media kit 2016mediakit.organicspamagazine.com/wp-content/uploads/osm... · 2019-09-25 · skin care...

MEDIA KIT 2016

SPA WITHOUT WALLS | AUG/SEPT 2013

OUR BRAND

Organic Spa Media, and its various consumer touchpoints, provides readers with insight and expert advice on health, wellness, organic beauty, green travel, eco fashion, sustainable design, and much more. Our mission is to inspire, motivate and educate today’s wellness consumers, offering them a new way of living, thinking and being.

Organic Spa Media is the leading authority in wellness, eco living and

natural beauty.

OUR BRAND

The concept of Organic Spa Magazine actually started as a digital entity. We were one of the first magazines to consider fully launching in digital media, with no print edition.

That was nine years ago. But—it was not to be.

All of our advertisers expressed a strong desire to have their ads in a PRINT magazine first and foremost and, therefore, our first issue was launched in BOTH PRINT… and DIGITAL.

And our readers responded.

Our print magazine remains the cornerstone of the Organic Spa Media brand. It is without doubt the most powerful and valuable way to connect with our highly influential readership base.

Even as we move into a more prominent digital, social and mobile age, where Organic Spa Media offers many great opportunities, print remains a prominent media choice for advertisers.

Our Magazine

OUR MAGAZINE

OUR MAGAZINE

Advertising in magazine media increases sales

+17% BEAUTY

+11% FOOD

+11% ACROSS ALL CATEGORIES

Source: Meredith Corporation/Nielsen Catalina SolutionsBrands that

advertise in print magazines achieve

higher brand favorability, purchase intent & ad

awareness than they do online or on TV

Source InsightExpress, 2014

All statistics courtesy of The Association of Magazine Media Factbook 2015 and magazine.org

Why Print?

Print magazines rank #1 in reaching

influential consumersSource: GfK MRI, Spring 2014

Print magazine readership increases

with incomeSource: GfK MRI, Fall 2014

CIRCULATION

NEW ENGLAND 6.66% MID ATLANTIC 12.62% EAST NO. CENTRAL 11.25% WEST NO. CENTRAL 4.48% SOUTH ATLANTIC 18.17% EAST SO. CENTRAL 2.97% WEST SO. CENTRAL 7.72% MOUNTAIN 10.02% PACIFIC 23.17% FOREIGN 2.79%

6.66%

12.62%

11.25%

4.48%

18.17%2.97%

7.72%

10.02%

23.17%

2.79%

RATE BASE 140,000

Newsstand 30,000

Subscription 107,000 (includes Print & Digital)

Bonus Distribution 3,000

PRINT READERSHIP 630,000 (4.5 readers per copy)

DIGITAL VIEWERSHIP 1,200,000

TOTAL AUDIENCE 1,830,000

Our Circulation

Distribution

OUR READER

Organic Spa Magazine reaches over 1.8 million upscale, affluent, highly educated, eco conscious consumers who are values-driven purchasers seeking organic and natural products and services that will enhance their green lifestyle.

* These results are based on our in-house Organic Spa Magazine subscriber studies.

“The purposeful way OSM inspires its readers to take care of themselves in such delightful ways.”

“I enjoy the tone/ambiance that is set in this magazine. I am inspired, relax, and instantly feel good about myself when reading this magazine.”

“LOVE reading all about new brands. My favorite thing is finding a new ‘must-try’ from your pages!”

Audience Demographics

We asked our readers what their favorite thing is about Organic Spa Magazine. Here are some of their responses.

Age18% ...................................18-3429% ................................... 35-4422% ................................... 45-5426% ................................... 55+

Sex11% ..................................... Male82% ..................................... Female

Education9% ................................... Doctorate16% ................................... Masters32% ................................... Bachelors26% ................................... Associate/Some College11% ................................... Other

Household Income70% ................................... $149,00030% ................................... $150,000+Average HHI ..................... $146,000

Professional Profile27% ................................... Employee40% ................................... Entreprenuer10% ................................... Executive9% ..................................... Top Management/CEO11% ................................... Retired

