media kit - obesity medicine association · mobile app banner ad | $750 per day mobile - 640px x...

2019

MEDIA KIT

obesitymedicine.org/advertise

REACH

THOUSANDS of obesity medicine clinicians

MAKE AN IMPRESSION

with existing and potential

customers

BUILD BRAND RECOGNITION

with a variety of opportunities to gain exposure

OMA has more

than who provide clinical and evidence-based obesity

treatment.members2,000

of OMA’s physician members are certified by the American Board of Obesity Medicine.49%

About the Obesity Medicine Association .......................................................................2

Online Marketing ............................................................3

Digital Advertising ........................................................ 4

2019 Events ..........................................................................6

Conference Exhibiting .............................................7

Conference Sponsorships ............................................ 9

Fundamentals of Obesity Treatment Course Exhibiting and Sponsorships ............ 11

Corporate Advisory Council................................ 12

Get In Touch .................................................................. 13

Table of Contents

Breakdown of

Membership

Allied Health Care Professionals (5%)

Clinicians in Training (7%)

NPs & PAs (12%)

Physicians (76%)

Our MembersOMA members are physicians, nurse practitioners, physician assistants, and allied healthcare professionals dedicated to providing comprehensive, clinical care for obesity.

About the Obesity Medicine Association

Our MissionWe strive to provide the best resources for members to help advance the practice of obesity medicine, deliver evidence-based treatments, and improve the lives of patients affected by obesity. We offer unique, accredited educational opportunities promoting a comprehensive approach to obesity treatment, and we support advocacy efforts to drive the specialty forward.

Where DoMembers Practice?

Contact Us

View exciting marketing opportunites, exhibitor rules and regulations, antitrust guidelines, and terms and conditions online at obesitymedicine.org/advertise.

15%11%

5%

12%5%

15%

17%

12%

5%

(3% International)

ANDREW MARTINBusiness Development & Sales [email protected]

3OBESITYMEDICINE.ORG/ADVERTISE

What Are Your Marketing Needs?

• Conference Exhibits and Sponsorships

• Conference Onsite Branding

• Conference Digital Advertising

• Conference Print Advertising

The Obesity Medicine Association (OMA) has a diverse media presence, able to suit your organization’s marketing strategy. Through a broad range of media channels and tailored messaging, we help you make an impact with your target audience.

Online Marketing

BRANDING DIGITAL PRESENCE

GENERATE LEADS

LEADERSHIP & EXPERTISE

OMA’s MARKETING SOLUTIONS

• Digital Advertising

• Newsletter Sponsorship


Build a strong presence and

create awareness among

the world’s top obesity

medicine clinicians. Utilize

our targeted branding

options to enhance the

visibility of your products

and services.

Create a customized

digital campaign to

promote your product or

service and drive clicks to

your website.

• Conference Exhibits and Sponsorhips

• Conference Education and Events


• Digital Advertising


• Conference Print

Actively generate interest

from new prospects

through a targeted leads

generation campaign.

• Conference Exhibits and Sponsorships

• Conference Education and Events


Build long-term growth

by positioning your

organization as the

thought leader and

subject matter expert in

the specialty of obesity

medicine.

4 CLINICAL LEADERS IN OBESITY MEDICINE®

General Advertising

Obesity Medicine e-Weekly Ad - The e-newsletter has a 37% open rate.

Choose from a sidebar or bottom banner.

Sidebar: 468px X 60px

Bottom Banner: 160px X 380px

One Ad | $500

Four Ads | $1,900

13 Ads | $5,850

26 Ads | $10,400

Obesity Medicine e-Weekly Sponsored Article | $700

Sponsor an exclusive article in the newsletter. (100 words + logo)

DIGITAL ADVERTISING

Digital AdvertisingExpand your reach online and advertise to thousands of clinicians specializing in obesity medicine.

Obesity Medicine Association websites receive over 700,000 pageviews annually with over 13,000

unique monthly users.

