© 2009 eyeblaster. all rights reserved mediamind 3.0.2 service pack training for media agencies...

© 2009 Eyeblaster. All rights reserved

Mediamind 3.0.2 Service Pack Training for Media Agencies

October, 2009

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

Localization• MediaMind now supports text and character types for all languages.

Notes:

• Non-English text can be entered in MediaMind only and is not supported in ACM. You will be able to view the non-English text in ACM (as entered in MediaMind), but without the option to make changes.

• You cannot enter non-English text in URLs.


Infrastructure (UI) Enhancements (cont.)• Export lists to Excel. You can now export

any list (Campaigns, Ads, Creative Assets etc.) to an Excel spreadsheet.

The Excel file will show the list items as filtered by you, and in the columns order and sorting preferences that you defined for the page in the Customize View options.

The list will not show grouping as defined in your customized view.

The complete list of items will be exported, rather than just the number of items displayed in the current page (as selected in Show X in Page).

Note: The Excel files are not intended for editing/upload purposes.


Infrastructure (UI) Enhancements (cont.)• When lists are grouped (for example: by Advertiser in the campaigns list), you can

now expand or collapse all groups at once. Click Expand/ Collapse All at the bottom of the page.


Infrastructure (UI) Enhancements (cont.)• When hovering with your mouse over a main tab (not necessarily the tab you are

currently working in), the sub tabs are displayed. You can then access a sub tab directly, by clicking on it, instead of having to click on the main tab first.

Hover to see sub tabs

In this example, while in the Setup page, you can go directly to the Advanced Features under Creative (2nd sub tab under Creative main tab) without having to first click on the Creative main tab.


Infrastructure (UI) Enhancements (cont.)

• Tree View Enhancements:• In tree views such as Creative Assets, Markets and

multiple select drop-down menus – you can now start typing a name to jump to it (search for it).

• Keyboard support now exists for going up and down in lists, as well as expanding and collapsing tree levels.

• Floating windows now open in a size that fits the available space on the page and according to your screen's resolution.

Expand/collapse lists


Quick Editing – Copying Placements• Previous State

When copying placements in the Quick Editing tool, placements were copied automatically without ads.

• EnhancementNow, when selecting one or more placements to copy, the following options are available:

• Number of Copies – enter the number of copies to create

• Copy the placement only

• Copy the placement with attached ads (with or without clickthrough and tracking URLs)


Quick Editing – Removed Limitations• Some of the fields in Quick Editing, previously marked as mandatory –

are no longer mandatory.

• When adding or removing cost-related columns (Cost Based on, Cost Per Unit, Net Total Cost, Booked Units) to the Quick Editing view, they must be added or removed together as a group, so that all or none appear.

• Package and cost/target audience columns are no longer required to appear together and can be removed from the view if required.


Ad URLS Plan (previously known as Engagement Plan)

• The Excel tool used for updating ad URLs and custom interactions has been redesigned. The changes include the following:

• The name has been changed from Engagement Plan to Ad URLs Plan. The tool can be accessed from the same places as before.

• Instead of one sheet that includes both URLs and interactions, the plan now consistes of two sheets – one for ads, and one for interactions.


Ad URLS Plan (cont.)

• When exporting the plan, you can now choose the columns to include, as well as their order in the Excel worksheet.

Note: Some columns are selected by default and others are not.

New columns have been added to the placements and interactions sheets.

• Placement and ad classifications have been added. Placement classifications are for reference only. Ad classifications can be updated (all 5 are now available)

• The file size has been greatly reduced to save time when uploading.

• The limitation of saving the file in a macro-supported format has been removed (the file can now be saved with an xlsx extension), although is still recommended for using the Copy Ad URLs option (see next).


Ad URLS Plan (cont.)

• Copy Ad URLs to InteractionsThis feature appears in both the ad and interactions worksheets.

It works as follows:

• When selecting one or more ads In the Existing Ads sheet:

Click Copy Ad URLs to Interactions to copy the Clickthrough URLs, Agency Tracking URLs, and Site Tracking URLs from the ad(s) to the respective interaction(s) which are of 'Clickthrough' type in the Existing Interactions sheet.

