medical collaborative expert (presentation)
DESCRIPTION
TRANSCRIPT
Medical Collaborative Expert™
professionalsand consumersArbitrated Health Decisions for
working name
Gil Ronen © 2010
Founder/Demo Developer
http://www.linkedin.com/in/gilronen
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Our goals
Medical Collaborative Expert was a startup founded in April 2009 by Gil Ronen and Miki Kolko. Our goals were to (1)
promote participatory and shared decision-making between providers and patients by providing concise analysis of
medical information, (2) alleviate expertise bottlenecks by bridging the divide between lay users, prosumers and medical
professionals, (3) provide rigorous medical reputation & trust mechanisms that help discern quality and locate expertise.
The startup was called variously MyPulse and SecondOpinion.
What we were building?
A service providing personalized step-by-step instructions relating to medical and preventive-health decisions to
consumers, patients and medical professionals; what to do next with regards to treatments, self-tests and lab
procedures, monitoring and follow-up and how to go about them. The service utilizes a new collaboration platform that
addresses quality issues by incorporating proven social arbitration mechanisms and proprietary reputation and trust
algorithms and processes. As a by-product of the service a comprehensive evaluation network is created for content
creators providing help in locating expertise in specific topics and opportunities for professional recognition.
Progressively, the service would have supported multiple delivery methods and cater to varying levels of medical
knowledge with a focus on exploiting the continuum of knowledge from lay users, to prosumers, and to various degrees
of medical specialization.
Where is it now?
Between December 2009 and May 2010 Gil Ronen designed and developed a demo system (see separate slide deck)
using Python, Django and MySQL. The startup was terminated in August 2010 having failed to secure funding alongside
well-funded competition.
Synopsis
• Consumer Pain
– 80% of medical decisions
involve online research/
Overload & confusion
Search engines and portals
provide exponentially-
increasing quantity and
complexity of information:
anecdotal, biased, inconclusive
– Lack of expertise
Each decision requires learning
terminology and structure of a
new domain
– Impersonalized
Impossible to align information
with personal medical history,
personal approach and needs
– Trustworthy
Not clear where the best quality
information resides
How to reach health decision?
Example: What to do about blurry vision?
• HC Providers & Corporate Pain
– Costs
Incurred by unnecessary office
visits, treatments, and
medication – practice of
‘defensive medicine’
– Ineffective collaboration
Patients often subject to online
misinformation, terminology
differences and approach
mismatch
– State of medical knowledge
Huge investments to keep track
with rapidly changing,
contradictory, biased and
inconclusive research and
anecdotal evidence
– Medical networking
Not clear with whom around the
world best knowledge resides
Pain
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Mass collaboration, a proven technique,
utilized to generate Q&A sessions on
medical topics. Proprietary accreditation
and reputation algorithms and other social
structures arbitrate between conflicting
elements for state-of-the-art conclusions.
Knowledge authors share ad revenue
based on their effectiveness in high-quality
content production
Domain-specific searches identify more
materials, portals provide more
information, tools targeting professionals
identify articles and ongoing clinical trials
and provide less than cutting-edge
diagnosis,
Envisions personalized step-by-step
instructions relating to medical and
preventive-health decisions for consumers,
patients and medical professionals. Our
solution helps create quality knowledge
and identify expertise lay
Our Solution Status Quo Solutions
Professionalsand ConsumersVision: Social Arbitration for
Why knowledge and not content?
Current analysis process: search the web ,
look for similar conditions, analyze articles ,
generalize from anecdotal cases on blogs,
filter biased content, find inconclusive and
contradictory conclusions, get confused,
bring stack of printouts to physician office
visit, request various tests and medications,
experience side-effects, start over
How do we create it?
Content Arbitrated Knowledge
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Vision: Social Arbitration Produces Quality Knowledge From Content
Locus of expertise
Online deliberation Content
Present Future
Latest arbitrated knowledge
Automated check-up/follow-up
Voice & indigenous languages
Problem Solution
What-to-do-next instruction
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Proprietary
accreditation,
reputation & trust
algorithms. Proprietary
social structures
*** Either medical professionals
or medical prosumers
Dr Stevenson
Member of
American Heart
Association.
Expertise: Atrial
Fibrillation
SO Topic Author
Medical Prosumer
Amy Chow,
Teacher, mom of 3,
author of 12 topics.