81% USE SUPPLEMENTS DAILY

49% VISIT SPAS AT LEAST ONCE A MONTH

54% TAKE AT LEAST ONE INTERNATIONAL TRIP PER YEAR

64% CHOOSE ORGANIC SPA MAGAZINE AS THEIR FAVORITE MAGAZINE TO SPEND TIME WITH

PRINT

SIP | JAN/FEBThe Complete Wellness IssueEssentials for a Home Gym Best Natural DeodorantsThe Healthy Workplace: Tips from Deepak ChopraThe Lowdown on Pre- and ProbioticsTop Fitness & Wellness Getaways Living with IntentionMeditation A to ZSore Muscle BalmsAnti-Inflammatory FoodsStrengthen Your Immune System: Herbs & SupplementsOn Balance: The Eco Working MomHOT DESTINATION: Volunteer Travel Roundup

CLOSING: 11/25/15 MATERIAL DUE: 12/4/15ON SALE: 1/12/16

MAR/APRSpa & TravelTop 10 Green Spa AwardsWater & Salt Therapy TreatmentsHerbal Remedies for SpringGreat Chefs of Santa FeSkincare from the SeaIsland RetreatsBest Exfoliants & ScrubsNews from Top Wellness Destination Resorts Earth Month: 10 Ways to Save the PlanetSpa Directors’ Top Beauty SecretsHOT DESTINATION: CHENGDU, CHINA


MAY/JUNInner Beauty & Self-CareFive-Minute Meditations Tips for Achieving Whole Body Intel-ligenceHealthy Beauty DrinksFitness Directors’ TipsFlower RemediesHimalayan Beauty TipsMacrobiotic Spa Recipes

Finding a NaturopathDetoxing Body WrapsMassage Therapy Treatment RoundupHOT DESTINATION: India


JUL/AUGHealthy Food & TravelTop 10 Organic Spa AwardsTravel Yoga TipsSand & Salt ScrubsBest Organic Olive OilMiami Heat: New SpasInventive SaladsThe Vegan PantryBest Spas for Energy WorkTop Yoga RetreatsHOT DESTINATION: SOUTH AFRICA & SEYCHELLES


SIP | ANNUALSkin Care GuideSecrets to Flawless SkinSpa Tips: Enhance Your Summer GlowRaw Food Face Masks Best Brushes for Your HairNatural Sunscreen UpdateBest Hair Conditioning RecipesAge-Defying Skin TreatmentsLush Lash LooksMassage for CelluliteMinimal Makeup TricksThe Ultimate Guide to Healthy NailsTop Facials

CLOSING: 6/10/16MATERIAL DUE: 6/17/16ON SALE: 7/26/16

SEPT/OCTWellness Living & StyleTop 10 Ethical Fashion ArtisansBotanical Beauty Therapy Top Hiking SpasSilky Hair SecretsBack to School SnacksThe Spiritual Meaning of MalasHealthy Beauty Around the World

Eco Equine Spas EncountersDesign: Objects to Enhance MeditationHOT DESTINATION: Lunar Spa Rituals for Sleep CLOSING: 8/12/16

MATERIAL DUE: 8/18/16ON SALE: 9/20/16

SIP | NOV/DECHoliday Gift GuideFinding a NaturopathMoisturizing Hair TreatmentsDiffusers and Essential OilsBrain Fitness Bath Salts & Body OilsAnti-Stress ElixirsSuper Dry SkinInflammation Natural Remedies for DepressionOrganic Holiday CocktailsHow Mindfulness Leads to AbundanceLiving A Compassionate LifeHOT DESTINATION: Cambodia


Editorial Calendar

PRINT

NATIONAL PRINT MEDIA RATES

Print 1x 3x 7xDbl Pg Spreads $13,930 $12,850 $12,550 1 pg 4c $8,075 $7,440 $6,8401/2 pg 4c $6,460 $5,880 $5,3451/3 pg 4c $5,015 $4,525 $3,8151/4 pg 4c $4,650 $4,120 $3,4151/6 pg 4c $4,295 $3,760 $3,070