Website Advertising | $2,000 (quarterly) 300px X 250pxobesitymedicine.org receives 55,000 pageviews annually with 9,000 unique visitors per month on average.

General Email Announcement | $1,000 Bottom Banner 468px X 60px Marketing emails are sent out regularly to more than 18,000 clinicians in OMA’s database. Your ad will link to your website.


DIGITAL ADVERTISING

Conference Advertising

Registered Attendee Email Ad | $750 Bottom Banner - 468px X 60px Build awareness of your company among hundreds of attendees prior to the event. Your ad will link to your website. Registered attendee emails receive a 54% open rate.

General Conference Email Ad | $750 Bottom Banner - 468px X 60pxPromote your company and let prospective attendees know you will be at the conference. Your ad will link to your website. General conference emails receive a 27% open rate.

Mobile App Banner Ad | $750 per day Mobile - 640px X 150px, Tablet/Desktop - 552px X 150pxReach more than 85% of conference attendees directly through the mobile app. Your banner ad can be linked to a website or to your exhibitor listing in the app. Exhibitors that utilize this opportunity receive 6,500 average impressions.

Featured Exhibitors Scrolling Banner | $1,500 Logo - 250px X 250pxGain recognition as one of our featured exhibitors at the conference. Your company logo will be placed in a scrolling banner on the conference website, where it will be visible to more than 7,000

unique visitors. Your logo will link to your website.

Conference Website Ad | $2,000Sidebar - 300px X 250px Advertise on the conference website, visited by more than 7,000

prospective and registered attendees. With more than 1,500

impressions, your ad will drive traffic to your website and your booth at the conference.


There are several opportunities to each your target audience throughout the year at our in-person educational evetns. With a focus on clinical approaches for treating obesity, our courses allow you to reach clinicians at all stages in their obesity medicine careers, from those just getting started in the specialty to those running established obesity medicine clinics.

Overcoming Obesity 2019 | Boston | October 2-6 More than 900 healthcare professionals attend the fall confrence to learn about the latest advancements and most effective treatments in obesity medicine.

2019 Events

Obesity Medicine 2019 | Houston | April 3-7 The spring conference brings together more than 750 healthcare professionals who are starting an obesity medicine practice or incorporating aspects of obesity medicine into an existing practice.

Fundamentals of Obesity Treatment Courses Our introductory-level course travels to cities throughout the U.S. and introduces primary care privders to clinical obesity treatment. Attendees gain a basic understanding of the components of an effective treatment plan.

Who Exhibits?Companies with each of these products or services exhibit with us and increase their visibility among obesity medicine clinicians:

n Body Composition Analyzers and Scales

n Genetic Testing

n Telehealth and Telemedicine

n Business Consulting

n Compounding and Dispensing Services

n Diagnostic Testing

n Metabolic Testing Systems

n Nutritional Products

n Office Equipment

n Wearable Health Technology

n Exercise Solutions and Programs

n Patient Data Tracking Software

n Patient Financing

n Patient Support Centers

n Pharmaceuticals

n Supplements and Vitamins

n Turnkey Business Programs

n Website Design Services

Save the date for our 2020 conferencesObesity Medicine 2020 | Phoenix | April 1-5Overcoming Obesity 2020 | New Orleans | October 7-11


CONFERENCE EXHIBITING

Conference ExhibitingOur conferences offer you a unique opportunity to build face-to-face relationships and create brand loyalty with both new and established obesity medicine clinicians and primary care physicians.

n Access to a pre-and-post conference attendee mailing list. (Available upon request and subject to approval.)

n Company listing and description in program.

n Company description, logo, links to social media, and resources on the mobile app.

n Four exhibit hall badges for each space purchased.

