2021content.maltatoday.com.mt/ui/files/brochure_2020_2021.pdfmediatoday a: vjal ir-rihan, san gwann,...
TRANSCRIPT
Media Portfolio
2021content is king
MediaTodayA: Vjal ir-Rihan, San Gwann, Malta SGN 9016E: [email protected]: (+356) 21 382 741/2/3F: (+356) 21 381 992
IBAN: MT71VALL22013000000040013525383VAT: MT 1663 2722Company Reg No. : C30987
Dear advertiser,
MediaToday, an independently run media house, has been around for over 20 years. We are leaders in content, with a tradition of online newspapers and television programmes.
MediaToday is a place where truth and credibility come before vested interests and where advertisers are given the best share of audiences and traffic, as well as a varied choice of options. Our sales and marketing executives are always willing to offer the best packages, to suit your needs and target audiences.
Managing DirectorSaviour Balzan
online
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online
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MEET OUR
READERS65% of MaltaToday readers are connected to 2 or more social networking sites and 94% feel that being informed and up to date is very important to them. Well-connected readers are more likely to spread positive word of mouth about your products brands and services.
MaltaToday readers embrace new technology: 64% own at least 3 devices which they use to connect to the Internet. 3 in 5 regularly access MaltaToday.com.mt using their mobile phones or tablets and 56% claim to love buying new gadgets and appliances. 63% of our readers prefer using the internet than watching TV.
Online shopping is second nature to MaltaToday readers: 62% buy products and services online either regularly or very regularly.
MaltaToday readers love to travel, 45% take at least 2 holidays or short breaks abroad per year and over 1 in 5 go on holiday 3 times or more per year.
60+% of MaltaToday readers earn well above the average household income for Malta and 47% prefer to buy premium goods and services. 68% of our readers work in management, finance, architecture, law, education, administration and engineering.
Tech Savvy
Well connected & information hungry Heavy online spenders
Well-travelled
Affluent
5
43
2
1
MaltaToday Audience Survey
5
39%DESKTOP
Media Portfolio : ONLINE
6%TABLET
55%MOBILE
700,00010 10 mins
175K85% Local and Returning Vistors
MONTHLY USERS
MILLIONMONTHLYPAGE VIEWS AVERAGE TIME SPENT
ON MALTATODAY
LIKES AND FOLLOWS
9 MILLIONMONTHLYVIDEO PLAYS
ADVERTISE ON
Media Portfolio : NEWSPAPERS & SURVEYSmediatoday
6
HOME PAGE
LEADERBOARD728x250, 728x90, 320x100, 320x50
Our home and news pages are our most sought-after spaces... and rightfully so.
With 10 million monthly page views, you will definitely be noticed.
When you book a billboard banner, you get maximum impact with our audience.Not only is it in the Top Fold, but it also
it is also known for its high click-through rates, as it screams your company’s
message, loud and clear.
Inline banners are the place you want your ad to be. Did we mention that
inline banners are placed in all articles on MaltaToday, on all devices too?
Benefit from 100% of MaltaToday’s traffic as your company’s message is displayed across desktop, tablet and
mobile devices.
Why Home and News?
Why the Billboard Banners?
Why Inline Banners?
Why Cross-Device Leaderboards?
HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO
RECT300x250
MID-PAGE LEADERBOARD728x250, 728x90, 320x50
SUBPAGES
LEADERBOARD728x250, 728x90, 320x100, 320x50
HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO
RECT300x250
MID-PAGE LEADERBOARD728x250, 728x90, 320x50
ARTICLE PAGE
LEADERBOARD728x250, 728x90, 320x100, 320x50
HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO
RECT300x250
ADVERTISINGDISPLAY
MOBILE
LEADERBOARD320x100, 320x50
HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO
RECT300x250
BOTTOM LEADERBOARD320x50
Media Portfolio : NEWSPAPERS & SURVEYSmediatoday
7
Leaderboard Rectangular Banner Inline Banner Bottom Leaderboard
Home €300 €285 €150
News €240 €275 €275
€180 €185
Subpages
ADDITIONAL RICH MEDIA FORMATS
Rates are per week for 10% occupancy. Bookings start on a Monday. Rates quoted are exclusive of VAT. Banners will be placed on the sections you indicate. Banners may be changed at any time during the campaign. Multiple banners can be used in any slot booked.