*15% surcharge on all premium positions

Premium Positions 7xInside Front Cover + Page 1 $19,425Inside Back Cover $10,160Outside Back Cover $16,800RHP* – Opposite Table of Contents $9,303RHP* – Opposite Masthead $9,303RHP* – Opposite Editors Letter $9,303RHP* – Opposite Relax, Reflect, Rejuvenate $9,303

*Right hand page

SPONSORED PRODUCT SPOTLIGHTIncludes product name, 30 words of descriptive text, product image and URL to website of choice. Rate: $495 per spotlight

SKIN CARE GUIDE LISTINGSWith our Expanded Listing option, your company will receive a highlighted classification which features company website, phone number, descriptive text, seals & certifications and a list of product categories. Upgrade to a Deluxe listing to receive an additional philanthropy section and highlight your company logo in the listing. Rate: $350 per expanded listing, $450 per deluxe listing*Available for Skin Care Guide issues only

ECO-CHIC GREEN BOUTIQUESave an additional 10% off these rates for all 3x or more insertions)

1/2 pg 4c $2,3451/4 pg 4c $1,8501/8 pg 4c $1,540

Print Advertising Rates

ADVERTORIALS & INSERTSWhen a company or new category leader needs a more in-depth way to educate our readers on their products and services, customized advertorials are a great option. Working with Organic Spa Magazine’s editorial team and your marketing department, we can create rich, customized creative content that will optimize your brand messaging and education.

Rates and information available upon request.

BUY NOW

Our Website

OUR WEBSITE

DIGITAL

WEBSITE

SitewideGlobal Leaderboard $6,000Global Footer $4,500 HomepageFeature Leaderboard $3,300 Standard Leaderboard $2,950 Video $4,000

Sitewide SidebarMedium Rectangle $950 Video $1,950

Article Pages - Category Specific AdvertisingFull Banner $1,500

Meditation Room $5,000 per month

Digital Advertising Rates

DIGITAL EDITION SPONSORSHIP

With a dedicated readership of over 80,000, this unique media vehicle provides advertisers with cost-effective tools to enhance their ads.

Benefits:• Company logo placement on digital edition cover• Company logo included in digital edition announcements • Company logo hyperlinks to company website

Title Sponsorship (Placed adjacent to cover) $6,000 per issue

WELLNESS VACATION LISTING

Opportunity for travel brands to promote wellness packages and retreats to Organic Spa Magazine’s digital audience.

Rate: $950 per month OR $300 per week

DIGITAL POP-UP ADVERTISING

Build contact database using new interactive advertising options including pop-up light boxes, sticky ribbon and slide-in elements. Collect valuable information from potential customers while promoting giveaways, special offers and more.

Rate: $1,950 per month

DIGITAL CONTENT SPONSORSHIP

Organic Spa Media will designate a special section of the website for custom content from companies looking for more in-depth digital reach with their messaging. Choose between the nine categories of OSM website: Beauty, Fashion, Wellness, Travel, Fitness, Fashion, Food, Recipes, Green Design and Conservation. The sponsor will receive brand recognition and link backs to selected URLs, as well as promotion via social media sites. This is a phenomenal opportunity to build brand awareness and develop an educational platform.

Homepage Sponsored ContentOption AOffers three distinct positions throughout the website. 1.) Placement in featured block top of homepage 2.) Placement in category block on homepage 3.) Placement in Latest Posts section

Rate: $2,750

Option B1.) Placement in category block on homepage 2.) Placement in Latest Posts section

Rate: $1,950

Sitewide Sidebar Sponsored ContentThe sponsored article will be featured on the sitewide sidebar.

Rate: $2,500

eWellness Newsletter Sponsored ContentThis option allows sponsors to provide content for our monthly eWellness Newsletter that reaches our digital subscriber base. This a great choice for companies who have an educational platform or other pertinent information that they would like to promote and endorse.The sponsor will receive branding recognition and a link back to their site with each post, which will be listed at the bottom of the article and on the website homepage. Sponsored Content will be displayed prominently on our eWellness Newsletter and will click through to its own page on Organic Spa Magazine’s website. Content will also be promoted via social media sites (Facebook, Twitter, Pinterest).

Rate: $2,500 per month

DIGITAL

Digital Advertising Rates ContinuedNote: All Digital Content Sponsorship submissions will be passed though the Organic Spa Magazine online editorial team for approval. No promotional references or direct advertising within the provided content will be accepted.