Benefits of Exhibiting

n Increase brand awareness

n Build relationships through face-to-face interactions

n Generate leads

n Showcase your products and services

n Create new partnerships

n Get your message in front of your target audience

Exhibit Hall: April 4-5

Single Standard Booth: $1,500

Single Premium Booth: $2,150The spring conference brings together hundreds of physicians and healthcare professionals who are interested in starting an obesity medicine practice or incorporating aspects of obesity medicine into an existing practice. Education focuses on cutting-edge treatments and business management techniques.

attendees750

Houston | April 3-7

The fall conference is the largest annual gathering of obesity medicine clinicians in the U.S. Education prepares physicians for certification in obesity medicine and updates clinicians on the latest advancements in the treatment of obesity and obesity-related conditions.

attendees900 Exhibit Hall: Oct. 3-4

Single Standard Booth: $1,900

Single Premium Booth: $2,550

Boston | Oct. 2-6

n 10x20 booths available

n 10x20 booths available

2019

2019

Why Exhibit?


Allied Health Care Professionals (4%)

PA (4%)

NP (8%)

DO (10%)

MD (67%)

PhD (1%)

Other (6%)

Breakdownof

Attendees

PracticeSetting

Other (7%)

Hospital Setting (32%)

Private Practice (61%)

91% of attendees visit the exhibit hall . . .

. . . allowing you to meet face-to-face with more than.

1,600 clinicians

Conference Attendee Demographics:

Attendee Specialties

Other (19%)

Pediatrics (4%)

Endocrinology (4%)

Obstetrics and Gynecology (4%)

Internal Medicine (29%)

Family Medicine (36%)

Surgery (4%)

Secure your booth at both 2019 conferences at the same time and save $200 on total exhibit rates!

of attendees currently practice obesity medicine or are

planning to start.

98%

and spend an average of

minutes87

per weekspecifically for obesity

patients38

when you exhibit at both conferences.

Those who practice obesitymedicine treat an average of

with exhibitors.

CONFERENCE EXHIBITING


CONFERENCE SPONSORSHIPS

2019 Conference SponsorshipsMake a lasting impression with the top medical influencers in the field of obesity medicine by

choosing from an extensive selection of unique sponsorship opportunities.

Onsite Branding

Charging Station | $350 Display your logo in one of the high-traffic areas of the conference and make an impression while attendees recharge their devices at the charging stations.

Literature/Sample TableLiterature Only | $1,000Samples Only | $1,500Provide a flier or product sample on the literature table, which is located near registration and accessible to attendees throughout the conference.

Pedometers | $1,500 Promote physical activity among attendees by branding pedometers for them to wear and participate in a conference-wide step challenge.

Coffee Break | $3,000Sponsor the coffee stations during breaks from class. Your logo will be displayed on signage placed near the beverage station.

Hotel Room Drops | $3,500 (per day)Have the hotel place your literature or samples inside attendees’ hotel rooms. Use this opportunity to drive traffic to your booth or promote a sponsored event.

Charging Station Stationary Bikes | $4,500 Display your logo on charging stations that allow attendees to exercise (and have fun) while powering up their devices.

Custom Hotel Key Cards | $5,000 Design a custom key card that attendees will use every time they enter their hotel rooms.

WiFi | $15,000 Sponsor the WiFi for attendees in the meeting space. You will be recognized on signage and on table tents displaying the wifi information. Create a custom WiFi password to promote your brand.

Print and Digital Advertising

Exhibit Hall Handbook | $250Provide a coupon for your product or service to encourage attendees to visit you at your booth in the exhibit hall. Your coupon will be printed along with reception drink tickets and other special offers in the handbook given to all attendees.

Push Notifications | $250 eachSend a notification to all of the attendees through the mobile app. Use this opportunity to drive traffic to your booth, promote any discounts offered to attendees, or boost attendance to a sponsored event. (Available Wednesday to Friday during the conference.)

Exhibit Hall Trail Map | $750Stand out from the rest of the exhibitors. This sponsorship allows you to be highlighted on a trail map through the exhibit hall. Attendees will qualify for a prize by visiting your booth.

Registered Attendee Email Ad | $750 Build awareness of your company among hundreds of registered attendees prior to the event. Your ad will link to your website. Registered attendee emails receive a 54% open rate.

