medical republic media kit 2018...

MEDIA KIT 2018Medical RepublicTHE

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CONTENTS

INTRODUCTION

READERSHIP &CIRCULATION

CLIENT BRAIN

ADVERTORIAL GUIDELINES

PRINT DISPLAY RATESDIRECTORY RATESPRINT DEADLINESSPECIFICATIONSPRINT SIZES DESIGNER CHECKLIST

DIGITAL PLATFORMDIGITAL GUIDELINESSPECIFICATIONSDIGITAL RATES

CONTACT US

Updated 20/12/17 v2.0

MEDIA KIT 2018


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INTRODUCTION


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CONTACT US

Updated 20/12/17 v2.0

INTRODUCTION

The Medical Republic is; • The highest circulating GP Newspaper in the country• The highest production value GP Newspaper in the country• The fastest growing GP media network in the country (online and offline)• The only GP publication whose editorial is run entirely by GPs• A fresh lateral approach to medical media which will extend your reach to the GP beyond that of the

incumbent media players.

The Medical Republic is a new style publication for Australia’s present day clinicians. We’re not #justanewspaper. We give you the story behind the story, both sides of the debate, the people, the medicine, the ideas, the controversies... and the just plain interesting. There is a lot of medical news out there but there’s only one Medical Republic.

Dr Linda Calabresi – Editor in Chief


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Updated 20/12/17 v2.0

READERSHIP

• Receipt of Publication 76.4% of practicing GPs in both Metro and Regional Australia

• Average Readership 54.2%• No2 most read Newspaper amongst GPs

nationwide after just 10 months of publishing!

Source - MPA Readership 2016. Please see full MPA Readership report for further breakdowns Sample 809 GPs

GEOGRAPHY SPLIT

STATE PERCENTAGE GP POPULATION

NSW 33%VIC 25%QLD 21%SA 7%WA 10%TAS 2%NT 1%ACT 2%

PRINT

• Advertising Opportunities include but not limited to:

• Standard advertising placements • NEW! cameo (series of 3) & News Island• Integrated content solutions

CIRCULATION20,004 CAB Audit Sept 2017.


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CONTACT US

Updated 20/12/17 v2.0

CLIENT BRAIN—INTEGRATED CONTENT The Medical Republic Client Brain section is available to clients as a;• Creative collaboration between the publisher and client• The Publisher must be agreeable to the content and the messaging—it must be useful and

interesting to the reader.• Executions are available in two, three or four-page executions

Indicative pricing is as follows;• Double page spread – Media cost is $25,000 ex tax• 3rd and 4th page – add $4,500 per page• Includes basic production but not creative and design• Includes cover page editorial pointer to story• Creative, content and design are POA, based on a short client brief of one page for concept

Medi Records, 18 May 2016 issue—Three page special feature

GP

The changing patient-doctor journey

CLIENT BRAIN

The informed patient

Dr Google, Local GP practice mobile app, Teleconsults,Personal Data Collection (iPhones, fitbits et al)

Live booking and patient scheduling Reduced waiting times with

multidisciplinary patient flow Live daily software updates including

drugs and item codes Comprehensive billing with in-system

disbursements and reconciliations Bank level security and detailed access

controls with audit layers Enhanced patient lookups myHealth access Live multi site reporting Integrated community address books Multi site integration Bring your own device/access anywhere

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The ‘after hours’ patient

After hours teleconsult, After hours GP visit, Chronic disease monitoring

The connected practice

Inside the connected practice

The connected patient app

39%of patients do

research online before

attending a doctor

The connected health community

The rise of virtual connected multi-practices, a connected local community of patients, a community health blog hubbed in the GP practice.Savings from cloud software and scale through connectivity

Online appointments Measures and observations Correspondence/referrals/

medical certificates Prescriptions with barcodes/

medication reminders Pathology and radiology

requests/results Self check in via app and

auto pay on exit Pre consult surveys/post

consult or procedure follow up surveys

myHealthRecord Manage family members Telehealth and remote

health consults Integrated chronic

disease plan updates

12%is the annual

compound growth rate of after hours

services in Australia presently

The connected traveller

Teleconsulting, Insurance checks, Local medical services info

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High street comes online

Cloud patient management talks to GP practices

Patient app talks to specialist practice

Holds clinical notes and letters Bookings, scheduling et al Specialised clinical templates Draft/dictation and voice

dictation workflows Dynamic letters for easy

integration with the GP

The shrinking corporate GP practice

Patient record and notes are mobile for those occasional visits to a large GP centre

Shrinking numbers of centres as smaller community practices organise virtually to compete

Economies of scale are denuded by ‘connectivity’

