Editions Schin83, rue Chardon Lagache - 75016 Paris

Tél : +33 (0)1 42 24 18 18

contacts@parisselectbook.comwww.parisselectbook.com

Media Kit 2014-2015

paris select

media kit 2014

For ten years, the Parisian publishing house SCHIN offers a set of stylized and contemporary media, dedicated to the universe of luxury in Paris.

Intended for the high-end tourism, the Paris Select magazines are an essential communication tool for luxury brands and Parisian establishments.

Designed to arouse the interest of its readers interested by a elegant Paris, Paris Select reveals the trendiest spots of fashion, luxury shopping, gastronomy, culture and journeys.

Recognizable by its original illustrations, Paris Select seduces french and international tourist by the diversity of its editorial content.

Paris Select’s different media are considered today as the most qualitative tools to conquer the market of high-end tourists.

conceptan editorial line dedicated

to luxury tourism

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The luxury hotels in Paris form a powerful and reliable diffusion circuit. Obligatory passage for tourists with a strong purchasing power, 130 4-5 starred hotels constitute the distribution network of the Paris Select magazines. To be effective, it requires a true expertise. 10 years of experience and of regularity have strengthened our collaboration with the greatest Parisian hotels. The Paris Select magazines benefit of a strategic and privileged location. They are all present in each room and reception. More than 695 000 copies of Paris Select are supplied to the hotels every year.

A tARGeteD DIStRIBUtIon impact the tourism market

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Convincing numbers :

32.3 million tourists in Paris, including 15.5 million foreigners.

The share of sales generated by foreign tourists on Parisian points of sale is in constant progress. On the contrary, the share of sales of Parisian and French clientele is subject to fluctuations with a clear downward trend in 2013.

Domains bounds to luxury tourism are doing well:

The luxury hotel business displays a record activity in 2012 with 212 billions of profits. It appears to be the same of jewelery, matchmaking, fashion, beauty, gastronomy. All these corpora-tions consider the foreign customers essential to the progress of their Parisian points of sale.

In the ranking of consumers of luxury goods, we find the Enligh tourists on top of it, then the Chinese customers and after that the Russian, the Japanese, the Brazilian and the tourists from the Middle East.

IMpAct oF toURISM in the luxury field

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Paris Select Book is a full-sized luxury magazine published in a fully bilingual form (French – English). Its has the specificity to be located in the hotel rooms. Attentive to the world of luxury in Paris, its editorial line covers four major axes : shopping, gastronomy, culture and travels.

Shopping Seven districts symbolize the luxury shopping in Paris : the rue du Faubourg Saint-Hono-ré, the rue Saint-Honoré, the avenue Montaigne, the Champs-Elysées, the Opéra Vendôme, Saint-Germain-des-Prés and the Marais. Each area is introduced by a stylized street map, followed by a selection of trendy spots and pages destined to products placements. The shopping part is mostly dedicated to fashion, jewelery, watchmaking and beauty.

Gastronomy The tourist are proposed a selection of typically Parisian sorted restaurants. Some are tra-ditional, some on the spot. The categories are : chic tables, the restaurant of your desires, the taste of goods meats, flavors of the world, Italian cuisine, exotic cooking...

Culture This folder offers a selection of unusual places to discover and the essential monuments to visit in paris.

TravelsRelated to the luxury universe, a selection of exceptional hotel that could seduce the high-end tourists is written down, as an invitation to discover our planet.

Characteristic of the book :Large format : 22 x 29,7 cmPremium quality : soft touch coverHotel Distribution : 19 838 roomsMarch publication : draw 50,000 copies November publication - Special luxury issue : draw 25,000 copies

ADApteD SUppoRtS 1 - pReMIUM FoRMAt MAGAZIne : pARIS Select Book

FRench/enGlISh

75 000 copies/year Biannual publication

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FRench / enGlISh - chIneSe - RUSSIAn - poRtUGUeSe - ARABIc - JApAneSe620 000 copies/year Biannual publication

RussianFrench-english

Middle east ( arabic)brazilian (Portuguese) JaPanese

chinese (Mandarin)

2 - tRAVel SIZe MAGAZIne : the pARIS Select pocket GUIDe

200,000 copies / yearrelease from March to september

100 000 copies / yearrelease from april to october

80,000 copies / yearrelease from april to october

80 000 exemplaires/anrelease from april to october

80 000 exemplaires/anrelease from april to october

80 000 exemplaires/anrelease from april to october

The Paris Select Pocket Guide has the specificity to be placed at the concierge or reception. It’s size is its major asset. Designed for travel, its ergonomics format gives it a certain interest: that to be consulted throughout the stay. Its editorial line, faithfull to the Paris Select spirit, focuses on shopping, gastronomy and culture.Seduced by its chic and complete content, the customers consult it outside the hotel to discover the interresting parts of the capital.The Paris Select Pocket Guide is published in 6 versions:

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Website

bilingual oFF-line aPPlication

neWsletter

social netWorKs

Paris Select’s weekly newsletter is sent to over 90,000 Premium contacts. it insures the relay over trends luxury by thematics: fashion, art, attractions, food, travel ...

