Media strategy -- Sponsorship

Activity Time & Frequency Cost

Coastrek (Sydney)

4th March 2016 (one day event)

50,000

Cosmetics & gift

800 group * 5 person *$ 5/each

20,000

Employee 5 (only one day) 1000

Total 71,000http://www.wildwomenontop.com/

Most popular exercise of young Australia female is Walking.

Wildwomen on top target female who wants health and happy lives.

Media Strategy -- AdvertisingUsing Social Media: Gym Magazine:

Ad category Media Choice Media Weight Cost

Print Ad Fernwood Fitness 2 insert/ month $92,160

Posters Fernwood 20/ month $120,000

Video Youtube 5/month $120,000

Information public & spread

Facebook & Instragram

2/day $50,000

Cost

Fernwood VIP eDM $30,000

Free Example at top 10 gyms

$12,000

Total cost= Sponsorship + Advertising = $ 495,160