The following additional Rich Media Ad Formats and advertising opportunities also available (Price on request).
VIDEO ADVERTISING
SMS ADVERTISING
TERMS & CONDITIONS
Pre-roll video will be displayed on all video footage on MaltaToday.
Mobile pre-roll (5 seconds) €130
Article pre-roll €220
Talk to us about our affordable creative servicesBANNER ADVERTISING
728x90 px + 320x100 px
(mobile + desktop) (desktop)
728x90 / 320x100 px
(mobile + desktop)
300x250 px
(mobile)
SPONSORED CONTENT SPONSORED VIDEO SKINS
The marketer’s best kept secret and one of the top ways to engage our audience
We’re diving into video, as 80% of global internet consumption is video content (CISCO)
Unlike any other display advertising, skins are a prominent way to get your company’s message across
Cross DeviceLeaderboard(mobile + tablet
+ desktop)
€350
€350
Rectangular Banner
(mobile + tablet + desktop)
€275€240
€300
300x250 px
Cross DeviceRect Banner
(mobile + tablet + desktop)
300x250 px
Rectangular Banner
(mobile + tablet + desktop)
320x50 px
Bottom Leaderboard(mobile)
€275
€150
Max size: 30MB
€150€285
€185€180
maltatoday Media Portfolio : ONLINE
ADDITIONAL RICH MEDIA FORMATS
Rates are per week for 10% occupancy. Bookings start on a Monday. Rates quoted are exclusive of VAT. Banners will be placed on the sections you indicate. Banners may be changed at any time during the campaign. Multiple banners can be used in any slot booked. Sponsored Content
Page Re-SkinsVideo Ads
The following additional Rich Media Ad Formats and advertising opportunities also available (Price on request).
TERMS & CONDITIONS
illum Media Portfolio : ONLINE
BANNER ADVERTISING
LEADERBOARD728 x 90
RECT 300 x 250
C120 x 600
Leaderboard Rectangular Banner Inline Banner Bottom Leaderboard
Home €300 €285 €150
News €240 €275 €275
€180 €185
Subpages
728x90 px + 320x50 px
(desktop) (desktop)
300x250 px
(mobile + desktop)
300x250 px
(mobile)
Rectaungular Banner
(mobile + tablet + desktop)
€175
€170
In-Line Banner
(mobile + tablet + desktop)
€175
€155
€165
€170 €60
320x50 px
Mobile Banner(mobile)
€155 €155 €50
€55
Leaderboard Rectangular Banner Inline Banner Bottom Leaderboard
Home €300 €285 €150
News €240 €275 €275
€180 €185
Subpages
ADDITIONAL RICH MEDIA FORMATS
Rates are per week for 10% occupancy. Bookings start on a Monday. Rates quoted are exclusive of VAT. Banners will be placed on the sections you indicate. Banners may be changed at any time during the campaign. Multiple banners can be used in any slot booked.
The following additional Rich Media Ad Formats and advertising opportunities also available (Price on request).
VIDEO ADVERTISING
SMS ADVERTISING
TERMS & CONDITIONS
Pre-roll video will be displayed on all video footage on MaltaToday.
Mobile pre-roll (5 seconds) €130
Article pre-roll €220
Talk to us about our affordable creative services
Media Portfolio : ONLINE
BANNER ADVERTISING
728x90 px + 320x50 px
(mobile + desktop) (desktop)
728x250 / 320x50 px
(mobile + desktop)
300x250 px
(mobile)
SPONSORED CONTENT SPONSORED VIDEO SKINS
The marketer’s best kept secret and one of the top ways to engage our audience
We’re diving into video, as 80% of global internet consumption is video content (CISCO)
Unlike any other display advertising, skins are a prominent way to get your company’s message across
Billboard Banner
(mobile + desktop)
Rectangular Banner
(mobile + tablet + desktop)
728x90 px
Mid-Page Leaderboard
(mobile + tablet + desktop)
300x250 px
In-Line Banner
(mobile + tablet + desktop)
Cross-Device Leaderboards
Max size: 30MB
(mobile + tablet + desktop)
728x250 / 320x50 px
€350
€350 €275€240
€240
€275
€350€240€275
€185€180 €185
€220
€185 €350
OPPORTUNITIESPRE-ROLL (VIDEO ADS)
A great majority of the global internet consumption is video content (CISCO).