COMMUNICATION : - banners- sponsored articles

COMMUNICATION ACTIONS :- SEO- Opening of the application page.- Push sent in real time on mobile, informing tourists about current events: special sales, products launches, shops opening...

The www.parisselectbook.com site gives a certain visibility to luxury events, culture and travel.

The Paris Select application offers a selection of addresses in the fields of luxury shopping, art, beauty and gastronomy.Rated 12 on the Apple Store for its design and ergonomics (average score of applications 6/8 ), it has all the useful informations tourists could need. Offline, it does not incur any additional costs for the foreign users.

COMMUNICATION : - Avertising inserts on the front page- Sponsored Articles- Products launchings- Digital contests

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ADVeRtISeRS

HEDGREN STORE 49 Rue Cambon, 75001 PARIS www.hedgren.com | facebook.com/Hedgren.Bags

KammiE clutchInner City collection

1 9 R U E D E L A PA I X - 7 5 0 0 2 PA R I ST É L : + 3 3 ( 0 ) 1 4 4 7 1 9 8 94

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LE CAP

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7 boulevard R aspai l - 75007 PARIS - 01 45 48 54 024 rue Chabaud - 06400 CANNES - 04 83 44 18 89

Centre commercial One Nation - 09 67 44 90 471 avenue du Président Kennedy - 78340 Les Clayes sous Bois

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Parisian stores : 1 rue du 29 Juillet – 75001 PARIS

25 rue Vieille du Temple – 75004 PARIS

BRILLIANT SKELETON NORTHERN LIGHTSExclusive Jacob & Co. Skeleton Manual Winding JCAM01 Caliber

Visible Balance at 6 O’clock; Pavé Set with 360 Diamonds

j a c o b a n d c o . c o m

19, RUE DE LA PAIX 75002 PARISTél.: 01 44 71 98 94 – www.waskoll.com

Official exclusive agent

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WELCOME DESK - TOURIST TAX REFUND - FASHION SHOWS -PRIVILEGED WELCOME & VIP SERVICE - GOURMET STORE & RESTAURANTS

BUREAU D’ACCUEIL - DÉTAXE - DÉFILÉS DE MODE PRIVÉS -ACCUEIL PRIVILÉGIÉ & SERVICE VIP - ALIMENTATION DE LUXE & RESTAURANTS

40, BD HAUSSMANN - 75009 PARIS - MÉTRO CHAUSSÉE D’ANTIN LA FAYETTE

Open Monday through Saturday from 9.30 AM to 8 PM - Late opening every Thursday until 9 PMOuvert de 9h30 à 20h du lundi au samedi - Nocturne jusqu’à 21h le jeudi

Tél : +33 (0)1 42 82 36 40 - haussmann.galerieslafayette.com/en/ - *Le grand magasin capitale de la mode

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ADVeRtISeRS

18, avenue du Président Kennedy - Paris 16èmeRéservation : 01 42 88 27 95

www.aux3nagas.com

Aux Trois NagasRestaurant Gastronomique Thaïlandais

RESTAURANT SELECT

R E S T A U R A N T

19, Place des Vosges - 75004 ParisTél. : 01 42 78 44 64

RESTAURANT SELECT

LA REVUE DU PLUS CÉLÈBRECABARET DU MONDE !DINER ET REVUE À 19H À PARTIR DE 185 €REVUE À 21H ET À 23H : 112 €

MONTMARTRE82, BLD DE CLICHY - 75018 PARISTEL : 33(0)1 53 09 82 82

EXPERIENCE THE MOST FAMOUSCABARET IN THE WORLD !

DINNER & SHOW AT 7PM FROM €185SHOW AT 9PM & 11PM : €112

WWW.MOULIN-ROUGE.COMFACEBOOK.COM/LEMOULINROUGEOFFICIEL©

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M° Miromesnil - St-Philippe du Roule 158, bd Haussmann - Paris 8e

01 45 62 11 59ev. d. 10 am - 6 pm

12 rue de Presbourg 75116 PARIS

Tel : +33(0)1 45 00 78 70

Bar - Club - Restaurant

188 bis rue de Rivoli - Paris 1er

Réservation : 06 77 07 77 07www.gioiarestaurant.com

“ The finest italian restaurant in Paris ” Herald Tribune

13, av. du Président Wilson, Paris 16e01 47 23 54 01M° Iéna, Alma MarceauTlj sauf mardi 12h - 00hEv. d. except Tues 12am to midnight

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PARFUMS / BeAUté / BIeN-etRePERFUMS / BEAUTY / WELL-BEING

Annick Goutal p15-25-177Body Relax p35-176Christian Louis p133-167Instants Ultimes p73-171Royal thai Spa p97-177

ARtS

Acabas p134-174Château de Versailles p113Diana Di Collorado Mels p45-175Galerie Furstenberg p119-175Village Suisse p111-174

SeRVICeS

Cars Air-France p101

188 bis rue de Rivoli - Paris 1er

Réservation : 06 77 07 77 07www.gioiarestaurant.com

“ Paris Famous Club ”

SELECT NIGHTLIFE

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TAX REFUND

Welcome to Paris

Enjoy your shopping in Paris & ask for your Tax Refund form

Get it stamped by customs at the Roissy CDG or Orly airports

Claim your Tax Refund back in cash at Travelex stores and get 0% commission* when you exchange in your home currency

*Rates are displayed with margin. Banque Travelex SA – RCS Nanterre B 389 585 233 – 92100, Boulogne-Billancourt, France.