38%is the compound growth rate for medical device

and connectivity services globally

$7.6bis the estimated

annual savings to the Australian

healthcare system from improved

connectivity

450,000 is the number of

small businesses in Australia with a

subscription to a cloud based accounting software service

Healthcare made easy

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The hospital

Post admission reporting to patient app

Continuity of clinical notes and reporting to specialists and GPs that are in the connected community

Connected aged care

20%is the government

target for total proportion of

consultations that will be done via email or telehealth by 2020

92% is the estimated

percentage of GP practices which

are already computerised and

cloud ready

18%is the estimated

percentage of medical errors made due to

inadequate availability of patient information between healthcare

providers5332 GP practices are myHealthRecord

registered but less than 400 GP’s use it

each month

2.7m is the current

myHealthRecord patient

registrations

7m is the number of Australians suffering from

a chronic disease

Telemonitoring Teleconsults After hours consults

Chronic disease management

Better GP and allied health connectivity

Live involvement of family via patient app

This infographic was a collaboration between MediRecords and The Medical Republic.

It was paid for by MediRecords

8 Allied health

Online booking and scheduling via app

Referrals and lettersAllied health notesRecord sharing/ chronic

disease plansShare biography and

practice details in the community


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INTRODUCTION


CLIENT BRAIN




CONTACT US

Updated 20/12/17 v2.0


The Medical Republic carries Advertorials at the usual print display rates. There is no additional fee for supplied creative, however collaborative creative requiring editorial or design support will incur additional production fees.

The following Advertorial Guidelines apply; The words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’ must be clearly identified at the top of the page in a minumum font size of 14 points.• Do not use The Medical Republic house fonts, which are Gotham and Capitolium.• If the artwork extends across a double-page spread, the words ‘ADVERTORIAL’ or ‘ADVERTISEMENT’

must appear on both pages.• All advertorials and disease-awareness advertisements must be clearly and immediately

recognizable. Readers must be able to make a clear distinction between advertising material and editorial content. All existing industry guidelines and codes of practice apply.

• The company name or sponsor must be clearly identified. Logos are optional.• Product endorsements will require a primary advertisment within the same issue to provide the

minimum PI. Website links to product information are insufficient.• All Advertorials are subject to Editorial approval. • Please ensure all supplied artwork is provided by deadline to ensure sufficient time for review. • The Medical Republic reserves the right to limit the number of Advertorials per issue.• Advertorials are available in half page (260x193), full page (280x400) or double-page spread sizes.

OUT OF THE BOX

Please contact us for pricing and specifications for any of the following creative executions, such as;

• Brand extensions and Supplements• Bound inserts and loose onserts• Gatefold covers • Notice board (Includes classified advertising) • Carrier sheet sponsorships • Stand out Campaigns• Fully integrated print, digital and email marketing packages


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Updated 20/12/17 v2.0

DISPLAY PRINT RATES

SIZE CASUAL RATEDouble page spread (DPS) $17,000Full page $8,500A4 DPS $13,100A4 $6,500Half page DPS $13,100Half page $6,500A5 DPS $10,200A5 $5,100Third page $5,100Third page DPS $10,200Quarter page $4,800Banner $3,800Front cover banner $7,800Cameos (3 x spot package, ‘post’it notes) $7,500Back cover (Third horizontal only) $5,500Carrier sheet sponsorship $7,350

Add 10% GST to rates above Additional fees may apply to guaranteed position placements.Please contact sales for bulk bookings, specific corporate rates or media plans on a budget!


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Updated 20/12/17 v2.0

CLASSIFIEDS NUMBER OF INSERTIONS W x H mmSIZE x1 x3 x6 +5mm bleedCameo $1,240 $3,350 $6,325 83 x 90Rectangle $1,875 $5,065 $9,560 125 x 95Banner $2,100 $5,670 $10,710 260 x 60Quarter page $2,815 $7,600 $14,360 125 x 190Half page $4,950 $13,365 $25,245 260 x 193Full page $5,500 $14,850 $28,050 280 x 400

Add 10% GST to rates above Directory listings appear in the classifieds/rear section of the book. Please contact sales for bulk bookings beyond 6x runs.

