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Thank You Letters

Video Scripts

Pitches

Press Releases

Media Alert

MRC INTERNATIONAL

New York, NY– MRC International, the developers of the world’s first eye tracking solution for webcams has created a whole new technology revolution allowing you to carry out innovative research studies that re-focus overall messages and optimize online marketing campaigns.

Cost-effective, accurate and timely research results are the key to successful

communication and marketing techniques for any media owner, brand owner or agency.

The death of traditional marketing research is allowing for a frontier in this rapidly

changing environment through eye tracking methods that are affordable, easy to

understand and accessible.

Forgetting about the hassle of focus groups or tedious surveys and instead getting effective research results from the comfort of your own home and office was merely a dream. Now it can be a reality through our leading international online EyeTracking tool from MRC International. Our vision is to create a globally leading data collection service for research that will increase the value of surveys simply through using webcams. “The main reason online media has not been able to attract more branding dollars is the lack of ways in which to measure the effectiveness of an online display campaign,” says Mathias Plank, Founder & CEO of MRC International. Now we have created a way to maximize results and minimize the hassle in research.

### About MRC International MRC International has developed the world’s first Online eye tracking solution for webcams, in close partnership with Tobii Technology, the world leader in eye tracking and eye control. Launching the concept of Online EyeTracking helps brands and agencies measuring Ad Effectiveness and testing visual communication in multiple countries. www.mrc-intl.com

Delicious smoothies, fluffy waffles, ice cold beer and lip smacking citrus fruit drinks are

only some of the summertime treats that Krups has waiting for you. Become the talk of

the town this summer with these innovative, sleek and easy to use products. You’ll be

sure to sizzle and make this summer one to remember.

Don’t let the summer heat ruin your outdoor plans. Cool down with a refreshing

and mouth-watering glass of freshly squeezed juice. The Citrus Press ZX7000 has

enough power to squeeze every delicious last drop of juice from your favorite summer

citrus fruits. The motorized lever allows for easy pressing of large quantities of fruit,

so all your friends can enjoy the irresistible tastes of summer.

Hosting a summer brunch or making breakfast in bed for the family… don’t

sweat it. The Krups Waffle Maker allows for easy to make, thick golden

brown Belgian waffles…in just minutes. Be sure to add fresh fruit and whipped

cream to your waffles for that extra wow factor.

Whether you’re hosting a backyard barbeque for all your neighbors and friends

or just enjoying a refreshing beer with your afternoon lunch , the BeerTender B100

is the perfect way to draught beer like an expert. Forget about digging through those

plastic ice buckets for your favorite beer, with the Beertender you will have 5 options

of easy to change brews at your fingertips. So go ahead, impress those beer lovers out

there this summer.

Few things are as healthy yet delicious as a cold, thick delectable smoothie. The

Motor Technik Blender KB790 allows for easy to create meals or snacks with

easy clean up so you don’t miss any fun summer activities. The quiet motor

allows for merely a quiet hum while your scrumptious smoothies are being

blended.

Hi Wendy, As the summer months start heating up, I wanted to share information about a new sizzling product from KRUPS - the KM9000 CUP-ON-REQUEST, the only

coffee maker on the market that’s quick while still keeping coffee fresh and hot… to that last cup. . This summer you can become a barista and brew up piping hot coffee from the comfort of your own home, the office or even during a weekend getaway. The convenient, compact size coffee machine allows anyone to create the perfect cup of joe on the go with its precise warming technology, constantly regulating

the temperature. No need to worry about making too much coffee either because with this machine there is a 3 level removable drip tray that accommodates

multiple size cups and mugs.

● Your Coffee. The Coffee you like. The Taste you like. ● Programmability for weekend & weekday settings, large & small cup sizes ● 12 cup capacity, Compact size ● Countdown Timer lets you know hog long since your coffee was brewed ● Angled control panel: Split between daily uses/ programmable ● Aroma Selection for more intense extraction ● Front-facing water ● Immediate flow stop ● Krups DuoFilter water filtration system ● Removable stainless steel coffee tank

So why waste your precious summertime when you can just get the Krups KM9000 CUP-ON-REQUEST. Spend your summertime drinking the coffee, not

making it.

