I N TERNAT IONAL

AIRLINESTHE OFFICIAL MAGAZINE OF THE INTERNATIONAL

AIR TRANSPORT ASSOCIATION (IATA) MEDIA INFORMATION 2016

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763

Introduction

Editorial content

Readership

Display & inserts advertising

Supplements

Airlines international website

E-newsletter

Webinars

Tablet advertising

Redactive services

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CONTENT

ISSUE 50 JUNE AGM 2014

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THE GULF TAKES CENTER STAGE AS THE INDUSTRY CELEBRATES 100 YEARS

SUCCESS THROUGH PARTNERSHIP

CEO INTERVIEWSQatar Airways, JetBlue, SAS

COLLECTIVE AFFAIRImproving industry reputation

p01_IATA cover_arabic.indd 1

13/05/2014 15:18

IATA’s mission is to ‘represent, lead and serve the airline industry’. It has some 260 member airlines that represent 83% of total air traffic. Airlines International is IATA’s principal means of communicating with senior management in its member airlines. It is the authoritative voice of the international air transport industry, respected by its 24,000 plus readers. It informs airline management, industry associates and government officials about the latest trends, analysis and developments in the airline industry, as well as IATA’s policies, projects and services.

The multimedia magazine is published bi-monthly and is distributed in print to its 8,000 global circulation by airmail. It is also available as a tablet app, and via the new Airlines International website (www.airlines.iata.org).

Airlines International is the official magazine of IATA – the trade association for the world’s airlines.

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I N T E R N A T I O N A LISSUE 53 DEC-JAN 2014-15

CEO INTERVIEWS

Transaero Airlines

Turkish Airlines

AIR TRAFFICSpace based

satellite tracking

INTERIORSInnovating within

a tight spec

THE BIOFUEL STAND OFFInvestment and

infrastructure:

one needs to

come first

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01/12/2014 15:00

AIRLINES INTERNATIONAL

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 2

Airlines International is a must-read for airline industry decision-makers. It identifies opportunities for airlines, examines the challenges the industry faces and presents business solutions. The magazine benefits from the unique access and expertise that IATA provides. Each issue features: exclusive interviews with major airline CEOs; special reports on the industry’s burning issues; and a round-up of key industry data.

2016 FEATURES LIST (PROVISIONAL)Issue Features* Bonus distribution*

February - March Special report: Cargo advance dataLatin AmericaAirport chargesWeatherNew Distribution CapabilitySecurity Just culture

Mar: IATA 10th World Cargo Symposium

April - May Ground handlingIATA environmental assessment programRegulationOperationsSecuritySepcial Report: Fuel (incl biofuel)

Apr: IATA Ops ConferenceApr: IATA 28th IGHCApr: IATA Aviation & Environment SummitApr: Cargo Network Services Partnership Conference May: Aviation Fuel Forum

June (IATA AGM issue) Tony Tyler commentSpecial report: EuropeTransatlantic Trade & Investment Partnership and aviationFast Travel program

Jun: IATA 72nd Annual General Meeting

August - September Interiors/IFEMaintenance, repair and overhaulSecurityCargoSpecial Report: Regional aviationAfrica

Aug: Operational Efficiency & Cost Management WorkshopSep: World Route Development Forum

October - November PassengerNorth AmericaATMFinanceTrainingSocial media

Oct: IATA World Passenger Symposium Oct/Nov: AVSEC WorldNov: IATA Aviation Fuel Forum Nov: IATA 138th Schedules Conference

December 16- January 17

SafetyNoiseAsiaFuture aircraftRecruitmentSpecial report: Drones

EDITORIAL CONTENT

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 3*subject to confirmation

OCEANIA INCL. PACIFIC ISLANDS3.5%

LATIN AMERICA4.5%

EU30%

NORTH AMERICA & CARIBBEAN

22%

ASIA22.5%

MIDDLE EAST8.5%

EUROPE4%

AFRICA5%

PRINT CIRCULATION:

8,000PLUS BONUS DISTRIBUTION AT AIRLINE INDUSTRY AND IATA EVENTS

READERS BY REGION

READERSHIP

4Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763

D-Gs & S -Gs

2%

P & CEOs

25%

DIRECTORS23%

MANAGERS13%

SVPs , EVPs & VPs

13%

GMs

9%

COOs & OPs DIRs

6%

GOVT. MINISTERS5%

READERS BY JOB TITLE

CFOs & FDs

4%

2,000TABLET CIRCULATION:

(available for Android and iOS devices) WEBSITE:

4,500USERS PER MONTHAND GROWING

E-NEWSLETTER:

10,000+PER EDITION

Purchasing powerAirlines International’s C-suite executive readers are responsible for an industry with an annual turnover of $763 billion. They are responsible for expenditure of similar proportions (Source: IATA).

Airlines International offers suppliers to the airline industry an opportunity to influence decisions on how and where budgets are spent and with which organisations.

The airline industry supports the livelihoods of 58 million people and $2.4 trillion in economic activity.

In supporting this activity, Airlines International readers are required to procure, among other products/services:

• Airport slots• Fuel• Aircraft and aircraft technology• In-flight entertainment systems and services• Software solutions• Ground handling services• Ticketing and distribution services• Training• Crew management• Information systems• Financial and business services

In addition, Airlines International readers are high net worth individuals with large disposable incomes to be spent on: luxury goods, financial services, vehicles and a wealth of other consumer products and services.

ADVERTISING RATESPrint magazine

Size and position 1x 3x 6x

IFC DPS £9,950 £9.550 £8,950

IFC £6,235 £5,925 £5,605

DPS £8,950 £8,500 £8,055

Full page £4,985 £4,735 £4,485

IBC £5,485 £5,215 £4,935

OBC £6,235 £5,925 £5,605

Half page £2,995 £2,795 £2,595

Quarter page £1,795 £1,595 £1,395

Quarter page strip (editorial page)

£2,995 £2,795 £2,595

In order to be eligible for the series booking discounts, advertisements must be booked in advance and cannot be subsequently cancelled.

For advertorial, please add 10% to each rate.

2016 ADVERTISING DATES (SUBJECT TO CHANGE)Feb/March Apr/May June (AGM) Aug/Sept Oct/Nov Dec/Jan 17

Booking deadline 15 Jan 12 Mar 6 May 9 Jul 3 Sep 5 Nov

Copy deadline 16 Jan 13 Mar 7 May 10 Jul 4 Sep 6 Nov

Tablet edition copy deadline

30 Jan 27 Mar 28 May 24 Jul 28 Sep 27 Nov

Publication date 13 Feb 14 Apr 5 June 7 Aug 2 Oct 4 Dec

INSERT RATES Full run (per thousand) £350.00

Segmented run (per thousand) £500.00

DISPLAY & INSERTS ADVERTISING

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 5

s

In addition to advertising opportunities, Airlines International supplements offer suppliers to the airline industry the opportunity to contribute authoritative content to engage the magazine’s high-profile readers. Each supplement focuses on a major industry topic.

Advertising and editorial contributions are available in a range of packages to suit all budgets.

Editorial contributions (white papers/reports/analysis)Wish to be recognised as an industry thought leader? Share your white paper or report with our audience across print and digital channels. Supply your content in raw form for us to include in our C-suite supplement.

For those who wish to be included in the supplement, Nigel Collard will be available to discuss the most suitable content for publication.This presents an exciting opportunity for contributors that will provide unprecedented coverage to a global aviation audience.

We will endeavour to ensure that no two contributors’ topics conflict.

SUPPLEMENTSIssue Title Bonus distribution (approx. 1,000 additional copies)

October/November 15 Technology Oct: IATA World Passenger SymposiumOct: Aviation Fuel ForumNov: AVSEC WorldNov: IATA 135th Schedules Conference

February/March 16 IATA Strategic Partner Special

TBC

SPONSORSHIP OPTIONSPackage Features Rate

Platinum 4 page article £11,250

Gold 3 page article £9,000

Silver 2 page article £6,750

Bronze 1 page IFC/IBC/OBC £4,500

SUPPLEMENTS

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 6

ARTICLE SPONSORS TO DATE HAVE INCLUDED, AMONG OTHERS:

AIRBUS • AMADEUS IT GROUP S.A •ARINC • BAHRAIN AIRPORT COMPANY • BOMBARDIER AEROSPACE • CHAMP CARGOSYSTEMS • DALLAS / FT. WORTH INTERNATIONAL • DATALEX • DIIO, LLC • HAHN AIR SYSTEMS • NARITA AIRPORT CORPORATION • PRATT & WHITNEY • PRICEWATERHOUSECOOPERS • ROLLS-ROYCE • SABRE AIRLINE SOLUTIONS • SINGAPORE CHANGI • SITA • TRAVELPORT • TERADATA CORPORATION • WIRECARD

DISTRIBUTED TO A GLOBAL CIRCULATION

OF 8,000 AIRLINE INDUSTRY DECISION

MAKERS

The Airlines International standalone website was redesigned in June 2015. The site provides aviation industry professionals and stakeholders with editorial from IATA’s flagship magazine, as well as exclusive digital content.

Suppliers in the aviation industry are able to obtain profile via:

• Digital display advertising – MPU • A Knowledge Center offering readers downloads of

your reports and white papers providing you with thought-leadership positioning and lead generation

• Webinars• Sponsored blogs

Benefits:• Thought leadership• Awareness/profile• Lead generation• Traffic driving

AIRLINES INTERNATIONAL WEBSITE

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 7

airlines.iata.org

MPU SPECIFICATIONS

300 x 250 pixels

4,500 UNIQUE VISITORS PER MONTH AND GROWING RAPIDLY

RATES

MONTHLY DISPLAY RATESMPU - Home page & run of site

MPU - Run of site (excluding home page)

CONTENT HOSTINGSponsored content panel (home page) and single report hosted in Knowledge Center (with e-mail promotion)

Sponsored content panel (home page) and single report hosted in Knowledge Center

Sponsored content panel (run of site) and single report hosted in Knowledge Center

Sponsored blog (250 words and headshot) x2 (comment section)

£1,500

£1,250

£750

£1,250

£750

£750

UTILISE OUR INSIGHT INTO WHAT INDUSTRY

LEADERS WANT TO KNOW: WE CAN

CREATE CONTENT FOR YOU TO SPONSOR

Airlines International is IATA’s flagship magazine e-newsletter, delivered to an opted-in IATA/Airlines International e-mail database of more than 10,000 airline industry professionals. The e-newsletter is produced fortnightly and more frequently around major industry events.

The e-newsletter is mobile optimised to ensure content and advertisements render correctly regardless of the device it is read on.

BenefitsShowcasing the latest online-only features, along with news and updates from IATA, the e-newsletter allows you to advertise via either high profile display MPUs or integrated text adverts, both of which will drive traffic to your website or to your sponsored and downloadable content on the Airlines International website.

E-NEWSLETTER

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 8

E-NEWSLETTER RATESOption Rate Card

1-3mth 4-6mth 7-9mth 10-12mth

MPU advertisement (A)

£900 £850 £800 £750

25 word text ad and logo – link to your website (B) £900 £850 £800 £750

Sponsored content and logo - link to your content on the Airlines International website (C)

£900 £850 £800 £750

E-NEWSLETTER SPECIFICATIONS

MPU: 300 pixels x 250 pixels (height x width)

Text advertisement: 25 word text ad and logo (97 pixels x 60 pixels, height x width). Labelled ‘Advertisement’ and will link to your website

Sponsored content and logo - link to your content on the Airlines International website. Will be labelled Sponsored content

TEXT ADVERTISEMENT OR SPONSORED CONTENT

MPU: 300 X 250 PIXELS

A

B

C

A

A

EACH E-NEWSLETTER IS SENT TO OVER

10,000 AVIATION PROFESSIONALS

AB

C

Sponsoring a webinar from Airlines International is a unique opportunity to achieve:• Wide ranging brand exposure• In-depth thought leadership• High-volume lead generation

Each of our webinar packages can be tailored to your specific requirements. Benefits will include:• The chance to work with our editor to shape

the theme and agenda for your live event• Guaranteed promotion via an IATA/Airlines International

e-mail campaign, carrying your branding to IATA’s database of senior airline industry professionals