• When selecting one or more interactions of 'clickthrough' type in the Existing Interactions sheet:

Click Copy Ad URLs to Interactions to copy (pull) URLs from associated ads to the selected interaction(s).

• Enabling and Disabling AdsUntil now, the ad status column was read-only, for reference purposes only. You can now

update (enable or disable) the ad status in the Ad URLs Plan. Just select Yes or No from the drop-down list.


AdSnap• The following enhancements have been added to the AdSnap feature:

• The snap date and URL have been added to the AdSnap presentation (PPT).

• To easily find the AdSnap Complete status, the status is now colored in green.


Creative Attachment – Copying Ads• Previous State

When attaching ads to placements, ads were copied together with their URLs (clickthrough, third party tracking etc.). This was not required in all cases and in some, lead to mistakes.

• EnhancementWhen copying the ads, a floater window opens with the option to choose whether to

copy URLs or not.


Creative Attachment – Filter by Ad Dimensions

Attaching an ad to a placement with different dimensions may cause the ad to appear distorted when served.

• EnhancementWhen attaching ads to placements, the placement list will be filtered according to

the chosen ad’s size

A user attempting to perform such an attachment will now be notified accordingly.

Possible scenarios:

• Ads list > Attach

• New Ad/Edit Ad > Campaign Attachment > Placement drop-down list.


Creative Attachment – Placement List Filter

• Previous StateWhen in the main Ads list you selected an ad(s) and clicked on Attach, the list of

placements was not filtered by any specific campaign.

• EnhancementNow, if you select an ad that is already attached to a campaign, when clicking Attach,

the placements list will be filtered by that campaign's ID.

If you selected ads from different campaigns, the placements list will be filtered by those campaigns.


Addition of Dimensions to Placement Name in the New/Edit Ad Windows

• BackgroundThe placement's dimensions are important information when attaching an In-Banner ad

to a placement.

• EnhancementThe dimensions of In-Banner placements will be added to the placement’s name in the

Placement drop-down list in the New/Edit Ad Windows.


Campaigns• The following enhancements have been made to the Campaigns entity:

• The Campaign ID has been added to the main campaign page.

• You can now bookmark the campaign from within the main campaign page.

• Allow the creative shop to view campaign data.

In the Contacts tab under the Creative Shop Contacts, a checkbox has been added. When selected, creative shops accessing analytics reports can view campaign information in the reports (such as Campaign Name, ID, etc.).

Note: This setting is enabled by default.


Campaigns (cont.)• Agency has been added to the Campaign list filter, to filter the list by agency name.

• Campaign Live Status

Previous state

The campaign's live status was based on impressions served in the past 24 hours.

Enhancement

The campaign's live status is now reflective of the live placements in the campaign. So a campaign is live if it has at least one live placement, which means at least one click or impression in the past 30 minutes.

Also, instead of the Campaign Ended status, the campaign will be indicated as idle, just like for placements.


Placements• The following enhancements have been made to the Placements entity:

• When creating the second placement in a campaign, default serving dates will appear in the start (From) and end (To) date fields. These dates are taken from the first placement added to the campaign. For the third placement onwards, default dates will appear according the first and last dates that appear for previously added placements. This applies for both the placements page (Media Plan View), and for Quick Editing.

• Serving dates can be changed for placements as far back as three months.

• Changes to packages (additions, removals, and changes) can be made for packages up to three months in the past.

• This is an IM Banner – this option previously appeared in the code generation settings only. It has now been added to the placement's main setup page as well, so that you don't have to change code generation settings after creating the placement.


Placements (cont.)• Breadcrumbs have been added to the placement and ads pages for easier

navigation. For example, access the campaign or advertiser from the placement level.

• The Advertiser [Name] column can now be added to the placements list. It does not appear by default, but can be added using the Customize View options.

• Section has been added to the list of available filters. Type in the section name to view placements with a specific section.