Krups has searched far and wide for the craziest, most delicious, mouth-watering smoothie recipes of

that are perfect to beat the summer heat. Not only are these tasty treats that you’ve been

daydreaming about scrumptious and refreshing, but they are easy to blend with the Motor Technik

Blend KB790. Packed with amazing citrus fruits and veggies, these smoothies will not only make your

taste buds soar, but rejuvenate your body on those hot summer days.

SONIC

Blue Coconut CreamSlush®

(Regular)

It's kind of like the delicious place where a shake meets an icy blue coconut.

JAMBA JUICE

Orange Carrot Karma

Packed with a full serving of vegtables and two full servings of fruit, these smoothies make

eating your veggies its own reward. Try all three amazing flavor combinations. Mom would be

so proud.

Orange Juice, Carrot Juice, Mangos, Bananas, and Ice

JAMBA JUICE

Pomegranate Paradise

All fruit, totally healthy. Just fruit and juice, less than 250 calories in a sixteen size. Getting your

antioxidants and vitamin C never tasted so good. Sip away.

Pomegranate Juice Blend,Strawberries, Mangos, and Peaches

TROPICAL SMOOTHIE CAFE

Get Up and Goji

Goji, Peaches, Orange, Banana & Non-Fat Yogurt

TROPICAL SMOOTHIE CAFE

Peanut Paradise

Peanut Butter, Banana, Non-Fat Yogurt & Whey or Soy Protein

TROPICAL SMOOTHIE CAFE

Cinn City

Cinnamon, Coffee, Cappaccino & Non-Fat Yogurt

TROPICAL SMOOTHIE CAFÉ

Peaches N’Silk

Peaches, Strawberries and Bananas

ISLAND GRILL HOUSTON

The Green Wave

Carrots, Cucumber, Celery, Spinach, Pasley

ISLAND GRILL HOUSTON

The Tornado

Peaches, Blueberries, Papaya Juice, Peanut Butter Yogurt, Whey Protein

ISLAND GRILL HOUSTON

CoCo Colada

Pinapple, Bananas, Coconut Juice

THE TAIM MOBILE : FALAFEL AND SMOOTHIE TRUCK

Pear, Peppermint and Lemon Smoothie

Hi XXX,

While the official dates of National Coffee Week are somewhat debated, KRUPS, the leading

manufacturer of coffee and espresso machines, is happy to celebrate coffee at every opportunity. And with this week is being heralded as National Coffee Week by many caffeine lovers across the country, KRUPS has rounded up a list of the most unique iced coffees in the U.S., for caffeine

fiends to enjoy during the sweltering summer months. Additionally, in honor of National Coffee Week, KRUPS is giving away NEW coffee makers to their Facebook friends and Twitter followers. Visit www.facebook.com/KrupsUSA or follow @KrupsUSA for your chance to win. From a mishmash of leftover drips to decadent truffle sips, the winners are…

Atlanta Jittery Joe’s Coffee 780 E Broad Street Athens, GA 30605

Iced Turtle Mocha Get out of your shell and try Jittery Joe’s Iced Latte with a plethora of dark chocolate and caramel goodness with every sip.

Atlanta Urban Grind 962 Marietta St. Atlanta, GA 30318

White Raspberry Truffle An elegant blend of rich white chocolate and raspberry syrup with espresso and steamed milk, finished with whip cream and white chocolate drizzle.

Chicago Star Lounge Café 2521 W. Chicago Avenue Chicago, IL 60622

Brown Acid Coffee lovers won’t get a bad trip with this acid. Made from a Brazilian and Sumatran coffee espresso, this summertime favorite is iced to perfection.

Chicago Rewster Cafe 3152 W. Diversey Avenue Chicago, IL 6047

The Savage

A coffee bomb? This savage beast of Espresso, Irish Cream and Heavy Cream is dropped into a glass of Iced Coffee flavored with chocolaty goodness.

Dallas Buli Café 3908 Cedar Springs Dallas, Texas

Screamin’ Queen The 2 to 3 shots of espresso in this iced coffee blend will give you a rush that turns you into a screamin queen.

Houston Empire Cafe 1732 Wesheimer Road Houston, TX 77098

Java Genie The Java Genie has granted a thrilling coffee wish with this mix of Kahlua, Christian Brothers Brandy and double espresso finished off with steamed milk and a dollop of whipped cream.