• Use of all data captured from registered and opted in viewers

Production of the webinar itself:• A one-hour, live audio webcast with slides presented in a

co-branded console• Presentation format, with up to four speakers and hosted

by a senior Airlines International magazine or IATA representative

• Live questions can be posed by the audience with questions

• Post-event, the recorded webinar will be available in the knowledge center of the Airlines International website for further ‘on demand’ registrations (www.iata.iata.org) for three months

You can view the webcast downloads via our re-launched, new-look website (www.airlines.iata.org): • Datalex: http://airlines.iata.org/webinars/webinar-the-

future-of-ndc-sponsored-by-datalex-0• IBM Corporation: http://airlines.iata.org/webinars/

webinar-what-do-your-passengers-want

WEBINARS

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 9

FROM: £15,000

WEBINARS IN 2015 ATTRACTED AN AVERAGE OF 940 REGISTRATIONS

“Airlines International were exemplary hosts of our webinar in partnership with IATA. They provided a reputable media platform, excellent organisa-tion of the event and a promotion campaign which delivered our largest webinar audience to date.” Ornagh Hoban, CMO, Datalex Plc

“Choosing Airlines International and IATA to deliver our webinar was an easy decision. They delivered on their reputation as the premier channel to reach airline industry professionals, and our first webinar with them was so successful that we will run another with them later this year.” Tom Liebtag, Marketing Manager, Global Travel & Transportation Industry, IBM

Available now on iOS and Android, however you use Airlines International’s tablet editions, you are guaranteed to achieve exceptional levels of audience engagement and brand enhancement.

Airlines International’s cutting-edge tablet edition, translates IATA’s flagship magazine’s key content into a unique, interactive digital environment, capable of connecting your brand to our audience like never before.

Much more than just an online page turner, Airlines International’s tablet editions totally reimagine the possibilities of a digital magazine, providing an intuitive reader experience guaranteed to secure reader engagement and capable of enhancing the brand of any advertiser.

TABLET ADVERTISING

Nigel Collard | nigel.collard@redactive.co.uk | +44 (0) 20 7324 2763 10

OPTION A – BOOKED IN CONJUNCTION WITH PRINT ADOption Video/animation Active URL Price

Flat ad * £500.00

Interactive ad * * £900.00

Interactive ad - created by RMG * * £1,650.00

OPTION B – TABLET AD BOOKED – NO PRINT ADOption Video/animation Active URL Price

Flat ad * £3,000.00

Interactive ad * * £3,500.00

Interactive ad - created by RMG * * £4,250.00

TABLET ADVERTISING ARTWORK SPECIFICATIONS:

• The app is portrait only• Format: PDF – not JPEG • Resolution: 300dpi• Dimensions: 2008 pixels

x1536 pixels (height x width)• Colour: Please supply in RGB

format, not CMYK and include the URL you require your ad to link to together with your artwork

Key applications include

• RICH MEDIA – pages can include fully integrated video and audio and are capable of expanding into galleries of new or existing film, reports, presentations or more

• INTERACTIVITY – we can design and build immersive brand environments, ranging from animations to product tours, demos and experiences

• LEAD GENERATION – data entry services can be seamlessly integrated into any execution, such as opt-ins to access your latest reports and research or instant event or database registrations

So now you’ve decided to book a campaign with one of our media brands, make sure you make the biggest possible impact to capture the imagination of your target audience.

services

REDACTIVE SERVICES

Redactive’s award-winning marketing and design team offers a one-stop-shop for all your creative needs. We can help you to create compelling: ∙ Print advertising

∙ Digital advertising – including interactive tablet versions

∙ Video advertising

∙ White papers, reports & research studies

∙ Micro/websites

∙ Brochures

Furthermore, if you would like to supplement your advertising with your own content marketing campaign, we can help you to produce:

∙ Magazines in print & digital formats∙ Apps for mobile & tablet∙ Digital content∙ Events Our pricing is flexible and we can devise solutions to meet most budgets. If you’re interested in working with us contact: Lucy FreedmanSenior Brand Marketing ExecutiveE: lucy.freedman@redactive.co.ukT: 020 7324 2703

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