media kit - ncba media kit_07312018.pdf · media kit. print . television digital. as a beef...

MARKET SNAPSHOT WEEK ENDING 6/23/2018 (prices vs. year ago)

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N A T I O N A LC A T T L E M E NThe trusted leader and definitive voice of the beef industry

July 2018 • Vol. 34, No. 10 • NCBA.org

By Terryn Drieling, 2018 YCC AttendeeNCBA’s Young

Cattlemen’s Conference (YCC)

takes young cattlemen and women from pasture to plate and lots of places in between throughout the course of 10 days. The program is designed to develop new leadership within state affi liates, NCBA, and the beef community in general. The 2018 YCC trip recently took place May 30-June 7, and I was fortunate enough to be along for the ride. First Stop - Denver

YCC 2018 kicked off when 61 of us from across the U.S. met in the Mile-High City to kick off our whirlwind journey from pasture to plate and policy. On our fi rst full day in Denver, we got to

know one another as well as the ins-and-outs of NCBA history.

Day two had us up bright and early, traveling to Greeley, Colo., to tour the JBS plant. We learned that the biggest issue facing packers is labor. With staggering turnover rates, JBS struggles to stay fully-staffed and able to run the six days a week that are needed to match beef supply and demand.

From JBS, we traveled to Five Rivers Kuner Feedyard. We were able to see how they batch feed for two different types of cattle–those marketed as conventional and those marketed as all natural. We were also able to step into the processing facility to see their crew in action before heading on to JBS headquarters. After some very candid and honest discussion with JBS executives, we toured Greeley Hat Works. Several new hats were purchased, enhancing our presence for the rest of the trip.

Day three kicked off with media training and insights on how to talk with the news outlets, and people in general, about what we do day-to-day on our operations. We also got an in-depth look at the inner workings of the Checkoff and our dollars in action with some of the new campaigns from Beef. It’s What’s for Dinner.

Before jetting off to Chicago on day four, we toured a Safeway store. Safeway is one of the few grocers to still cut their meat in-house and their beef case was beautiful. While there, we also got a taste of what our cattle eat by trying wheat grass shots at the in-store Jamba Juice. It wasn’t terrible, but the price tag of $3.99 for 2 ounces

Continued on page 4

IN THIS ISSUE

Leadership Comments 2

Governance 7

Market Matters 8, 10 & 11

Federation News 9

SOUTH CENTRAL 500-600 LB. STEERS

$164.90

1%

$166.63

LIVE FED STEERS

$110.81

14.8%

$130.12

CHOICE BOXED BEEF

$223.52

10.9%

$250.86

OMAHA CASH CORN$3.46

0.4%

$3.47

Young Cattlemen’s Conference Exceeds Expectations

Anyone vying for influence in Congress knows one thing: Relationships matter. When it comes to high-stakes political

battles, knowing who to call – and knowing that someone will answer – can mark the difference between success and failure.

During three days of training and advocacy in Washington, D.C., NCBA’s 2018 Young Cattlemen’s Conference (YCC) class learned about the range of tactics used to build relationships with lawmakers. The majority of the time was geared toward direct constituent outreach, a tool that continues to be one of the most powerful forms of engagement with Congress. But NCBA’s Government Affairs team also explained the role of NCBA’s Political Action Committee (NCBA-PAC) in supporting policy advocacy efforts.

Clearly the explanation made an impact. An auction to raise money for the NCBA-PAC on the final

night of the YCC trip netted over $100,000. The final tally came to $107,500 – a record for the auction held each year during YCC. From donating $50 to buying a luxury hunting trip, everyone found a way to contribute. The entire industry stands to benefit as a result.

Wondering what could have inspired a group of over 60 people to make a six-figure donation to the NCBA-PAC in one night? Consider the monumental impact laws originating in Congress can have on cattle and beef operations. From the helpful and forward-looking, to the harmful and misguided, the decisions made on Capitol Hill affect every producer’s bottom line.

“In a perfect world, every single member of Congress would want to have a strong relationship with NCBA and beef producers,” said Colin Woodall, NCBA senior vice president of government affairs. “The reality is quite different. Through the NCBA-PAC, we can invest in the lawmakers who support producers – and help make sure those who do not have a short

Continued on page 4

2018 Conference Raises Record Funds for NCBA-PAC

NCBANCBANCBANCBANCBANCBA

Download NCBA’s brand new app!

Stay up to date on all industry and NCBA news with a push of a button.

YOUNG CATTLEMEN’S

YCC 2018


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May 2018 • Vol. 34, No. 8 • NCBA.org

All talk, no action. It is a common

criticism lobbed at government

institutions in Washington, D.C. Yet

despite the frustrations often caused

by Congress and regulatory agencies,

NCBA’s annual Legislative Conference

serves as a reminder of just how

powerful “talk” can be. This year,

hundreds of producers joined NCBA

and state affiliates for the three-day

session, playing an integral role in

discussions on public policy issues

that will shape the future of the cattle

industry. First and foremost, the priority of

Legislative Conference is to connect

producers directly with the people

who make and enforce the federal

laws impacting their operations. For

policy decision-makers, hearing

feedback from constituents is

invaluable. NCBA staff educate and

persuade, but there is simply no

substitute for direct, face-to-face

contact. Ray Martinez, administrator of

the Federal Motor Carrier Safety

Administration, learned that quickly.

As part of Legislative Conference, he

spoke to a packed room of cattlemen

and women about the implementation

of electronic logging devices (ELDs)

and hours of service rules. Current

regulations jeopardize the ability of

producers to move cattle safely and

efficiently, and attendees were eager

for an update. He finished his speech,

took questions from the audience, and

headed for the door – but not before

being greeted by a large crowd of

producers hungry for more answers.

It was a textbook scene of

American democracy in action.

Producers were gracious and

respectful as they made their case

for a five-year ELD implementation

waiver for livestock haulers, a key

NCBA ask. For his part, Administrator

Martinez was open and transparent.

No commitments were made, but

hearing the various considerations

straight from the person accountable

for the decision proved incredibly

worthwhile.Less dramatic – though no less

important – scenes played out in

Congressional offices across Capitol

Hill as producers met with their

elected officials. State affiliates led

the charge on setting up meetings Continued on page 4

IN THIS ISSUE



Federation News 9

Governance 11


$167.54

0.6%

$163.21

LIVE FED STEERS

$117.47

8.2%

$128.01

CHOICE BOXED BEEF

$213.34

1.6%

$209.94


9.8%

$3.39

We Talked a Lot at Legislative

Conference. That’s a Good Thing.The Cattlemen’s Webinar Series

has been full steam ahead in 2018,

kicking the year off with a series

on cattle genetics. The series was a

collaborative effort between NCBA

and the eBeef team, a group of

six genetics specialists from fi ve

academic institutions that have

invested time and resources in the

advancement of the cattle industry

through genetics. Members of the

team are: Darrh Bullock, Ph.D.,

University of Kentucky; Jared Decker,

Ph.D., University of Missouri; Alison

Van Eenennaam, Ph.D., University

of California-Davis; Matt Spangler,

Ph.D., University of Nebraska; Megan

Rolf, Ph.D., and Bob Weaber, Ph.D.,

Kansas State University.

The genetics series started with

the basics of using Expected Progeny

Differences (EPDs) and advanced

through topics such as crossbreeding,

utilization of economic selection

indexes, and genomically enhanced

EPDs. The series wrapped up in mid-

April with participants using the tools

they learned to select breeding stock

in a bull sale exercise. More than

500 participants joined the webinar

series “live” and early results show

over 1,000 views of the webinar

recordings with views increasing

every day.“The beauty of the Cattlemen’s

Webinar Series platform for NCBA is

the value it can extend to producers

across the country, with top speakers

from across the U.S., without anyone

investing the travel time and money

required for a traditional meeting,”

said Josh White, NCBA executive

director of producer education.

In addition to the genetics

webinar series wrap-up, the producer

education team worked with World

Perspectives, Inc., in April to provide

a webinar overview of the Cattle

Traceability Feasibility Study. The

study, which was released during the

annual Cattle Industry Convention

in Phoenix, Ariz., included

producer and stakeholder surveys,

economic analysis of obstacles and

opportunities, and a look at other

beef exporting countries traceability

efforts.Next up in the Cattlemen’s

Webinar Series is a sustainability

update webinar scheduled for May

22. This webinar will be led by cattle

producers who have been involved in

developing a sustainability framework

as part of the U.S. Roundtable

for Sustainable Beef. The recently

released framework includes real-

world tools specifi c to farms, ranches,

and feedyards. Webinar participants

will have the opportunity to comment

on how the framework could be

improved and as always, there will be

Q & A with presenters at the end of

the webinar.“The webinars are recorded and

available for viewing,” said White.

“S imply visit the NCBA website at

your convenience to catch up on

webinars you might have missed, or

sign up for upcoming presentations.”

The webinars can be found under the

Producer Education tab at www.

NCBA.org.

Cattlemen’s Webinar Series Provides

Valuable Genetics and Traceability Content

DIRECTIONS

THE OFFICIAL PUBLICATION OF NCBA • 2018 BeefUSA.org

The trusted leader and defi nitive voice of the beef industry.

N A T I O N A LCATTLEMEN

State of the Association ReportCattleFax Top 25 Industry Lists

Legislative Outlook

DIRECTIONS

N A T I O N A LCATTLEMENThe trusted leader and definitive voice of the beef industry

THE OFFICIAL PUBLICATION OF NCBA • 2018 NCBA.org

2016 Cattle Industry Convention & NCBA Trade Show

SAN DIEGO

January 27-29, 2016 | San Diego, CA

WELCOMEto

BEEF RESOURCE

GUIDE

NATIONAL CATTLEMEN DIRECTIONS BEEF RESOURCE GUIDE CATTLEMEN TO CATTLEMEN NCBA.ORG SOCIAL MEDIA

National Cattlemen’s Beef Association

National Cattlemen’s @BeefUSA

National Cattlemen’s Beef Association

NATIONAL CATTLEMEN’S BEEF ASSOCIATION

MEDIA KITP R I N T T E L E V I S I O N D I G I T A L

As a beef producer and member of NCBA, access to the latest education and product information is of great value. NCBA is a trusted resource for the industry, so viewing your content and/or advertisement in an NCBA publication or post is equivalent to getting a recommendation from a trusted friend. The suite of media outlets NCBA has to offer will ensure that your message reaches myself and fellow beef producers.

NCBA is the nation’s leading trade organization for America’s cattle farmers and ranchers. Membership consists of more than 25,000 individual members and 175 state, breed and industry partners.

The team at NCBA looks forward to connecting you with our members — your customers! Please contact any of our sales team members to inquire about the

options and packages that are available.

Sincerely,

Kevin KesterNCBA President

MEDIA KIT A Note from Our President and Members

Meet NCBA Members

CALLIE TAYLORKeeping up-to-date with breaking industry news is super important to not only

myself, but all beef producers. All of the National Cattlemen’s Beef Association social media accounts keep me informed about the latest reports and news straight from the

heart of the beef industry. Not to mention, I love seeing information from other producers!