Join us as we dive into video.
SPONSORED CONTENT
Sponsored Content is the marketer’s best kept secret and one of the top ways
of engaging our audience directly.
SKINS
MaltaToday and BusinessToday’s Skins are unlike any other display advertising. This is a prominent method to get your company’s
message across.
As one of Malta’s top media houses producing 10+
original videos a week, we offer you the chance to
advertise with Pre-Roll Video Ads which appear before the
start of each video.
It’s no secret that content is king and the days of
unengaging advertorials are behind us. Sponsored Content breaks through the noise and
100% engages our readers.
Sponsored Content gives your brand a voice and a chance to take our reader’s full attention with high quality, informative
and engaging content.
Want to get noticed?
Talk to us about hosting a week-long skin campaign.
Looking to appear on all devices?
Book a cross-device leaderboard campaign with multiple artwork sizes and you will benefit from traffic across desktop, tablet and
mobile devices.
CROSS-DEVICE LEADERBOARDS
Benefit from 100% of MaltaToday and BusinessToday’s traffic with your
company’s message seen across desktop, tablet and mobile devices.
HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO
Media Portfolio : ONLINE
EXCITING
HOME NEWS BUSINESS SPORTS LIFESTYLE ARTS COMMENT VIDEO
2
MaltaToday was first published in 1999 and was fashioned as an alternative to the conservative English-language press. Its irreverent style has been moulded to appeal to a liberal, educated and AB audience.
The newspaper has made a name for itself by setting the national and political agenda. MaltaToday has also campaigned on a number of liberal issues, including the introduction of divorce, political accountability, and the banning of hunting in spring.
Its regular surveys have revealed public perceptions and pinpointed electoral swings. MaltaToday is published on Wednesdays and Sundays and offers readers free magazines which include Gourmet Today and The Architect.
Illum is a Maltese-language Sunday newspaper, first published in November 2006. It offers readers a fresh approach to journalism in Maltese away from the stifling political tone of other newspapers.
The newspaper is completely separate from MaltaToday’s editorial and attracts a growing readership of Maltese readers. It is geared towards their interest in social and political issues. Outstanding Maltese intellectuals also contribute to the newspaper on a weekly basis.
Illum also dedicates a unique coverage of local football and sports with seven jam-packed reports with pictures from local events.
BusinessToday was founded in 1999 as a business and financial newspaper, it returns now with the specific aim of promoting the New Economy in Malta.
Special focus is put on financial and investment initiatives, together with the latest analyses on the economy, including Blockchain, artificial intelligence, gaming and financial services.
BusinessToday aims to be a promoter of Malta as a business destination, offering the best in human resources and legal structures. Through its editorial, it aims to also analyse the latest developments and keep the business community abreast with current developments in the economic and political fields.
Sunday Circulation: 11,000Midweek Circulation: 8,000AB AudienceKnown for setting the agenda
Sunday Circulation: 9,000Dedicated coverage of local sportsLoyal Maltese readers
Sunday Circulation: 9,000Dedicated coverage of business newsLoyal Maltese readers
Distinctly people-oriented, Gourmet targets the everyday cook, the entertainer and the food enthusiast. Its style means that people can easily associate themselves with the knowledge and products it provides and then bring them to life in the kitchen at home.
Each issue is full of original and traditional recipes with branded foods and other ingredients including information on kitchen equipment and furniture.
The Gourmet Today has a high quality finish with regular food & wine features, restaurant reviews and popular chef interviews. This is a collectable magazine with a long shelf-life.
Oh My Malta, a publication in partnership with the Malta Tourism Authority, sees Malta and Gozo as sublime travel destinations. Launched in February 2019, the Oh My Malta magazine is published seasonally, with four issues published per year.
Each issue features an array of events, Malta’s culinary flare, as well as a glimpse into the Islands’ hidden gems and top attractions.
The bespoke publication also shines a light on the thriving property, financial, business and travel sectors too.
Futouristic is ITS’ very own journal on hospitality, travel, tourism and culture, promoting discussion, research and reflection in these respective fields.
The magazine presents the latest trends, as well as practices, in a rapidly-evolving sector, dealing with articles regarding the rich Maltese heritage, fast-growing and developing technologies, management issues and local culture.
