Background/Origin:All Time Low are a four piece pop-punk band from Baltimore, Maryland, first formed in 2003.

The four members are Alex Gaskarth (guitar and lead vocals), Jack Barakat (guitar), Zack

Merrick (bass and backing vocals) and Rian Dawson (drums).

Eps/CDs:Their first EP, Three Words To Remember in Dealing With The End, was released in 2004

through Emerald Records, and they have gone on to produce a further 6 albums since; The

Party Scene (2005), Put Up Or Shut Up (2006), So Wrong It’s Right (2007), Nothing Personal

(2009), Dirty Work (2011) and Don’t Panic (2012).

Touring:Since 2006, the band have toured almost consistently, taking breaks only to record new albums.

Some of their biggest touring achievements include supporting bands such as Green Day and

The Plain White Ts, touring in countries including the UK, Japan, China, Brazil and all over the

world, and headlining the Vans Warped Tour in the US.

Blog:

alltimelowmedia.tumblr.com

Consumer Profile: • Age: 14-25

• Hobbies: being with friends, gigs, listening to music, tumblr

• Usually living with parents, sometimes moved out, might have a part time job though

often still in education

• Likes similar bands of the same genre, enjoys being with people who enjoy the same

kind of music as they do

ImageThe image of All Time Low has changed very little over the years, as they have always based

their music and their appearance around the genre of pop-punk. Some minor changes include

changes in clothing choice which fit the way that fashion has changed over the years, as well as

experimenting with different styles of hair. This means that the main focus is not selling them as

a brand as it is with other artists, but makes sure that the main focus stays on the music that they

create.

20122006 2010

How do they appeal to their audience?The band appeal to their audience by playing as many shows in as wide a range of

places as possible, in order to try and please as many people as possible from all over

the world. They have played in places ranging from Brazil, the UK and even Japan. As

well as this, their friendly persona during interviews and funny conversations whilst on

stage also attract more audience, as they seem more relatable to the audience. They

also make sure that they keep the audience that they have gained by releasing new

albums as frequently as they can, so that their audience do not get bored.