KENDALL ROBERTSI find the National Cattlemen publication and Directions magazine as some of the most important outlets

for beef industry news. As a young producer in the beef industry, I utilize these sources to keep myself informed of changes to our industry, update fellow members of our association, and find out what issues could be

affecting our industry today, tomorrow and beyond. It is important to keep this printed material available forproducers for all those previously stated reasons. Our cattle operation and state association couldn’t have asked for a better source of news information from National Cattlemen’s Beef Association– well

developed, fact-based information as well as great stories that inspire and preserve our way of life.

Sales team contact and advertisement information can be found on the last page of the Media Kit.

MATT HUNTThe National Cattlemen publications are a good way of keeping up-to-date with industry concerns, news, and victories. They help us be alert to new trends that the public is exhibiting so we can get ahead of them and market our cattle more effectively.

MATT BOYER Following NCBA on multiple social media platforms, allows me to receive breaking industry news and keep up with important industry information as soon as it comes available. It also allows me to collab-orate and be engaged with other beef producers across the US.

90% NCBA members manage

90 percent of the nation’s fed cattle market

10 Million NCBA members manage nearly 10 million head of

beef cattle

54% of NCBA members say they are more likely to purchase from a company that supports NCBA

Planned Member Purchases in the Next Two Years

NCBA Members Want to Buy Your Products!

95% Animal Health Products

29% AI Equipment

30% ATV

81% Bagged or Bulk Feed

18% Chutes

17% Scales

24% Electronic ID Tags

86% Fencing Supplies

80% Fly Control

25% Genetic Testing/Tracking Tools

29% Hay-Making Equipment

45% Livestock Handling Equipment

31% Livestock Insurance

23% Livestock Trailer

46% Livestock Watering Tanks/Systems

44% Pickup Truck

17% Skid Steer

92% Feed Supplements/Trace Minerals

62% Grass Seed

14% Steel Farm Building

Percent

29% Tractor

27% UTV or Side-by-Side

27% Skid Steer Attachments

0 10 20 30 40 50 60 70 80 90 100

81% Farm Tires

NCBA’s media properties can help you reach your target customers and market your products.

Data in this document is provided by the 2018 Luce Research & Marketing Study, and NCBA’s social media and Google analytics.

The National Cattlemen is the official monthly publication of NCBA. Each issue focuses on current national and international topics that are relevant to the beef industry. This information, coupled with our regular Association features, makes the National Cattlemen a valuable monthly news source.

Frequency: Monthly Newspaper

Circulation: 25,000+

Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress, industry stakeholders

National Cattlemen


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July 2018 • Vol. 34, No. 10 • NCBA.org

By Terryn Drieling, 2018 YCC AttendeeNCBA’s Young

Cattlemen’s Conference (YCC)

takes young cattlemen and women from pasture to plate and lots of places in between throughout the course of 10 days. The program is designed to develop new leadership within state affi liates, NCBA, and the beef community in general. The 2018 YCC trip recently took place May 30-June 7, and I was fortunate enough to be along for the ride. First Stop - Denver

YCC 2018 kicked off when 61 of us from across the U.S. met in the Mile-High City to kick off our whirlwind journey from pasture to plate and policy. On our fi rst full day in Denver, we got to

know one another as well as the ins-and-outs of NCBA history.

Day two had us up bright and early, traveling to Greeley, Colo., to tour the JBS plant. We learned that the biggest issue facing packers is labor. With staggering turnover rates, JBS struggles to stay fully-staffed and able to run the six days a week that are needed to match beef supply and demand.

From JBS, we traveled to Five Rivers Kuner Feedyard. We were able to see how they batch feed for two different types of cattle–those marketed as conventional and those marketed as all natural. We were also able to step into the processing facility to see their crew in action before heading on to JBS headquarters. After some very candid and honest discussion with JBS executives, we toured Greeley Hat Works. Several new hats were purchased, enhancing our presence for the rest of the trip.

Day three kicked off with media training and insights on how to talk with the news outlets, and people in general, about what we do day-to-day on our operations. We also got an in-depth look at the inner workings of the Checkoff and our dollars in action with some of the new campaigns from Beef. It’s What’s for Dinner.

Before jetting off to Chicago on day four, we toured a Safeway store. Safeway is one of the few grocers to still cut their meat in-house and their beef case was beautiful. While there, we also got a taste of what our cattle eat by trying wheat grass shots at the in-store Jamba Juice. It wasn’t terrible, but the price tag of $3.99 for 2 ounces

Continued on page 4

IN THIS ISSUE


Governance 7


Federation News 9


$164.90

1%

$166.63

LIVE FED STEERS

$110.81

14.8%

$130.12

CHOICE BOXED BEEF

$223.52

10.9%

$250.86


0.4%

$3.47

Young Cattlemen’s Conference Exceeds Expectations

Anyone vying for influence in Congress knows one thing: Relationships matter. When it comes to high-stakes political

battles, knowing who to call – and knowing that someone will answer – can mark the difference between success and failure.

During three days of training and advocacy in Washington, D.C., NCBA’s 2018 Young Cattlemen’s Conference (YCC) class learned about the range of tactics used to build relationships with lawmakers. The majority of the time was geared toward direct constituent outreach, a tool that continues to be one of the most powerful forms of engagement with Congress. But NCBA’s Government Affairs team also explained the role of NCBA’s Political Action Committee (NCBA-PAC) in supporting policy advocacy efforts.

Clearly the explanation made an impact. An auction to raise money for the NCBA-PAC on the final

night of the YCC trip netted over $100,000. The final tally came to $107,500 – a record for the auction held each year during YCC. From donating $50 to buying a luxury hunting trip, everyone found a way to contribute. The entire industry stands to benefit as a result.

Wondering what could have inspired a group of over 60 people to make a six-figure donation to the NCBA-PAC in one night? Consider the monumental impact laws originating in Congress can have on cattle and beef operations. From the helpful and forward-looking, to the harmful and misguided, the decisions made on Capitol Hill affect every producer’s bottom line.

“In a perfect world, every single member of Congress would want to have a strong relationship with NCBA and beef producers,” said Colin Woodall, NCBA senior vice president of government affairs. “The reality is quite different. Through the NCBA-PAC, we can invest in the lawmakers who support producers – and help make sure those who do not have a short

Continued on page 4

2018 Conference Raises Record Funds for NCBA-PAC

NCBANCBANCBANCBANCBANCBA

Download NCBA’s brand new app!

Stay up to date on all industry and NCBA news with a push of a button.

YOUNG CATTLEMEN’S

YCC 2018

PRINT OPPORTUNITIES

Regular Feature ArticlesRegularFeatures:

NCBA News and UpdatesIndustry News BriefsNCBA Policy Updates

Market Reports and OutlookPublic Lands NewsBeef Quality Assurance

Ag Lending PerspectiveIndustry Education & StewardshipFederation News and Updates

Checking in on the Beef CheckoffMonthly Weather Report

www.NCBA.org NATIONAL CATTLEMEN 9

Seven-year-old Montannah Kenney, a Texas BEEF Team Kids member, recently set the world record as the

youngest female to reach the summit of Africa’s Mount Kilimanjaro. The second grader from Austin reached the summit of the world’s tallest freestanding mountain with her mother, former professional

triathl ete and BEEF Team volunteer coordinator Hollie Kenney.

“It’s truly an honor to have Montannah on our team,” said Ryan Moorhouse, general manager of Hartley Feeders and chairman of the Texas Beef Council Board. “As a cattleman, I’m always proud to see our BEEF Team representing us at rides and races throughout the state. Now, we can add a record-setting climb on a different continent to the long list of team accomplishments.”

Montannah was inspired to climb the iconic peak to honor the memory of her father, who died a week after her third birthday. She liked the idea of being among the clouds and closer to her father in heaven.

The checkoff-funded Texas BEEF Team is a group of 1,200 beef-loving fi tness enthusiasts across the Lone Star State. The team is committed to living active, healthy lifestyles, with members dedicated to serving their community and helping others.

T H E F E D E R A T I O N O F

STATE BEEF COUNCILSBuilding beef demand by inspiring, unifying and supporting an effective state/national checkoff partnership.

Beef Loving Texan Sets Climbing World Record

Meat Retreat EducatesNortheast Social Infl uencers

The South Dakota Beef Industry Council has joined forces with the Expedition Baseball League this summer for

state promotions that will help expand the message of beef as a powerful protein. The elite summer collegiate baseball league provides opportunities for players to hone their skills and become professional prospects.

“We are always looking for opportunities to expand on the value of beef and saw this partnership as a great way to do just that,” said Suzy Geppert, SDBIC executive director. “We also see this as a great way to continue to build the bridge from pasture to plate and engage with our consumers at the community level.”

This summer the Pierre Trappers, the Hub City Hotshots of Aberdeen and the Spearfi sh Sasquatch will compete for the “Beef Cup.” During these games, athletes and fans will learn the many benefi ts associated

with hi gh-quality protein. All teams will celebrate a special beef night; the Pierre Trappers kicked things off June 7. All games will sport the #PoweredByBeef and #BeefItsWhatsForDinner hashtags to engage attendees and encourage them to learn more about the beef industry.

Noting that many of the players listed “steak” as their favorite meal on their personal profi les, Pierre Trappers General Manager Jackson Bruce welcomed the venture. “Knowing how much people love beef and baseball in South Dakota, the partnership just made sense,” he said.

Beef and Baseball Join Forces in South Dakota

Todd Mortenson, a catt leman from Hayes, S.D, and a member of the SDBIC Board, shares beef jerky from the “Beef Cup” with a Hub City player during the June 7 game in Pierre.

To maximize views of the new checkoff-funded Rethink the Ranch video series among target consumers in their states, the Kansas

Beef Council and Missouri Beef Industry Council joined forces earlier this year to distribute the campaign’s ads via YouTube. The partnership had the greatest impact on consumers in the Kansas City metro area, while still being shown throughout the other urban areas of Kansas and Missouri.

More than one million video views were generated by the campaign, allowing Kansas and Missouri to stretch their advertising media investment and reach as many consumers with this beef production message as possible.

NCBA staff, as a contractor to the Beef Checkoff Program, helped design and

execute the YouTube Kansas and Missouri ad vertising media campaign at no cost to the state beef councils. This allowed all state dollars to go toward actual YouTube advertising costs.

The Kansas and Missouri beef councils also partnered to reach 350 dietitians from both states at the Kansas and Missouri Academy of Nutrition and Dietitians annual conference April 6-7. State checkoff dollars sponsored an educational presentation as well as a lean beef lunch for attendees. They also funded a conference exhibit, where information focused on protein and strength, along with the importance of beef in the diets of infants and toddlers, was provided.

