Liberal Campaign in Sweden

Campaign: Give all people

access to healthcare

(including people who are

illegal immigrants/sans-

papiers)

Manifestation

Campaigns in public places

Online campaign

Debate articles

Debates in schools

Information campaigns in schools

Campaign Challenges

O How do you get

people’s attention?

O Access to schools

and public places

O Lack of media

attention

O How to get

members to

participate

frequently?

Time + Forgetfulness = Your Enemy

Challenge: To get people to participate

Time and forgetfulness hinders people from

participating (in real life or/and online)

Preparation is keyWho would be interested in

participating in our

campaign?

Contact

Follow up with people you

have contacted

(forgetfulness…)

Make it easy (people have

”no” time to participate)

Create FB event, send e-

mails, promote your

campaign events at other

events, face-to-face etc.

O Who are you targeting?

O Where can you find your target group?

O Campaign started in the summer –parks, festivals, city centre, metro stations etc.

O When the schools started: school debates, school presentations…

Online Campaigning

Social Media Campaign Events

Debate article + contact people to write

about our campaign/issue on

blogs/twitter/FB

Don’t forget to say“Thank You”