Not to mention the emerging trends in the travel, tourism and hospitality industry, which is one of the main pillars of the local, Maltese industry
Media Portfolio : MAGAZINES
RATES
Full Page €560
Half Page €375
Inside Front €690
Inside Back €690
Back Cover €750
Double Page Spread €1250
DOUBLE PAGE SPREAD
DOUBLE PAGE SPREAD FULL PAGE
All sizes Height x Width
All sizes Height x Width
HALF PAGE HORIZONTAL HALF PAGE VERTICAL
HALF PAGE VERTICALHALF PAGE HORIZONTALFULL PAGE
GOURMET TODAY / OH MY MALTA
FUTOURISTIC
Finished : 14 x 21 CM
with Bleed : 15 x 22 CM
w/o Bleed : 13 x 20 CM
Finished : 28 x 21 CM
with Bleed : 29 x 22 CM
w/o Bleed : 27 x 20 CM
Finished : 28 x 42 CM
with Bleed : 29 x 43 CM
w/o Bleed : 27 x 41 CM
Finished : 29.7 x 42 CM
with Bleed : 30.7 x 43 CM
w/o Bleed : 28.7 x 41 CM
Finished : 29.7 x 21 CM
with Bleed : 30.7 x 22 CM
w/o Bleed : 28.7 x 20 CM
Finished : 14.85 x 21 CM
with Bleed : 15.85 x 22 CM
w/o Bleed : 14 x 20 CM
Finished : 29.7 x 10.5 CM
with Bleed : 30.7 x 11.5 CM
w/o Bleed : 28.7 x 9.5 CM
Finished : 28 x 10.5 CM
with Bleed : 29 x 11.5 CM
w/o Bleed : 27 x 9.5 CM
RATES
Full Page €400
Half Page €225
Inside Front €500
Inside Back €500
Back Cover €600
Double Page Spread (advertorial or advert) €700
Media Portfolio : MAGAZINES
All artworks must include a 5mm bleed
37 C
M
5 Columns (24.5 CM)
FULL PAGE
FRONT PAGE
8 CM
5 Columns (24.5 CM)
BACK PAGE
25 C
M
4 Columns (19.5 CM)
QUARTER PAGE
3 Columns (14.5 CM)
18 C
M
20 C
M
HALF PAGE
5 Columns (24.5 CM)
STANDARD RATES
SPECIAL PLACINGS
PAGE SPONSORS (Minimum of 8 adverts) (5cm x 5 columns strip)
Front page (Colour)
Back page (Colour)
Page 3 (Any size excluding full page)
Opposite Saviour Balzan Opinion
Opposite Raphael Vassallo Opinion
Ear Advert on front page
Classifieds - 1 Ad for 3 weeks (text only)
TV Page
Restaurants Page
Food & Travel Page
TV Page
Front page (Colour)
Back Page (Colour)
Page 2 (10cm x 3 columns colour)
Ear Advert on front page
10% Surcharge
€120.00per week
€8.99
€50.00per week
Sunday Publication (B/W) Sunday Publication (B/W)
Sunday Publication (Colour) Sunday Publication (Colour)
Wednesday Publication (B/W)
Wednesday Publication (Colour)
€5.50 per column/cm
€8.50 per column/cm
€5.00 per column/cm
€7.00 per column/cm
€4.00 per column/cm
€6.50 per column/cm
Media Portfolio : NEWSPAPERS
10% Surcharge
€100.00per week
€70.00per week
(€10.99 more than 90 words)
MT: €1572.50 IL: €1295 MT: €765 IL: €630
Wrap around€2000
including printing
Wrap around€2000
including printing
Thursday Publication (B/W)
Thursday Publication (Colour)
€4.00 per column/cm
€6.50 per column/cm
Media Portfolio : SURVEYS
The MT Surveys is MediaToday’s reputable polling unit. It has been operating since 2004 and has become renowned for determining electoral swings and perceptions on politics, business, religion and social issues. The MT Survey follows a methodology which allows for a precise indication of trends.
The MT Survey has not only served to bolster MaltaToday’s news analysis, but has also offered services to private clients. These include pinpointing trends with first-time buyers, analysing TV and radio station audience ratings, and identifying e-commerce, product awareness and public perceptions. MT Surveys have an acceptable margin of error depending on the number of respondents. Cost and production of reports is inexpensive, competitive and is valued depending on the number of respondents and questions.