The Kansas and Missouri partnerships allowed the state councils to enhance effi ciency in delivering proven content to health professionals in the states and urban millennial parents in Kansas City and surrounding areas.

Kansas, Missouri Team Up To Extend Beef Messages

Ten Northeast social infl uencers became better acquainted with beef during a

day-long “BEefTogether” Meat Retreat in April. The event was made possible through a partnership between the New York and South Dakota beef councils.

The event focused on beef processing and fabrication and was hosted at Hudson Table in Hoboken, N.J. A trip to the Strassburger Steak facility in Carlstadt, N.J., began the day, with attendees touring the meat cutting fl oor and aging room, and also learning about ordering, packaging and shipping. Attendees had their questions answered by the highly knowledgeable and experienced Strassburger staff.

Steve Olson, retired USDA livestock and meat marketing specialist, led the second portion of

the program, guiding infl uencers step-by-step through the fabrication of two beef subprimals.

“This event provided us the opportunity to engage directly with key infl uencers and provide them with a unique experience exploring an extremely important component of the beef industry,” said New York Beef Council Director of Industry Relations and Consumer Promotions Katherine Brosnan. “These infl uencers have a large social network and strong rapport with their followers. Their voices as beef advocates provides a direct link to thousands of consumers who may have questions about beef production, processing or cookery.”

Events like the “BEefTogether” Meat Retreat allow the checkoff to engage directly with infl uencers, including bloggers, to highlight beef’s versatility, quality and nutritional benefi ts. bloggers, to highlight beef’s versatility,

Ten food bloggers from New York, New Jersey and Connecticut joined NYBC for a day-long Meat Retreat in Hoboken, N.J.

Beef Loving Texan Sets Climbing World Record

10 NATIONAL CATTLEMEN www.NCBA.org

By Katelyn McCullock, Senior Economist of the Livestock Marketing Information Center

June marks the end of the second quarter and, by our estimates, is the fi rst quarter in a downward drift of prices through the end of 2019, after the robust fi rst quarter of 2018. Large beef supplies continue to weigh on our estimates pushing 7-800-pound steers in Southern Plains to the high $130s to $140s per cwt for the second half of this year and slightly lower next year. On the calf side, fi rst quarter calf prices (5-600-pound steers) in the Southern Plains averaged $180.01 per cwt. The second quarter of 2018 is expected to come in closer to $170 per cwt and is likely to be followed by prices declining through the fourth quarter, ending the year in the high-$150s per cwt. Next year, the highest prices are again anticipated in the fi rst quarter, but are not expected to break $170 per cwt on the quarter average. Preceding quarters are likely to look something like high-$150s to mid-$160s per cwt, however, it would not be surprising to see higher year-over-year prices in the fourth quarter of 2019.

It’s not the rosiest of pictures, but beef production has continued to climb and is expected to produce another year-over-year gain in 2019, which would make it the fourth consecutive year commercial production has increased. During that same time, beef consumption has increased dramatically on a per pound basis. Over those same four years, per capita consumption

will increase a total of 7.6 pounds per person, reaching an estimate of approximately 58.2 pounds per person annually on a retail weight basis. The amount of meat the domestic market is handling bodes well for solid beef demand, but the worry is for how long.

The fi rst quarter of 2018 posted tremendous export strength, far outpacing what was anticipated heading into the year. April shows that trend continuing into the second quarter. In other words, although prices are expected to fall, they have shown remarkable stability in the face of 3.4 percent more slaughter cattle and 4.4 percent more production in 2018. Annual 7-800-pound steer feeder prices are expected to only decline annually 3-4 percent in 2018 and another 1-2 percent in 2019. Calf prices (5-600-pound steers) are currently expected to average annually higher, because of a strong fi rst quarter. Our forecasts put 2018 just over 1 percent higher than 2017 in the Southern Plains, but are likely to see a 1-2 percent loss annually in 2019.

The July 1 cattle inventory will be released on July 20 by the USDA National Agricultural Statistics Service. This will provide an updated look at the 2018 calf crop and the number of heifers being held over for replacements. In January, the U.S. beef sector was still holding strong to the expansionary phase. However, the number of heifers moving to slaughter channels shows a 7 percent increase

from January through May compared to the same time last year. Cattle inventory growth certainly seems to be waning in enthusiasm compared to the last couple of years, but the July 1 Cattle Inventory will provide a more accurate picture of just how many heifers remain out there and are intended for breeding.

Trade talks/tariffs/markets/relations remain at the forefront of agriculture’s mind. Early June saw another roil with Mexico announcing retaliatory tariffs again U.S. pork. Beef exports, though, have had a tremendous year so far, with every single month through April posting double-digit gains compared to 2017. Globally, the demand for beef remains strong and annual exports are expected to be about 6 percent higher on the year for 2018, in part, factoring in some slippage to these fi gures that were above expectations in the fi rst third of the year.

There are caveats, of course, to these forecasts and estimates. The largest one is signifi cant changes in the

demand profi le, which has really been a buoy for prices so far this year. The supply side is already in play and there will not be much ability to work around high production fi gures in 2018. Downside price risk, in addition to the declines mentioned in the fi rst paragraph, should be in the back of cattle producers’ minds as they plan out marketing calves this fall. Watching how this year’s corn crop unfolds will be important, too. Challenges in corn production will likely translate to lower prices across feeder weight groups. However, with crop conditions looking as good as they do in mid-June, feeder prices across the board are inching higher and could provide some lift to the forecasts previously mentioned. As for next year, there are many more moving parts to 2019 that could change the picture, but it’s probably a safe bet that prices will be lower. The question is: will demand hold strong and will calf prices only lose 1-2 percent off of 2018?

Market MattersALLIED INDUSTRY DIRECTORY� ese are companies that have teamed with NCBA

as allied industry members, demonstrating their commitment to the beef industry. � eir involvement

strengthens our future. NCBA members are urged to support these partners in turn by purchasing

their products and services. � ose who would like to become allied industry partners with NCBA

(securing a premium booth placement at the next annual convention and trade show), please call the

Association Marketing team at 303-694-0305.

GOLD LEVEL SPONSORS (Minimum $100,000 Investment)

Boehringer Ingelheim Animal HealthMerial is now part of Boehringer Ingelheim

www.bi-vetmedica.com

Caterpillarwww.cat.com

Central Life Scienceswww.centrallifesciences.com

Corteva Agriscience™ The agriculture division of DowDuPont™

www.corteva.com

John Deerewww.deere.com

Merck Animal Healthwww.merck-animal-health-usa.com

Micro Technologieswww.microtechnologies.com

New Holland Agriculturewww.newholland.com

Purina Animal Nutrition LLCwww.purinamills.com/cattle

Ritchie Industries Inc.https://ritchiefount.com/

Zoetis Animal Healthwww.zoetis.com

AgriLabs

Allfl ex USA, Inc.

Animal Health International

Bayer Animal Health

Elanco

Farm Credit Council

Grow Safe Systems, Ltd Lallemand Animal

NutritionMassey FergusonRabo AgriFinance

Roto-MixY-Tex

ALLIED INDUSTRY COUNCIL

ADM Alliance Nutrition, Inc.

Agri-Pro Enterprises of Iowa, Inc.

Alltech, Inc.American Hereford

AssociationArm and Hammer Animal Nutrition

Bank of America Merrill Lynch

Barenbrug USABeef Magazine

BimedaCabela’s

Cargill Animal NutritionCase IH

Certifi ed Angus BeefCertifi ed Hereford Beef

CHR Hansen CME Group

DATAMARS, Inc.Diamond V

ENDOVAC-Beef Furst-McNess Company

GallagherGravely, an Ariens

CompanyGreeley Hat WorksHartford Livestock

InsuranceHayden OutdoorsHuvepharma, Inc.

Hyundai Construction Equipment

IMI Global, Inc.Insure My Forage

Kent Nutrition GroupKrone

Kunafi n “The Insectary”Laird Manufacturing

Meat & Livestock Australia, Ltd.

Micronutrients

Moly Manufacturing, Inc.

Mootral

Neogen

New Generation Supplements

Noble Foundation

Norbrook, Inc.

Novus International

Parker McCrory

PBS Animal Health

Phibro Animal Health

Priefert Ranch Equipment

Quali Tech, Inc.

Quality Liquid Feeds

R&R Machine Works

RFD-TV

Ridley Block Operations

Roper/Stetson/Tin Haul Apparel and Footwear

Stone Manufacturing

Summit Livestock Facilities

Superior Livestock

Tarter Farm and Ranch Equipment

The Vit-E-Men Co. Inc./Life Products

Tru-Test Group

U.S. Premium Beef

Verdesian Life Sciences

Vermeer

Vitalix

Westway Feeds

Wilson Trailer Company

Zinpro Performance Minerals

ALLIED INDUSTRY PARTNERS

American Foods GroupBeef Products Inc.

Cargill Meat SolutionsCulvers

Darden RestaurantsFareway Stores, Inc.

Five Guys

JBS

McDonald’s Corporation

National Beef Packing

Omaha Steaks

Performance Food Group

Preferred Beef Group

Tyson Fresh Meats

Wendy’s International

PRODUCT COUNCIL MEMBERS

Feeder Price Situation and Outlook Through 2019

FIGURE 1: MED. & LRG. #1 STEER CALF PRICES500-600 Pounds, Southern Plains, Weekly

Data Source: USDA-NASS, Compiled & AnalysisLivestock Marketing Information Center

Avg. 2012-2016 2017 2018Jan Apr Jul Oct

$ Per Cwt.220210200190180170160150140130

SPONSORED BY

EDUCATION FOR YOU AND YOUR BOTTOM LINE!MARK YOUR CALENDAR AND PLAN TO JOIN US! THIS UNIQUE TWO-DAY EVENT WILL FEATURE:• LOW-STRESS CATTLE HANDLING DEMOS• BQA CERTIFICATION

• FACILITY DESIGN• AND MUCH MORE!

FOR YOU AND YOUR BOTTOM LINE!

2018 REGIONAL TOUR

Clemson, SC

Stephenville, TX

Montrose, COMontrose, CO

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Oct. 12-13

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Dec. 12-13 Aug. 24-25

4 NATIONAL CATTLEMEN www.NCBA.org

By CME Group It has

been nearly two years

since the formation of the NCBA-CME working group, which was created to further enhance CME livestock markets for hedging and price

discovery. During this time, we’ve made great progress and worked closely with cattle industry groups, the Commodity Futures Trading Commission (CFTC), and customers to refine futures contracts and support the risk management needs of beef producers. We wanted to provide you

with a brief update on the progress we have made together to date.

Since 2016, we made numerous changes to our Live Cattle futures contracts to ensure they more accurately reflect cash market values. We implemented a messaging efficiency program, reduced livestock trading hours, modified delivery rules to allow for greater capacity and revised quality and grading specifications.

In fact, weekly live cattle delivery capacity has grown six percent from year-ago levels after adding four new delivery locations (Dalhart, Texas; Kearney, Neb.; Lexington, Neb.; West Point, Neb.).