DIRECTORY PRINT RATES


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Updated 20/12/17 v2.0

ISSUE DATE 2018

BOOKING DEADLINE

MATERIAL DEADLINE *

INSERT DELIVERY

Thur 01 Feb Fri 05 Jan Fri 12 Jan Fri 19 Jan

Thur 15 Feb Fri 19 Jan Thur 25 Jan ** Fri 02 Feb

Thur 01 Mar Fri 02 Feb Fri 09 Feb Fri 16 Feb

Thur 15 Mar Fri 16 Feb Fri 23 Feb Fri 02 Mar

Thur 29 Mar Fri 02 Mar Fri 09 Mar Fri 16 Mar

Thur 12 Apr Fri 16 Mar Fri 23 Mar Thur 29 Mar **

Thur 26 Apr Thur 29 Mar ** Fri 06 April Fri 13 Apr

Thur 10 May Fri 13 Apr Fri 20 Apr Fri 27 Apr

Thur 24 May Fri 27 Apr Fri 04 May Fri 11 May

Thur 07 Jun Fri 11 May Fri 18 May Fri 25 May

Thur 21 Jun Fri 25 May Fri 01 Jun Fri 08 Jun

Thur 05 Jul Fri 08 Jun Fri 15 Jun Fri 22 Jun

Thur 19 Jul Fri 22 Jun Fri 29 Jun Fri 06 Jul

Thur 02 Aug Fri 06 Jul Fri 13 Jul Fri 20 Jul

Thur 16 Aug Fri 20 Jul Fri 27 Jul Fri 03 Aug

Thur 30 Aug Fri 03 Aug Fri 10 Aug Fri 17 Aug

Thur 13 Sep Fri 17 Aug Fri 24 Aug Fri 31 Aug

Thur 27 Sep Fri 31 Aug Fri 07 Sep Fri 14 Sep

Thur 11 Oct Fri 14 Sep Fri 21 Sep Fri 28 Sep

Thur 25 Oct Fri 28 Sep Fri 05 Oct Fri 12 Oct

Thur 08 Nov Fri 12 Oct Fri 19 Oct Fri 26 Oct

Thur 22 Nov Fri 26 Oct Fri 02 Nov Fri 09 Nov

Thur 06 Dec Fri 09 Nov Fri 16 Nov Fri 23 Nov

*Material deadlines can be extended by one week if needed, please advise production if an extension is required.** Public holidays Fri 26 Jan - Australia Day, Fri 30 Mar - 02 April - Easter.

PRINT DEADLINES


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Updated 20/12/17 v2.0

PRINT SPECIFICATIONS

SIZE W x H (mm) + 5mm bleedFull page 280 x 400Doube page spread (DPS) Supply as two full pages, left and right.A4 vertical 210 x 273A4 DPS (Fireplace) 433 x 273Half horizontal 260 x 193Half vertical 125 x 375Half DPS 540 x 193A5 vertical 171 x 221A5 DPS 362 x 221Third horizontal 260 x 133Third vertical 80 x 375Third DPS 540 x 133Banner 260 x 60Quarter & Island 125 x 190Cameo (post’it note) 83 x 90Front page pointer box 48 x 46

Type area: We recommend type is kept within 10mm of the trim for full page art and 7mm for smaller ads.Bleed: +5mm bleed is required on all advertisements. Please include trim marks on final PDF.Refer to the following pages for visual representation of sizes and designer check list.


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Updated 20/12/17 v2.0

A4 DPS (Fireplace)433 x 273

Half horiz.260 x 193

Half vertical125 x 375

Full page280 x 400

PRINT SIZES

Double page spread Supply as 2 x singles, left and right

A4 vertical210 x 273

Cameo83 x 90

Half DPS540 x 193

A5 vertical171 x 221

Banner260 x 60

A5 DPS362 x 221

Quarter125 x 190

Third horiz.260 x 133

Third vertical80 x 375

Third DPS540 x 133

Island125 x 190


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Updated 20/12/17 v2.0

PRINT ART SET UP – DESIGNER CHECK LIST

• Please check your booking to ensure artwork is set up to the correct specifications (refer page 8)• A final high resolution print ready PDF is required, do not send working Indesign files• We recommend all type is kept within 10mm of trim area for full page and DPS art, these ads will run to

the edge of the page. Keep type a minimum of 7mm from trim on small ads• 5mm bleed is required on all sides for all art• Crop marks must be included on the final high res PDF • Ensure all images are supplied as CMYK (not RGB)• Image resolution should be 300dpi for quality printing• Do not supply black in 4 colour. Black backgrounds or large areas of black should be supplied as ‘true

black’ which is 100% black (K) and 70% cyan (C)• Total ink weight must not exceed 300% • All fonts should be embedded, special fonts must be outlined • All high res. images must be correctly linked in your working document prior to export • All transparent layers must be flattened prior to export• Double page spreads must be supplied as 2x separate PDF files - left and right hand pages• Please email art to Production by material deadline. EMAIL TO: [email protected]

• Refer to the Medicines Australia Code of Conduct for type size minimum and PI requirements. • Industry guidelines and codes of practice apply to all product advertisements. To refer to the code visit

https://medicinesaustralia.com.au/code-of-conduct/code-of-conduct-current-edition/

For artwork and production enquiries contact:Sarah Stanbridge, Production Manager, [email protected] 0413 027 802


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CONTACT US

Updated 20/12/17 v2.0

DIGITAL PLATFORM

The Medical Republic digital platform includes website medicalrepublic.com.au, e-news and Mobile.