Expertise: Jaundice
Vouched by reputable
members ***
Medical Professional
75%
Dr Holsenstein
Expertise:
infectious
diseases
100%
75% Education & Training Institutional
Affiliation
Publications
Medical Who’s Who
Verified by
SecondOpinion.com
1
SO Topic Author
Professionals
have 3 ways
to gain
reputation
Prosumers
have 2 ways
to gain
reputation
Authored highly-rated
content
2
3
How It Works: Member Reputation Just like in real life !
Reputation is context-
sensitive and time-
sensitive: expertise &
experience in topic over
time
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Proprietary
accreditation,
reputation & trust
algorithms. Proprietary
social structures
…and from the
reputation of
their raters.
75%
Dr Holsenstein
Affiliation: CDC
100%
Tom Renback
Intern/John Hopkins
Amy Chow
Author of 12 topics
50%
90%
Recently joined SecondOpinion;
reputation is established over time
Created topic
Contributed
to topic
Gives topic a
Seal of
Approval
Utilized & Rated Topics Contributed to Topics
Malaria Treatment
75%
Dr Stevenson
Dr Mebuto
Experience: 20
years treating
Malaria in
Zimbabwe
Anonymous
1125 – No
reputation
Member has no reputation on
SecondOpinion.com so rating is counted as
less significant than other reputation sources
Topics gain
reputation from
their authors’
reputations…
How It Works: Topic Reputation Just like in real life !
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Latest tests incorporated nearly
simultaneously with publication, providing
opportunity for open debate by proponents
and opponents and swift adoption of new
treatments when and where appropriate.
Alan Burke: I added the question following reading in the NY
Times about an article published online in the journal Science:
68 of 101 patients with the syndrome (67%), were infected with
an infectious virus, xenotropic murine leukemia virus-related
virus, or XMRV. By contrast, only 3.7 percent of 218 healthy
people were infected. Continuing work after the paper was
published has found the virus in nearly 98 percent of about 300
patients with the syndrome.
How It Works: Incorporating Latest Findings
Question Add Mode: Chronic Fatigue Syndrome
Current editor (since Oct 12, 2009 9:40pm EST): Dr Judy Mikovits
?XMRV: Was patient tested for 398Q #
Dependencies Edit History Question Author 12,285 views / 563 ratings see full stats
Ann AaronsonAuthors:
Dr. Xio L Mon
75%
100%
Last modified: Sep 22, 2008 by Dr Xio L Mon (minor edit) see full edit history
Science like virus (-Chronic Fatigue linked yesterday to HIV Explanation:
). XMRV Test is quicker and cheaper than alternative of 2009, 8October
sleep-studies on individual patients.
Importance
Dr Judy Mikovits Comment: I authored the referenced
article. XMRV test should be performed in order to rule out
more subjective methods (e.g. self-reporting or sleep studies)
Similar Questions Next Previous
Q New
Alan Burke
Chat email
100%
Dr Judy Mikovits
Chat email
100%
Topic Ad Keywords
1. Vision Problems
2. Glaucoma
3. Arthritis
3. Blurred vision onset?
1. Blurring of distant/nearby objects?
Author Talk page
Response options: Immediate, Gradual, Comes and goes, Don’t know modify
Technical: How Its Done? / Collaborative Authoring
edit
785 views / 112 ratings see full stats
Mr Yuan : Authors
Dr Broad 100%
Last modified: Sep 28, 2009 by Dr Broad (major edit) see full edit history
Current editor (since Sep 22, 2009 5:40am EST): Dr Broad
100%
Author Options Citation Blurred
vision onset
Blurred object
distance eMedical Profile Diagnosis
Dr. Globinsky Feedback Modify Article Gradual Nearby Crp > 10 Glaucoma
Prof.