Additionally, we incorporated contract changes that increase delivery capacity on the last trading day of a contract month by over 150 percent, significantly reducing chances for congestion that could adversely affect

price discovery. We believe these changes have made our contracts more effective hedging tools, as evidenced by increased levels of open interest and commercial participation versus two years ago.

The working group is just one example of CME Group’s long history of working with commercial hedgers, adapting to ag industry changes, and—when necessary—modifying contract specifications.

We welcome engagement with and input from trade organizations, including NCBA, and all of our customers, as we review additional live cattle delivery locations and continue to implement contract enhancements. We are committed to maintaining ongoing dialogue as an important part of the process as we work to ensure CME Group futures and options remain the best risk management tools for the industry.

Partnership with NCBA increases education to cattlemen

The National Corn Growers Association (NCGA) is stepping up to support the education

of U.S. beef producers in states around the country. The assistance is being provided through a grant program offered to state affi liates of the NCBA that conduct Cattlemen’s Education Series events.

The Cattlemen’s Education Series is a collaborative effort to advance grassroots education on topics that improve cattle production effi ciency, profi tability and sustainability. The partnership builds on other successful programs currently in NCBA’s Producer Education portfolio, such as Stockmanship & Stewardship, Cattlemen’s College and the Cattlemen’s Webinar Series. The Cattlemen’s Education Series provides grants for state affi liates to host timely and relevant education sessions for their local members.

“Corn plays an important role in the cattle industry, and NCGA is excited about this opportunity to help enhance cattle operations through the Cattlemen’s Education Series,” according to Bruce Peterson, chairman of NCGA’s Feed Fuel and Industrial Action Team. “Partnering with NCBA on this project will not only provide a benefi t to cattle producers, it will also provide an opportunity to share research on the value corn and corn based feed ingredients provide within feed rations. The series demonstrates the importance of collaboration within agriculture, as it allows corn farmers to directly support and interact with their cattle industry peers.”

NCBA state affi liates will be eligible to apply for grants ranging in value from $2,000 to $4,000, depending on a variety of factors, including event participation and membership numbers. Topics eligible for grants will be developed as a partnership between NCBA and NCGA.

State Education Efforts for Beef Producers Supported by NCGA Grant

Maintaining a vigorous drive, the membership team in partnership with participating state affiliates executed its spring mailing campaign reaching over 88,000 prospective members. Current membership stands at just short of 25,000 and the momentum this spring will be helpful in the effort to increase the NCBA herd.

Simultaneously, the team attended NCBA’s Legislative Conference where more than 200 pairs of boots took to the Hill to discuss first-hand with legislators and Hill staffers the priorities important to the beef industry. Following release of proposed Farm Bill language and during diligent efforts to secure

helpful legislation for those involved with the livestock transportation industry, now is the prime time to reach out and recruit neighbors and friends to be a part of NCBA’s voice, which is welcomed and well recognized in Washington, D.C.

NCBA is dedicated to magnifying the voice of its membership, and with

legislative attention polarized on agriculture , we must act on this opportunity to strongly convey the messages important to the American cattle producer, and transporter. Engage with your neighbors and friends, and share with them the importance and benefits of NCBA membership!

Membership’s Efforts to Increase the NCBA Herd

May Is a Critical Month for Agriculture NationwideBy Don Day, Jr., Meteorologist

The month of May will be a critical month regarding agriculture across the nation. The cold and sometimes wet spring season so far has left many areas with colder than normal temperatures and cold soil temperatures. A couple of strong late winter storms hit livestock interests hard with a middle of April blizzard and record snow totals across the Northern Plains and Upper Midwest.

As we look ahead into May a lot of folks are just catching their breath after a rough spring season. Since May is a transition month from spring to summer, a variety of weather is a usual occurrence. However, this upcoming month is an important one as May moisture is critical in hay production as well as spring planting progress in the Corn Belt.

There is a wide variety of weather challenges ahead for stockgrowers in May. While colder and wet weather has dominated in the northern, central and eastern areas of the nation, drought conditions have persisted in the Southern Plains and Desert Southwest. The early season wildfires in Oklahoma are good examples of the dryness and poor rangeland conditions in the south and southwest. Although the second half of April brought some needed rain to Kansas, Oklahoma, Colorado

and New Mexico, rainfall amounts were not heavy enough to break the drought conditions.

The big question for May will be whether or not the April weather pattern will persist into the new month or if a new weather pattern will emerge. The answer to that question is a little bit of both scenarios.

When it comes to temperatures, our outlook is calling for the month of May to be colder than normal for a large part of the month from the east slopes of the Rockies eastward all the way to the East Coast. Although we expect a turn to early summer by the third to fourth week of the month, we are expecting temperatures to struggle east of the Rockies. The cold will likely lead to more delay in planting. The colder than normal soil temperatures will lead to late germination of crops, especially in the northern and western Corn Belt.

There is a real possibility that yields may be impacted by the late start to the planting season, especially if fall arrives early this year. It is too early to tell, however, if the late start will impact commodity prices.

We believe there will be episodes of rainfall in the Southern Plains in May; however, amounts will likely fall short of normal as we head into the summer season. Therefore, drought conditions in the Southern Plains will be a big concern. The dryness will impact rangeland conditions and hay production from the Desert Southwest to the Southern Rockies to the Southern Plains.

Editor’s Note: NCBA members can read weekly updates from meteorologist Don Day Jr. by logging onto www.NCBA.org.

Capitol Hill Visits Critical to Lobbying StrengthContinued from page 1 with their respective delegations, coordinating on key “asks” with NCBA. As a result, cattlemen and women maximized the impact of their voice on Capitol Hill and delivered consistent messages to Congress.

Finding a permanent solution to hours of service rules for livestock haulers and modernizing the Endangered Species Act were among the top priorities producers put forward. The 2018 Farm Bill and international trade were also featured prominently in discussions. Overall, the discussions provided

clear direction to senators, U.S. representatives, and their staff on key policy issues.

Legislative Conference is hardly the only time to engage the federal government on NCBA policy priorities. Our Government Affairs team in D.C. constantly draws on the strength of affiliates and grassroots members to advocate on behalf of the cattle industry. Still, the policy dialogue that takes place at Legislative Conference is a critical component of NCBA’s lobbying strength. Sometimes talking is not such a bad thing.

An Update on the NCBA-CME Working Group

Federation Page Market Matters

NCBA News


Edition Editorial Features Materials Deadline Print Date 2018

November Heavy Equipment and Maintenance Section, Year-end Tax Planning 10-19 10-26

December Ranch Equipment and Animal Handling 11-10 11-16

2019 January Herd Health and Vaccination 12-81 12-14

February Cattle Industry Convention & NCBA Trade Show 1-11 1-18

March Genetic Tools and Trends, Cattlemen’s College Highlights 2-15 2-22

April Calving Season 3-22 3-29

May Hay & Forage Production, Spring Crop Outlook, NCBA Legislative Conference 4-19 4-26

June Insect Control, Planting Season 5-17 5-24

July Cattle Market Highlight 6-14 6-21

August Cattle Industry Summer Business Meeting 7-19 7-26

September Stockmanship & Stewardship 8-16 8-24

October Supplemental Cattle Feeds 9-13 9-20

November Preparing for On-farm Emergencies 10-18 10-25

December Succession Planning 11-18 11-15

2018/2019 Production Schedule and Editorial Features

Full page 10.38” (W) x 16” (H) Double truck 21.76” (W) x 16” (H) Center Spread

Junior page 7.73” (W) x 10” (H)

Half page vertical 5.1” (W) x 15.65” (H)

Half page horizontal 10.38” (W) x 7.825” (H)

Quarter page vertical 5.1” (W) x 7.825” (H)

Quarter page horizontal 10.38” (W) x 5.22” (H)

Ad Type Cost

Full page $5,250 Full page back cover $7,750 Center spread $15,000 Junior page $3,000

Ad Type Cost Half page vertical $2,750 Half page horizontal $2,750 Quarter page vertical $1,750 Quarter page horizontal $1,750

Please note: There are no bleeds in the National Cattlemen. There is ½ inch of white space on all four sides of each page.White area in illustrations equals advertisment space.

Advertising Rates and Schedules

20 NATIONAL CATTLEMEN SPRING DIRECTIONS 2018

Hereford Association (AHA) released its own ‘single-step’ evaluation in December of 2017. The method used by the AHA allows for some DNA markers to have larger effects, and thus influence a resulting EPD more than others. This is the primary difference between the approach taken by the AHA as compared to AAA in terms of incorporating genomic information in their NCE. International Genetic Solutions (IGS) is a collaboration between multiple U.S. and Canadian breed associations. This group is currently working towards a multi-breed genetic evaluation using the same underlying method as AHA to produce a ‘single-step’ genomic evaluation. These evolutions are exciting and represent a large leap forward in our ability to utilize genomic data. There are more uses for genomic data, however, and certainly more changes on the horizon.

The increasing availability of genomic data in beef catt le populations lends itself to more than increasing the accuracy of EPDs. To get the most out of the investment made by the beef industry in genomic selection, these genotypes should be used for:

Parentage determination,Tracking and control of inbreeding,Identification and management of lethal and

sub-lethal haplotypes,Breed identification, and,Estimating retained heterozygosity.

Moreover, to get the most out of genomic selection producers should consider following the guidelines below.

1) All animals within a contemporary group should be genotyped.

If genomic data are meant to truly enable selection decisions, this information must be collected on animals before selection decisions are made. The return on investment of this technology is substantially reduced if it is used after the decision is made.

2) Both male and female animals should be genotyped. The promise of genomic selection has always suggested that the largest impact will be for traits where there is little to no information currently. In example, traits that are lowly heritable and/

GENETIC TECHNOLOGIES ON THE HORIZON











State of the Association ReportCattleFax Top 25 Industry Lists

Legislative Outlook

DIRECTIONS

N A T I O N A LCATTLEMENThe trusted leader and definitive voice of the beef industry

THE OFFICIAL PUBLICATION OF NCBA • 2018 NCBA.org

DirectionsThe semi-annual National Cattlemen Directions issues serve as the reference publications for the cattle industry. The fall edition offers an in-depth review of NCBA and its activities, a state-of-the-beef industry report, feature-length editorial and the popular CattleFax segment rankings and statistics. The spring edition features management and industry education articles.

