media pack 16.5.19 - the farmartthefarmart.co.uk/wp-content/uploads/2019/05/media-pack...2019/05/16...

3
PHONE US NOW ON 01625 529 900 “I’m a new advertiser to The Farmart and am pleasantly surprised how effective my printed advert has been in this modern digital world.” AC Tyres “We have been advertising in The Farmart for over a year now and it has been the best advertising we have done to date.” Jane Chewins Insurance “We have always had a fantastic service when placing the advert, it’s a great magazine found on most farmhouse tables and most importantly a major asset to our business.” Nuthatch Landworks Exceptional results The Farmart is a magazine style directory of local agricultural services and suppliers. Published on a monthly basis and obtained free either by subscription or at livestock markets and retail outlets, it’s the leading source of supplier contact details in the country. Having been established for over 36 years,The Farmart has an exceptionally strong profile within the agricultural community. As a mailing list has never been purchased throughout that time, we know that every single reader has requested to subscribe. Unlike other free unsolicited marketing literature we are confident that the magazine is read, kept and actively used, thus providing great returns on advertising spend. Many of our readers tell us that they use our magazine as a kind of “Farmers’ Yellow Pages or “Buyers’ Guide”, keeping it permanently by the telephone. Distribution We have more subscribers in Cheshire than ANY other agri-publication FARMART THE Our circulation area covers all of Cheshire and about half way into each of the surrounding counties. Most of our readers are working farmers with a smaller percentage of country sports and horse enthusiasts. About 800 magazines every month are placed in our dispensers at the major livestock markets and sales counters in our area. The remainder are posted out direct to subscribers who have requested it. Circulation currently stands at over 6,500. According to standard practices in the newspaper and magazine industry that equates to a readership of over 19,500 and these numbers are increasing every month. The subscription database is cleaned every month without fail to ensure those who have retired or moved away from agriculture no longer appear on the mailing list. This ensures the accuracy of our target audience and so our advertisers are confident their message is reaching the right people. 50% of our advertisers can’t be wrong! Results show that advertising in The Farmart is so successful, that over 50% of those advertisers who were included in the magazine 10 years ago are still advertising with us on a regular/seasonal basis. Tel: 01625 529 900

Upload: others

Post on 14-Sep-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Media Pack 16.5.19 - The Farmartthefarmart.co.uk/wp-content/uploads/2019/05/Media-Pack...2019/05/16  · RATE CARD 2019 SA/Chris/Media Pack16.5.19 £793 £648 £423 £250 £151 £768

PHONE US NOW ON 01625 529 900

“I’m a new advertiser to The Farmart and am pleasantly surprised how effective my printed adverthas been in this moderndigital world.”

AC Tyres

“We have been advertisingin The Farmart for overa year now and it has been the best advertising wehave done to date.”

Jane Chewins Insurance

“We have always had a fantastic service when placing the advert, it’s a great magazine found on most farmhouse tables and most importantly a major asset to our business.”

Nuthatch Landworks

Exceptional results

The Farmart is a magazine style directory of localagricultural services and suppliers. Published on a monthlybasis and obtained free either by subscription or at livestockmarkets and retail outlets, it’s the leading source of supplier contact details in the country.

Having been established for over 36 years,The Farmart hasan exceptionally strong profile within the agricultural community.As a mailing list has never been purchased throughout that time,we know that every single reader has requested to subscribe.Unlike other free unsolicited marketing literature we are confident that the magazine is read, kept and actively used, thus providing great returns on advertising spend.

Many of our readers tell us that they use our magazine as a kind of “Farmers’ Yellow Pages or “Buyers’Guide”, keeping it permanently by the telephone.

DistributionWe have more subscribers in Cheshire than ANY other agri-publication

FARMARTTH

E

Our circulation area covers all of Cheshire and about half way into each of the surrounding counties. Most of ourreaders are working farmers with a smaller percentage of country sports and horse enthusiasts. About 800magazines every month are placed in our dispensers at the major livestock markets and sales counters in ourarea. The remainder are posted out direct to subscribers who have requested it. Circulation currently stands at over 6,500. According to standard practices in the newspaper and magazine industry that equates to a readership of over 19,500 and these numbers are increasing every month.

The subscription database is cleaned every month without fail to ensure those who have retired or moved away from agriculture no longer appear on the mailing list. This ensures the accuracy of our target audienceand so our advertisers are confident their message is reaching the right people.

50% of our advertisers can’t be wrong!Results show that advertising in The Farmart is so successful, that over 50% of those advertisers whowere included in the magazine 10 years ago are still advertising with us on a regular/seasonal basis.

