www.svetlo.info

časopis pro světlo a osvětlování

Elektronická verze časopisu www.svetlo.info/archiv

Cena 52 Kč

Novinky z veletrhů Light+Building, Amper, Prolight+Sound a Salone del MobileEkodesign a evropská legislativa ve světelné technice – přehled nařízení Světelný design v kostce – Část 24 Světelná fasáda – projekt LinkyOsvětlení námořní jachty a katamaránuObnova osvetlenia v budovách – aplikácia LRA

V elektronické verzi najdete videoklip:

Foxtrot – univerzální řídicí systém (s. 6)

3 Květ

en 2

016

2017

www.svetlo.info

MediakitSvětloMediakitSvětlo

FCC Public s. r. o., Pod Vodárenskou věží 4, 182 08 Praha 8tel.: +420 286 583 011–12, e-mail: public@fccgroup.czwww.odbornecasopisy.cz

Professional magazine on

light and lighting technology –

distributed in Czech and Slovak Republic

Digital version and magazine’s website connect businesses

and companies directly to their

customers

Advertising in the magazine and on its

website

= Light

2017 Deadline Date of issue Emphasized topic1 19. 12. 16 06. 02. 17 Interior and autdoor lighting, phototherapy, architectural and scenic

lighting, AMPER (March 21 to 24), Light in Architecture (March 23 to 26)

2 15. 02. 17 17. 03. 17 AMPER (March 21 to 24), Light in Architecture (March 23 to 26), Prolight+Sound (April 4 to 7), IBF (April 26 to 29), Elosys (May 23 to 26), new products, lighting operation and maintenance, public lighting, architectural and scenic lighting

3 25. 04. 17 05. 06. 17 News of fairs, standards and regulations, illumination measurements and calculations, day lighting, public lighting, architectural and scenic lighting

4 23. 06. 17 08. 08. 17 Electrotechnical exhibition (Sonepar) (September), For Arch (September 19 to 23), Interiers 2017 (October) interior lighting, day lighting, public lighting, architectural and scenic lighting

5 16. 08. 17 18. 09. 17 For Arch (September 19 to 23), MSV (October 9 to 13), Interiers 2017 (October), lighting technology – new products, interior lighting, archi-tectural and scenic lighting

6 18.10.17 04.12.17 The guide to the service and products of lighting technology and photovoltaics in Czech Republik and Slovak Republik, public lighting, interior lighting, architectural and scenic lighting

established 1998bimonthly in Czech and Slovak languageeditor in chief Ing. Jiří Novotný svetlo�fccgroup.czjiri.novotny�fccgroup.cz

www.svetlo.info

Focused on

professional information on light and lighting technology

Main topics• Lighting sources and luminaires • Lighting installations • Accessories of lighting installations• Measurements and calculations • Technical and economical aspects • Optical radiation effects and use • Standards, regulations and recommendations • Professional organizations activities • Fairs and exhibitions • Professional literature • Market, business, enterprise • Interiors lighting • Public lighting • Architectural and scenic lighting

Circulation2 300 copies, rased circulation at significant fairs and events

Price52.00 CZK or 3.50 EUR per copyannual subscription 312.00 CZK or 21.00 EUR

Readership

self-employedworkers – 42 %

middle management, team leaders – 38 %

top management – 14 %

others – 6 %

manufacturers and distributors of lighting technology – 18 %

salesmen and dealers – 19 %

consulting and technical services – 19 %

students, teachers – 4 %

others – 5 %

architects and designers – 35 %

Besides the emphasized topics (table below), all the issues fill all the standard sections and contain information across the lighting industry. Magazine is being distributed at important trade shows, conferences and seminars, free of charge, in the addition to the regular distribution.

Wide base of readers. Distribution at all significant trade fairs and events in the Czech Republic and in the neighbouring countries.

Advertising on the website

Underlines the impact of presentation in the printed magazine, broadens the circle of readership.