Placements (cont.)• Until now, to filter the placements list by campaign, you could enter the campaign

name in a free text field. You can now select multiple campaigns from a combo box when working in a single account mode. This is especially useful when attaching ads to placements.

• The 300x600 banner size has been added to the frequently used sizes that appear first in the Banner Size list.


Ads List - Campaign Name Filter• Current State

Filtering the Ads list by Campaign Name is done by manually entering one campaign name.

• Enhancement• When filtering the Ads list by Campaign Name, the user will be able to select a

campaign or a multiple selection of campaigns from a combo box listing all the campaigns on the list.

Note: If the Switch Account > Allow a view of all accounts in lists is selected, Campaign Name filed will behave as a textbox.


Tracking Pixel - Dynamic Clickthrough URL Support

• The Clickthrough URL for tracking pixels now supports the rtu parameter for dynamic clickthrough routing.

This is used when a site needs to use a single tracking placement for multiple elements (usually different text links) that require different landing pages.

• To support dynamic clickthrough URLs for tracking pixels, the site has to add the RTU parameter to the (click) tracking tag.

• The RTU parameter (&rtu) is the one used in standard EB tags for third-party network click URLs. In tracking tags, this parameter can be used to achieve a dynamic clickthrough URL.

• The parameter can be added as follows:


Excel Trafficking• The Placement ID property (column) has been added to the Existing

Placements sheet in the Excel media plan. It appears as the first column. Tip: This can be very helpful when sending the Media Plan out to clients for approval after trafficking.


Optimization Indications in Ads List• In addition to the placement's rotation type, you can now see the

optimization setting value in the ads list.

Note: This two columns are not in the default view and need to be added using the 'customize view' option


System Log• A main log page has been added to show historic activities for all

entities in the system. This log can be used to view records for different entities in one page rather than having to view the History pages that appear for individual entities (Campaigns, Users, etc.).

• The log can be accessed from the System Administration section in the main menu.

• The log can be filtered by entity type, action type, action date, user, etc..

• A detailed view is available for each log entry.


Advertiser & Conversions• The following enhancements have been made to the Advertiser /

Conversion Tags entities:• The Conversion Tag ID property (column) has been added to the Excel

conversion tags Existing Tags sheet.

• Page URL is no longer a mandatory field.

• Support of Third-Party Tracking Tags in Attached (child) Conversion Tags

Until now, third-party tracking tags were supported only in master tags and not in attached (child) tags.

Now, third-party tracking tags are supported in child tags as well. So when a conversion is reported for the child conversion tag, all third parties will be called as well.


New Publishing Process – Official Release• The new publishing process is officially being released, by opening all

publishers to the new process.

• Just to remind you – there is no more mandatory review process. Agencies can now publish ads and placements, making them immediately available for serving.

• Publishers on the other hand can still reject ads if they want to, while the agencies can republish ads at any time.

For more information, see the video overviews of the new process in the Training Zone:

For agencies working in ACM, click here.

For agencies working in MediaMind, a video demo will be available October 11th.

For publishers working in ACM, click here.

For publishers working in MediaMind, a video demo will be available October 11th.

http://www.eyeblasterwiz.com/onlinehelp/standalone/npp_media.asp

http://www.eyeblasterwiz.com/onlinehelp/standalone/npp_publisher.asp


Option to Request Ad Approval When Publishing to Live Rotation

• This is only for very sensitive cases in which and very specific publishers

• When publishing attached or rejected ads, you will have the option to request the ad's approval instead of immediately publishing the ad to a live rotation.

• Now, when publishing an attached or rejected ad, a message will be displayed, asking whether to go ahead and publish, or request an approval beforehand.

• If you encounter a case where you think this is relevant, please contact Eldad


Creative


Auto-Initiated Video

• EnhancementMediaMind can auto-detect auto-initiated video ads.

The new related radio buttons will be exposed to CS users and up.

The system will make the detection automatically, one single time per ad, once the ad has served 100 impressions (test impressions); CS personnel can then manually modify the selection in case the system made an error in detecting the video start method.

