MEDIA KIT2017

Western North Carolina’s source for community news, arts & culture coverage since 1994.

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IT ’S ALL ABOUT COMMUNITY.Since our launch in 1994, Mountain Xpress has been an active

partner in growing Asheville from a sleepy, boarded-up mountain town to the booming mecca for small business, tourism, arts,

culture, and innovative thought that it has become. Throughout that evolution, Xpress has been committed to covering what matters most locally and serving as a vibrant platform for the

dialogue and idea exchange that keeps this community thriving.

To build community and strengthen democracy by serving an active, thoughtful

readership at the local level — where the impact of citizen action is greatest.

Our Mission:

03* Info from 2016 Circulation Verifi cation Council Survery

PRINTREADERS

75,000Weekly Readers

800+ locations across wnc

HOUSEHOLD INCOME

EDUCATION

18-24: 12%25-34: 24%35-44: 28%45-54: 22%55-64: 12%65-74: 2%

Male: 48%Female: 52%

63%:$50K/YEAR +

79%:college

educated

GENDERAGE

X P R E S S R E A D E R S D E M O G R A P H I C P R O F I L E * :

79% of readers frequently purchase products or services from ads seen in Mountain Xpress!*

PRINT DISTRIBUTION

04 * Info from 2016 Circulation Verification Council

800 Locations • 92% Pick-UP Rate

We proudly display the Circulation Verification Council Logo to signify that the circulation that we present to advertisers is accurate and verifiable by a reliable third-party source.

To build community and strengthen democracy by serving an active, thoughtful readership at the local level — where the impact of citizen action is greatest.

Asheville Arden Black Mountain Hendersonville Weaverville Brevard Waynesville Fletcher Swannanoa Fairview Burnsville Marshall Sylvia Mars Hill Candler Flat Rock Cullowhee Leicester Saluda Horse Shoe Maggie Valley ClydeChimney RockLake Lure Etowah Canton Pisgah Forest Balsam Naples

GROSS AUDITED DISTRIBUTION: 28,394AVERAGE AUDITED CIRCULATION: 25,709

Mountain Xpress has reach!

Our mission

Buy with confidence. We’re verified!

Jeff Fobes : Publisher publisher@mountainx.com 828-251-1333 x109

Susan Hutchinson : Sales Manager

shutchinson@mountainx.com 828-251-1333 x143

association of alternative newsmedia

Asheville

Arden

Saluda

Marshall

Waynesville

Cullowhee

Brevard

Hendersonville

Chimney Rock/Lake Lure

Burnsville

Black Mountain

PRINT RATES

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• Minimum 10,000 inserts required

• 10% surcharge applied if less than full run, approximately 30,000 issues.

• 4 or more pages, please call for quote

20% premium for guaranteed ad positioning. Subject to space/layout availability.

Advertisers able to document their nonprofit tax status qualify for special rates. Ask your Marketing Associate for details.

$40/1000 w/ 26+ week contract

$50/1000 open rate

*Must be run consecutively

(COST PER AD)

Placement

Deadlines

Nonprofits Inserts

• Space Reservation and Art Submission – Thursday, 3 p.m. • Cancellations and Art Approval – Friday, 3 p.m.

After cancellation deadline, advertiser is liable for cost of contracted space. BILLING TERMS: All invoices are due and payable 20 days from the date of the invoice. Accounts not paid within 20 days are subject to a 1.5 percent-per-month service charge (18 percent annual rate). AGENCY COMMISSIONS: Rates are noncommissionable (net).

S=standard • V=vertical • H=horizontalAd Sizes

Full Page

9.9375” x 10.425”

1/2 V

4.9063” x 10.425”

1/4 V

2.3906” x 10.425”

V 1/8 H

V: 2.3906” x 5.15” H: 4.9063” x 2.5125”

1/16 H

V

V: 2.3906” x 2.5125” H: 4.9063” x 1.1937”

3/4 V

7.4219” x 10.425”

1/2 H

9.9375” x 5.15”

1/4 S

4.9063” x 5.15”

3/4 H

9.9375” x 7.7875”

3/8 V

4.9063” x 7.7875”

1/4 H

9.9375” x 2.5125”

Jr. Page

7.4219” x 7.7875”

3/8 H

7.4219” x 5.15

V

H

3/16 S

S: 4.9063” x 3.8313” V: 2.3906” x 7.7875” H: 7.4219” x 2.5125”

