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Media Kit for the Wedding Connections.ca (2012/13) Complete Directory and Online Guide (print media and ebook publication).

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Page 1: Media Kit Design
Page 2: Media Kit Design

Wedding Connections Media Kit | Page 2

Web PlatformsWeb Site: www.weddingconnections.caOur Web Site features extensive wedding planning information by category and an extensive directory of wedding professional listed by category in graphic Gold, Silver and Bronze Directory Listings.

Social Media: http://www.facebook.com/weddingconnections.ca http://twitter.com/#!/weddingconnect

We have created Facebook and Twitter accounts to provide our wedding advertisers with two well established web based social media platforms to communicate and connect with thousands of young brides in the BC Lower Mainland who use Facebook and Twitter on a regular basis.

2012/13 Wedding Planner & Directory Print PublicationWhere BC Brides & Wedding Professionals Connect

Advertising OpportunityWe offer wedding merchants the best advertising value in the BC Lower Mainland wedding industry with two types of advertising and marketing packages:

Print, Web & Bridal Club Package All packages include:• Directory Listing or Display Ad in Print

• Gold, Silver or Bronze Directory Listing on our Web Site - see page 4 for all the features of each directory listing

• Link your Facebook page with our Facebook Page

• Merchant Membership in our Bridal Club VIP Savings Card Program for 2013

• Print & Web Production included – limit 2 changes per ad or listing

Web & Bridal Club Packages All packages include:

• Gold, Silver or Bronze Directory Listing our Web Site - see page 4 for all the features of each directory listing

• Link your Facebook page with our Facebook page

• Merchant Membership in our Bridal Club VIP Savings Card Program for 2013

• Web Production included – limit 2 changes per listing

Free Wedding Planner & Directory: Our 3rd Annual full colour wedding planner and directory print publication is designed to provide BC Lower Mainland brides with a concise 12 month wedding planning guide and feature hundreds of quality display and directory listing ads from top wedding professionals in the BC Lower Mainland, Vancouver Island and International resort locations. Our print publication is available free of charge to all brides in the BC Lower Mainland. You can view our first two print publications on the web at www.issuu.com/weddingconnections.

Unique Pocket Sized Reference Guide: Our unique pocket sized print publication is 5.5” wide x 8.5” high - conveniently sized so brides can carry it around with them every where they go and use it as a reference guide throughout their wedding planning process. This means substantial more page views for your ad.

Unique Targeted Distribution Model: Our print publication is distributed in person to thousands of brides at over 50 wedding shows that we will participate from September 2012 - July 2013.

It is also distributed to brides through our advertiser’s business locations. You can see a complete list of our 2011/12 wedding shows on page 6 of this media kit. We will have a tentative list of wedding shows from

September 2012 to July 2013 by early May.

Target Market: 12,000 brides in the BC Lower Mainland who are planning a wedding in 2013. Our target market includes Chilliwack, Abbotsford, Aldergrove, Mission, Langley, Maple Ridge, Pitt Meadows, Coquitlam, Port Coquitlam, Port Moody, Burnaby, New Westminster, Surrey, White Rock, Delta, Richmond, North & West Vancouver, Vancouver, Squamish or Whistler. There were 12,107 wedding licenses issued to brides and grooms from Chilliwack to Whistler in 2011.

Print Circulation: We will print 12,000 copies of our print publication in full colour in August 2012.

Ultimate Goal: To provide all of the 12,000 brides in the BC Lower Mainland each year with a free copy of our

publication and to build our network of advertising wedding professionals to over 500.

Page 3: Media Kit Design

Wedding Connections Media Kit | Page 3

2013 Bridal Club Savings Card Program Where BC Brides & Wedding Professionals Connect

www.weddingconnections.caAttract Thousands of New Brides to Your Business:Our new Bridal Club Savings Card Program provides brides and grooms with an easy way to saving 10% or more on the cost of their wedding. Our unique program provides our network of wedding vendors with a simple and cost effective way to attract thousands of new BC Lower Mainland brides to their business.

Vendor Membership included in All Our Advertising Packages:Your membership in the Bridal Club Savings Card Program is included in all our advertising packages for our 2012/13 Wedding Connections Wedding Planner & Directory in print and online. Each vendor agrees to provide our Bridal Club members with a discount of 10% or more (or equivalent value) for the 2013 calendar year. Each vendor receives a Bridal Club decal to display in their storefront and point of sale marketing material to promote the Bridal Club Savings Card Program. Each home based vendor can place a banner on their Web Site and/or Facebook page to promote the Bridal Club Savings Card Program.

Earn a 30% Commission Selling Our Cards Online: Vendors have an opportunity to sell our savings cards online by joining our Bridal Club Affiliate Program. Vendors earn a 30% commission for each Bridal Club Savings Card sold through their Web Site.