General Conference Email Ad | $750 Advertise to prospective attendees and let them know you will be at the conference. Your ad will link to your website. General conference emails receive a 27% open rate.

Mobile App Banner Ad | $750 (per day) Reach more than 85% of attendees who use the mobile app. Your ad can be link to a website or to your exhibitor listing in the app.


Looking to customize your sponsorship? Contact Andrew Martin to create a sponsorship that fits your needs.

Printed Program AdHalf Page | $800Full Page | $1,500Full Page, Inside Front/Back Cover | $2,500Advertise in the conference program given to every attendee upon check-in.

Featured Exhibitors Scrolling Banner | $1,500Gain recognition as one of our featured exhibitors. Your logo will be displayed in a scrolling banner on the conference website, where it will be visible to more than 7,000 unique visitors.

Conference Website Ad | $2,000 Advertise on the conference website, visited by prospective and registered attendees. Gain more than 1,500 impressions, and use your ad to drive traffic to your website and your exhibit booth.

Education & Event Sponsorships

Fitness Instructor | $600Promote physical activity by sponsoring an instructor to lead an exercise class for attendees. Your logo will be displayed on signage in the room.

Table Tents at a Reception | $1,000Brand the table tents placed throughout the room during a reception.

Entertainment at a Reception | $2,500Sponsor a band, comedian, artist, or other entertainer to perform during a reception.

Mini Product Showcase | $3,500Bring special attention to your company as you educate attendees about your product or service. Mini product showcases are 15-minute sessions held in the exhibit hall during breaks from class.

Keynote Speaker | $5,000Support OMA’s education by sponsoring a keynote speaker during the Obesity Summit. You will be recognized as the sponsor in the printed program and mobile app. (Speakers, topics, and scheduling will be determined by OMA.)

Movie Night | $5,500Provide attendees with a fun way to unwind. Your logo will be displayed on signage in the room, as well as the listings in the app, program, and conference website.

Exhibit Hall Happy Hour | $6,000Draw crowds to your booth during the Exhibit Hall Happy Hour. This sponsorship allows you to host a bartender at your booth.

Welcome Reception | $8,000Capture the attention of attendees at the first reception. This sponsorship allows you to give a 10-minute presentation at the reception. Your brand will be featured in the program, mobile app, and conference website as the reception sponsor.

Product Theater | $40,000Promote your product or service during a non-CME presentation. Food, beverage, A/V, staging, and room rental costs are paid for by OMA.)

Satellite Symposium | $50,000Provide attendees with additional learning opportunities and CME hours. Satellite symposiums receive an exclusive timeslot that does not compete with other events. This is a highly effective way to capture the attention of key decision-makers. (Food, beverage, A/V, and room rental costs are the sponsor’s responsibility.)


FUNDAMENTALS OF OBESITY TREATMENT EXHIBITING AND SPONSORSHIPS

n Opportunity to meet both local and out-of-state decision-makers.

n Dedicated morning and afternoon breaks with attendees.

n Post-course attendee mailing list. (Available upon request.)

n Exhibitor list emailed to attendees prior to the event and given to each attendee upon check-in.

n Opportunity to provide a 30-second introduction about your company during lunch.

n 85% of attendees visit exhibitors.

Fundamentals of Obesity Treatment Exhibiting and Sponsorships

Why Should You Exhibit? Introduce your company to primary care physicians and healthcare professionals who are new to the clinical approach to obesity medicine and want to learn more about effective treatment options. As an exhibitor, receive these benefits:

Who Attends? On average, 65 clinicians attend each course.

Receive a $240 discount when you secure your tabletop at all five courses in 2019!

How Can You Make a Lasting Impression?

Lunch Showcase | $2,000Give an exclusive 45-minute presentation during the lunch break to highlight your product or service. Attendees will leave the course with a lasting impression of your company and information they can implement in their practices.