Frequency: Semi-Annual Magazine

Circulation: 25,000+

Audience: NCBA members, Allied Industry and Product Council members, state affiliates, members of Congress and industry stakeholders

Full page with bleed 8.875” (W) x 11.375” (H)

Live area: 7.125” (H) x 9.6” (W)Trim size: 8.375” (W) x 10.875” (H)

Full page no bleed 7.125” (W) x 9.6” (H)

Double page spread with bleed 17.25” (W) x 11.375” (H)

Live area: 15.5” (W) x 9.625” (H)Trim size: 8.375” (W) x 10.875” (H)

Two-thirds page 4.735” (W) x 9.56” (H)

Half page Vertical: 3.36” (W) x 9.56” (H)

or Horizontal: 7.14” (W) x 4.76” (H)

Third Page Vertical: 2.32” (W) x 9.56” (H)

orHorizontal: 7.14” (W) x 3.2” (H)

Quarter-page Vertical: 3.36” (W) x 4.76” (H)

orHorizontal: 7.14” (W) x 2.34” (H)

Agency Discount: 15% off Size Cost Double page spread $9,000 Outside back cover $7,750 Inside front or inside back cover $5,175 Full Page $4,500

Size Cost Two-thirds page $3,750 Half page $3,000 Third page $2,750 Quarter page $2,250

Edition Materials Deadline Approximate Mail Date Fall 2018 September 6, 2018 October 1, 2018 Spring 2019 March 18, 2019 April 6, 2019 Fall 2019 September 6, 2019 October 1, 2019

Advertising Rates and Sizes

Production Schedule

Feature Article Examples

Head Office: St. Cloud, FL

Owner: Farmland Reserve, Inc.

CEO: K. Erik Jacobsen

States of Operation: Florida

Head Office: Grand View, ID

Owner: Simplot Family

CEO: Thomas J. Basabe

States of Operation: Idaho, Oregon, Nevada, Utah

Head Office: Houston, TX

Owner: King Ranch Family

ShareholdersCEO:

Robert UnderbrinkStates of Operation:

Texas, Florida

Head Office: Okeechobee, FL

Owner: N/ACEO:

Charles P. Lykes, Jr.States of Operation:

Florida

1 Deseret Cattle & Citrus

St. Cloud, FL2 Simplot

Livestock Co. Grand View, ID

3 King RanchHouston, TX 5

Head Office: Encampment, WY

Owner: N/ACEO:

Thad YorkStates of Operation: Wyoming, Colorado,

Nebraska, New Mexico

4 Silver Spur Land and Cattle

Encampment, WY

Lykes Bros. Inc.

Okeechobee, FL

Top 25 Cow-Calf Operators











National Cattlemen & Directions Readership by State

Direct Access to NCBA Members

94% of NCBA readers say their primary source of news and information is a newspaper

45,000 monthly readership of National Cattlemen when counting pass-through readership

42% of National Cattlemen

readers generate more than $100,000 in income from

cattle every year

55% of National Cattlemen

readers read half or more of the newspaper

49% of members read the National Cattlemen to obtain information that helps their operation, which is significant readership when compared to other leading ag publications

National Cattlemen & Directions Readership Demographics

Type of Operation

Cow-calf

Stocker operator

Farmer feeder

Feeder or feedlot

Seedstock, purebred

Dairy

Livestock Market operator

79%

15%7% 11%

17%

1% 3%

100

80

60

40

20

0

Less than 50 head50-99 head100-199 head200+ head

Cow-CalfSize of Operation

40

35

30

25

20

15

10

5

0

20%

23%

32%

22%

Less than 50 head50-99 head100-199 head200-499 head500-599 head600-999 head1,000+ head

FeedlotNumber of Cattle Marketed Annually

25

20

15

10

5

0

21%

9%

23%

20%

4%3%

9%

Beef Resource Guide

www.BeefUSA.org#BEEFMEET

BEEF RESOURCEGUIDE

Cattle Industry Convention NCBA Trade Show&

a t�il to

PHOENIXJanuary 31-February 2, 2018

a t�il to

PHOENIX

Cattle Industry Convention NCBA Trade Show&January 31-February 2, 2018


2018

January 31-February 2, 2018

Front Cover.indd 1 12/21/2017 1:49:00 PM

The Beef Resource Guide is the official onsite program of the 2019 Cattle Industry Convention and NCBA Trade Show. The publication includes convention details, event information, trade show exhibitor listings, key industry contacts and more.

Frequency: AnnualCirculation: 8,000+Audience: Annual Convention Participants

Ad sales close: December 7, 2018 • Materials due: December 12, 2018

Ad Type Ad Size and Description Ad Cost Resource Tab Pages Full Page, 4-color $2,500 (only 18 available)

Inside Front Cover Full Page, 4-color $3,000

Inside Back Cover Full Page, 4-color $3,000

Note Page Full Page, Watermarked, 1 color $750

Tab Ad & Cover Ad 6” (W) x 8.5” (H)

Add .25” bleed all aroundAllow .5” inset on

spiral side to avoid any copy being cut off.

Notes Ad Page 5.5” (W) x 8.5” (H)

Add .25” bleed all around.Allow .5” inset on

spiral side to avoid any copy being cut off.

Advertising Rates and Sizes

Convention Package - $15,000This package includes a back-cover advertisement as well as tear-off cover tab that can be used to drive traffic to your booth.

Trade Show Map - $12,000You company will be called out among the 300+ exhibitors onthe fold-out trade show map, which will include panel advertiment and banner ads thoughout.

Front cover with double- sided tear-off

cover tab.

Mention of sponsorship on front cover of fold-out map and a

panel ad.

Maximizing Profits Through PartnershipStop by booth 255 to grab an Animal Health International hat (while supplies last), enter for a chance to win one of two genuine

cowhide rugs, and learn how we can help your business maximize profits by partnering with Animal Health International and Turnkey.

roll up door

OUTSIDE on 3rd Street INSIDE Halls 2-6

JohnDeere

JohnDeereBeer

Garden

Big BendTrailers

AggioBio-Vet,NovaVive

Inc.

Ridley BlockOperations Zoetis Angus Bobcat

CASE IH

NCBACopper

MineLounge

NCBA WaterStation Ritchie

Industries AgriLabsBarenbrug

USA

BeefMagazine Central Life

Sciences Purina AnimalNutrition LLC

Summit LivestockFacilities

American ShorthornAssociation

AutomaticEquipment

Co.Mfg.

Daniels Manufacturing

NationalCattlemen’s

Beef Association

-

NCBALearning Lounge

LairdM

anufacturing

Cabela's

Texas TechUniversity

Ferrell-Ross

IVS

KnipeLand Co. Kirby Mfg. Inc.

Sidump'rTrailer

JaylorFabricating

Inc.

SupremeInternational

Bleachers

BimedaCattleMaxsoftware

InsureMy

Forage

Filson LivestockEquipment

AmericanBlack

Hereford

Kansas State UniversityKansas State Univ Master of Agribusiness

Kansas Dept of Agriculture

AmericanCattlemen Magazine

NCBA Chuck Wagon CafeNCBA ShowManagement

Freeman Exhibitor Services

ADMAnimal

Nutrition

KubotaTractor

Corporation

Gallagher/Miraco

Animal HealthInternational

Estrotect NCBADemonstration

ArenaElanco

BoehringerIngelheim American National Property

& Casualty Insurance &

CKPInsurance

SuperiorLivestock-

NCBA letters NCBA Tasting Station

Hayden OutdoorsReal Estate

King Ranch Institutefor Ranch Management

NCBA 2019New Orleans Bayer

AnimalHealth

Tru-TestGroup

Yamaha

IDEXXHarsh

New HollandAgriculture

CattleFax

ColoradoState

University

CavinessBeef Packers Diamond

VRoto-Mix,

LLCKuhn North

America, Inc. NCBACotton

Club LoungeGravely,an Ariens Company

ArrowquipAnimal Health

Express

FarmCredit RFD-TV

Alltech, Inc.

Moly Manufacturing,Inc. Caterpillar

Inc.,

Krone NorthAmerica

Bleachers

Cattlemen’sCollege/

ArrowquipDemoArena

NCBAAV

Tent

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CaterpillarRide

N’Drive

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AGCOCorporation

LairdManufacturing

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WaterfallResort Alaska

Roper/StetsonApparel &Footwear*

KimesRanch

Duplex (Wall)

Duplex (Wall)

Duplex (Wall)

Duplex (Wall)

Duplex (Wall)

Duplex (Wall)

Duplex (Wall)

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Duplex (Wall)

Duplex (Wall)

Duplex (Wall)Special Purpose

GENERALSESSION

UPUP

CROSSWALK

BIKE

Monroe Street

3rd

Stre

et

Washington Street

Light Rail Track

NorthBuilding

WestBuilding

Barricades to start20' from curb forvehicle check-in

Barricades to start20' from curb forvehicle check-in

UP

UP

UP

DN

UP

DN

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T11 B-4221 S-M SEAT COVER DISP

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RedDockFarm

Longview

EcoPlanetEnvironmental,LLCFeed-LotMagazine

MortonBuildings Inc.

10

14

18

20

24

Dakota Glove

22

Franks MfgSwift Built, LLC100E100F

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ChampionAnimal Health

USDAAMS/NASS

BekaertCorporation

101E101F101G101H

200E200F200H

ExmarkManufacturing

RaboAgriFinance

201G

ComfortSlat Mat

SiouxSteel Co.

UniversalCattle Guards

MossBackFish Habitat

CIH Commodity &Ingredient Hedging, LLCRush-CoIowa Beef

Systems

301A301B301C301D

400400B400D

SiloStopBIO/ViewtrakU.S. Commodity Futures

Trading CommissionStor-Loc

201C201D

300C300D

RosTechElectronics

STgenetics

201201B

300

NMSU Collegeof Agriculture

SunPumps

Agri-King,Inc.

StoneManufacturing

Mix30-Agridyne

303 305

402 404

National RifleAssociation

VMRD,Inc.

LallemandAnimal Nutrition

MJE, LLCPride ofthe Farm Cowbuyer.com

307 311 315

406 408 412

Hall andHall

ITSGlobal

High CountryPlastics

JDJSolutions

213 217

312 316

ACNutrition

AgAmericaLending

K-Line IrrigationNorth America

RedBrand

Twin MountainFence Co.

103 107

202 206

105Boviteq USA/Semex Beef

Durvet

Virginia Dept.of AgVirginia Cattlemen’sAssoc.

SealproSilage Films

109 111

208 210

Stockade/SchwarzEquipment

Omni Animal Health

100100A

MicroBasicsInc.,

CattleXpertManagementSoftware, LLC

123

NewportLaboratories

125

221

BCFTechnology

Beef ImprovementFederation

Drovers120 122

128

129American Gelbvieh AssociationAmerican Simmental AssociationNorth American Limousin FoundationRed Angus Association of America

out52NewHolland

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Nebraska Deptof Agriculture

University of Nebraska Lincoln

Animal CareEquipment &Services

701G

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1821U.S. Farmers &

Ranchers Alliance

1825 1827Clear Span Fabric

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1829United States

Whip Inc.

1831Santa Gertrudis

Breeders International

1830

Top Third AgMarketing

1834 1836

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M.H. Eby,Inc.

1838Oklahoma Cattlemen’s

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1731 1733U.S. Fish &

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Fusion Ltd.National Assoc.of

Farm BroadcastingSilveus Insurance

Group, Inc.

