistically, from tar-get definition, implementation and distribution to performance measurement and optimisation.

• Advertorial on leben-und-erziehen.de

• Newsletter teaser• Facebook post

We develop a theme for you on the basis of relevance criteria and implement it accordingly in online and social media.

Package price: €4,000

Our offer

GESCHENKBOXEN

REPO

RTIN

G

OPT

IMIS

ATIO

N

IDEA SEO

CREATION

CONTENT TEAM


AD SIZESplus 5 mm trimming border on all sides

MAGAZINE FORMAT210 mm (width) 270 mm (height)

SPECIAL FORMATSon request

1/1 page210 mm × 270 mm

1/2 page portrait102 mm × 270 mm

1/2 page landscape210 mm × 132 mm



1/3 pagetwo columns

134 mm × 129 mm



1/4 pagetwo columns

102 mm × 129 mm

Ad formats Advertisement prices

Format PRICE

2/1 32,560

1/1 C4 23,100

1/1 C2 22,200

1/1 18,500

1/2 13,300

1/3 11,100

1/4 9,200

Format PRICE

2/1 25,000

1/1 C4 18,000

1/1 C2 17,200

1/1 14,400

1/2 10,300

1/3 7,900

1/4 5,400

Format PRICE

2/1 24,464

1/1 C4 17,400

1/1 C2 16,700

1/1 13,900

1/2 9,900

1/3 7,600

1/4 5,200

Leben & erziehen Special

Format Price

2/1 32,560

1/1 C4 23,100

1/1 C2 22,200

1/1 18,500

1/2 13,300

1/3 11,100

1/4 9,200

Leben & erziehenHurra, ich bin schwanger

Format Price

2/1 16,000

1/1 C4 11,700

1/1 C2 10,800

1/1 9,000

1/2 4,700

1/3 3,800

1/4 2,700

* Special issues:

Schwangerschaft & Geburt

Baby Erstes Jahr

Schlaf gut, mein Kind

Gesund essen

Spielen mit Babys und Kindern

Gesunde Haut für Kinder

Leben & erziehenSpecial issues*

Leben & erziehenLeben & erziehen green

Data delivery | duon-portal.deFor questions about data delivery, please contact Duon Support:: Tel. +49 40 3741 1750, [email protected]

Leben & erziehen

Format Price Full Edition* Price Regional Edition

2/1 – –

1/1 U4 – –

1/1 U2 – –

1/1 4C 32,000 3,200

1/2 4C 16,500 1,650

1/3 – –

1/4 8,500 850

Wo bekomme ich mein Baby

* Price is valid nationwide for a period of twelvemonths.


Volume discount*

from 2 pages 3 %

from 4 pages 5 %

from 6 pages 10 %

from 8 pages 15 %

from 10 pages 20%

Frequency discount*

from 2 ads 3 %

from 4 ads 5 %

from 6 ads 10 %

from 8 ads 15 %

from 10 ads 20%

Format PRICE

2/1 33,220

1/1 C4 18,920

1/1 C2 18,370

1/1 17,820

1/2 11,110

1/3 8,470

1/4 5,665

Format PRICE

2/1 21,900

1/1 C4 12,900

1/1 C2 12,400

1/1 11,900

1/2 7,900

1/3 5,900

1/4 4,900

* Only frequency or volume discounts apply.

General terms & conditions: The placement of advertisements or special advertising formats is subject to our general terms & conditions. These can be viewed on our website: www.junior-medien.de/agb.

All prices stated are in euros and are subject to statutory VAT.

Minimum order volume***: 50,000 copies

Formats: Minimum format: 105 mm x 148 mm Maximum format: 190 mm x 250 mm



Stapled booklets, posters and booklet format: other insert formats on request.

Labelling of supplements that cannot be readily identified as advertising: identification must be provided by the word ‘Advertisement’ set in at least 8 pt caps or a larger font size. Agreement on details after presentation of a sample.



Individual offers will be prepared for envelopes with content, brochures, product samples, rectangular and unfolded printed matter. Further options are available on request.

Placement: The placement of the carrier ad and the position of the glued insert must be coordinated with the advertising department.

Insert prices per thousand copies or part thereof (plus VAT)*

Partial booking

up to 20 g 120 150

up to 30 g 126 160

up to 40 g 132 170

up to 50 g 138 180

Grammage

2-pager, at least 115 g/m2


* More comprehensive supplements on request. ** Trimming border on request.*** Additional costs will be due in the case of lower volumes or small split runs. We would be pleased to

make you an offer to meet your specific needs.An environmental surcharge will be made for film-wrapped ad-specials.

Glued-in insert prices per thousand copies or part thereof (plus VAT)

Partial booking

Postcards 65 115

Booklet – 20 g 115 135

Product sample 120 140

Glued insert on cover 150 200

Supplement prices per thousand copies or part thereof (plus VAT)**

Partial booking

4-pager 110 150

8-pager 125 165

12-pager 140 180

16-pager 155 195

Grammage


Ad specialsAdvertisement prices

25% educational discount and 15% art and cultural discount.

Format PRICE

2/1 37,290

1/1 C4 21,890

1/1 C2 21,340

1/1 20,790

1/2 12,925

1/3 9,922

1/4 6,580

AdvertorialsAdvertorials are labelled as such with ‘ADVERTISEMENT’ in at least 12 pt caps with a higher contrast font style. Advertorials may not be published on the cover pages.

Production costs:1/3 and 1/2 page | € 1,4001/1 page | € 1,9002/1 page | € 2,400

The production costs are not eligible for rebates or agency commissions

Glued-in insertsInserts Supplements

Prices and terms

Schulekinder!junge familie


Your contact

Sales SouthSabine RaumTel.: +49 40 357 291 941Mobile phone: +49 172 814 00 [email protected]

Sales/Head of Business DevelopmentIsa FalckenbergTel.: +49 40 357 291 912Mobile phone: +49 151 404 232 [email protected]

Sales internalUte GrunwaldTel.: +49 40 357 291 914Mobile phone: +49 176 100 309 [email protected]

Managing DirectorJan WickmannTel.: +49 40 7070 101 [email protected]

Editor in Chief Schule (self-employed)

Mathias Brüggemeier Tel.: +49 89 130 110 [email protected]

Director Digital PublishingSebastian FixTel.: +49 40 357 291 [email protected]

Head of Content and Project ManagementSvjetlana PulkowskiTel.: +49 40 357 291 [email protected]

Project ManagementTatjana Kathöfer Tel.: +49 40 357 291 913t.kathoefer@ junior-content.de

Asst. Head of Content and Project Management Irlana NörtemannTel.: +49 40 357 291 918i.noertemann@ junior-medien.de

Content ManagementAngela MurrTel.: +49 40 357 291 933a.murr@ junior-content.de

Content ManagementAntonia Müller Mobile phone: +49 177 7368 102 a.mueller@ junior-medien.de

Production,Distribution, FinancesJanina LatzaTel.: +49 40 357 291 [email protected]

Content ManagementMartin PiechaTel.: +49 40 357 291 931 m.piecha@ junior-content.de

Contract Management, AccountingKatja TimmTel.: +49 40 357 291 [email protected]

Office ManagementAnna BabinaTel.: +49 40 357 291 915 a.babina@ junior-content.de

Head of Sales DigitalEllen HöptnerTel.: +49 40 357 291 936e.hoeptner@ junior-medien.de

Editor in Chief Claudia WeingärtnerTel.: +49 40 357 291 927c.weingaertner@ junior-medien.de

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