Blumental Feedback Modify Experience Distance
Medication=preinson
Diagnosis=Glaucoma
Glaucoma
OR Arthritis
Dr. Globinsky Feedback Modify Article Gradual Nearby Crp > 10 Glaucoma
Dr. Globinsky Feedback Modify Article Always Nearby Glaucoma
Conditions
Topic Edit Mode: Blurred Vision
Topic questions
2. Blurred vision associated with Diabetes?
4. Use Predinson medication?
5. Suffer from Glaucoma?
Compare
Description: Onset trend can rule out or suggest several directions for ...more
Topic cases
Expand
Expand
Expand
Expand
Collapse
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Technical: How Its Done? / Structured Deliberation
Question Edit Mode: Adolescent Depression Treatment
Current editor (since Sep 22, 2009 5:40am EST): Dr Stevenson
(e.g. Ritalin)? Psychostimulants: Does Adolescent take 324Q #
Dependencies Edit History Question Author 1,285 views / 128 ratings see full stats
Dr. GlobinskyAuthors:
Dr Stevenson
75%
100%
Last modified: Sep 22, 2009 by Dr Stevenson (minor edit) see full edit history
)Citation *Proven interactions between Buprion and Ritalin ( Explanation:
Importance
75%
Dr Stevenson
Chat email
Amy Chow: Interaction cited is an anecdotal case. Often
) and Citation **ADHD accompanies adolescent depression (
Buprion is a common add-on for depression medication
). Removing Ritalin from the arsenal in these Citation needed(
cases is unsubstantiated and may do more harm than good
75%
Amy Chow
Chat email
Dr Stevenson Comment: I concur with the above
** ADHD in Children: Rationale for its Integrative Management
* Case Study: Acute Myocardial Infarction in a Young Male on
Methylphenidate, Buprion and Erythromycin
The combined reputation of both
reviewers disputing the rationale for
question #324 is sufficient for the
question to be suspended.
Notifications are sent to its authors
Similar Questions Next Previous
Q Suspended
Member Reputation
Longevity of content edits
impacts a member’s
reputation; Lasting edits
imply quality
Heuristic
content edit history flow by Time (X axis),
Content Segment (Y) and Agent (Color)
Agent D
[Education Item 1,…]
[…,Experience Item 3,…]
[…,Author Item 2,…]
two experience items are almost identical (1)
[Education Item 1,…]
[…,Experience Item 5,…]
[…,Author Item 3,…]
Agent A
A’s Reputation Profile:
Agent B [Education Item 1,…]
[…,Experience Item 3,…]
[…,Reviewer Item 2,…]
(1) Credit Assignment: The
contribution of Experience Item
#3 on agent B’s reputation is
determined from its
contribution to other agents’
reputation (such as Agent A)
contribution of trust to
Agent E is function of
Agent D’s reputation Agent E
Agent Reputation propagation is a fn. of the reputation
of supporting agents the predictive value of the
contribution. Incremental and approximate models are
used so models are not recreated from scratch when
events occur (such as Hierarchical Bayesian models)
Agent C
A
D
C
B
edges (content edit reverts) repulse nodes
A
D
C
B
nodes attract
each other
Schools
of thought
Heuristic
Group A: Korean point-of-view: use of terminology such as ‘East Sea’ not ‘Sea of Japan’; claims of Korean heritage (affiliation) on user pages; supporting Korean claims on users’ talk pages
Heuristic Member groupings based
on topic interactions:
“Dokdo”
Group B:
mostly
Japanese
point of
view
Group C:
mixed
Opinion Diversity
ii
rAi
tVi
di
rAi+1
tVi+1 Xi
Trust of new version of content is a
function of trustworthiness of previous
version, reputation of agent affecting the
changes and the changes themselves.
Content Trust
content trust
Trust &
Reputation
Algorithms
Technical: How Its Done? / Algorithms
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Get personalized medical suggestions
Link to favorite medical record service
Contribute to medical knowledge
By starting your own health topic or updating
existing ones with sound and supported knowledge
Let SO help with
a second opinion
Earn money for
your contributions
Connect
with experts
in topics of
interest
Share with trusted contacts
Connect with similar people
Application of SO knowledge results in
notifications on drug interactions, suggestions on
next steps on medical conditions and provides
other personalized medical information
Share your medical records
with trusted doctors and family
members and let them
contribute to your well-being
through follow-up, corrective
suggestions and support
Find people with similar symptoms
who’ve possibly been successful
with different treatment
Allows SecondOpinion to apply its knowledge
of medicine to 3rd-party infrastructure (e.g.