Note: Will be uploaded on October 18th


Field Label Alignment - Mouse Over Tooltip (Alt Text)

• EnhancementThe label of the Mouse Over Tooltip (Alt Text) field will be aligned in the

following windows:

• New Ad/Edit Ad for Standard Banner,

• Mass Creation of Standard Banners


Asset’s Size in New Ad/Edit Ad Windows

• EnhancementThe size of the creative assets, including panels, will be displayed when

creating or when editing an ad.


Advanced Features Notification in ‘Edit Ad’ and ‘Ad from Bundle’

• Current StateThe message notifying the user that he still did not set up in MediaMind the

advanced features implemented in his ad is currently triggered only when creating the ad.

• EnhancementThis message will be triggered in the following additional scenarios with a

‘don’t show me again’ option:

• When creating an ad from a bundle

• When editing an ad.


Keep User’s Last Visited Creative Assets Folder

• EnhancementThe system will remember the user’s last visited Creative Assets folder.

The next time the user accesses his Creative Assets list in any scenario, for example when uploading an asset, selecting an asset from the Edit Ad window or accessing the Creative Assets list directly, he will see that folder in focus.


Creative Tagging and Classifications Sections added to Edit Multiple Ads

• EnhancementThe Creative Tagging and Classifications sections will be made available

for multiple ads’ editing under the Edit Multiple Ads window.


Sync Ads

• Enhancements• Attach Sync Ads Unit window - If a Sync Ads Unit is attached from the

context of a campaign, the campaign will already be selected.

• Attach Sync Ads Unit window column changes:• A new column will be added – Total Ads• The ad’s ID will be added to the Ad Name column.

• Copy Sync Ads Unit window – In case a Sync Ads Unit is copied within the ads list displayed in the campaign’s Creative tab, only ads that are associated to this specific campaign will be copied. All the copied ads will automatically be associated with this specific campaign.


Preview

• Enhancements• When previewing Sync Ad Units an Ad ID column will be displayed in the

Information pane > Ads section.

• A new Status label will be displayed in the Information pane below the ID label both in the ad and placement level.

• Shared preview – ACM and MediaMind: • If the shared preview is sent from a publisher, then only live, published or

pending ads will be displayed.• If the shared preview was generated within a code package, then only live,

published or pending ads will be displayed, regardless of the identity of the user that generated the code package.


‘Centered Page’ Label Change

• EnhancementThe label on the ‘Centered Page’ checkbox in the Preview and Positioning windows

will change to:

Position Relative to the Site’s Content Width:

Note: This checkbox is implemented for the following ad formats: Floating ad, Standard Floating ad, Floating Ad with a Reminder, Commercial Break ad, Wallpaper Ad.


Mobile Ads Preview and New Guideline Sizes Level

• EnhancementsMobile ads preview will be made available in MediaMind.

A new Guideline Sizes level will be added to Mobile ads’ preview in the following order:

Placement > Ads > Guideline Sizes> Assets

Shared preview - When sharing the preview of a multiple selection of ads of which some are Mobile ads, the Mobile ads will not be included in the shared preview.


Support of Google Chrome 3.0, Windows 7 and Mac OS X Snow Leopard

• Enhancements• MediaMind Support:

• Google Chrome 3Note: Out-of-Banner ads are not supported on Chrome.

• Windows 7• Mac OS X Snow Leopard

• ACM V2.5 Support:• Windows 7• Mac OS X Snow Leopard

• Eyeblaster Workshop for Flash® Support:• Windows 7• Mac OS X Snow Leopard

• Added Filters:• Windows 7.• Google Chrome 3 and Mac OS X Snow Leopard are included in the existing Google

Chrome and Mac OS X filters.


ACM 2.5 - Copying a Dynamic Content Ad

• Current State and BackgroundCurrently if a Dynamic Content ad is created in MediaMind and later copied

in ACM V2.5, the Dynamic Content ad level settings are not copied.

• EnhancementWhen copying in ACM V2.5 a Dynamic Content ad previously created in

MediaMind, the Dynamic Content ad level settings will be copied.