Miami Taste Bakery Café

900 Alton Road Miami Beach, FL 33139

Iced Snicker Doodle An old fashioned favorite with a new twist…well…blend. This cold treat combines milk, caramel and cocoa poured over ice with whipped cream and finished off with dusted peanuts. It’s just as good as grandma’s cookies.

New York Café Grumpy 224 West 20th Street New York, NY 10011-3502

Heartbreaker Made with Desarrollo Co-Op, Meridiano, El Limonar, Orange marmalade, red plum, creamy vanilla and sweet nougat, your hear will definitely be broken when you get to the end of your cup.

San Diego Ryan Bros. Coffee 3343 Adams Avenue San Diego, CA 92116

Broadway Blues Coffee Earth tones and full bodied, syrupy elegance dominate this perfectly crafted blend of three Origin Arabicas. This bluesy number ends with the dark chocolate notes of a French roast creating an incredible after-dinner delight!

San Francisco Philz Coffee House 201 Berry St. San Francisco, CA 94158

Ecstatic Ice Coffee Your taste buds will be ecstatic when you get a flavor explosion of all the "leftover" drips from throughout the day rolled into one delicious iced drink.

Washington, DC Tryst 459 18

th Street NW

Washington, DC 20009

Tiki Spice Allspice, cinnamon and clove; these three musketeers of spice are carefully blended to create a drink that will win any battle. For more information, please feel free to contact me or DJ Hardy at 646.478.9901 or lwire@5wpr.com and dhardy@5wpr.com Thanks, Lauren

Teen Driving PSA Harrisburg House of Representatives

SFX: tires squealing, cars crashing

VO #1 accident photos teen driver b-roll

It’s a sound no one wants to hear. But for too many teens, it’s the last sound they hear. Car accidents are the #1 cause of death for teenagers. The reasons include inexperience, distractions and not wearing a seatbelt. One lawmaker is hoping to reduce the number of accidents through changes to the graduated driver’s license.

Rep. Kathy Watson R – Bucks County

“Our goal....for all passengers.”

VO #2 FS GFX

The bill would -increase behind-the-wheel training to 65 hours, including 10 at night and 5 in bad weather - permit only one passenger under 18, unless they’re family - allow police to pull a teen over for not wearing a seatbelt

SOT

GENERIC MEMBER COMMENT ON WHY IT’S A GOOD IDEA

VO #3 With support from many legislators including

Transportation Committee Chairman, Rep, Rick Geist, this bill has a strong chance of being passed and implemented.

Rep. Rick Geist “ No law is ever...and do that”

VO #4 Not only does lack of education and safety affect the teenager behind the wheel, but it endangers their passengers and other vehicles on the road.

Rep. Tom Creighton “I represent... in that accident”

VO#5 and map picture of U.S. (Blue)

Pennsylvania is one of only 7 states without an improved Graduated Driving License law yet research shows significant reductions in states that have implemented a GDL system.

Teen Driving PSA Harrisburg House of Representatives

Rep. Statistic 39 percent with 1 passenger...

VO #6 Picture from the Traffic crashes pamphlet (girl driving and WHY? Underneath it)

Most teen crashes are the result of “rookie” mistakes, not reckless driving indicating the need for more practice hours

VO#7 While no law can prevent every crash, other states have proven that these changes work, which makes doing nothing the wrong thing for our teens. Reporting from Harrisburg, I’m Herb Logan.

Did You Know? Video Script Harrisburg House of Representatives

Did you know?... Since 1905 the State Museum of Pennsylvania has been offering an interactive and educational experience of the states vast history and heritage.

:09:31

Each year the museum is a “playground” for more than 135,000 schoolchildren and adults exploring culture and history of their state and country.

:08:60

Memorial Hall features a larger than life... 18 foot high bronze statue of the Commonwealth’s founder, William Penn, standing right in front of a monumental mural The Battle of Gettysburg: Pickett's Charge.

:13:00

With more visitors than almost any other Pennsylvania museum you’re probably wondering... what’s so exciting?

:05:30

It may be the four floors of interactive and displayed exhibits ranging from Earth’s beginning to present day

:06:10

Or the planetarium where visitors can witness the wonders of galaxies and stars beyond Earth’s surface during one of the many shows offered throughout the year.

