medicine 2.0 - social media and health care in cr and sr
TRANSCRIPT
Tomas Prusa Adam Zbiejczuk Michal Baumann
0
10
20
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60
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80
90
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Per
cent
of A
ge G
roup
of I
nter
net U
sers
States
Age 65-74
Age 16-24
Searching health related information on the Internet
Social Media - Users
Czech Republic 10,505,445 Slovak Republic 5,404,555 Facebook CR 3,731,360 Facebook SR 1,965,740 LinkedIn CR 266,332 LinkedIn SR 89,400 Twitter CR+SR 112,037
Health Care in the Czech Republic
Hospitals in CR 189 Beds 60,336 University hospitals 11 Beds 15,299 Pharmacies 2691 Faculty of Medicine 8
2010: 99.4 % of hospitals have websites
Health Care in the Czech Republic
Beds in Hospital No. of Hospitals < 99 43 100-199 55 200-299 19 300-499 41 500-699 12 700-999 8 > 1,000 11
Health Care in Slovakia
Hospitals: 91 Beds 33,900 University hospitals 5 Beds 3,730 Pharmacies 1,796 Faculty of Medicine 4
Social Media: Details for Czech Republic
Facebook • 10 Active Hospital Pages • 17 Active Pharmacy Pages
• About 6,600 Profiles in Health Care • 25 Health Care Companies and Hospitals
• 2 Active Hospital Profiles • 1 Nonactive Pharmacy Profile
The most active hospital in Social Media
Nemocnice na Bulovce
Good and Bad Practice
Hospital • Photo – Letter to hospital about drunk doc • Bad information is Good Information • Overal Reach and Talking about Organisation for Celiacs • Personal profile • 500 friends
Case study 1
Average Overal Reach
Maximum Overal Reach
Average Talking about
Maximum Talking about
Text status 286 405 4 16
Photo 289 1758 5 60
Video 264 285 3 5
Link 282 496 3 12
Question 289 1040 5 26
Share 275 386 2 8
Case study 2
Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12
Websites
Talking about (28 days)
YouTube
Google – organic Facebook.com Direct Seznam – organic Google – cpc
Forums in the Czech Republic
• Old platform • No metrics • No experts • Patients with a specific disease
Which problems we identified
• Engaging the audience / finding it
• Support within the organization
• Lack of resources / lack of education • ALL of the above problems take place in
social media in general = not only in the health / medicine field
Possible solutions
• Let the digital natives (students) in!
• Create guidelines / best practice using the experience from other fields (commercial sector, academic sphere)
• Learn from foreign countries
• Endure – do not give up after a short time failure – and work on in constantly
Future
• Monitoring and Analysis of health related mentions on Facebook and Twitter
• Think Tank and Guidelines for social media
in the Czech Republic
• www.NutriWeb.cz
Any Question?
Tomas Prusa www.prusatomas.cz
@prusatomas @prusatomascz
Adam Zbiejczuk www.babelguide.com
www.zbiejczuk.com @zbiejczuk