This is important in order to support the scenario where a creative shop working in MediaMind attaches a Dynamic Content ad and the media agency working in ACM V2.5 carries on to perform actions of Copy and Copy to Multiple Flights.


Tracking SV Enabling and Disabling

• EnhancementThe user’s actions of Smart Versioning enabling (by uploading a Smart

Versioning XML) or disabling will be tracked by the system and displayed in the Ad History section.

These actions bear an effect on the billing process and on the ad’s serving rate.


Billing


Packages – IO Total by Highest Rated Placement

• Current State and BackgroundWhen setting the ordered impressions in a package, each placement in the package is

set with the package’s total ordered impressions. This causes the IO total to appear higher than it should be.

• EnhancementThe IO total for a package will be calculated only by the one placement in the package

that has the highest rate.

In IOs that include a package(s), two new columns will be added to the IO’s placements list:

Package Name – will display the package name if the placement belongs to a package; otherwise it will be blank

Included in IO Total* – displays Yes if the placement is included in the IO total (applies to non-packaged placements as well) and No if it is not.


Packages in IOs - In ACM…


No Billing Info Alert – To External Contacts

• Current State and BackgroundIt is technically possible to create publisher and network (and creative shop) accounts

without entering billing information. This may result in IOs generated absent billing information, and consequently, in campaigns on hold. To prevent this scenario an alert is sent to the relevant internal account manager and sales representative of the paying account notifying them that this has occurred. However, external users are not notified

• EnhancementThe alert will be sent every time an IO is generated absent billing information.

The alert will be sent also to the Site Contacts of the campaign if the site is the campaign’s paying account.


Internal Users Enabled to View and Filter All Accounts’ IOs

• Current State and BackgroundMediaMind enables the account manager to work in the mode of access to all

accounts’ data, thus eliminating the need to switch accounts.

However currently, the following is not enabled:

• In Campaign > Costs > Eyeblaster Costs – viewing the campaign’s IOs.

• In the Insertion Orders list – searching for Ios from diffeent accounts using the filter

• Enhancement• In Campaign > Costs > Eyeblaster Costs, the Other Insertion Orders section will

display all the campaign’s IOs including billing information and currency figures (currently hidden to all users), and will include the toolbar enabling performance of actions on the IOs.

• The Insertion Orders list will enable filtering out other accounts’ IOs.


Internal Users Enabled to View and Filter All Accounts’ IOs (cont)


IO Alert Recipients List• Current State and Background

Currently, when a media agency is a campaign’s paying account (either as sole paying account or among others), the IO alerts are sent not only to the account’s billing contact but also to all the account’s users that have permission to sign or view the IO.

• EnhancementIn case a media agency is a campaign’s paying account, and a billing contact is set for

the campaign, the IO alerts should be sent to the following:

• Billing contact of the paying account

• Billing contact of the campaign (the media agency)

• Users assigned specifically to this IO.

This applies to the following alerts:

• IO Generated

• IO Revised

• IO not signed reminder.

Note: This will not affect who can sign or view the IO, nor does it affect IOs where the paying account is not a media agency.


IO - Ad Size Added, Default Banner Changed to Default Image

• EnhancementIn the IO’s Placement Details section, in the ad level, a new Ad Size column will be

added.

In the IO’s Stop Serving Details section, the Default Banner CPM label will be changed to Default Image CPM.


Separate Invoices for Premium Features and CC4S

• EnhancementThe system will enable the user to receive separate invoices for:

• All Premium Features

• Channel Connect for Search (CC4S) only.

The user will be able to define the related settings either in the account level or in the Premium Features level.

Note: In this Service Pack support will be added for Premium Features in the system; a separate training and presentation will be provided next week.


Thank You !

© 2009 eyeblaster. all rights reserved mediamind 3.0.2 service pack training for media agencies...

Documents

rights reserved mediamind

quick editing view

creative main tab

collapse lists slide

tree view enhancements

list items

quick editing tool

creative assets