MEDIA KIT 2017-18

ANDREW BRADLEY (LEFT), SCOTT SERFAS (RIGHT)

OUR MISSION

We seek to showcase the extraordinary characters and epic adventures from British Columbia’s Coast Mountains, and all throughout the world, shining a bright light on the rich culture that the mountains represent. People from all ages

and walks of life read our print and digital content to get inspired to make stories of their own.

OUR PRODUCT

Mountain Life is a high-quality, full-colour glossy magazine created with enthusiasm and integrity. It is printed on stock that includes post-consumer-waste content and is certified by the Forest Stewardship Council (FSC), a non-prof it organization that supports appropriate, socially beneficial and economically viable management of the world’s forests. We carry the FSC-certification logo with pride, because we support the highest environmental standards in an industry that uses paper.

Also a member of the much-respected 1% for the Planet initiative, we contribute to conservation, responsible manage-ment and community-level benefits for people near the forests that provide our paper. 1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet.

In an effort to offset the impact of the paper products we use to tell our stories, Mountain Life has planted more than 7,000

trees in British Columbia and Ontario, which equates to over 10 years worth of Mountain Life Coast Mountains magazines.

OUR PASSION

Mountain Life Media is a niche media group comprised of a small but passionate team of individuals who are driven to tell meaningful, relevant stories. We produce award-winning content that connect our readers to the fascinating world of the mountain kingdom and beyond. Thanks to intelligent design, creative art direction and stunning photography, our publi-cations, website and events are among the most well-respected in the industry, and the key to our success as a brand.

PRINTED IN

CANADA

PRINTED ACCORDING TO

FOREST STEWARDSHIP

COUNCIL STANDARDS

2017 Champion of Arts & Culture 2016 Gold Winner – Magazines 2015 Silver Winner – Magazines

GENDER 45% female, 55% male

AVERAGE AGE 38.5

AVERAGE HHI $92,000

HOME OWNERS Owns a home 68%

Plans on purchasing a first or second

home in the next 2 years 44%

TOP FIVE OUTDOOR SPORTS AMONGST READERSHIP Skiing, Mountain Biking, Snowboarding,

Hiking, Watersports (canoe, kayak, SUP,

swim)

NUMBERS OF TIMES/WEEK OUR READERS TAKE PART IN OUTDOOR ACTIVITY/ADVENTURE Summer 5.3 l Winter 4.5

AVERAGE AMOUNT OUR READERS PLAN TO SPEND ON WINTER EQUIP-MENT IN THE NEXT 18 MONTHS $1760.00

REACH We target 2.3 million Whistler visitors

each year

*data based on 2015 readership survey

WE HIT THE RIGHT SPOT

We’re located in the heart of the #1 Ski Resort in North America, perfectly situated to deliver your message to the 2.3 million annual visitors (44% winter/ 56% summer). We target all walks of life, from longtime locals to fun-loving tourists.

WE KNOW OUR ONLINE AUDIENCE, AND THEY KNOW US

All of our digital platforms are steadily and rapidly growng, year af-ter year. This continued growth enables us to reach an even broader international audience—both locally and internationally. We now have fans in 65+ countries, with an annual Facebook reach of more

than 4,500,000+ and growing everyday.

WE PRODUCE ENGAGING CONTENT

This is the biggest reason why we have so many loyal advertisers. Our magazines are read cover to cover, inspiring readers with world

class writing and photography in every singe issue.

WE GIVE BACK

We’re more than just a magazine. We wouldn’t be where we are were it not for local support, so we make it a priority to give back. All Mountain Life-hosted events benefit a local charity, and we provide a creative outlet for talented writers, photographers and designers.

DEMOGRAPHICS

REUBEN KRABBE

HIGHLIGHTS

• Average yearly unique visitors 500,000+

• Fresh Daily Content — all of our daily posts also appear on FB,

Twitter and IG

• Average Weekly Facebook reach 79,485+

• Timely Contests and Giveaways raise brand profile and puts your

product in the hands of our target audience

• 4,500+ Twitter Followers

• 4,100+ Readers of our Online Magazines per issue

MOUNTAINLIFEMEDIA.CAOur award-winning print publication is treasured by our loyal reader-ship, and we strive to keep the stoke alive through our website and social media networks. Our online platform mountainlifemedia.ca is now reaching more consumers than ever. Far and above our com-petition, our combined responsive website and social media chan-nels now reach more than 4 million users a year. No other website in Canada offers more original, engaging content that speaks directly to the core of the all-season outdoor lover.

SOCIAL MEDIA & BEYOND

MOUNTAIN LIFE’S ONLINE REACH

40.076 average monthly | 480,915 total annualWEBSITE PAGEVIEWS: AUG. 1, 2016 - JULY 31, 2017

SOCIAL MEDIA NUMBERS

21,333 Page Likes

79,485 Average Weekly

28,665 Daily Page Impressions

7,577 Weekly Average Impressions per Post

846 Average Daily Engaged Users

MOUNTAINLIFE

MTNLIFEMEDIA

5,107 Followers

11,900+ Followers

MOUNTAINLIFEMEDIA

Mountain Life is proudly showcased at more than 700 hotels, shops, professional offices and high-traffic areas in British Columbia’s Coast Mountains, with a focus on Vancouver, Squamish and Whistler.