NeogenCorporation

Furst-McNessCompany

DATAMARSInc.

Cargill AnimalNutrition

AllflexUSA, Inc.

Wilson TrailerCompany

KunafinThe Insectary

MicroTechnologies

GrowSafeSystems

Norbrook,Inc.

WestwayFeed Products

NCBA TastingStation

NCBA Route 66 NCBA Bar

Advanced AnimalDiagnostics

Top DollarAngus

Phileo LesaffreAnimal Care

KerndtLivestock Products

GlobalVetLINK

CATTLEVACBOX XLCatlin

Working RanchMagazine

Hay & ForageGrower

NationalPurchasing Partners

National GrazingLands Coalition

LiquitubeMarketing Intl

Agric-Bioformatics

CambridgeTechnologies

INCODigestive Inc. automed

ArtexManufacturing NetPro

BowmanMfg. Inc.

GLCDirect, LLC

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Joplin RegionalStockyards, Inc.

Lincoln Argibusiness Services Pyranha

Oregon ForageSeedsAmerican International

Charloais Association

KentNutrition

Group Inc.

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KIFCO,Inc. Hanson Silo

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1119Arizona Farm Bureau“Ag in the Classroom”

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San AntonioSteel Co.

Feedchutes.com

Road GroomManufacturing

AgriculturalEngineering Assoc.

US Roundtable forSustainable Beef

Vitalix,Inc.

TopconAgriculture

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Arkansas Cattlemen’s Assoc./University of Arkansas/Arkansas Agriculture Dept.

USDA, Packers andStockyards Program

The Universityof Tennessee

Kentucky Cattlemen’s Assoc.Kentucky Dept. of Ag

USDA(NRCS-TX)

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Flagpolesby Uncommon

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Catalina’sOriginals

GreeleyHat Works

CutcoCutlery

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Midcontinent LivestockSupplements (MLS)

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Central StatesTesting

EquipmentWholesalers, LLC

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Micronutrients Univ. of WY & Sustainable Rangelands Roundtable

Univ. of WY Animal Science & Ag Experiment Station

Te PariProducts Ltd.

BeefmastersBreeders United

Hoop BeefSystem, LLC

U.S. MeatExport Federation

Double S Liquid Feed Services, Inc.

Double DCattle Mats

La BelleColostrum Ranchmate Hi-Plains

Systems, IncFederal Ag

SupplyRamaekers

NutritionNexus AgMarketing

Pneu-DartInc.

PowderRiver

USDA FarmService Agency

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WW LivestockSystems

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Watson FloatValves

Giant RubberWater Tanks

American WagyuAssociation

E.I. MedicalImaging

AgrigainLLC

Deer ValleyFarm

DowAgroSciences

AGCOCorporation

R&R MachineWorks

For-Most,Inc.

Thomas AngusRanch

CalfNews

Fusion AgSolutions, Inc.

Cancrete LivestockWaterers

MerrittTrailers Inc.

Priefert RanchEquipment Advanced

PedestalsBehlenCountry

Cleanfix NorthAmerica Ltd. Herdsman

Brand

Zinpro Performance

Minerals

The HartfordLivestock Dept.

GenexCooperative, Inc.

GardinerAngus Ranch

Rawhide Portable Corral, Inc.

Texas A&MUniversity

Agrimatics CMC IndustrialElectronicsAnimat,

Inc.Pacific

AgMultiMinUSA, Inc.

CommoditySpecialists Co.AgVet Associatesfor Apex Valves

PlainJan’s

TotalFeeds, Inc.AmeriAg,

LLCStay Tuff

FenceSouthwest Fence& Supply Co., Inc.

GenovaLabs

IMVTechnologies

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NCBA BoothLocator KioskNCBA Photo

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I HeartBeef Letters

Boot ShineStation

Cattlemen’sConnection Lounge

NuTechBiosciences, Inc.

Agri-Pro SIMCRO

TerritorialMagazine

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NovusInternational University

of ArizonaSarTec

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GroupHigh Plains

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Group, Inc.Rice Lake

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Arm & HammerAnimal Nutrition

CHRHansen

The Cattleman’sResource, Inc.

American Hereford Assoc./Certified Hereford Beef LLC

ParkerMcCrory Mfg

Y-TexCorporation

NewGeneration

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MerckAnimalHealth

JohnDeere

Phibro AnimalHealth Corp

AgriClearInc.

DTN/TheProgressice Farmer

FL EmmertCompany

ImmuCellCorporation

Quality LiguidFeeds, Inc.

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Saddlery

out44


PHOENIX


PHOENIX


WHAT’S FOR LUNCH?Homecooked Pot Roast Pot roast with gravy; Tossed green salad,

whipped cream; Iced tea/water

WHAT’S FOR LUNCH?Hot & Melty Pretzel Sandwich Hot corned beef Sandwiches on Pretzel Roll with Swiss cheese sauce Cole Slaw; Potato Salad; Mayo, Mustard; Homemade Sea Salt

Cookies & Brownies; Iced Tea/water

Friday Lunch in the NCBA Trade Show

11:00am- 2:00pmChuck Wagon Cafe

Thursday Lunch in the NCBA Trade Show

11:00am - 2:00pmChuck Wagon Cafe

HighlineManufacturing Ltd.

C-LockInc.

PerformanceLivestock Analytics

Tire SidewallDepot

Bio S.I.Technology

BraunviehAssoc. of America

Fort SupplyTechnologies LLC

Booth255AnimalHealth

International


a t�il to


a t�il in

PHOENIX



2018


WHAT’S FOR LUNCH?Hot & Melty Pretzel Sandwich Hot corned beef Sandwiches on Pretzel Roll with Swiss cheese sauce Cole Slaw; Potato Salad; Mayo, Mustard; Homemade Sea Salt & Cracked Pepper Kettle Chips; Assorted Cookies & Brownies; Iced Tea/water

Thursday Lunch in the NCBA Trade Show

11:00 am - 2:00 pmChuckwagon Cafe

WHAT’S FOR LUNCH?Homecooked Pot Roast Pot roast with gravy; Tossed green salad, cucumber, tomato, buttermilk ranch dressing; Buttermilk crushed Yukon potatoes; Sautéed Patty Pan Squash; Rolls & Butter; Peach Cobbler with home-made whipped cream; Iced tea/water

Friday Lunch in the NCBA Trade

Show11:00 am- 2:00 pmChuckwagon Cafe

Big Bend Trailers

out 70

NCBA Chuckwagon Cafe

Linn Post& Pipe

42

Sponsored by Beef Donated by Tyson

Sponsored by Beef Donated by Cargill

Ad across the bottom of the trade show floorplan is included.

1:30 p.m.

sponsored by

Look for us at booth #255 — highlighted in yellow on the map

When you need it, you need it. Animal Health International.

Your needs. Your solutions. Your peace of mind. It’s what we do best.

Animal Health International, Inc., now part of Patterson Companies, is the premier animal health company in North America.

Animal Health International has served the needs of cattlemen and veterinarians in cow/calf operations, stocker and background operations, and feed yards for over 40 years. With more than 500 sales and service personnel, and distribution centers nationwide, we have the experience, knowledge, products and solutions to help you keep your operation profi table and your herd healthy.

To learn more, visit us at NCBA Booth 255, or visit animalhealthinternational.com.

18AHI0042 (12/17)

animalhealthinternational.com | 800.854.7664


a t�il to


a t�il in

PHOENIX



2018


M A P

Monday, January 29 8:00 a.m.-3:00 p.m. ANCW Ag Tour 4:00 p.m.-9:00 p.m. ANCW Meetings 6:00 p.m.-8:00 p.m. Pre-Convention Agriculture Tour Dinner

Tuesday, January 30 • Registration 7:00 a.m.-6:30 p.m. 6:00 a.m.-5:30p.m. Pre-Convention Agriculture Tour 7:30 a.m.-9:00 p.m. ANCW Meetings 2:30 p.m.-7:30 p.m. Cattlemen’s College Demo Sessions & Reception 3:00 p.m.-7:00 p.m. NCBA Executive Committee Meeting

Wednesday, January 31 • Registration 6:00 a.m.-7:00 p.m. 7:00 a.m.-1:30 p.m. Cattlemen’s College Programs & Lunch 10:00 a.m.-2:00 p.m. NCBA Beef Industry Forum 2:00 p.m.-4:00 p.m. Opening General Session 4:00 p.m.-8:00 p.m. NCBA Trade Show Welcome Reception 4:30 p.m.-6:00 p.m. CBB Executive Committee Meeting 8:00 p.m.-10:00 p.m. Environmental Stewardship Award Reception 8:30 p.m.-10:30 p.m. NCBA-PAC Reception & Live Auction

Thursday, February 1 • Registration 6:00 a.m.-5:00 p.m. 6:00 a.m.-7:00 a.m. BeeFit Cowboy Bootcamp 7:30 a.m.-9:30 a.m. CattleFax 2018 U.S. & Global Protein & Grain Outlook Seminar 9:00 a.m.-6:00 p.m. NCBA Trade Show 10:00 a.m.-11:00 a.m. Regional Meetings 11:00 a.m.-12:30 p.m. BQA Producer Forum 11:00 a.m.-4:00 p.m. CattleFax Board of Directors Meeting 11:30 a.m.-1:30 p.m. CBB Luncheon 12:30 p.m.-2:00 p.m. NCBA D.C. Issues Update 2:00 p.m.-4:00 p.m. Checko� Programs Update 2:30 p.m.-6:00 p.m. Policy Working Groups & Council Meetings 4:00 p.m.-6:00 p.m. NCBA Trade Show Reception 4:30 p.m.-5:30 p.m. NCBA Federation Forum 5:30 p.m.-8:00 p.m. Various NCBA & A� liate Receptions 7:00 p.m.-10:00 p.m. Phoenix Fiesta 7:30 p.m.-10:00 p.m. CattleFax Board of Directors Reception/Dinner

Friday, February 2 • Registration 6:00 a.m.-4:00 p.m. 7:00 a.m.-9:00 a.m. Best of Beef Breakfast 9:00 a.m.-5:00 p.m. NCBA Trade Show 9:30 a.m.-11:00 a.m. General Session II 11:15 a.m.-12:15 p.m. NCBA Sustainability Engagement Forum 12:30 p.m.-5:30 p.m. Checko� & Policy Committee Meetings 3:00 p.m.-5:00 p.m. NCBA Trade Show Reception 4:30 p.m.-6:30 p.m. CBB Board Meeting 8:00 p.m.-1:00 a.m. Cowboy Comedy Club & After Party

Saturday, February 3 7:30 a.m.-10:00 a.m. NCBA Board of Directors Meeting


a t�il to


a t�il in

PHOENIX



2018


Stop by the NCBA Booth to fi nd out what your association is doing for you! From policy e� orts in

Washington, D.C. to producer education to work as a proud Beef Checko� contractor, NCBA will continue

working hard for you for generations to come.