MATTHEW VELLA
DRAFT rules for Malta’s burgeoning strip-club
industry will ban the use of private rooms and set
different rules for employees to allow pole danc-
ers only to be naked on stage.
The Maltese entertainment mecca, Paceville,
underwent a radical change in recent years as
various clubs died out and gave way to more so-
called ‘gentlemen’s clubs’.
Women’s organisations have railed against the
plans to give these clubs a regulated framework,
although business representatives say the rules
will give security to employees of an industry that
critics say borders on prostitution.
Under the new rules, private dancing rooms will
no longer be allowed, which previously meant
that customers could get private danc-
ers but also negotiate prices for sexual
favours – if tolerated on site.
New
spap
er p
ost
SUNDAY • 20 AUGUST 2017 • ISSUE 928 • PUBLISHED EVERY WEDNESDAY AND SUNDAY
SUNDAY • SUNDAY • 20 AUGUST 2017 • ISSUE 928 • PUBLISHED EVERY WEDNESDAY AND SUNDAY
• PUBLISHED EVERY WEDNESDAY AND SUNDAYmaltatodayYOUR FIRST READ AND CLICK OF THE DAY WWW.MALTATODAY.COM.MT
Private rooms abolished, but naked dancers to be allowed
€1.75
SUNDAY • SUNDAY • 20 AUGUST 2017 • ISSUE 928 • PUBLISHED EVERY WEDNESDAY AND SUNDAYtodaytoday
• PUBLISHED EVERY WEDNESDAY AND SUNDAYtoday
• PUBLISHED EVERY WEDNESDAY AND SUNDAY
We collected all temperatures
from 1950 to fi nd out if Malta is
getting hotter
NO UBER?
NO PROBLEM...
The heat is real
PHOTO CHRIS MANGION
UP THE GREASY POLE! St Julian’s feast’s traditional ‘Gostra’ is underway as
contestants vie for victory at the end of a slippery incline PAGE 5STRIP CLUBS
3
from 1950 to fi nd out if Malta is
An app that tells
you when a taxi is
a mere 10 minutes
away from you
could revolutionise the industry
10 1113
‘Instead of going to
police, Delia carried out
his own interrogation’
PN leadership candidate
Adrian Delia is denying
claims he took the law
in his own hands when
Birkirkara FC committee
took goalie Miroslav
Kopric’s car keys then
drove him to Bugibba
garage to confess to
accusations • PAGE 2
GOALIE DRIVEN TO BUGIBBA GARAGE ‘TO CONFESS’
Catch the flag! St Julian’s Belgian tricolor flag was yesterday’s top prize for Gostra participants
Divorce referendum 2011National elections 2008, 2013, 2017Trust rating for politiciansEuropean elections
Predicted
mt survey
audiovisual
3
RATES
€1,3OOPOP-UPS
CURRENT AFFAIRS PROGRAMMESTREAMED ON MALTATODAY AND FACEBOOK | FRIDAY 6:30PMRENO
BUGEJA JISTAQSI 26 EPISODES, WITH 3 POP-UP
ADS THROUGHOUT PROGRAMME, DURATION: 35-40 MINS
PRE-ROLL €22O (5 SECONDS)
INTERMISSION €28O (5 SECONDS)
FACEBOOK PARTNERSHIP IN SNIPPET VIDEOS (Q&A EXCERPT) POSTED TO FACEBOOK
€15O PER POST
SKIN TAKEOVER €8OO PER WEEK
PODCAST SPONSOR - AUDIO RECORDING SENT BY WHATSAPP
€1OO
5-sec 1 pop-up €703 pop-ups €150
POP UP COMMERCIAL
COMMERCIAL BREAKS
15-sec Early Evening €250
2O-sec Early Evening €300
3O-sec Early Evening €350
RATESRATES
5’’ €13O1O’’ €27O15’’ €3952O’’ €43525’’ €485
H1 PRIMETIME BREAKS • A 25% surcharge will be charged for request of first, last or placing of spot in break
• Pop up rate is €185, according to relative time-slot
XTRA ON TVM EVERY THURSDAY 8:50-10:3OPM
GOURMET ON TVM EVERY THURSDAY 6:30PM
3O’’ €5OO4O’’ €77O45’’ €9OO6O’’ €1OOO
In partnership with