Unique Strategy to Market the Program: We have created a great membership package and strong value proposition for our Bridal Club Savings Card Program that targets the 24,000 brides and grooms in the BC Lower Mainland who are planning a wedding in 2013.

Unique Concept – No Other Savings Card Concept for Brides Like It:

Low Pricing Strategy - Sell the card for the nominal price of $25 – 50% off the regular price of $50

Free Wedding Show Tickets - 2 Free Tickets to the All Dressed in White Bridal Show at the beautiful Mountain Falls Retreat in Mission on Sunday, April 7, 2013

Great Wedding Show Prizes - brides who attend the wedding show will be entered to win a: Dream Wedding at the Mountain Falls Retreat; Dream Honeymoon Package; Designer Wedding Dress; Diamond Ring; or Bachelor Party Package.

The savings cards will be promoted and sold on our Web Site and marketed online through Google, Facebook, Twitter, and through our vendor affiliate program. The savings cards will also be promoted and sold in person at over 50 wedding shows in the BC Lower Mainland that attract over 6,000 brides each year.

Benefits of Bridal Club Vendor Membership Attract new brides to your business • Increase your word of mouth referrals • Reduce your advertising cost

Brand your business through positive association • Increase sales and return on investment

To become a Bridal Club VendorPlease call Rick or Debbie at 604.200.0905 or email us at [email protected]

Page 4: Media Kit Design

Wedding Connections Media Kit | Page 4

WEBSITE WEBSITE PRINTADTYPE PRINTADSIZE DIRECTORY DIRECTORY PRICE (INCHES) LISTING LISTING SIZE(PIXELS)

PRINT, WEB & BRIDAL CLUB PACKAGES

WEB & BRIDAL CLUB PACKAGES

FEATURES BRONZE PACKAGE SILVER PACKAGE GOLD PACKAGE

Package Price $150 $175 $200 Size (p=pixels) 600p wide x 200p high 600p wide x 400p high 600p wide x 600p high Company Name Yes Yes Yes Address Yes Yes Yes City & Province Yes Yes Yes Phone Number Yes Yes Yes Email Address Link Yes Yes Yes Web Site Link Yes Yes Yes Facebook Link Yes Yes Yes Google Maps Yes Yes Yes Video Link Yes Yes Yes Image Yes Yes Yes Logo No Yes Yes Business Description No Yes - 50 Words Yes - 100 Words Vertical Priority Placement None Above Bronze Listings Above Bronze & Silver Listings

An Ad Placement Preference Fee of 10% will be charged for ads placed in the first 5 pages of the print publication, subject to availability (excluding the inside front cover).

• Gold, Silver or Bronze Directory Listing on our Web Site

• Link your Facebook with our Facebook Page

• Merchant Membership in our Bridal Club VIP Savings Card Program for 2013

• Web Production include – limit 2 changes per listing

• Directory Listing or Display Ad in Print

• Gold, Silver or Bronze Directory Listing on our Web Site

• Link your Facebook with our Facebook Page

• Merchant Membership in our Bridal Club VIP Savings Card Program for 2013

• Print & Web Production include – limit 2 changes per ad or listing

ALL PACKAGES INCLUDE:

Directory Listings

Bronze 2 lines of print Bronze Package 600 w X 200 h $225

Silver 1.5” w x 1.5” h Bronze Package 600 w X 200 h $300

Gold 2.25” w x 1.5” h Bronze Package 600 w X 200 h $375

Display Ads

1/4 Page Vertical 2.25” w x 3.75” h Silver Package 600 w x 400 h $475

1/4 Page Horizontal 4.75” w x 1.75” h Silver Package 600 w x 400 h $475

1/2 Page Vertical 2.25” w x 7.75” h Silver Package 600 w x 400 h $650

1/2 Page Horizontal 4.75” w x 3.75” h Silver Package 600 w x 400 h $650

Full Page 4.75” w x 7.75” h Gold Package 600 w x 600 h $995

Inside Back Cover 4.75” w x 7.75” h Gold Package 600 w x 600 h $1,295 (with bleed)

Inside Front Cover 4.75” w x 7.75” h Gold Package 600 w x 600 h $1,595 (with bleed)

Back Cover 4.75” w x 7.75” h Gold Package 600 w x 600 h $1,795 (with bleed)

Centre Spread 10.5” w x 8.5” h Gold Package 600 w x 600 h $2,495 (with bleed)

ALL PACKAGES INCLUDE:

Published by:

Supporting Digital Communication for a Greener Earth

For More Information Contact:Debbie Fenrick - Email: [email protected]

Rick Klassen - Email: [email protected]

Office: 604.200.0905 - Cell: 250.802.9050

Page 5: Media Kit Design

Wedding Connections Media Kit | Page 5

For Print Media• All images or Ads must be submitted

as final, hi-resolution, CMYK, 300dpi or greater at 100% of ad being built or submitted.