Social, Mobile & other Cosumer Touchpoints

SOCIAL, MOBILE & CONSUMER TOUCHPOINTS


SOCIAL MEDIA MARKETING

Sponsored Product PostA unique post promoting your brand’s message across all of OSM’s social media platforms.

Rate: $450 each, 3 or more $350 each

Customized Social Media CampaignA customized social media campaign to build brand loyalty while engaging directly with OSM’s audience across all social media platforms. Work with our social media team to design a unique & dynamic promotion.

Rate: $2500, 3 or more $1900

Accelerated Brand Campaign - Guaranteed Impressions/ReachUsing Organic Spa Media’s top performing social media content as the driver, we will create geo and/or demo targeted social media outreach campaigns that will result in a GUARANTEED number of targeted impres-sions. Working with AttentionStream technolgy, we are able to provide our sponsors with unique co-branded content marketing opportunities beyond our own social media base with guaranteed results. This option provides reach, branding and an invaluable endorsement from Organic Spa Media, LTD.

Rate: $30 per CPM(Example: 1 campaign - 500,000 guaranteed impression reach; $15,000 NET)

Branded Pinterest BoardShare your ideas, inspiration and insight with our active and loyal 7.5K Pinterest followers.

Rate: $150 per month (3 mos. minimum), $125 per month (6 mos. minimum), $100 per month (12 mos. minimum)

OSM Sponsored Twitter PartiesBe part of the evolution of online Twitter parties and have a chance to create your own company “branded” Twitter Party. This is a great way to promote and sell products and also create a community of loyal followers. Our Social Media team will help you coordinate, promote and set up your sponsored Twitter party.

Rate: $4,500 per party

Social, Mobile & Other Consumer Touchpoint Rates

BUY 3 MONTH CAMPAIGN




Social, Mobile & Other Consumer Touchpoint Rates

OSM iPhone App SkinTitle Sponsor $15,000 Category Sponsor $2,500 Featured Company Listing $5,000

MOBILE OPPORTUNTIES

EMARKETING

Dedicated E-Blasts A.) To Consumers: $3,500 per e-blastOur 80,000 Digital Subscribers

B.) To Spa/Wellness Industry: $2,500 per e-blast5,000 Spa/Wellness Professionals eWellness Newsletter Banner AdsThis is a perfect opportunity to promote giveaways, discounts, sampling, gifting and new product offers to our readership. Banner ads are included in each eWellness Newsletter and click through to company websites.

300x250 $1,500 per month600x250 $2,500 per month

B TO B MARKETING

DIRECT MAIL

ConsumerGeo target specific regions of our subscriber base for direct mail opportunities. Details and pricing available upon request.

Spa and Wellness MarketAccess Organic Spa Magazine’s 14,000 Green Spa & Resort Owner List. Managed through a third party mail shop, advertisers will have the opportunity to access this list 1x and 3x for direct mail purposes.

Rates: 1x $3,5003x $2,900

Spa Industry Marketing

Submission GuidelinesOrganic Spa Magazine requests that all advertising art be uploaded to our dropbox through your web browser.

Web DropBox www.hightail.com/u/OSMSubmit

Note: Please do not change your browser window while files are uploading. It is important that you wait for the confirmation page stating receipt of your file.

SPECS & GUIDELINES

PRINT ADVERTISEMENTSAd Sizes

Size Trim Size Bleed SizePage trim size 8.375”w x 10.875”h 1 page bleed 8.375”w x 10.875”h 8.625”w x 11.125”h1 page non-bleed 7.375”w x 9.875”h 2 page spread 16.75”w x 10.875”h 17.00”w x 11.125”h2/3 vertical 4.85”w x 9.875”h 1/2 vertical 3.5625”w x 9.875”h 1/2 horizontal 7.375”w x 4.8125”h 1/3 vertical 2.325”w x 9.875”h 1/3 square 4.85”w x 4.8125”h 1/4 page square 3.5625”w x 4.8125”h 1/6 page vertical 2.325”w x 4.8125”h 1/8 page horizontal 3.5625”w x 2.375”h* Eco-Chic only*