Color RatesCampaign FrequenCy

One Time 4-Pack 6

Weeks* 12-PackMonthly

13-Pack Bi-Weekly

13 Week*

26 PackBi-Weekly

26 Weeks* 39-Pack 52

Weeks*

DiscoUnt 7% 12% 12% 16% 20% 25% 30% 35% 40%

size

Back Cover $2,250 $2,093 $1,980 $1,980 $1,890 $1,800 $1,688 $1,575 $1,463 $1,350Full Page $1,365 $1,269 $1,201 $1,201 $1,147 $1,092 $1,024 $956 $887 $8193/4 Page $1,062 $987 $934 $934 $892 $849 $796 $743 $690 $637Junior Page $834 $776 $734 $734 $701 $667 $626 $584 $542 $5011/2 Page $752 $700 $662 $662 $632 $602 $564 $527 $489 $4513/8 Page $593 $551 $522 $522 $498 $474 $445 $415 $385 $3561/4 Page $421 $392 $371 $371 $354 $337 $316 $295 $274 $2533/16 Page $333 $309 $293 $293 $280 $266 $250 $233 $216 $2001/8 Page $241 $225 $212 $212 $203 $193 $181 $169 $157 $1451/16 Page $139 $129 $122 $122 $117 $111 $104 $97 $90 $83

06Issue dates subject to change

JULY 2017

SPECIAL ISSUES

AUGUST 2017

SEPTEMBER 2017

OCTOBER 2017

NOVEMBER 2017

DECEMBER 2017

05 Mountain Xpress

12 Mountain Xpress

19 Mountain Xpress

26 Mountain Xpress

02 Mountain Xpress

09 BEST OF ISSUE PT. 116 BEST OF ISSUE PT. 223 Mountain Xpress

30 Mountain Xpress

06 MUSIC INDUSTRY ISSUE13 Mountain Xpress

20 Mountain Xpress

27 CRAFT WEEK PULLOUT

04 Mountain Xpress

11 WOMEN IN BUSINESS ISSUE18 Mountain Xpress

25 ANIMALS ISSUE

01 Mountain Xpress

08 Mountain Xpress

15 NONPROFIT ISSUE22 Mountain Xpress

29 Mountain Xpress

06 GO LOCAL ISSUE13 Mountain Xpress

20 SPIRITUALITY ISSUE27 Mountain Xpress

2017 Calendar

04 Mountain Xpress

11 Mountain Xpress

18 Mountain Xpress

25 WELLNESS ISSUE PT. 1

01 Mountain Xpress

08 Mountain Xpress

15 KIDS ISSUE pt. 122 KIDS ISSUE pt. 229 Mountain Xpress

05 SUSTAINABILITY SERIES12 SUSTAINABILITY SERIES19 SUSTAINABILITY SERIES26 SUSTAINABILITY SERIES

03 NONPROFIT ISSUE10 Mountain Xpress

17 Mountain Xpress

24 BEER WEEK ISSUE31 Mountain Xpress

07 Mountain Xpress

14 Mountain Xpress

21 Mountain Xpress

29 OPEN FOR BUSINESS ISSUE

JANUARY 2017

FEBRUARY 2017

MARCH 2017

APRIL 2017

MAY 2017

JUNE 2017

01 WELLNESS ISSUE PT. 208 SPECIALTY SHOPS ISSUE15 Mountain Xpress

22 Mountain Xpress

We celebrate American Craft Week with this special guide, highlighting

the week’s events and WNC’s legendary craft scene.

EATS & DRINKS GUIDE

PRINTSUPPLEMENTS

07

Annual STANDALONE PUBLICATIONS

CRAFT WEEK PULLOUT

Now in its 20th year, this is the go- to dining guide for those who seek the many treasures of the WNC dining scene.

This is the handy, dandy pocket version of our annual Best of WNC Reader’s poll. In this guide you’ll fi nd the best WNC has to offer in everything from

yoga instructors and bakeries to dentists and craft breweries.

BEST OF WNC: POCKET GUIDE

This joint venture with Asheville Grown highlights the businesses who participate in the Go Local card program,

offering discounts to card holders who want to support local businesses and investing in their communities.

THE GO LOCAL GUIDE45,000 COPIES • December

2016

THE GIVE!LOCAL GUIDE

This guide is part of a project to help fund and promote local nonprofi ts by encouraging Asheville residents to participate in year-end

giving. With a variety of opportunities and ways to contribute, we aim to make giving fun!

29,000 COPIES • October

85,000 COPIES • May

55,000 COPIES • September

42,000 COPIES • November

AVAILABLE AT 300+ LOCATIONS

VISIT MOUNTAINX.COM/GUIDES FOR DIGITAL GUIDES!

Established in 1926 Fine Jewelry Designers & Manufacturers

www.wickandgreene.com

Wick & Greene Plaza 121 Patton AvenueAsheville, NC 28801(828) 253-1805

xtraordinaryFor

LOVE.