DISTRIBUTION AT A GLIMPSE 3

ANNUAL CIRCULATIONTOTAL READERSHIP

367,500

Vancouver 15%

Whistler 55%

Squamish 20%

Elsewhere 5%Pemberton 5%

Cafes & Restaurants

15%Tradeshows& Events 5%

High Traffic Locations 20%

Outdoor RetailLocations 35%

Hotel Rooms 20%

ProfessionalOffices 5%

MASON MASHON

ISSUES

PER

YEAR

63,000

The classic Bora Pack is back. A revolutionary new suspension

system saves energy by gliding vertically and horizontally to

stabilize over uneven terrain.

Arc’teryx Vancouver 813 Burrard Street, Vancouver

Arc’teryx Kitsilano 2033 West 4th Avenue, Vancouver

Arc’teryx Whistler 4338 Main Street, Whistler

www.arcteryx.com

BORA AR PACK

SUMMER 2017

ADVENTURES POWERED BY

1.800.330.HELI blackcombhelicopters.com

HELI-BIKINGHELI-HIKING • HELI-PICNICS • SIGHTSEEING

TRANSFERS • WEDDINGS & PROPOSALS

BACKCOUNTRY DROP-OFFS • EMERGENCY SERVICES

/blackcombhelicopters@blackcomb_helicopters @blackcombheli

RIDE. WIDE OPEN.The lightest and most breathable full face helmet Fox has ever created. DH certifi ed, M.I.P.S., superlight shell, patent pending fully integrated chinbar, 24 big bore vents o ers WIDE OPEN airfl ow and breathability to keep you cool on even the longest and most challenging climbs. Once you reach the top, it gives you the confi dence to RIDE WIDE OPEN on even the toughest descents.

OPEN FACE BREATHABILITY / FULL FACE PROTECTION

F O X R A C I N G . C O M / C A

C L I M B

S E E

P E D A L

F E E L

B R E AT H E

H E A R

D E S C E N D

F L O W

GENUINEGUIDEGEAR.COM/LESSONS

Indulge in fabled Kootenay cold smoke through the eyes of Jasmin Caton (ACMG) and Evan Stevens (AMGA), earning

every turn with the new, patented SCALA climbing skins.

STEPOUTSIDE

ASK QUESTIONSTRY SOMETHING NEW

EXCEED EXPECTATIONS

CMH Summer is a place that’s unlike anywhere else. You’ll explore

spaces of humbling beauty. You’ll be lifted into areas where few others

have ventured. You won’t just ‘visit’ places, you’ll embark on journeys that

immerse you in nature, in majesty and in the moment.

START EXPLORING – CALL OUR SUMMER EXPERTS AT 1-844-862-7100

CMHSUMMER.COM

CARIBOO LODGE OPENING SUMMER 2018.

JUSTNORTHOFAMAZING.

WHERE’S YOUR ADVENTURE?

CA

RL

TR

ES

CH

ER

Norwegians don’t think twice about long, cold winters – Mikkel Bang (yup, from Norway) weathers the storm in the Burton [ak] Helitack Jacket while in the backcountry of British Columbia.

BURTON SOFTGOODS ARE BEST IN SNOW

Winter 2017 Outerwear — Available at Burton.com, Burton Flagship locations and Premium Retailers around the globe.

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BRANDS THAT TRUST US

1X/YEAR 3X/YEAR (3 MAGAZINES)

INSIDE FRONT COVER $3,540 $3,185

PAGE 3 $3,300 $3,060

INSIDE BACK COVER $3,420 $3,075

OUTSIDE BACK COVER $3,720 $3,350

DOUBLE PAGE SPREAD $4,600 $4,200

FULL PAGE $3,000 $2,700

HALF PAGE $1,680 $1,510

QUARTER PAGE $900 $810

ONLINE ADVERTISING

All Banner ads are run-of-site, $30.00 CPM and managed via Google’s Doubleclick for Publishers.

CUSTOM ADVERTISING

With online options, a sister-publication in the Georgian Bay and Mountain Life Annual, we offer multiple advertising options and can customize a package that will target your audience and meet your marketing budget. Please contact your sales representative to discuss the customize package that will suit your needs.

PRINT ADVERTISING PRICES

ROBIN O’NEILL

VERTICAL HALF

DOTTED LINE IS • FULL PAGE NO BLEED • LIVE/SAFETY AREA7.375” X 9.75”

FULL PAGE

DASHED LINE IS BLEED8.625” X 11”

SOLID LINE IS TRIM 8.375” X 10.75”

3.6” X 9.75”

QUARTER3.6” X 4.78”

HORIZONTAL HALF7.375” X 4.78”

PRINT AD SIZES

PRINT We accept PDF-X1A compatible files. All images must have an effective ppi of 300 and our maximal ink coverage is 300%. We do not guarantee the printed results of files not meeting these specifications. We offer in-house out-standing graphic design services. Please email your sales rep for more information.

To submit an ad of 15 MB or less, please email amelie@mountainlifemedia.ca. If the ad is larger, you may send it

through We Transfer or Dropbox. For technical support, call 604 966 7156.

WEB We accept JPG files of approximately 40k. To submit an ad, please email john@mountainlifemedia.ca.

FILE REQUIREMENTS & SUBMISSION

AD BOOKING PRINT-READY ARTWORK STREET DATE

FALL/WINTER ISSUE October 2 October 6 November 1

WINTER/SPRING ISSUE January 2 January 5 February 1

SUMMER ISSUE May 30 May 4 June 1

DOUBLE PAGE SPREAD Trim 16.75” x 10.75”. Include 1/8” bleed and leave a safety margin of 0.5” on all sides and an 1” in the centre, to account for the gutter.

PRINT DEADLINES