MED IA K I T

IVORY TRIBE was created to unveil and celebrate the seriously slick talent of our local wedding scene.

At its core, Ivory Tribe is an online haven dedicated to love and to our fabulous Tribe – the most admired

and desired wedding suppliers servicing the state of Victoria. It is an online resource that couples can use

to view incredible real weddings, local inspiration and of course - the talent behind the scenes.

We take enormous pride in both the place we call home and the incredible businesses and individuals

that inhabit it. Our state stands alone when it comes to celebrating weddings. We attract local, interstate

and international interest due to our unique and diverse landscape and of course amazing industry talent.

As an extension of this, Ivory Tribe becomes a resource, planning partner and go-to-guide for those

embarking on the exciting journey of planning a wedding.

WWW.IVORYTRIBE.COM.AU

I V O R Y F I L E S ( b l o g )

The Ivory Files are designed to showcase the unique weddings that take place in Victoria, as well as

provide couples with inspiration and wedding industry insight. Here, we will explore the many facets of

weddings, with a large focus on showing off local suppliers and the weddings they help make come to

life.

To assist us in providing our readers with the most current and inspirational happenings taking place in

our backyard, be sure to keep us in mind when exciting adventures come your way.

Submissions are not just limited to real weddings; we love to see a variety of eye-catching goodness,

such as elopements, engagements, bridal showers, celebrations, events and styled shoots. Anything you

think might get our readers’ eyes bugging.

T H E T R I B E ( d i r e c t o r y )

The Tribe is designed to put the spotlight on you, and provide the opportunity to reach a highly targeted

local market. Our content, and our Tribe are relevant to our region – or those looking to become part of

it.

We support you through showcasing beautiful and professional imagery of your business, so potential

clients have an opportunity to see your incredible work. At the same time we carefully craft a biography

of your business, highlighting exactly what sets you apart.

Ivory Tribe is all about creating a community of like-minded businesses that celebrate love in their own

unique way and are admired for it. The Tribe boasts the most desired suppliers, and has been designed

to entice brides and grooms to use Ivory Tribe as a one stop shop for all their wedding requirements.

We invite you to join us, as we become a part of the local wedding landscape.

W E B S I T E T R A F F I C ( M e t r i c s )

Having launched in 2015, Ivory Tribe’s audience continues to grow rapidly both via the website and

across social media platforms.

Proudly boasting a growing number of fabulous Tribe members across a variety categories, we are

pleased to share with you some key insights and metrics of ivorytribe.com.au.

492,000 page views

93,000 unique browsers (on average 8,500 new visitors per month)

56% of our visitors are aged 25-34 (89% female) our target demographic

85% of our visitors are located in Victoria

62% of our audience is via direct traffic - this means they are recognising our brand, thinking of us and actively seeking us out

G E T S O C I A L

Social media plays a vital role in spreading the word about us, our talented Tribe and amazing wedding

inspiration. It’s no secret that social media is a strong and wonderful marketing tool which we actively

use to promote Ivory Tribe as far and wide as possible. We are incredibly passionate about building our

brand in addition to authentic and engaged followers. It goes without saying that we are proud to share

you with our audience through our Instagram and Facebook accounts.

34% of our audience are driven to ivorytribe.com.au via social media

61,500 Instagram followers (a growth of 15,000 followers in past 3 months), with an average of

1,150 new followers each week

3,392 Facebook fans since launch of ivorytribe.com.au (Facebook reach of 10,000)

*All figures current as at 01 March, 2017

DELUXE LUXE CLASSIC12 MONTH DIRECTORY LISTING: A carefully crafted bio about your business

A six-fifteen image gallery of your work (can include video clips)

Direct link to your website

Direct link to your social media channels

Direct link to contact you by email

SOCIAL MEDIA:A brand introduction post of your buisness to our audience via Instagram

and Facebook

Three additional social media posts throughout the year promoting your

business to our audience via Instagram and Facebook scheduled at Ivory

Tribe’s discretion

EDITORIAL COVERAGE:A unique editorial piece curated by the Ivory Tribe creative team to put

the spotlight on your brand to further promote your business.

This exclusive article can be a brand profile, an expert interview, a Q&A,

a creative collaboration, styled shoot or any other avenue that best tells

the story of your brand and offering - subject to editorial approval.

Ivory Tribe will work closely with you to create stunning content that will

engage our audience and meet your marketing needs. An editorial coverage support post of your buisness to our audience via

Instagram and Facebook

INVESTMENT $1600 $1200 $800

*Pricing excludes GST and applies to all bookings as at January 1, 2017.

*Quarterly payment option available.

*Priority placement within Tribe categories is based on booking date and overall investment.

Since launch, Ivory Tribe has established itself as a modern, stylish and fashion-forward wedding blog

for couples who are on the hunt for incredible suppliers. Our directory allows our readers to bring their

wedding dreams to life with the use of our carefully selected suppliers that we love to endorse.

To become part of our much-loved Tribe, we have curated a selection of packages to suit a range of

marketing needs.

T H E L O W D O W N ( Pa c k a g e s )

If you decide that Ivory blood is running through your veins, please confirm your booking by contacting

us at hello@ivorytribe.com.au. We will then issue you with a booking order, terms and conditions and an

invoice for payment.

hello@ivorytribe.com.auPO Box 1533, Geelong VIC 3220

www.ivorytribe.com.au