THERE ARE SO MANY EXCITING THINGS TO EXPERIENCE AT THE NCBA BOOTH (1429)!

Meet Kevin Oschner, NCBA’s Cattlemen to Cattlemen(Wed. 4:30 - 6:30pm • Thurs. 2:00 - 4:00pm)

Bid on NCBA PAC Silent Auction itemsShop for NCBA & Beef. It’s What’s for Dinner® gear

Live Beef. It’s What’s for Dinner®Culinary Demonstrations

(Meet the Beef. It’s What’s for Dinner ChefsWed. 4:00 - 5:00pm • Thurs. 7:00 - 8:00pm)

Beef. It’s What’s for Dinner® 360O Virtual Reality experience

(Wed. 5:00 - 7:00pm)

Engage with NCBA sta�

Learn more about:NCBA Membership

NCBA Policy PrioritiesProducer Education

National Cattlemen’s FoundationEnviromental Stewardship Award Program

10:30 a.m.

12:30 p.m.

9:30 a.m.

4:30 p.m.-7:30 p.m.

LEARNING LOUNGENCBA Trade Show presents the NCBA Learning Lounge. These 30-minute “lightning fast sessions” will o� er busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hands-on technology education in a small intimate theater-like setting in the Trade Show.

DATE/TIME PRESENTERWednesday, January 31

Thursday, February 1

11:30 a.m.

12:30 p.m.

1:30p.m.

2:30 p.m.

3:30 p.m.

4:30 p.m.®

Friday, February 2

9:30 a.m.

10:30 a.m.

11:30 a.m.

Agribusiness intelligenceAgribusiness intelligence

CATTLEMEN’S CONNECTION LOUNGE BOOTH #417

Sponsored by Micro TechnologiesConfused by Twitter? Curious about Instagram? ‘Like’ Facebook? Stop by the social media lounge in booth #417 right on the trade show fl oor. Experts will be on hand to help you “join the conversation!” Tweet for some fabulous prizes - #beefmeet, #cattletales.

ENGAGE EDUCATION SESSIONS

The sessions will provide attendees with an overview. The engAGe app provides

farmers, ranchers, industry-related companies and agriculturalists an opportunity to easily stay abreast of current news in agriculture, and amplify relevant content on digital and social media channels with a simple click.

Wednesday5:30pm

Thursday 1:30pm

Friday 11:00am

THURSDAY - 4:00 pm-6:00 pmSponsored by American National InsuranceEnjoy Thursday’s Trade Show Reception fea-turing wine…and cacti! Redeem

your ticket for some tasty Arizona wines. Stop by the American National Booth #339 for your complimentary ticket.

FRIDAY - 3:00 pm-5:00 pmGet Hoppy at the Friday’s Trade Show Reception featuring some great Arizona Craft Beer paired with beef.Beef Donated byAmerican Foods Group.

WEDNESDAY - 4:00 pm-8:00 pm Sponsored by Micro, Certifi ed Angus Beef, New Holland, and Lallemand

The o� cial kick-o� to the 2018 NCBA Trade Show! Join us for the Sonoran Shindig and check out all things happening in the Trade Show.

Party Time

PHOENIX

Route 66 Outdoor SpaceCATERPILLAR TEST DRIVE Sponsored by CaterpillarTest drive a new Caterpillar skid steer and try your hand at the challenge course.

NCBA BEER GARDEN Sponsored by John DeereSoak up the sun and sip on some suds.

ROUTE 66 EXHIBITS Be sure to visit the outdoor exhibitors. • AGCO Corporation• Big Bend Trailers• Case IH• Colorado Saddlery• John Deere• Kubota Tractor Corporation• Laird Manufacturing• M.H. Eby Inc. • New Holland Agriculture• RFD-TV• R&R Machine Works

ARROWQUIP OUTDOOR DEMONSTRATION ARENA There will be an opportunity for you to work cattle with the Arrowquip handling system! This opportunity will be available on a first-come, first-serve basis to those who sign up at the beginning of each seminar.

OUTSIDE ON 3RD STREET

STOCKMANSHIP AND STEW-ARDSHIP

DEMONSTRATION ARENABooth #270

Sponsored by Boehringer Ingelheim,

NCBA, Beef Checko� and BQA

Panels provided by Priefert Ranch Equipment

WEDNESDAY4:30pm - 5:15pm ..................................... Colt Starting: Lesson #1

6:00pm - 6:45pm ........................................ Ranch Horsemanship

7:00pm - 7:45pm....................................Colt Starting: Lesson #2

THURSDAY 10:00am - 10:45am .........................................Colt Starting: Lesson #3

11:15am - 12:00pm ............................................... Handling Young Cattle

1:15pm - 2:00pm ......................................................Focus On The Family

2:45pm - 3:45pm .....................................................................Calf Branding

4:30pm - 5:15pm ............................BQA: It All Starts with The Calf!

FRIDAY 9:30am - 10:15am ............................ BQA: It All Starts with The Calf!

10:45am - 11:30am ...................................................Focus on The Family

1:00pm - 1:45pm ...............................................Colt Starting: Lesson #4

2:15pm - 3:00pm ................................................. Handling Young Cattle

3:30pm - 4:30pm ....................................................................Calf Branding

CKMANSHIPSTSTEWARDSHIP

1

&

&

#BEEFMEET #CATTLETALES

1:30 p.m.

sponsored by

Look for us at booth #255 — highlighted in yellow on the map

When you need it, you need it. Animal Health International.

Your needs. Your solutions. Your peace of mind. It’s what we do best.

Animal Health International, Inc., now part of Patterson Companies, is the premier animal health company in North America.

Animal Health International has served the needs of cattlemen and veterinarians in cow/calf operations, stocker and background operations, and feed yards for over 40 years. With more than 500 sales and service personnel, and distribution centers nationwide, we have the experience, knowledge, products and solutions to help you keep your operation profi table and your herd healthy.

To learn more, visit us at NCBA Booth 255, or visit animalhealthinternational.com.

18AHI0042 (12/17)

animalhealthinternational.com | 800.854.7664


a t�il to


a t�il in

PHOENIX



2018


M A P

Monday, January 29 8:00 a.m.-3:00 p.m. ANCW Ag Tour 4:00 p.m.-9:00 p.m. ANCW Meetings 6:00 p.m.-8:00 p.m. Pre-Convention Agriculture Tour Dinner

Tuesday, January 30 • Registration 7:00 a.m.-6:30 p.m. 6:00 a.m.-5:30p.m. Pre-Convention Agriculture Tour 7:30 a.m.-9:00 p.m. ANCW Meetings 2:30 p.m.-7:30 p.m. Cattlemen’s College Demo Sessions & Reception 3:00 p.m.-7:00 p.m. NCBA Executive Committee Meeting

Wednesday, January 31 • Registration 6:00 a.m.-7:00 p.m. 7:00 a.m.-1:30 p.m. Cattlemen’s College Programs & Lunch 10:00 a.m.-2:00 p.m. NCBA Beef Industry Forum 2:00 p.m.-4:00 p.m. Opening General Session 4:00 p.m.-8:00 p.m. NCBA Trade Show Welcome Reception 4:30 p.m.-6:00 p.m. CBB Executive Committee Meeting 8:00 p.m.-10:00 p.m. Environmental Stewardship Award Reception 8:30 p.m.-10:30 p.m. NCBA-PAC Reception & Live Auction

Thursday, February 1 • Registration 6:00 a.m.-5:00 p.m. 6:00 a.m.-7:00 a.m. BeeFit Cowboy Bootcamp 7:30 a.m.-9:30 a.m. CattleFax 2018 U.S. & Global Protein & Grain Outlook Seminar 9:00 a.m.-6:00 p.m. NCBA Trade Show 10:00 a.m.-11:00 a.m. Regional Meetings 11:00 a.m.-12:30 p.m. BQA Producer Forum 11:00 a.m.-4:00 p.m. CattleFax Board of Directors Meeting 11:30 a.m.-1:30 p.m. CBB Luncheon 12:30 p.m.-2:00 p.m. NCBA D.C. Issues Update 2:00 p.m.-4:00 p.m. Checko� Programs Update 2:30 p.m.-6:00 p.m. Policy Working Groups & Council Meetings 4:00 p.m.-6:00 p.m. NCBA Trade Show Reception 4:30 p.m.-5:30 p.m. NCBA Federation Forum 5:30 p.m.-8:00 p.m. Various NCBA & A� liate Receptions 7:00 p.m.-10:00 p.m. Phoenix Fiesta 7:30 p.m.-10:00 p.m. CattleFax Board of Directors Reception/Dinner

Friday, February 2 • Registration 6:00 a.m.-4:00 p.m. 7:00 a.m.-9:00 a.m. Best of Beef Breakfast 9:00 a.m.-5:00 p.m. NCBA Trade Show 9:30 a.m.-11:00 a.m. General Session II 11:15 a.m.-12:15 p.m. NCBA Sustainability Engagement Forum 12:30 p.m.-5:30 p.m. Checko� & Policy Committee Meetings 3:00 p.m.-5:00 p.m. NCBA Trade Show Reception 4:30 p.m.-6:30 p.m. CBB Board Meeting 8:00 p.m.-1:00 a.m. Cowboy Comedy Club & After Party

Saturday, February 3 7:30 a.m.-10:00 a.m. NCBA Board of Directors Meeting


a t�il to


a t�il in

PHOENIX



2018


Stop by the NCBA Booth to fi nd out what your association is doing for you! From policy e� orts in

Washington, D.C. to producer education to work as a proud Beef Checko� contractor, NCBA will continue

working hard for you for generations to come.

THERE ARE SO MANY EXCITING THINGS TO EXPERIENCE AT THE NCBA BOOTH (1429)!

Meet Kevin Oschner, NCBA’s Cattlemen to Cattlemen(Wed. 4:30 - 6:30pm • Thurs. 2:00 - 4:00pm)

Bid on NCBA PAC Silent Auction itemsShop for NCBA & Beef. It’s What’s for Dinner® gear

Live Beef. It’s What’s for Dinner®Culinary Demonstrations

(Meet the Beef. It’s What’s for Dinner ChefsWed. 4:00 - 5:00pm • Thurs. 7:00 - 8:00pm)

Beef. It’s What’s for Dinner® 360O Virtual Reality experience

(Wed. 5:00 - 7:00pm)

Engage with NCBA sta�

Learn more about:NCBA Membership

NCBA Policy PrioritiesProducer Education

National Cattlemen’s FoundationEnviromental Stewardship Award Program

10:30 a.m.

12:30 p.m.

9:30 a.m.

4:30 p.m.-7:30 p.m.

LEARNING LOUNGENCBA Trade Show presents the NCBA Learning Lounge. These 30-minute “lightning fast sessions” will o� er busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hands-on technology education in a small intimate theater-like setting in the Trade Show.

DATE/TIME PRESENTERWednesday, January 31

Thursday, February 1

11:30 a.m.