Tel: 01625 529 900

Page 2: Media Pack 16.5.19 - The Farmartthefarmart.co.uk/wp-content/uploads/2019/05/Media-Pack...2019/05/16  · RATE CARD 2019 SA/Chris/Media Pack16.5.19 £793 £648 £423 £250 £151 £768

RATE CARD 2019

SA/Chris/Media Pack16.5.19

£793 £648 £423 £250 £151

£768 £631 £413 £246 £144

£768 £631 £413 £246 £144

£2,261 £1,854 £1,200 £714 £410

£754 £618 £401 £238 £140

£8,527 £6,948 £4,521 £2,684

£585 £358

£641 £523 £356 £203 £129

£620 £506 £344 £200 £124

£620 £506 £344 £200 £124

£1,811 £1,483 £993 £573 £357

£602 £494 £329 £190 £118

£6,724 £5,458 £3,689 £2,115 £1,336

£409 £345 £235 £145 £90

£390 £326 £224 £139 £83

£390 £326 £224 £139 £83

£1,151 £945 £634 £395 £238

£383 £315 £210 £131 £78

£4,543 £3,407 £2,271 £1,405 £866

£42 each

£70

£70

£87

£202

£160

£27

£27£41

£41£54

£1,591

£124

£301

£813 £664 £434 £256 £155

£787 £647 £423 £252 £148

£787 £647 £423 £252 £148

£2,318 £1,900 £1,230 £732 £420

£773 £633 £411 £244 £144

£8,740 £7,121 £4,634 £2,751

£585 £358

£657 £536 £365 £208 £132

£636 £519 £353 £205 £127

£636 £519 £353 £205 £127

£1,856 £1,520 £1,018 £587 £366

£617 £506 £337 £195 £121

£6,892 £5,594 £3,781 £2,168 £1,369

£419 £354 £241 £149 £92

£400 £334 £230 £142 £85

£400 £334 £230 £142 £85

£1,180 £967 £650 £405 £244

£393 £323 £215 £134 £80

£4,657 £3,492 £2,328 £1,440 £888

£43 each

£72

£72

£89

£207

£164

£28

£28£42

£42£55

£1,631

£127

£309

£37

up to 25g each inserthigher weights on request

6500£595 + VATLike buying postagestamps at 11p each!

FARMARTTH

E

TERMS - DISPLAY ADVERTS: all invoices due for payment by the end of the month in which the advertisement appears.NEW ADVERTISERS, If possible we prefer payment by debit/credit card for the first 3 months or “Faster Payments” bank to bank.RESPONSIBILITY FOR PAYMENT: If The Farmart is not paid for an advertisement then the person who books the advert shall take personal responsibility to pay for the advertisement(s). These terms apply even if it is on behalf of a limited company. In the event that The Farmart has to use a debt collection agency or court proceedings to collect payment, all extra costs and interest will be added to the advertiser’s debt.ADVERTISERS SENDING US COMPLETE ARTWORK are responsible for the quality of the reproduction of the advertisement in the magazine (although we will always try to let you know if we think there will be a problem).LIABILITY The Farmart’s liability shall be limited to the value of the advertisement, and will not extend to any consequential loss.ADVERTISING AGENCY COMMISSION: -10% if paid on timeSIZE OF ADVERTISEMENT Full Page - 194mm x 272mm, 3/4 Page - 194mm x 203mm, 1/2 Page Landscape 194mm x 134mm1/2 Page Portrait - 94mm x 272mm, 1/4 Page Landscape 194mm x 64mm, 1/4 Page Portrait - 94mm x 134mm,1/8 Page - 94mm x 64mm, Front Cover 180mm x 180mmCLASSIFIEDS 1 month costs £32.00, 3 months £78.00. Max word 28, extra words 28p per word per month.

Tel: 01625 529 900

Page 3: Media Pack 16.5.19 - The Farmartthefarmart.co.uk/wp-content/uploads/2019/05/Media-Pack...2019/05/16  · RATE CARD 2019 SA/Chris/Media Pack16.5.19 £793 £648 £423 £250 £151 £768

November

Book an Advert to goin your Best Feature

01625 529 900

Distribute Your LeafletsBook Now!

01625 529 900

Shows and Livestock

Business Services

Solicitors

AccountantsFinance

Book-KeepingLand Agents etc

Including:

Office 23, Carlton Place, The Business Centre,

28-32 Greenwood Street, Altrincham, Cheshire WA14 1RZ

[email protected] www.thefarmart.co.uk

To advertise phone: Lorraine Garratt Tel: 01270 661 095 or Emma Roberts Tel: 01625 839 712

SPECIAL FEATURES 2019

FARMARTTH

E