Target audience Demographics:

E – unemployed, student, pensioners, casual workers.

Psychographics:

Strugglers

Is people who seek escape from their lives

Can be associated with buying alcohol, junk food, lottery tickets.

Target audience The two main characters in this movie are Dale

Denton and Soul Silver and they linked in the film through their love for marijuana.

The movie is set in modern time in the American city of California.

The genre of the film is a action comedy.

This is links into together with the target audience because of the actors they used the, plot of the whole film.

Publication of the film Film poster

Publication of the film Movie trailer

https://www.youtube.com/watch?v=BWZt4v6b1hI

Publication of the film Synergy

The film worked with many companies to produce this film such as:

Relativity Media

Apatow Productions

Columbia Pictures

They worked with RedBubble to product fan t shirts.

Publication of the film Interview

https://www.youtube.com/watch?v=eltQdbQ4ytU

Publication of the film Reviews

IMDb gave it a 7/10

Rotten tomatoes gave it a 68%

Metacritic gave it a 64%

Roger Ebert gave it a 3.5/4

https://www.youtube.com/watch?v=pzGYdq31Pco

Publication of the film Film Premiere

http://movies.about.com/od/pineappleexpress/ig/Pineapple-Express-Premiere-/