• Please use OpenType, Post Script or embedded fonts.

• Please submit files as PDF, TIFF, PSD, InDesign (no higher than CS4), EPS or HI RES. JPEG. NO HTML, .EXE or .DOCX files. All PDF and EPS files as well as unflattened TIFF’s and PSD’s must include all fonts and image files.

• If submitting as an Adobe InDesign (CS4) file must be packaged and include all images and fonts to be used in the Ad.

• MacIntosh compatable formats preferred.

Email PRINT Advertising Material to:

[email protected]

[email protected]

Deadline for 2012/2013 Wedding Connections Planner & Directory Submissions: June 30th, 2012

Ad Layout and Design Services Available through:

Ava Clay Graphic [email protected]

AD SUBMISSION REQUIREMENTS

Email WEB / INTERNET Advertising Material to:

[email protected]

[email protected]

For Web Media • Email you high resolution images and logos (in jpg,

giff or png formats) and your contact information and business description in Microsoft Word format to [email protected]

• Submissions are ongoing

Page 6: Media Kit Design

Shows to be Attended by Wedding Connections in 2011 & 2012:

2011 WEDDING SHOWS DATE VENUECinderella Bridal Show September 21 Maple Ridge Golf Course Welcome Wagon – Maple Ridge September 26 Westwood Plateau Golf & Country ClubWelcome Wagon – Chilliwack September 27 Best Western Rainbow Country InnWelcome Wagon – Abbotsford September 28 Garden Park TowersWelcome Wagon – Surrey October 3 Northview Golf & Country ClubWedding Show at Newlands October 6 Newlands Golf Club Cinderella Bridal Show October 12 Princess & the Pea B & B Love Ishaq Pyar Wedding Fashion Show October 15 Royal King Palace LoveStruck October 16 Fairmont WaterfrontFraser Valley Wedding Festival October 17 Cascades Casino Welcome Wagon – Langley October 24 Langley Golf & Banquet CentreFraser Valley Wedding Swap October 30 Fort Langley HallThe Wedding Parfait Bridal Showcase November 5 & 6 Aberdeen Centre The Divine Wedding Affair November 6 Ramada Hotel & Convention CentreCinderella Bridal Show November 10 Fort Langley Community HallMarried in Style Wedding Showcase November 20 Sandman Hotel, AbbotsfordThe Perfect Wedding Show November 27 Executive Airport Plaza Hotel

2012 WEDDING SHOWS DATE VENUECinderella Bridal Show – Surrey January 8 Pacific InnIt’s My Wedding January 14 & 15 Abbotsford TradexMorgan Creek Wedding Gala January 26 Morgan Creek Golf ClubIndie I Do Alternative Wedding Show January 28 Heritage Hall - VancouverWelcome Wagon – Maple Ridge January 30 Westwood PlateauWelcome Wagon – Surrey February 6 Northview Golf & Country ClubValley Wedding Solutions February 19 Ramada Plaza - AbbotsfordBridal Event at the Chapel February 25 The Chapel - ChilliwackPolishe’D Women’s Show February 25 Coast Chilliwack HotelWithout A Hitch Bridal Show February 25 Westwood PlateauA Wedding Affair February 26 River Rock Casino Resort Welcome Wagon – Langley February 27 Northview Golf & Country Club Welcome Wagon – Chilliwack February 28 Best Western Rainbow Country InnWelcome Wagon – Abbotsford February 29 Garden Park TowersVeil TV Wedding Show March TBA TBAFraser Valley Women’s Expo March 2-4 Heritage Park (Red Barn)Destination Vows March 3 River Rock Casino ResortWedding Show at Newlands March 8 Newlands Golf Club Cloverdale Wedding Fair March 8 Fraser DownsThe Perfect Wedding Show March 11 Executive Airport Plaza Hotel Cinderella Bridal Show March 20 Murrayville Hall, LangleyFraser Valley Wedding Swap March 25 Murrayville Hall, LangleyA Fashionable Wedding Show Affair March 26 Eagle Quest Coyote Creek Golf ClubCinderella Bridal Show April 15 Sunrise Banquet CentreGrassroots Wedding Fair April 21 The Hive Pos-Abilities Bridal Show 2012 May 5 Aldergrove Kinsmen Community Centre Head Over Heals Wedding Show May 10 Langley Golf & Banquet Centre Wedopia Wedding Show May TBA Hellenic Community Centre Cinderella Bridal Show May TBA Delta Town & Country Inn

Wedding Connections Media Kit | Page 6