GP visitation to the site is driven by news of the day and GPs wanting to find out more information about specific areas of interest. All our clinical content is archived and searchable.

Website• Page Views — 60,000 per month • Unique Visitors — 9,500 per month• Page views per Session — 3.11• Average time spent — 7 minutes• Target — 95% Australian

Advertising positions include — Leaderboard, Billboard, Medium Rectangle (MREC), Half page, video and standout campaign opportunities, inlcuding skins/full page takeovers and microsites..

e-newsletters• Distributed Monday, Wednesday & Friday • Average Open rate — 42%• Average sends — 8,500• Target — Australian GPs

Advertising Opportunities - MREC (single and stacked) & Leaderboards.

Solus eNewsletters are also available for sponsorship where a specific topic is featured. Advertising positions exclusive to the sponsor would be available in the form of MREC & Leaderboards.


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Updated 20/12/17 v2.0

DIGITAL GUIDELINES

• All white or faint coloured creative must have 1px key line / border• All material must be supplied with a click through URL• Click throughs must open in new windows (in html terms a href must have a target=“_blank”)• Files should ideally be supplied as .GIF*(best for animated ads) or .JPG only.• Most art is max 200kb file size, except for Mobile platform, where maximum file size is 50kb• Images must be RGB

Rich Media - additonal information• Flash animation is not supported and will not be trafficked to our site. • HTML5 is the preferred format for rich media creative • Animation is supported with the following guidelines

o Maximum animation length is 10 seconds (recommended 6–8) o Recommended frame length is 2 seconds o Recommended frame transition is dissolve

• Video may autoplay but audio track must be muted • Audio tracks must be user initiated and have the option to turn off via a toggle

HTML 5 specific notes • Our Ad Server, DFP Small Business, does not allow for the upload of HTML5 Zip archives. • All HTML5 creatives must either by 3rd party served, or 1st party served as a single HTML file with

all assets remotely hosted.

Defining ad spaceAds must be clearly distinguishable from normal webpage content with clearly defined borders and not be confused with normal page content.

Deadlines Please send artwork a minimum of 6 days prior to go live date.


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Updated 20/12/17 v2.0

DIGITAL SPECIFICATIONS

SIZE W x H pixels Available on e-news

Exposure 990 x 900Billboard ** 970 x 250Leaderboard ** 728 x 90 YesHalf page ** 300 x 600Medium Rectangle(MREC) **

300 x 250 Yes

Skins min 1663 x 1156max 2000 x 1156

Interstitial 640 x 480

** Animation possible, refer to Rich Media info — p 13.Notes: • The Exposure ad unit on the website is response and

will behave like a Medium Rectangle on Mobile devices when viewing web pages. The ad is Premium and only appears in the content of long-form articles. Creative must be static, animation and video are not supported.

• File size restrictions: Maxiumum file size is 200kb. We recommend files be kept below 50kb for fast viewing on mobile devices.

• The file weight limits are there to ensure that the creative is delivered to our site as quickly as possible. This is especially important for our user’s mobile experience where speed of connection, bandwidth and handset capabilities are limiting factors.

Full page takeovers The following creatives are required: Desktop — Billboard, Halfpage, MREC & Skin / Mobile platform — MREC only.

Exposure 990 x 900

Billboard 970 x 250

Leaderboard 728 x 90

MREC 300 x 250

Half page300 x 600


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Updated 20/12/17 v2.0

CONTACT USSALESFrazer Mackenzie-Andrew, Sales & Marketing [email protected] 958 144

Rose Hanbridge, Print and Digital Advertising Sales Manager [email protected] 796 926

PRODUCTIONSarah Stanbridge, Production & Client Services [email protected] 027 802

DIGITAL RATES

RATES 25% SOV WEBSITE [monthly] e-NEWS [weekly]Billboard $2,800 N/ALeaderboard $1,800 $2,065MREC $1,380 $1,900

Add 10% GST to rates above.

Please contact sales for additional rates, media packages, stand out campaigns or concepts such as;- Video - Billboards - Half Page - Banners - OTP- Skins- Micro-site - Digital Feature Reports - Content Integration - Mobile ad placements

The Medical Republic is Published by The Moose Republic. Editorial offices are located at;Level 4, 10-14 Waterloo St, Surry Hills, NSW 2010

medical republic media kit 2018...

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