WNCOF

X Awards 2015 - 2016

X Awards

2014 - 2015

WNCOFBest

WNCOF

X Awards 2015 - 2016

OFBest

X Awards 2015 - 2016

WNCOF

CRAFT WEEK PULLOUT

THE GO LOCAL GUIDE

INSIDE:

AMAZING DEALS

BUSINESS ALL IANCE

D I R E C T O R Y

S U P P O R T O U R P U B L I C S C H O O L S

YOUR GUIDE TO INDEPENDENT BUSINESSES WHO HONOR THE 2017 Go LoCAL CARD

THE GO LOCAL GUIDETHE GO LOCAL GUIDEBUSINESS ALL IANCE

S U P P O R T O U R P U B L I C S C H O O L S

2017 Go LoCAL CARD

INSIDE:

AMAZING

DEALS

BUSINESS ALL IANCE

D I R E C T O R Y

S U P P O R T O U R P U B L I C S C H O O L S

YOUR GUIDE TO INDEPENDENT BUSINESSES WHO HONOR THE 2017 Go LoCAL CARD

DESKTOP&TABLET

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IMPRESSION BASEDWeb Advertising

PENCIL DROP-DOWN

LEADERBOARD

PREMIUMBOX

STANDARDBOX

SKY-SCRAPER

PREMIUMBOX

• Displays in header of every page• IAB Leaderboard (728 by 90 pixels)• 0.10% CTR• $12 CPM (minimum 10,000 impressions)

• Highest placement in sidebar• IAB Medium Rectangle (300 by 250 pixels)• 0.15% CTR• $12 CPM (minimum 10,000 impressions)

*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher

down the page (may require scrolling to view).

• IAB Medium Rectangle (300 by 250 pixels)• 0.09% CTR• $8 CPM (minimum 10,000 impressions)

PREMIUM BANNER540 X 120

TARGETING• a specifi c geographical area• at certain times of day only• a limited number of impressions per viewer• to specifi c parts of mountainx.com

One of the many advantages of advertising on Mountainx.com is your ability to focus the delivery of your ad to your desired demographics. Our targeting allows your ad’s impressions to serve:

Abbreviated Terms: • IAB - Internet advertising board • CTR - Click through rate • CPM - Cost per thousand impressions

LEADERBOARD

• Highest placement in sidebar• IAB Medium Rectangle (300 by 250 pixels)

PREMIUM BOX

• IAB Medium Rectangle (300 by 250 pixels)• 0.09% CTR

STANDARD BOX

DESKTOP& TABLET

09

SPONSORSHIP OPPORTUNITIESWeb Advertising

PENCIL DROPDOWN• displays under navigation bar•1140 x 300 pixels• .25% average CTR• $150/day

Sponsorship Rates:

Acceptable formats are GIF (static or animated, no larger than 75k), JPEG and PNG. Video-enabled and third-party ads acceptable, but subject to approval. For more information contact your Marketing Associate or call 251-1333 ext. 320.

*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher

down the page (may require scrolling to view)

• Displays between posted articles and

within article text

• 540x120 pixels

• $25/day or $125/week

FULL PAGE TAKEOVER• 1140 x 300 pencil and 400 x 900 takeover skins• .81% average CTR• $700/day• Runs site wide (excluding Clubland/Calendar)

Sponsorships are purchased on a daily (24 hour) or weekly basis.

*** This visual representation of side bar ad placements is solely for informational purposes. Placements are subject to appear futher

down the page (may require scrolling to view)

PREMIUMBANNER

Abbreviated Terms: • IAB - Internet advertising board • CTR - Click through rate • CPM - Cost per thousand impressions

39% OF SITE TRAFFIC IS FROM MOBILE DEVICES. MOBILE

AVERAGE CLICK-THRU RATE

.27% 112K+UNIQUE USERS

AVERAGE MONTHlY

MOBILE BIG BOX

MOBILE LEADERBOARD

MOBILE FULL SCREEN SLIDER

365KPAGE VIEWS PER MONTH

• Displays in the news feed of the mobile website• 300 x 250 pixels• .17% average CTR• $15 CPM (minimum 10,000 impressions)

• Displays on the header of the mobile website• 320 x 100 pixels• .29% average CTR• $15 CPM (minimum 10,000 impressions)

• Interactive footer ad displays at bottom of screen and user swipes to pull in full screen ad• Smartphone static wide banner (320 x 60 pixels) and full screen (360 x 640 pixels)• .35% average CTR• Four 25% shares available, $125/week

OF SITE TRAFFIC IS FROM MOBILE DEVICES

SOCIAL MEDIA STATS

24K+FACEBOOK FOLLOWERS

20K+TWITTER FOLLOWERS

3K+MONTHLY NEWSLETTER

SUBSCRIBERS10

The power of web!

Clubland & CalendarEVENTS

desktop view

11

MAIN AD

FEATURED EVENT

Mobile ViewDesktop View

• Clubland: 25% shares available, $200/week per share• Calendar: 25% shares available, $100/week per share

• Featured Event Clubland: $400/week• Featured Event Calendar: $100/week For qualifying events only.

Ads are all responsive to desktop, tablet, & mobile.

Mobile View

Asheville’s go-to source for live music and community events!

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