media kitpress.rockmedia.it/mediakits/bof_mediakit_2014.pdf · media kit 2014 best business blog...
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M E D I A K I T2014
BEST BUSINESS BLOG 2013 NOMINEE
LUXURY BRAND ONLINE 2013 WINNER
50 BEST WEBSITES 2013
FASHION WEBSITE 2013 SILVER WINNER
MEDIA KIT 2
• Atrusteddailyresourceforovera millionloyalfollowersaroundtheworld.
• Anaddictivemixofbusinessintelligenceandprofessionalentertainment,withsharpanalysisandanauthoritativeopinion.
• Aglobalaudienceoffashionindustrydecision-makersandhighlyaffluent,educatedconsumers.
Anagenda-settingpointofviewontheglobalfashionindustry
A B O U T
MEDIA KIT 3
Amidsta fashion media landscape full of noiseandsuperficialgloss,TheBusinessofFashionisa next generation media brandthataimstoinform,stimulateandinspirebothindustryandconsumeraudienceswithan authoritative and opinionated point of view on the global fashion business,channeledthroughanalyticaleditorialandcommunityevents.
Avoiceofclarityinacomplexandhyper-connectedfashionworld.
M I S S I O N
MEDIA KIT 4
AWA R D S & AC C O L A D E S
WhattheworldsaysaboutBoF
“The Economist of
Fashion” MACLEANS, CANADA
“The Industry
Bible”THESUNDAYTIMES, UK
“A home for fashion
nerds”THENEWYORKTIMES, USA
“A daily destination for fashion’s most
influential power players”
ANOTHERMAGAZINE, UK
“Cult adoration within industry
circles” THEAUSTRALIAN,
AUSTRALIA
“A must read for everyone
in the fashion industry”
THEINDEPENDENT, UK
“One of the most influential fashion websites
on the planet” GRAZIA, UK
Nominated:BESTBUSINESSBLOG
2014/2013
Winner:WALPOLELUXURY
BRANDONLINE
2013
Selected: Nominated:DIGITALDIRECTIONS
LUXURYBRIEFING
2013
“The mostrespected fashionblog on the net...indispensable”
ELLE, USA
50BEST
WEBSITES
2013
MEDIA KIT 5
NEWS & ANALYSISBreakingstories,BoFexclusives,andincisiverealtimeanalysisofthemostimportantfashionindustrynews.
EDUCATIONRealworldlessonsfromindustryexpertsonhowtooperateasuccessfulbusinessintoday’sfast-paced,high-stakesfashionworld.
FASHION 2.0Breakthroughanalysisonthedigitalrevolution’sdisruptiveimpactonthefashionbusiness.
PEOPLEProbingprofilesandconversationswiththefashionindustry’smostinterestingmoversandshakers,fromglobalCEOstoemergingdesigners.
INTELLIGENCEInsightfulmarketintelligencefromthefrontlinesofafast-movingfashionindustry.
VIDEOFashionfilmsandexclusivevideointerviewswithsomeoftheindustry’smostinterestingoperators.
GLOBAL CURRENTSInsight,analysisandmarketintelligencefromChina,Brazil,Indiaandbeyond.
OPINIONThought-provokingeditorialandOp-EdfromBoF’seditors,columnistsandarangeofleadingindustryvoices.
Ourcontentchannels
E D I T O R I A L F O C US
MEDIA KIT 6
P L AT F O R M
Amultiplatformpresenceacrossallkeychannels
MEDIA KIT 7
920,000+ Twitter
200,000+ Facebook
280,000+ Tumblr
90,000+ Instagram
30,000+LinkedIn
350,000uniquemonthlyvisitors
600,000monthlyvisits
1.2 millionmonthlypageviews
2.4 millionmonthlyadimpressions
60,000+opt-insubscribers
>30%openrates
DESTINATION WEBSITE LEADER IN SOCIAL MEDIA ADDICTIVE DAILY NEWSLETTER
33%ofBoFusersvisitthesiteatleast6timespermonth,27%return9+times,spendinganaverageof3minutes19secondsonsite
R E AC H
Aglobalvoice,withglobalimpact
MEDIA KIT 8
BoFprovidesaccesstoahighlydesirableaudience
FASHION INSIDERS Executivesandcreativesfromtheworldoffashionanditsrelatedindustries
OPINION LEADERSHighlyinfluentialtrend-settersandopinionleaderswhoinfluencetheirpeers
BUSINESS INFLUENCERSSeniorbusinessdecision-makers,includingCEOs,investorsandentrepreneurs
AFFLUENT CONSUMERSInformed,affluentconsumerswhowantanintelligentlookinsidetheindustry
AU D I E N C E
MEDIA KIT 9
Ouraudiencebythenumbers
FEMALE
WORK IN FASHION, BEAUTY AND LUXURY
EARN MORE THAN $100,000
ARE SENIOR MANAGEMENT OR HIGHER
HAVE A UNIVERSITY DEGREE
ARE INFLUENCERS
AU D I E N C E
46% 85%
70% 36% 87%
50%
MEDIA KIT 10
Toinquireaboutmediaopportunitiespleasecontact:
Arsalaan Hyder [email protected]
Christian [email protected]
www.businessoffashion.com