Find Travelex Tax Refund stores

Place des Vosges

www.carette-paris.com

4, place du Trocadéro Paris 16 • Tél. 01 47 27 98 85 • Ouvert tous les jours de 7h à minuit25, place des Vosges Paris 3 • Tél. 01 48 87 94 07 • Ouvert tous les jours de 7h30 à 23h30

Salon de thé - Pâtisseries - Restaurant

Pour votre santé, mangez au moins 5 fruits et légumes par jour - www.mangerbouger.fr

17 bld Exelmans - Paris 16ème - Réservations : 01 46 47 80 08voiturier midi et soir - valet parking lunch and dinner

www.iannello.fr

Ristorante italianofine italian restaurant

81 Bd Gouvion Saint-Cyr, 75017 PariSréServation : 01 40 68 30 40 - maChereettendre.fr

L e r e n d e z - v o u S d e S a m o u r e u x … d e L a v i a n d e !

L e S P L u S B e L L e S P i è C e S d u B o u C h e r S u B L i m é e S Pa r u n e S é L e C t i o n d e 3 0 v i n S a u v e r r e e t d e S a C C o m Pa G n e m e n t S e t S a u C e S 1 0 0 % f a i t S m a i S o n

formuLe PièCe de Bœuf du jour + entrée ou deSSert + Café et verre de vin : 35€

RESTAURANT SELECT

144, ave des Champs-Élysées Paris 8ème

tél. : 01 43 59 68 69

1, rue Gozlin Paris 6ème

tél. : 01 43 54 94 78

25, rue Quentin Bauchart Paris 8ème

tél. : 01 47 23 60 26

Italian Restaurant

VESUVIO

RESTAURANT SELECT

SELECT NIGHTLIFE

Harry’s Bar

Ressentez l’ambiance des bars new-yorkais: boiseries, piano-bar, lumières tamisées et plongez-vous dans l’atmosphère si chère aux artistes comme Ernest Hemingway ou Coco Chanel. Recommandation spéciale pour le Bloody Mary et le Blue Lagoon, cocktails qui ont fait la réputation de l’établissement.

Harry’s New York Bar stands for American casual elegance : wood panelling, piano-bar, subdued lighting. Discover an inspiring atmosphere for artists such as Ernest Hemingway and Coco Chanel. Enjoy legendary cocktails Bloody Mary, Blue Lagoon.

New York Bar Paris since 19115 Rue Daunou, 75002 Paris - Tél : 01 42 61 71 14

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LES PRODUITS DU TERROIRLOCAL PRODUCTS

RESTAURANT SELECT

Métro St Lazare / Madeleine 29 rue de l’Arcade - 75008 Paris

Tél. : 01 42 65 43 68

Foie gras, cassoulet, salades géantes

Foie gras, cassoulet, giant saladsAuthentic French Southwest Cooking

Authentique Cuisine du Sud Ouest

RESTAURANT SELECT

SELECT NIGHTLIFE

RESTAURANT SELECT

RESTAURANT LE LOUCHEBEMETIENNE JOJOT

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Digital files to provide - High resolution PDF, CMYK, 300 DPI at actual size 5mm

internal & external bleed areaFormats

- Paris Select Book1 page : L 220 mm x H 297 mm

Double page : L 440 mm x H 297 mm- Paris Select Pocket Guide

1 page : L 138 mm x H 175 mmDouble page : L 276 mm x H 175 mm

Locking up dates- Paris Select Book

biannual publication : Marchbusiness : January 20technical : February 6

- Paris Select Book Special Luxury biannual date : novembre

business : Octobre 20technical : Octobre 30

- Paris Select Book Pocket GuideFrench / English

biannual date : March to Septemberbusiness : January 20 -10 July technical : February 6 -15 July

- Paris Select Book Pocket GuideChinese, Russian, Arabic, Portuguese

biannual publication: April to October business : March 1 - May 7

technical : March 6 - September 10

Mobile Application - Details for visualiPad : 768 x 560px - 72 dpi - RGB iPhone : 640 x 368px - 72 dpi - RGB - Visual interstitial iPad : 768 x 1024 px - 72 dpi - RGB iPhone : 640 x 960px - 72 dpi - RGB

WebsiteAdvertising Inset : 800 x 800px Sponsored article : 2500 characters

NewsletterAdvertising Inset : 600 x 120px Sponsored article : 2500 characters

Print technical standards

technical standards digital

technIcAl StAnDARDS

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