40% of attendees plan to start practicing obesity medicine

55% of attendees already practice obesity medicine

AND 5 they have been

practicing for an average of years

44% of their patients specifically for obesity

Those who practice obesity medicine treat

Breakdownof

AttendeesRDs (2%)

PAs (4%)

NPs (18%)

DOs (8%)

MDs (63%)

RNs (1%)

PhDs (1%)

Other (3%)

PhysicianAttendee

SpecialtiesEndocrinology (3%)

Pediatrics (6%)

Obstetrics & Gynecology (8%)

Family Medicine (32%)

Internal Medicine (34%)

Gastroenterology (3%)

Surgery (3%)

Other (11%)


CORPORATE ADVISORY COUNCIL

The Corporate Advisory Council provides a unique partnership for the corporate community with the Obesity Medicine Association (OMA) and the Obesity Treatment Foundation (OTF). It serves as a forum in which OMA and OTF leadership and corporate representatives collaborate to advance the field of obesity medicine.* Discussions center around treatment priorities, analyzing projected trends, developing advocacy efforts, and promoting wider access-to-care initiatives.

*The Corporate Advisory Council will not serve to directly

influence the decisions of OMA or OTF.

Corporate Advisory Council

To promote the advancement of the obesity medicine field through cooperation between OMA and OTF leaders and corporate partners in a collaborative and effective fashion.

Mission

Benefits Level 1($10,000)

Level 2 ($5,000)

In-person leadership meetings

Ongoing communication with the OMA and OTF

Exclusive networking events

Recognition at the Obesity Medicine Association’s spring and fall conferences

Badge ribbon and exhibit booth sign displaying your membership in the Corporate Advisory Council and identifying your organization as industry leaders

Plaque displaying your membership in the Corporate Advisory Council

NEW! Discounted exhibits, advertising, and sponsorship

Recognition on the OMA website

Recognition in the OMA newsletter

Complimentary registration for delegates to OMA conferences

NEW! Conduct a focus group


n Adapt Your Life

n Ajinomoto North America, Inc.

n AnazaoHealth Corporation

n Bariatric Advantage

n Bariatrix, Inc.

n BiPro USA

n BodyTogs, LLC

n Calvin Scott, Inc.

n CareCredit

n Celebrate Vitamins

n CoachCare

n College Pharmacy

n Complete Medical Services

n Diem Labs LLC

n DietMaster Pro by Lifestyles Tech

n Doctor.com

n Duke Diet & Fitness Center

n Empower Pharmacy

n Endo Pharmaceuticals

n Epigenomics

n Erchonia Corporation

n Genetic Direction

n Genova Diagnostics

n HealthWise, Nutritional Resources, Inc.

n Hologic, Inc.

n Ideal Protein of America

n InBody

n Innovative Protein Products

n JRS Risk Services

n KORR Medical Technologies

n Kyoui

n LeanMD

n Legere Pharmaceuticals

n Martek Pharmacal Co.

n Medtronic

n Modern Medical Products, Inc.

n Novo Nordisk, Inc.

n Nutritional Resources, Healthwise

n Obesity Action Coalition

n Obesnioy

n OPTAVIA

n OPTIFAST/Nestle Health Science

n Orgain, Inc.

n Ostrim

n Otto Health

n PD-Rx Pharmaceuticals, Inc.

n Pharmics, Inc.

n Premiere Nutrition

n Pro-Amino International

n ProCare Health

n Protos Foods, Inc.-OSTRIM

n R-Kane Nutritionals

n Robard Corporation

n seca

n Selvas Healthcare, Inc.

n Serra Research Group

n Sructure House

n Tanita Corporation

n The Center for Medical Weight Loss

n The World Obesity Federation

n TS Medical USA

n UNJURY Protein and OPURITY Vitamins

n Valhalla Scientific

n Weightloss MD Training

Special Thank You to Our 2018 Sponsors and Exhibitors!

101 University Blvd., Suite 330Denver, CO 80206

P: 303.770.2526F: 303.779.4834E: [email protected]

obesitymedicine.org/advertise

media kit - obesity medicine association · mobile app banner ad | $750 per day mobile - 640px x...

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