mediamind mobile
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MediaMind Mobile. Anja Chan 詹安潔 Account Manager Taiwan July 2012. Overview Presentation. Agenda. 手機解決方案概要 廣告遞送 簡述我們的產品 手機廣告形式 報表數據 網站認可情況 - Certified Publishers & Ad Enablers 未來計劃. 全面的 Mobile 廣告方案. 一個平臺同時管理不同頻道. 分析整體數位內容的功能. 整合的報表. Impressions Video Clicks Conversions Search - PowerPoint PPT PresentationTRANSCRIPT
© 2011 MediaMind | A Division of DG | All rights reserved
Overview Presentation
Anja Chan 詹安潔 Account Manager Taiwan
July 2012
MediaMind Mobile
© 2011 MediaMind | A Division of DG | All rights reserved
Agenda
▸ 手機解決方案概要▸ 廣告遞送▸ 簡述我們的產品▸ 手機廣告形式▸ 報表數據▸ 網站認可情況 - Certified Publishers & Ad Enablers
▸ 未來計劃
© 2011 MediaMind | A Division of DG | All rights reserved
全面的 Mobile 廣告方案
廣告服務• 統一管理 campaign
方案• Intuitive 與 turn key
• 廣闊的媒體網路
廣告格式• 標準的廣告格式• 先進的功能• 定制的開發
分析• 統一度量• 即時的分析• 不同使用者的報表
© 2011 MediaMind | A Division of DG | All rights reserved
一個平臺同時管理不同頻道
© 2011 MediaMind | A Division of DG | All rights reserved
分析整體數位內容的功能
Online
Mobile
▸ 從整合行銷傳播的影響力
▸ 跨媒體的比較
整合的報表
Impressions
Video
Clicks
Conversions
Searchetc...
© 2011 MediaMind | A Division of DG | All rights reserved
廣告服務功能
© 2011 MediaMind | A Division of DG | All rights reserved
Mobile 的第三方廣告服務
Media Agency
© 2011 MediaMind | A Division of DG | All rights reserved
MediaMind Mobile 廣告服務功能
▸ Serves into ALL devices, carriers, and OS
▸ Supports creation, delivery, management and analytics
▸ 3rd party tracking for standard and rich media formats
▸ Intuitive UI, central location to operate all parts of your campaigns
Devices
PublishersWAP and APP OptimizationAnalytics
Delivery
Creation
Management
OS / Carriers
© 2011 MediaMind | A Division of DG | All rights reserved
廣告服務功能自動裝置監測
Tag 支援Script 與 Non-Script
<script type=“ ”> </script>
<noscript> </noscript>
平臺設置▸ 廣告輪替▸ 優化▸ 更改活動網頁
自動化安全預設系統
HTML 5 Rich Media Flash Standard
© 2011 MediaMind | A Division of DG | All rights reserved
熟悉的操作介面▸ 對於 Mobile 一樣有著相同的介面
© 2011 MediaMind | A Division of DG | All rights reserved
簡易創意瀏覽
即時預覽
提供客戶創意瀏覽
QA 功能
© 2011 MediaMind | A Division of DG | All rights reserved
廣告格式
© 2011 MediaMind | A Division of DG | All rights reserved
MediaMind 在 Mobile 上可支援的格式
Mobile FlashBanners:
CustomHTML 5 Formats:
(available in full service)
Rich Media:Click to Video
Standard Banners: (including all MMA standard
or custom sizes)
Premium iPadCustom Executions:
(available in full service)
Rich Media:Expandable
CLICK TO EXPAND
© 2011 MediaMind | A Division of DG | All rights reserved
MMA Standard Ad Examples
© 2011 MediaMind | A Division of DG | All rights reserved
Rich Media Formats
Expandable AdsClick for VideoFlash BannersHTML 5 VIEW DEMOVIEW DEMO
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Custom Rich Media Formats
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Custom Rich Media Formats
© 2011 MediaMind | A Division of DG | All rights reserved
Mobile 其他互動功能Mobile VideoClick to Call LBS / Geo Location Coupon Download Send-To-A-Friend
Data CollectionApple App Store Link iTunes Link Multi-Touch Augmented Reality
© 2011 MediaMind | A Division of DG | All rights reserved
報表功能
© 2011 MediaMind | A Division of DG | All rights reserved
最有效的分析方案
▸ 可靠性第三方整合分析 vs. 媒體商個別可信賴的分析
▸ 標準化
▸ 快速轉移 / 即時分析
▸ 先進的 Mobile 分析技術
© 2011 MediaMind | A Division of DG | All rights reserved
Mobile – 線上綜合報表
Interaction Rate* (%)
54
Interaction Rate
Mobile Online
Expansion Rate (5)
6
5
Expansion Rate
Mobile Online
Video Started (%)
30%
25%
Video Started Rate
Mobile Online
CTR (%)
0.5
0.05
CTR
Mobile Online
Delivery Rate (%)
90% 90%
Delivery Rate
Mobile Online
Media Cost ($)
200,000
900,000
Media Cost
Mobile Online
▸ 統計與比較線上和 mobile**These figures are for demo purposes only***
© 2011 MediaMind | A Division of DG | All rights reserved
Mobile 線上更深入的報表
Conversions (%)
0.01
0.02
Conversions
Mobile Online
Unique Clicking Users
21,000
28,000
Unique Clicking Users
Mobile Online
Unique Impressions
1,000,000
14,000,000
Unique Impressions
Mobile Online
▸ 轉換 mobile cookies 計算不同使用者的數量
▸ IAB 唯一認可最安全的市場
▸ “Adjusted Unique” 報表–最佳且最精確的工作報表
**These figures are for demo purposes only***
© 2011 MediaMind | A Division of DG | All rights reserved
Mobile 具體分析
Served Impressions
20,000
1,500
10,000 9,000
Device Comparison
iPhone iPad Blackberry Android
Served Impressions
20,000
40,000
10,000
Carrier Comparison
AT&T Verizon Sprint
▸ 比較裝置與電信業者的差異
**These figures are for demo purposes only***
© 2011 MediaMind | A Division of DG | All rights reserved
PublisherAcceptance
© 2011 MediaMind | A Division of DG | All rights reserved
Global | Certified Publishers & Ad Enablers
AND MANY MORE…
© 2011 MediaMind | A Division of DG | All rights reserved
NA | Certified Publishers & Ad Enablers
AND MANY MORE…
© 2011 MediaMind | A Division of DG | All rights reserved
EMEA | Certified Publishers & Ad Enablers
AND MANY MORE…
© 2011 MediaMind | A Division of DG | All rights reserved
APAC | Certified Publishers & Ad Enablers
AND MANY MORE…
© 2011 MediaMind | A Division of DG | All rights reserved
Roadmap
© 2011 MediaMind | A Division of DG | All rights reserved
Coming Soon
▸ Robust HTML5 Product Support
▸ Geo Location Targeting
▸ Advanced Mobile Platform TargetingSpeak directly to iPhone users vs. Android users
© 2011 MediaMind | A Division of DG | All rights reserved© 2011 MediaMind | A Division of DG | All rights reserved
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