Google Health). Updates to 3rd-party eMedical
record trigger an automated check-up
Whether you’re a medical professional or
knowledgeable individual, you earn money from
advertising the more trusted your contributions
Function Summary: Non-professional Consumers on SecondOpinion.com
Professional members: 120,000 Non-professional members: 21,231,331 Health topics: 317,899
2
3
4
5 6
7
8
1
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Google health
Microsoft health
Linked to Enable
MonitorMe™
Automated
Checkup
Age, Sex, Height, …
Conditions
Medications
Allergies
Procedures
Test results
Immunizations
Files & Images
79, Female, 165cm
Glaucoma, Arthritis, Heart attack
Diamox Sequels, By mouth …
Flu
Insurance company Kupat Holim Me’uchedet
Symptoms Blurred vision
Diagnosis
Google Health Profile
SecondOpinion Health Profile
Click to add additional information
Healthcare provider notes
Community notes Chat Poke Profile
Trusted contacts
Dr. Globinsky (Ophthalmologist)
Allowed to edit profile
Chat Poke Profile
Dr. Shteinlauf (General Practitioner)
50% Allowed to edit profile
100%
Chat Poke Profile
Miki (Son)
Allowed to view profile
(add)
Consulting contacts (find) (add)
Chat Poke Profile
Dr. Noam Harass (Rheumatologist)
Members with similar profile (find)
75%
Chat Poke Profile
Ilana Korman (herbalist)
Chat Poke Profile
Anonymous 1013
75%
Function: My Community Function: My eMedical Profile
Medical standards
change slowly so new
information will need a
home. SO will also
overlay information
from your medical
providers and trusted
contacts so it is visible
in context when profile
is viewed
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Incoming messages
Test result alert
Ilana Korman Hi, tried new medication for my arthritis . Let’s talk.
Chat Poke Profile
Abnormal blood test detected by topic Blood Test Diagnosis
We have the same symptoms. Can you share your course of treatment?
Type
Mat John Chat Poke Profile
I’ve seen your blood test results – please give me a call Dr. Shtienlauf
Chat Poke Profile
Detected member with same symptoms but different treatment SecondOponion
test
9/18 7:15am
Archive Date/Time From Message
9/18 4:05am
9/17 11:03pm
9/17 5:15pm
9/18 7:15am
Flag
Click to see results of MonitorMe™ checkup triggered by new blood test
Function: My Communication Center
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Topic: What to do about abnormal LDL/HDL?
Topic rating
Average author reputation 75%
Why A New Checkup?
9/18/2009 Blood test: High HDL
Checkup Result Topics (see all 23) (see all new)
12 updated topics since last checkup 8/23/2009
raters)122 (
Plebirite & Topic: What to do about Azidone
interactions?
Topic rating
Average author reputation
raters)81 (
x
50%
What to do about abnormal LDL/HDL?
Last update: 8/22/2009 (version history)
Topic rating
Average author reputation 75%
raters)122 (
Topic Details: What to do about abnormal LDL/HDL
authors)5 (
Show info from medlineplus
Resources: What to do about abnormal LDL/HDL
Start this topic now
Actions for What to do about abnormal LDL/HDL
Subscribe to topic
Bookmark topic
Find similar topics
Find specialist
Provide feedback
Notify my community
Contribute to this topic !
Show subscribed users / online
Function: MonitorMe™ Automated Check-ups
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Blurred vision might occur due to side-effect of
Predinson on Glaucoma (68% confidence)
Explain why?
See more diagnosis
Google Ads
Buy magnifiers from
amazon.com
Blurring of distant/nearby objects?
Blurred vision associated with Diabetes?
Blurred vision onset?
Use Predinson medication?
Nearby
No (modify)
Gradual (modify)
Yes (modify)
Why this is important?
Suffer from Glaucoma? Yes (modify)
Why this is important?
Deduced
from profile
Deduced
from profile
Deduced
from profile
Deduced
from profile
Type topic / free-form-question here Search/Navigate
Ask Your Network
Top-rated Result: Blurred vision
Prof. Blumenthal, Dr. GlobinskyAuthored by 75% 100%
Contribute to Topic!
Function: Personalized Consultation
Authors share
revenue from ads
placed on content
they’ve authored.
The Author
Content Revenue
model takes into
account the
portion and
quality of each
author’s
contribution
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Consult anonymously with peers
Apply knowledge-
base to a patient
Author or validate medical knowledge
Find peers with similar interests
Conference on hot topics
Find and compare
similar cases
Earn money for contributing
Earn prestige for
significant contributions
Impact public health in an
immediate way
Function Summary: Medical Professionals on SecondOpinion.com
Professional members: 120,000 Non-professional members: 21,231,331 Health topics: 317,899
Also, find doctors with a specific expertise
for a patient referral
1
2
3
4
5
6
7
8
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Function: Case Consulting
verified ! Dr. GlobinskyHello
Alisa KoshlovskyPatient ID
Notes:
Trusted to Modify eMedical Profile
)3(version Blurred VisionApplication of topic –Blurred vision Symptom – Alisa KoshlovskyPatient
Prof. Blumenthal: Hi
Dr Blumenthal: Any experience
with Arthritis causing blurred
vision?