Position Dimensions w×h (px)

Price for one month

A Text advertising on the first position for the period of the one month (highlighted) ........ 10,000 CZK

Standard article in the chronological flow ...2,000 CZK

1 1094 × 90 12,000 CZK2 300 × 180 6,000 CZK

300 × 90 5,000 CZK3 300 × 270 4,000 CZK

300 × 180 3,000 CZK300 × 90 2,500 CZK

4 500 × 90 5,000 CZK5 225 × 90 6,500 CZK6 225 × 180 4,000 CZK

225 × 90 2,500 CZK7 120 × 350

Fixed position – does not scroll

10,000 CZK89 8,000 CZK

10

• flipping digital version of the printed issue• enriched with the layer of links to the client’s site

or advertised product• presentation can be extended by the rich media

elements (e.g. video, etc.)• possible minor changes to the printed version

(after the agreement with the editor)

„Zero“ page• exposed advertising space next to the cover page of the closed magazine• opportunity to promote company‘s special offers• can contain a direct link to the article / advertisement inside of the magazine or to the client’s website Pricelist for special elements in the digital version of magazine:• „zero“ page 430 × 600 px for 2 months ................................................................................. 7,800 CZK• multimedia elements (inserted into the article or advertisement) ................. 2,400 CZK per element • a change compared with the printed version (after agreement with the editors) ......... ...... 4,800 Kč

• 11× per year notification about the new issues of SVĚTLO and ELEKTRO with the cross-references to the website articles)

• more than 6 400 relevant contacts in the distribution list (subscribers of the printed SVĚTLO and ELEKTRO, attendants of FCC PUBLIC conferences and persons who stated the interest to receive the news form FCC PUBLIC)

• suitable as information about the important novelty in the company‘s portfolio or to strengthen the brand awareness

Price for placing the article from website to the e-letter: 5,000 CZK (already includes the fee for placing the article to the website)

Digital newsletter (e-letter)

1

A

7 8

9 10

2

3

6

6

6

5

4

Digital version of the magazine

5

Advertisement price list

Advertising:

Ing. Jana Kotková, tel.: +420 603 538 692

svetlo�fccgroup.cz, jana.kotkova@fccgroup.cz

Loose inserts ..........................................(max. 25 g) 16,000 CZK

Affixed printed matters (i.e. postcards, flyers, CDs, samples, post-its, that have to be stuck) .......price on request

Text advertising (PR information)Technical articles with business messageThe price for plain PR text is in accordance to the covered space in the magazine2) and is a half of the price of the same size advertisement (see the table on the left). Delivered articles are processed according to the layout of magazine and editorial custom. Editor reserve themselves the right to technically and linguistically adapt the text and to remit the unoriginal or unqualified articles.

Placement in the table „The guide ...“

In the issue No. 6 ........................................................... price 1,100 CZK

The prices are aplicable for 2017. They are written in CZK and the VAT will be added.

1) on the front cover only photo and logo, text (up to 450 characters) on the 1st inside page

2) one page of the magazine contains about 6 500 characters (spaces included)

Bonuses

for multiple advertisement in the magazines of FCC Public:10 % (2×), 15 % (3× to 4×), 20 % (5× and more).No discount for the front cover page. Advertiser disposes with free of charge area for the PR article which is up to two-fold size of the advertisment.

Surcharge (% from price charged)● +15 % for atypical size of advertisement. ● +10 % for positioning according to the advertiser‘s requirement, e. g. 1st or 2nd half of the magazine, left or right page

(if copy composition makes it possible).

Cancellation fee (% of the advertisement price)30 % between 30 and 10 days before deadline.50 % up to 1 day before deadline.100 % on closing day and later.

● The prices are meant as a fee for publishing in the magazine (graphic work price 680 CZK/h).● Advertisement can be reclaimed up to 1 month from the launch day of the issue with the object of complaint.● The reclamation is not to apply to advertisement which was delivered after the closing date.

1/3

248

mm

57 mm

1/2 248

mm

88 mm

1/1

297

mm

210 mm

cover

picture

145

mm

195 mm

82 m

m 180 mm

1/3

122

mm

180 mm

1/2

61 m

m 180 mm

1/4

Publishing of colour advertisementCover 1. 1) 28,500 CZK

2. 41,800 CZK3. 41,800 CZK4. 49,000 CZK

cover

picture

194

mm

145 mm

Inside1/1 36,800 CZK1/2 19,800 CZK1/3 14,500 CZK1/4 13,500 CZK1/6 10,500 CZK

Standard sizes