FULL PAGE BLEED

1/3V

2/3V

DOUBLE PAGE SPREAD BLEED

1/6V

1/3S

1/2H

FULL PAGE NO BLEED

1/2V

1/8H

1/4S

Acceptable File FormatsOrganic Spa Magazine accepts advertising only in PDF/X1a format. Only one ad per file. All of the high-resolution images and fonts must be in-cluded when the Postscript file is saved. We recommend the use of Type 1 fonts—no font substitutions are allowed. Images must be SWOP (CMYK or Grayscale) TIFF or EPS format between 200 and 400 dpi. Total area density should not exceed SWOP standard 300% TAC. Images should be CMYK or grayscale only. Do not nest EPS files into other EPS files. Do not embed ICC profiles within images. Do not embed OPI information in files. All required image trapping must be included in the file. The file must be right reading, portrait mode, 100% size, no rotations. All spot colors must be converted to CMYK. We do not recommend the use of JPEG compres-sion. Artwork is subject to have a .5pt black border added if needed.

Print Specifications

Note: The use of Organic Spa Magazine and related images, logos, content within advertising or advertiser landing pages are not allowed without direct written approval from Organic Spa Magazine.

Organic Spa Magazine reserves the right to reject any creative that does not follow OSM specs.

Advertisers that do not meet the material requirements may be charged for production costs incurred; including ad modification and conversion to required file formats.

SPECS & GUIDELINES

Print Specifications Continued

CREATIVE SERVICES Ad Resizing$150/hr per ad, digital or print*Native ad files and creative assets must be provided

Custom Ad Creation• Print advertising development• Web advertising development• Video and HTML production

Rates and information available upon request

SKIN CARE GUIDE LISTINGS ExpandedMust provide company name, website, customer service phone number, up to 250 characters of descriptive text, up to 60 characters of seals & certifications and a list of all appropriate product categories.

DeluxeMust provide company name, website, customer service phone number, up to 250 characters of descriptive text, up to 60 characters of seals & certifications, up to 60 characters of philanthropy and a list of all appropri-ate product categories. Also must submit company logo in JPEG format, approximately 1”x1” at 300dpi

SPECS & GUIDELINES




Digital SpecificationsAd Sizes & SpecsWebsiteGlobal Leaderboard 728x90Global Footer 1517x188Feature Leaderboard 1517x188 Standard Leaderboard 1517x188 Full Banner 468x60Medium Rectangle 300x250

NewsletterMedium Rectangle 300x250 Wide Rectangle 600x250

Meditation Room Provide logo in PNG file with transparent background and website URL

VIDEO

HomepageYoutube/Vimeo link or .MOV, 200 word description of video and company URL. Full Banner ad may also be submitted to be placed within video landing page text. Full banner is 468x60 JPG.

Sitewide SidebarYoutube/Vimeo link or .MOV file, video title and company URL.

EMARKETING

Dedicated eBlastsProvide subject line for eblast with either (A) a JPEG not exceeding 650 pixels in width with one URL or (B) the html code for the campaign with embedded hyperlinks and images

MOBILE

Title & Category SponsorshipsProvide company name as it should appear on the sponsorship banner in SKIN app

Featured Company ListingProvide company logo in PNG format with transparent background, company description (250 characters max), list of company seals & certifications, list of products offered, company website and 3 product highlights (jpeg of products plus 80 characters description per product)

DIGITAL EDITION SPONSORSHIP

Provide high-res company logo in PNG or EPS format with transparent background and URL to company website.

SPECS & GUIDELINES




Digital Specifications Continued

SOCIAL MEDIA MARKETING

Sponsored Product PostProvide 1 creative image with brand message

Customized Social Media CampaignSpecs will be determined after campaign is developed in Creative & Strategic meeting with OSM Social Media Manager

Accelerated Brand Campaign - Guaranteed Impressions/ReachSpecs will be determined after campaign is developed in Creative & Strategic meeting with OSM Social Media Manager.

Branded Pinterest BoardProvide a customized title and description for your Pinterest Board, as well as images with descriptions for each pin posted. Photos must be at least 238 pixels wide x any height.