12:30 p.m.

1:30p.m.

2:30 p.m.

3:30 p.m.

4:30 p.m.®

Friday, February 2

9:30 a.m.

10:30 a.m.

11:30 a.m.

Agribusiness intelligenceAgribusiness intelligence

CATTLEMEN’S CONNECTION LOUNGE BOOTH #417

Sponsored by Micro TechnologiesConfused by Twitter? Curious about Instagram? ‘Like’ Facebook? Stop by the social media lounge in booth #417 right on the trade show fl oor. Experts will be on hand to help you “join the conversation!” Tweet for some fabulous prizes - #beefmeet, #cattletales.

ENGAGE EDUCATION SESSIONS

The sessions will provide attendees with an overview. The engAGe app provides

farmers, ranchers, industry-related companies and agriculturalists an opportunity to easily stay abreast of current news in agriculture, and amplify relevant content on digital and social media channels with a simple click.

Wednesday5:30pm

Thursday 1:30pm

Friday 11:00am

THURSDAY - 4:00 pm-6:00 pmSponsored by American National InsuranceEnjoy Thursday’s Trade Show Reception fea-turing wine…and cacti! Redeem

your ticket for some tasty Arizona wines. Stop by the American National Booth #339 for your complimentary ticket.

FRIDAY - 3:00 pm-5:00 pmGet Hoppy at the Friday’s Trade Show Reception featuring some great Arizona Craft Beer paired with beef.Beef Donated byAmerican Foods Group.

WEDNESDAY - 4:00 pm-8:00 pm Sponsored by Micro, Certifi ed Angus Beef, New Holland, and Lallemand

The o� cial kick-o� to the 2018 NCBA Trade Show! Join us for the Sonoran Shindig and check out all things happening in the Trade Show.

Party Time

PHOENIX

Route 66 Outdoor SpaceCATERPILLAR TEST DRIVE Sponsored by CaterpillarTest drive a new Caterpillar skid steer and try your hand at the challenge course.

NCBA BEER GARDEN Sponsored by John DeereSoak up the sun and sip on some suds.

ROUTE 66 EXHIBITS Be sure to visit the outdoor exhibitors. • AGCO Corporation• Big Bend Trailers• Case IH• Colorado Saddlery• John Deere• Kubota Tractor Corporation• Laird Manufacturing• M.H. Eby Inc. • New Holland Agriculture• RFD-TV• R&R Machine Works

ARROWQUIP OUTDOOR DEMONSTRATION ARENA There will be an opportunity for you to work cattle with the Arrowquip handling system! This opportunity will be available on a first-come, first-serve basis to those who sign up at the beginning of each seminar.

OUTSIDE ON 3RD STREET

STOCKMANSHIP AND STEW-ARDSHIP

DEMONSTRATION ARENABooth #270

Sponsored by Boehringer Ingelheim,

NCBA, Beef Checko� and BQA

Panels provided by Priefert Ranch Equipment

WEDNESDAY4:30pm - 5:15pm ..................................... Colt Starting: Lesson #1

6:00pm - 6:45pm ........................................ Ranch Horsemanship

7:00pm - 7:45pm....................................Colt Starting: Lesson #2

THURSDAY 10:00am - 10:45am .........................................Colt Starting: Lesson #3

11:15am - 12:00pm ............................................... Handling Young Cattle

1:15pm - 2:00pm ......................................................Focus On The Family

2:45pm - 3:45pm .....................................................................Calf Branding

4:30pm - 5:15pm ............................BQA: It All Starts with The Calf!

FRIDAY 9:30am - 10:15am ............................ BQA: It All Starts with The Calf!

10:45am - 11:30am ...................................................Focus on The Family

1:00pm - 1:45pm ...............................................Colt Starting: Lesson #4

2:15pm - 3:00pm ................................................. Handling Young Cattle

3:30pm - 4:30pm ....................................................................Calf Branding

CKMANSHIPSTSTEWARDSHIP

1

&

&

#BEEFMEET #CATTLETALES

Custom Options Call for Pricing

Customize the Beef Resource Guide with a branded sleeve,

shrink wrap, etc.

Ad Specs

NCBA’s in-house television studio is home to the highly viewed Cattlemen to Cattlemen show. In addition to the TV show production, the studio is available for production of your broadcast media needs. With full, high-definition video and post-production capabilities, NCBA can help you maximize your exposure to a broad audience through video for broadcast, webcast, social media and much more. Contact us today to discuss a custom package to meet your needs.• Weekly Airings: Tuesday — 8:30 p.m.

Wednesday, 12:30 a.m., Saturday — 9:00 a.m. (Eastern time)

• Approximately 25 original productions per calendar year

• Opportinities to customize messaging and target grid placement

• Additional value-add airing via re-run episodes

TELEVISION OPPORTUNITIES

68% of NCBA members watchCattlemen to Cattlemen at

least once a month or more frequently

YouTube Viewing Analytics

By Age: 13-17 18-24 25-34 35-44 45-54 55-64 65+

100%90%80%70%60%50%40%30%20%10%0%

Male Female

Viewership By Month

Nielsen RatingsAverage monthly viewership of 1.16 million!

2.0

1.5

1.0

.5

0

2017 2018June

July AugSept Oct

Nov Dec Jan Feb MarApril

Mill

ions

Viewership Demographics

Commercial Packages n Monthly - $15,000: 12 airings of a fully produced 30-second commercial spot.

n Quarterly - $45,000: 36 airings of a fully produced 30-second commercial spot.

n Yearly - $100,000: 120 airings of a fully produced 30-second commercial spot.

* Sponsor to provide fully produced 30-second spot 3 weeks prior to first airing.

PACKAGES AND RATES

Education Segment – $25,000Highlight your company’s products/services in a unique educational segment.

n 5-7 minute segment produced at a location of your choosing

n Package includes a full production crew, two rounds of edits, show promotion on social media channels and a minimum of three airings

n After airing, a link to the full segment is provided for use on your digital platforms

Taped Panel Discussion Show – $35,000Bring together your company’s experts and customers to discuss your latest product/service offerings.

n One hour panel discussion show is fully produced from the Cattlemen to Cattlemen studio in Denver, or location of your choosing

n Package includes a full production crew, show promotion on social media channels and three airings

n After airing, a link to the full segment is provided for use on your digital platforms

We can make your commercial!Don’t have a commercial already produced? The Cattlemen to Cattlemen team can help. Full to partial production services are available to get your 30-second spot ready to air!

PACKAGES AND RATES

Block Feature – $3,000/monthn Your company and/or product will be featured in a

10-second “bump,” which is used to bring the show back from a commercial break

n Your company to provide video footage

n Includes two “bumps” per episode with website and/or contact information on the screen while the video is playing

n 12 airings

Closed Caption - $2,000/monthn Your company and/or product will be mentioned as the

closed caption sponsor at the start and close of the show

n Includes full-screen graphic at the close of the segment with your company and/or product logo and website

n 12 airings

A Day in the Life – $3,500/segmentThis is a favorite among Cattlemen to Cattlemen viewers!n Host Kevin Ochsner will announce the sponsor before

and after the segment n Includes full-screen graphic at the close of the segment

with your company and/or product logo and website

n 3 airings

Market Outlook – $3,500/segmentQuarterly market update with industry expertsn Host Kevin Ochsner will announce the sponsor

before and after the segment

n Includes full-screen graphic at the close of the segment with your company and/or product logo and website

n 3 airings

A Day in the Life

Market Outlook

Watch Cattlemen to Cattlemen episodes, sponsored segments and more on YouTube.

www.youtube.com/user/CattlemenToCattlemen

Advertising Information

All pre-produced spots must be received by NCBA’s Cattlemen to Cattlemen three weeks prior to scheduled air date.

Most tape formats are welcome, including: XDCam, HDCam, Hard Drive, .wvm.Spots should be 6x9, 4x3 safe.

Send materials to Kate Maher at [email protected].

TV OpportunitiesNEW

www.NCBA.org

Reach your target audience and elevate your customer base through NCBA’s website and digital media outlets. NCBA’s membership is interested in the information you have to share, so your media buy/package can be leveraged by including our social media marketing. Improve your brand presence and marketing message through our website as well as Facebook, Twitter posts and more.

NCBA.org• 58,650 page views per month

• 24,984 unique visitors per month

• 48,180 banner ad impressions/monthSocial Media• Facebook (NCBA): 105,361 likes

• Facebook (C2C): 15,041 likes

• Twitter: 22,197 followers

Ad Rates/Format

Digital Media Demographics

NCBA.orgHome Page —Tile Ads• Three-month Placement $1,500• Six-month Placement $2,500• Twelve-month Placement $4,800

Internal Page — Banner Ads• Three-month Placement $1,200• Six-month Placement $2,000• Twelve-month Placement $3,800

Social MediaStandard Package• Four Facebook & Four Twitter Posts $3,000

43% of Twitter followers have a

household income of $100,000 or greater. 58% of users are male

and 42% are female

DIGITAL MEDIA

Facebook Fans as of May 2018

By Age: 18-24 25-34 35-44 45-54 55-64 65+

20%

15%

10%

5%

0%

Male 54% Female 46%

10%8%

15%

12% 12%10% 9% 8%

5% 5%3%3%

NCBA.org Pageviews as of May 2018

By Age: 18-24 25-34 35-44 45-54 55-64 65+

20%

15%

10%

5%

0%

Male 59% Female 41%

11.%8%

14.%

10% 11%

7.%9%

7%9.%

6%3%

5%

Cattlemen to Cattlemen Fans as of May 2018

By Age: 18-24 25-34 35-44 45-54 55-64 65+

20%

15%

10%

5%

0%

Male 58% Female 42%

9%7%

16%

11%

14%

8%11%

8%

5% 5% 3%3%

Tile Ads: 300 x 250 pixels* • Banner Ads: 320 x 50 pixels**Accepted files: JPG, GIF, Flash/SWF

Customized PackageContact us to build a package that contains additional opportunities such as Twitter Chat, Instagram Story, or a Snapchat takeover to highlight your products/services.

MEDIA KIT SALES CONTACTS and ADVERTISING INFORMATION

Media Sales Team

Jill DeLucero303-850-3321

[email protected]

Nicole Bechtel503-756-1538

[email protected]

Beka [email protected]

Becca Brown303-850-3377

[email protected]

National Cattlemen, Directions and Beef Resource Guide

Cattlemen to Cattlemen Digital Media

Brittany Schaneman303-850-3370

[email protected]

Send editorials to:

Cindy Fitzsimons303-850-336

[email protected]

Send advertisements/artwork to:

Marvin Kokes303-850-3339

[email protected]

Kate Maher303-850-3300

[email protected]

Charmayne Hefley303-850-3334

[email protected]

Send materials to: Send materials to:

For the following, please send content to:

media kit - ncba media kit_07312018.pdf · media kit. print . television digital. as a beef...

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