Dr. Shteinluf: Yes – read this
) and we can discusscitation(
MedChat Dr Blumenthal online Conversation Contacts Call View Tools Help
MedChat Mode share
Author Diagnosis Citation Blurred vision
onset
Blurred object
distance eMedical Profile
Dr. Globinsky Glaucoma Article Gradual Nearby Crp > 10
Prof. Blumental Glaucoma OR
Arthritis Experience Distance
Medication=preinson
Diagnosis=Glaucoma
Dr. Globinsky Glaucoma Article Gradual Nearby Crp > 10
Dr. Globinsky Glaucoma Article Always Nearby
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Wikipedia, Picasa, Hunch and many others have shown that complex tasks can be done by
lay users via simple user interfaces Complex Simplicity
The US government and companies in every field (IBM, Google, Healthizen) are spending
billions of dollars on creating an infrastructure for medical analysis with structured and web-
available content
eMedical Records
The medical domain is at the crux of 10% of world GDP (includes treatment, products and
services) and growing as populations age Medical Market
Companies recognize that generic search alone is inadequate and are starting to address it by
adding semantics and vertical domain knowledge (e.g. Microsoft Bing, Wolfram Alpha,
Google), using social computing to tackle analysis (e.g. Yahoo! Answers, Hunch, Vark,
eCommerce sites such as Amazon), and by summarizing content (About, Wikipedia,
AskDrWiki, Knol). New ideas are flourishing
Problem Recognition
Digg, Amazon and others have shown that social metrics can significantly augment generic
search results Social Metrics Work
Wikipedia and others have shown that by providing experts, prosumers and lay people with
deliberation tools, complex knowledge convergence can emerge
Social Deliberation
Works
Significant evidence that people conduct a growing portion of their analysis online, ahead of
making most decisions (66% specifically in the medical and health-care domain) Acceptance
People expect information on most topics on the internet and have raised the bar on
themselves in terms of optimality of decision choices that they make Raised Bar
The amount of information and its rapid pace of change are increasing the complexity of
analysis exponentially
Complexity, Volume,
Change
Opportunity: Why Now?
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
• Domain-independent: Search, analysis, Q&A, question propagation
Competitive Landscape
Imedix Omnimedicalsearch Healthline WebMD
Healthcentral Mednets Health.yahoo Careplace
Revolutionhealth Healthatoz Medhelp Ehealthforum
Keas Healthfinder.gov Medmatrix.org Ncbi.nlm.nih.gov
YourDiagnosis Hon.ch/MedHunt Mwsearch Medstory
Healthizen Searchmedica.co.uk SymptomChecker AskDrWiki
• Medical-specific: Portals, communities & forums, vertical search, messaging, eMR
Knol Hunch Vark Google & Bing
Limitations: Portals and search engines offer content not knowledge, Knowledge aggregators suffer from
expertise bottle-necks aggravated by simplistic reputation and quality-control mechanisms, lack
comprehensive personalization and create a gulf between lay consumers and medical experts that is
being gradually erased in other domains.
Limitations: Generalized solutions lack domain-specific quality measures and do not offer domain-
relevant tools. In general, existing and proposed approaches do not sufficiently address quality in a
domain for which it is essential.
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Status Quo Solutions * SecondOpinion.com
No; current sites do not offer personalized analysis
and suffer from the “expertise bottleneck” problem
(aside from Hunch**). Existing sites provide opinions
provided by medical experts from their own specific
perspective (often not able to keep up with the latest
findings), summaries written by “experts” (e.g.
About.com) are usually not written by medical
professionals with a reliable (and transparent)
affiliation and reputation, article links require
command of complex medical terminology and often
only serve to highlight contradictions in research
findings; anecdotal evidence such as found in
thousands upon thousands of blogs needs to be
manually assimilated by the reader.
Yes; analysis is created by mass
collaboration of reputable sources.