OSM Sponsored Twitter PartiesOur Social Media team will help you coordinate, promote and set up your sponsored Twitter party.

WELLNESS VACATION LISTING

Description of Wellness Vacation including detailed list of included activities and amenities, 1 high-res JPG image, vacation value and price, link to booking site.

DIGITAL POP-UP ADVERTISING

OSM’s digital marketing team will work directly with clients to determine the best strategy for Digital Database Development. Choose from light-box, sticky ribbon and slide-in window options. Provide promotional text and visuals, company logo and link to offer landing page.

SPECS & GUIDELINES

SUBMISSION GUIDELINES Submit materials to [email protected] more information and technical questions please contact Ivy Garrigan at [email protected] or call 440-331-5750

Acceptable File FormatsAccepted formats include .JPEG, .GIF, and animated GIFs only. Files must be in specified banner size, 40k maximum file size. One banner per file. All banners must have a URL. Ads cannot initiate a download prompt nor download anything on page load, mouse-over or on-click—must go to landing page first where a download prompt may be allowed.

Deadlines All ad files must be submitted one week prior to publication.




Digital Specifications ContinuedDIGITAL CONTENT SPONSORSHIP

Homepage & Sitewide Sidebar Sponsored ContentProvide article text (approximately 500 words), up to 3 JPEG images at least 722 pixels wide and company URL. Must also provide a list of 10 suggested SEO tags.

eWellness Newsletter Sponsored ContentProvide article text (approximately 500 words), up to 3 JPEG images at least 722 pixels wide and company URL. Must also provide a list of 10 suggested SEO tags.

SPECS & GUIDELINES




Spa Industry Marketing SpecificationsDIRECT MAIL

The brand must provide all printed materials ready for mailing. Organic Spa Magazine’s production team will consult with brands on an indiviual ba-sis regarding all direct mailing specifications.

CREATIVE SERVICES Ad Resizing$150/hr per ad, digital or print*Native ad files and creative assets must be provided

Custom Ad Creation• Print advertising development• Web advertising development• Video and HTML production

Rates and information available upon request

CONTACT

HEAD OFFICE19035 Old Detroit Rd., Ste. 205Rocky River OH 44116t: 440-331-5750f: 440-331-7860

EAST COAST OFFICE5 West 86th Street #15BNew York, NY 10024t: 646-709-4222

[email protected]

ADVERTISING SALESBeverly Maloney-FischbackCEO, Founder & [email protected]: 440-331-5750, ext. 101

Gloria J. Biscardi West Coast Brand Managert: [email protected]

CanadaJosef BeranekJMB Media [email protected]: 450-538-2468

CREATIVE/ARTWORK SUBMISSIONAlex [email protected]: 440-331-5750, ext. 104

EDITORIAL INQUIR IESPRODUCT/EDITORIAL [email protected] [email protected]

Please send press release and product samples to both offices.

ATTN: Editorial

HEAD OFFICE19035 Old Detroit Rd., Ste. 205Rocky River OH 44116t: 440-331-5750f: 440-331-7860

EAST COAST OFFICE5 West 86th Street #15BNew York, NY 10024t: 646-709-4222

Contact Us Deadlines January/February**Space Closing 11/25/2015Material Due 12/4/2015On Sale 1/12/2016

March/AprilSpace Closing 1/22/2016 Material Due 1/29/2016On Sale 3/8/16

May/JuneSpace Closing 3/18/2016 Material Due 3/25/2016On Sale 5/17/2016

July/AugustSpace Closing 5/13/2016 Material Due 5/20/2016On Sale 6/28/2016

Annual Skin Care Guide**Space Closing 6/10/2016 Material Due 6/17/2016On Sale 7/26/2016

September/OctoberSpace Closing 8/12/2016 Material Due 8/19/2016 On Sale 9/20/2016

November/December**Space Closing 9/23/2016 Material Due 9/30/2016On Sale 11/8/2016

**Special Interest Publication (SIP) bonus newsstand distribution/4 months

media kit 2016mediakit.organicspamagazine.com/wp-content/uploads/osm... · 2019-09-25 · skin care...

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