08:66

Perhaps it’s pretending to put on your lab coat as you view the uncovering of fossilized bones in the Dino Lab interactive exhibit. It offers a once in a lifetime chance to see millions of years old fossils be prepared for exhibits just like the ones in the State Museum.

:15:33

Or it’s visiting a constant favorite, the mammal hall, with full-scale displays of Pennsylvania’s wildlife in life like dioramas.

:08:00

But the real reason for the State Museum’s popularity... the many adventures around every corner and something for all visitors to experience and remember. Now You Know

:09:47

Total Estimated Time 1:23:80

Gaming Web Video Script Harrisburg House of Representatives Representative Mike Vereb proposed House Bill 252 which would transfer duties and responsibilities of

the Bureau of Investigations and Enforcement from the Gaming Control Board to the attorney generals

office.

House Republicans have been pushing for these reform measures for the past two legislative sessions

and strongly believe this major change to the 2004 law regarding slot casinos in Pennsylvania is

necessary. The issue at hand according to Representative Mike Verebe is the control of the Gaming

Control Board by a politically appointed board and the need for independent rule by the Office of

Attorney General.

:21 Sound Bite: 13:28-13:49

Past allegations such as the mob ties to Mount Airy Casino operator Louis DeNaples gives proof of BIE

ordering PGCB officials to change investigatory reports and illegally obtaining casino licenses. With the

change of hands to the Attorney General’s office citizens will be assured that this type of fraud does not

happen and a more transparent licensing process will occur.

:30 Sound Bite: 19:38- 20:08

What this new bill will allow for is background reports and access to criminal investigation information

that has not made it to public record and therefore can’t be seen by the BIE. Representative Verebe

explains that BIE is not recognized by the FBI as a criminal justice agency because they are investigators.

The move to the attorney general office will allow the use of civil division and criminal division to

conduct these background reports in house.

:29 Sound Bite: 16:25-16:54

New head of the Gaming Control Board, Executive Director Kevin O’Toole, recently explained that

powers should not be taken away from them now that leadership positions have changed.

Representative Vereb and his colleagues recognize the switch in leaders but fear that there are always

possibilities for fraud and improper checks and balances.

Now that the Republicans have the chance to make this change they will not sit back. This longstanding

issue has been discussed since 2007.

:29 Sound Bite: 10:23- 10:42

With this information and suggestions at hand Representative Verebe and House Republicans find it

crucial for the power to be transferred from the Bureau of Investigation and Enforcement to the

Attorney General’s office.

Reform Bill Video Script Harrisburg House of Representatives

V #1: This week the House of Representatives passed five pivotal bills that will ratify sweeping reforms

aimed at bringing about an open government and restoring the faith of Pennsylvania citizens.

V#1: Pennsylvanians have said that they are unhappy with the way government is running things in

Harrisburg over the past several years and the new leadership in the house is working hard to make long

overdue changes. Representative Rob Kauffman agrees these bills are an important step in making

government more reactive to the people they serve.

(Sound Bite): 8:56- 9:21

V#1: The five bills will strengthen the regulation of lobbyists, extend whistleblower protection, enhance

the integrity of the government awarded contract process, and prevent state tax dollars funneled to

lawmaker-run non- profit organizations. These reforms have been worked on for the past four years and

Representative Mike Vereb feels allowing the citizens to access government spending is crucial.

(Sound Bite) 4:56- 5:19

The whistleblower measure will help encourage government and house employees to come forward

with waste and fraud happening in government. Representative Stan Saylor of York County says this will

empower employees to feel safe in reporting the misspending.

(Sound Bite): 5:51- 6:19

V #1: To bring more thorough examination to no-bid contracts and allow for competitive bidding,

Representative Glen Grell of Cumberland County explains the new requirements of the state agencies.

(Sound Bite): 9:41- 10:06

V #1 Representative Seth Grove clarifies how important these packages of government reform bills are

to Republican lawmakers and the people of Pennsylvania.

(Sound Bite): 4:13-4:28

V #1: These reforms are essential in regaining the trust of Pennsylvanians as well as giving them a louder

voice and allowing for a more transparent and trustworthy government.