Incorporates information from a vast pool of
medical professionals as well as a much
larger pool of medical prosumers
(experienced analysts that are not medical
professionals but are accredited through a
reputation system that emphasizes the rating
by medical professionals)
Personalized
Conclusions to
Medical Analysis
Problems
No
Yes; Automated check-ups based on ever-
evolving medical knowledge: triggered by
user events (e.g. new blood test results) or
updates to rules (e.g. new drug interaction
warning)
Everyday Health
Monitoring
(MonitorMe™)
No; large amounts of text across sites makes
information hard to assimilate *** Yes; Q&A format is easy and compact
Complex
Analysis on
Mobile Devices
Differentiators (1)
* Competitors analyzed include: WebMD, AskDrWiki, Hunch, Vark, AskSimon, Knol, Amazon
** Hunch.com is a new personalized analysis site. It is not a medical vertical site, has no medical-specific features, nor a rigorous reputation system.
*** Hunch is the exception that proves the rule. It shares a single but significant aspect of SecondOpinion and serves as an encouraging prototype for
mass collaboration generated analysis!
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Status Quo Solutions SecondOpinion.com
Limited; Wiki-like functionality
Yes; Case simulation, facilitates analysis
collaboration with immediate public-health
impact
Tools for Medical
Professionals
Limited; Do-good satisfaction, community
recognition
Comprehensive; Authored Content Revenue
(ACR) model, do-good satisfaction, community
recognition, “accreditation” by and for
professionals
Author
Incentives – why
should
professionals
and others
contribute?
Status quo; Social networking functionality is
added as a feature – no distinction between
professionals and non-professionals (no
accreditation), reputation is simplistic and lacks
qualitative features.
Next generation; Professional to prosumer to
lay person interaction is mediated by rigorous
social structures (e.g. accreditation, reputation,
trust, access balancing)
Social Network
Synergies
No *
Yes; Allows for better utilization of question-
propagation and other forms of direct
communication between persons of varying
degrees of expertise
Question
Propagation
No; Translating large amounts of content is not
practical Yes; structure makes translation easier
Openness to
Non-English
Speakers
Differentiators (2)
* Vark is a new question propagation service that does not target any vertical. It is not integrated with any other analysis functions.
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Opportunity and Revenue Model: Flexible Multi-pronged Approach
Transaction Fee Advertising Premium Services
type question for your network
98.29$ Tools.com-PTBuy at
24.31$ Amazon.comBuy at
99.19$ ndHand.com2Buy at
Prof. Blumenthal: Hi
Dr Blumenthal: Any experience with Arthritis causing
blurred vision?
) and we can citationread this ( –: Yes Dr. Shteinluf
discuss
MedChat Dr Blumenthal online
Conversation Contacts Call View Tools Help
MedChat Mode share
Topics cover soup-to-nuts
including products and services
Context-specific ads around
services (e.g. question
propagation)
Hospitals and other fee-for-service
providers pay for specialized
services or private-labeling
ask
HC IT Market
License model E-commerce market
Private Labeling Online Ad market Referral fees
Hunch currently claims
that 40% of its topics are
monetizable
Total online ad revenues are
projected to be $147 billion dollars
by 2012 with the health-care slice
3.2% and growing 4 times as fast
as all other categories)
platform can be private-labeled or garden-
walled where appropriate. Healthcare IT
expenditures are projected to reach $54 billion
by 2014
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen
Gil Ronen – Co Founder
Published and patented technologist, speaker and award-winning practitioner for
20 years in the area of knowledge systems employing applied artificial
intelligence; rule-based and case-based reasoning paradigms as-well-as
analytical models. Theoretical and practical experience with knowledge editors
for lay users. Former VP at MindBox. BSc in Computer-Science and Cognitive
Psychology from Bar-Ilan University in Israel, an interdisciplinary MSc in
Intelligent Systems from the University of Pittsburgh and an MA in Studio Art
focusing on Digital Art from NYU. Alumni of IDF MAMRAM center for computing.
Miki Kolko – Co Founder
Entrepreneur and technologist: Founded Aspear, a real time collaboration
platform in 2000. Founded PicaBook in 2005, providing photo book publishing
services to consumers. Experienced in funding, management, business
development and alliances, and marketing of new companies. 23 years
experience in software development and technology management. BSc from the
University of Bar-Ilan University and MSc from Tel-Aviv University in Mathematics
and Computer Science. Alumni of IDF MAMRAM center for computing.
Team
Gil Ronen © 2010 [email protected] http://www.linkedin.com/in/gilronen